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Apr-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Zzzonked has maintained a consistent presence in the Edible category, fluctuating slightly in the rankings but remaining within the top 10. Starting at 8th place in January 2025, the brand experienced a minor dip to 10th in March but rebounded to 9th by April. This suggests a stable performance in the Massachusetts market, with sales figures reflecting a similar trend, peaking in January before experiencing a dip and then stabilizing in subsequent months. The ability to remain in the top tier indicates a strong consumer base and brand recognition within this category.
Conversely, in New Jersey, Zzzonked's performance in the Edible category has been less robust, consistently ranking at 17th or 18th without breaking into the top 15. Despite this, the brand has shown some resilience, with sales figures recovering slightly from February to April. The consistency in ranking, albeit lower than in Massachusetts, suggests that while Zzzonked is present in the New Jersey market, it faces stiffer competition or different consumer preferences that may not align as closely with its offerings. This could indicate potential areas for growth or the need for strategic adjustments to improve market penetration.
Competitive Landscape
In the Massachusetts edible market, Zzzonked has experienced fluctuations in its competitive positioning from January to April 2025. Initially ranked 8th in January, Zzzonked saw a decline to 9th in February and March, before slightly recovering to 9th in April. Despite this, its sales trajectory shows a notable dip in February, followed by a recovery in March and April. In contrast, Incredibles maintained a relatively stable rank, fluctuating between 6th and 8th place, while Choice consistently outperformed Zzzonked, holding 6th or 7th place throughout the period. Meanwhile, Good News and In House showed varying performances, with In House improving its rank from 14th to 10th by April, suggesting a growing competitive threat. These dynamics indicate that while Zzzonked remains a key player, it faces significant competition and must strategize to regain higher rankings and bolster sales in this evolving market landscape.
Notable Products
In April 2025, the top-performing product from Zzzonked was the CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack, maintaining its first-place rank consistently from January through April, with sales reaching 8549 units. The Tutti Frutti Sleepy Gummies rose to second place, experiencing a notable increase in sales from March to April. The Strawberry Slumber Gummies slipped to third place, reflecting a slight decline in sales compared to the previous month. The Sleepy Pineapple Dreams Gummies remained in the fourth position, showing steady performance over the months. The Sleepy Tincture held its fifth-place rank, with minimal fluctuations in sales figures throughout the period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
