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Oct-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Zzzonked has seen a slight decline in its ranking within the Edible category over the past few months. Starting at a consistent 9th position from July through September 2025, the brand slipped to 11th place by October. This downward movement coincides with a decrease in sales from $463,152 in July to $388,962 in October. This trend suggests a need for strategic adjustments to regain its footing in the Massachusetts edible market.
Meanwhile, in New Jersey, Zzzonked's performance in the Edible category has also shown a gradual decline. The brand ranked 16th in July and fell to 19th by October 2025. This drop in ranking is mirrored by a decrease in sales, which went from $168,278 in July to $116,843 in October. The steady decline in both ranking and sales indicates potential challenges in maintaining market share in New Jersey, suggesting that competitive pressures or consumer preferences may be impacting Zzzonked's performance in this state.
Competitive Landscape
In the competitive landscape of the Edible category in Massachusetts, Zzzonked has experienced notable fluctuations in its market position over the past few months. Initially holding a strong 9th rank from July to September 2025, Zzzonked slipped to 11th place in October 2025. This decline in rank is mirrored by a downward trend in sales, which saw a decrease from August to October. In contrast, Incredibles maintained a consistent presence, improving from 11th to 9th place, suggesting a potential shift in consumer preference. Meanwhile, Good News showed resilience by climbing from 11th to 10th place in September and maintaining that position in October, indicating steady consumer demand. Mindy's Edibles and Treeworks remained stable in their rankings, suggesting a more consistent performance. These dynamics highlight the competitive pressures Zzzonked faces, emphasizing the need for strategic adjustments to regain its earlier momentum and improve sales performance.
Notable Products
In October 2025, Zzzonked's top-performing product was the CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack in the Edible category, maintaining its first-place rank for four consecutive months with sales of 6,201 units. Following closely, the CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack also held steady in second place across the same period. The CBD/THC/CBN 1:1:1 Sleepy Pineapple Dreams Gummies 20-Pack rose to third place from its consistent fourth place in previous months. Meanwhile, the CBD/THC/CBN 1:1:1 Tutti Frutti Sleepy Gummies 20-Pack dropped to fourth, having held the third spot earlier. The CBD/THC/CBN Sleepy Tincture remained stable in fifth place, showing consistent performance in the Tincture & Sublingual category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
