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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Zzzonked concentrated 99.12% of May 2026 sales in Edible, with Tincture & Sublingual at 0.88%, while overall brand sales grew 2.39% year over year and the average price fell 8.40%. Within categories, Edible sales rose 2.22% YoY and 1.88% MoM, whereas Tincture & Sublingual spiked 25.85% YoY and 198.52% MoM from a small base; together, this left Edible as the volume anchor but with marginal share dilution of 0.88% toward Tincture & Sublingual. The brand held rank 9 in Edible in Massachusetts, indicating scale remains anchored in a single category while price compression of 8.40% coexisted with positive 2.22% YoY unit momentum in Edible; the pattern implies Zzzonked is maintaining Edible-led throughput while gradually seeding a second pillar without destabilizing its core.
The 198.52% MoM surge and 25.85% YoY growth in Tincture & Sublingual against a 0.88% share signal low-risk optionality: even if the expansion retraces, the 99.12% Edible weight and rank 9 footing in Massachusetts keep the brand’s shelf equity intact. With average price down 8.40% but brand sales up 2.39% YoY, mix shift is tilting toward units over price, and the 1.88% MoM lift in Edible alongside outsized MoM growth in Tincture & Sublingual indicates elasticity-driven trial is funding category adjacency rather than cannibalizing the core; this implies Zzzonked is prioritizing share-of-stomach via Edible while using a discounted price umbrella to test premium-perceived formats with limited P&L exposure.
Competitive Landscape
Zzzonked is ranked #9 in MA Edible in May 2026, improving 1 rank position year over year from #10, while the 3-month position held at #10 and the historical peak was #7 in August 2024. In contrast, Kanha / Sunderstorm rose from #2 to #1 as of May 2026 and Wyld climbed from #5 to #3, indicating upward mobility among category leaders alongside Betty's Eddies holding steady at #4 with a -8.9% YoY sales change. The combination of a 1-place YoY gain and a flat 3-month rank suggests Zzzonked is stabilizing just inside the top 10 but requires share-capturing moves to reclaim the #7 peak as leaders consolidate.
Notable Products
The steepest movement in May 2026 came from CBD/THC/CBN Sleepy Tincture (150mg CBD, 150mg THC, 450mg CBN, 30ml), which jumped 198.6% month over month to rank 5, while Pineapple Dream Gummies 10-Pack (100mg) fell 81.4% to rank 7; this contrast indicates a pivot toward higher-potency sleep formats even as certain legacy edibles retrench. At the top, CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) rose 6.6% month over month to maintain rank 1, and Strawberry Slumber 20-Pack dipped 1.8% at rank 2, with four of the top six SKUs concentrated in Edible 1:1:1 sleep gummies; Mixed Berry alone delivered $178,158, signaling stable flagship pull despite minor flavor-level softness. The 20-Pack Pineapple Dreams variant increased 4.1% at rank 4 while the 10-Pack Pineapple fell sharply, pointing to trade-up behavior toward larger packs and away from trial sizes. Net pattern: Zzzonked’s mix is tilting toward multi-cannabinoid sleep solutions and larger pack sizes, suggesting a strategy centered on depth-of-use rather than breadth of flavor experimentation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
