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Jun-2024
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Overview
Market Insights Snapshot
Zzzonked has shown a strong performance in the Edible category in Massachusetts over the past few months. In March 2024, the brand ranked 10th and maintained this position in April before climbing to 8th in May and slightly dropping to 9th in June. This fluctuation indicates a generally stable presence in the top 10, with a notable peak in May. The brand's sales numbers reflect this stability, with a slight dip in April followed by an increase in May. However, June saw a decrease, suggesting that while Zzzonked remains competitive, there are market dynamics at play that could influence its standing in the coming months.
It's important to note that Zzzonked's consistent ranking within the top 10 in Massachusetts signifies a strong foothold in this state, especially in the highly competitive Edible category. The absence of ranking data for Zzzonked in other states or categories implies that the brand has yet to break into the top 30 in those areas, which could be seen as a challenge or an opportunity for growth. This performance analysis highlights the importance of regional market strategies and the potential for Zzzonked to expand its reach and improve its rankings in other states and categories.
Competitive Landscape
In the competitive landscape of the Massachusetts edible cannabis market, Zzzonked has shown a notable performance in recent months. Despite facing stiff competition, Zzzonked climbed from the 10th rank in March 2024 to the 8th rank in May 2024, before slightly dipping to the 9th rank in June 2024. This upward trajectory, although modest, indicates a positive reception and growing market presence. In comparison, Incredibles experienced a decline from 6th to 8th place over the same period, while Mindy's Edibles fell from 7th to 11th place, showcasing a more significant drop in rank and sales. Meanwhile, Choice maintained a relatively stable position, fluctuating between 6th and 7th ranks. These shifts highlight Zzzonked's resilience and potential for growth amidst a competitive market, suggesting that with strategic marketing and product innovation, Zzzonked could continue to improve its standing and capture a larger market share.
Notable Products
For Jun-2024, the top-performing product from Zzzonked is CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN), maintaining its first-place rank with sales of 6,628 units. Following closely, CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) has climbed to the second position with a notable increase in sales. CBD/THC/CBN 1:1:1 Sleepy Pineapple Dreams Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) holds steady in third place, consistent with its previous month's ranking. CBD/THC:CBN 1:1:1 Tutti Frutti Sleepy Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) has dropped to fourth place, showing a significant decline in sales. Lastly, CBD/THC/CBN 1:1:1 Deep Sleep Milk Chocolate Bar 20-Pack (100mg CBD, 100mg THC, 100mg CBN) remains in fifth place, with minimal sales figures.
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