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Aug-2025
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Overview
Market Insights Snapshot
In the evolving cannabis market, Zzzonked has shown noteworthy performance, particularly in the Massachusetts edible category. Over the summer months, Zzzonked maintained a steady presence within the top 10 brands, achieving a rank of 9 in both June and August 2025. This consistency suggests a stable consumer base and effective market strategies. The brand experienced a positive sales trajectory, with sales figures increasing from $393,347 in May to $444,165 by August. Such growth highlights Zzzonked's ability to capitalize on market opportunities and maintain consumer interest in a competitive landscape.
In contrast, Zzzonked's performance in New Jersey presents a more mixed picture. The brand's ranking in the edible category remained outside the top 15 until a slight improvement in July, where it ranked 16th. Despite this, Zzzonked managed to increase its sales from $141,042 in May to $167,822 in July, before experiencing a slight dip in August. This fluctuation indicates potential challenges in maintaining momentum amidst competitive pressures. However, the brand's ability to break into the top 20 consistently suggests that there is room for growth, provided strategic adjustments are made to enhance market penetration.
Competitive Landscape
In the Massachusetts edible category, Zzzonked has shown a promising upward trend in its ranking and sales over the summer months of 2025. Starting in May at rank 11, Zzzonked improved its position to rank 9 by August, indicating a positive reception in the market. This improvement is noteworthy given the competitive landscape, where brands like Incredibles and Good News have experienced fluctuating ranks, with Incredibles dropping from 9 to 11 and Good News moving from 10 to 10 after a dip. Meanwhile, Choice has maintained a steady rank of 7, and In House consistently held the 8th position. Despite these competitors, Zzzonked's sales have shown consistent growth, surpassing the sales of Incredibles and Good News by August, reflecting its strengthening market presence and consumer preference in Massachusetts.
Notable Products
In August 2025, the top-performing product for Zzzonked was the CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack, which took the first spot with sales reaching 7124 units. This product climbed from a consistent second place in the previous months to secure the top rank. The CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies, which had held the first position from May to July, slipped to second place with 6995 units sold. The CBD/THC/CBN 1:1:1 Sleepy Pineapple Dreams Gummies maintained a steady rise, moving from fourth place in previous months to third in August. The Tutti Frutti Sleepy Gummies, while consistently in third place earlier, dropped to fourth in August, indicating a slight decline in its ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
