Market Insights Snapshot
In the Edible category, Zzzonked has maintained a steady presence in the top 10 brands within Massachusetts. The brand held onto the 8th rank from September to November 2023, showing a slight improvement from its 10th position in August 2023. This consistent ranking, despite the fluctuations in the market, underscores the brand's resilience and consumer preference. However, it's important to note that while Zzzonked's sales peaked in October, there was a noticeable drop in November. Although this decline doesn't seem to have affected the brand's ranking, it's a trend that warrants close observation.
When it comes to the Tincture & Sublingual category, Zzzonked has also shown a stable performance in Massachusetts. The brand has consistently held the 7th position from August to November 2023, demonstrating its strong foothold in this category. However, unlike in the Edible category, Zzzonked's sales in the Tincture & Sublingual category have been on a downward trend. The sales dropped significantly from August to November, which could be a potential concern for the brand. Despite this, the brand's steady ranking indicates its ability to maintain its market position amidst these sales fluctuations.
In the Massachusetts edible cannabis market, Zzzonked has shown a consistent performance, maintaining its rank at 8th place from September to November 2023. This is a notable improvement from its 10th place rank in August 2023. In comparison, Incredibles has seen a slight drop in rank from 5th to 6th place over the same period. Meanwhile, Mindy's Edibles has held steady at 7th place, and Happy Valley has slipped from 8th to 10th place. Hashables has remained stable at 9th place. While specific sales figures are not disclosed, it's clear that Zzzonked is performing well against its competitors, with a trend of increasing rank and sales in the latter part of 2023.
In November 2023, Zzzonked's top-performing product was the CBD/THC 1:1 Tutti Frutti Sleepy Gummies 20-Pack, maintaining its first place ranking from October and achieving sales of 7970 units. The second best seller was the CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack, moving up from its third place ranking in October. The CBD/THC/CBN 1:1:1 Sleepy Pineapple Dreams Gummies 20-Pack dropped to third place in November from its second place spot in October. The fourth and fifth spots were held by the CBD/THC/CBN Unflavored Sleepy Tincture and the Deep Sleep Cookies & Cream Chocolate Bar 20-Pack respectively, both maintaining their rankings from the previous month. This data reveals a consistent preference for gummy products in the Zzzonked range.