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Nov-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Zzzonked's performance in the Edible category has shown a consistent ranking of 9th place in both August and September 2025. However, the brand experienced a slight decline in subsequent months, dropping to 11th place in both October and November. This downward trend is accompanied by a notable decrease in sales, from $479,243 in August to $326,687 in November, indicating a potential challenge in maintaining its market position amidst changing consumer preferences or increased competition. Despite this, maintaining a position within the top 15 suggests that Zzzonked still holds a significant presence in the Massachusetts edible market.
In New Jersey, Zzzonked's ranking in the Edible category has seen a gradual decline from 17th place in August to 20th place by November 2025. This movement out of the top 20 could be concerning for the brand, as it reflects a consistent decrease in both ranking and sales over the months, with November sales recorded at $103,571. The brand's inability to maintain a higher ranking might indicate challenges in capturing consumer interest or possibly increased competition from other edible brands in the state. Such trends highlight the importance for Zzzonked to possibly reevaluate its strategies in New Jersey to regain its foothold in the market.
Competitive Landscape
In the Massachusetts edible market, Zzzonked experienced a notable shift in its competitive position from August to November 2025. Initially ranked 9th in August and September, Zzzonked saw a decline to 11th place by October and maintained this position in November. This drop in rank coincided with a consistent decrease in sales during this period. In contrast, Incredibles improved its standing from 11th in September to 9th in October and November, showing a positive sales trend. Similarly, Good News maintained a stable position at 10th from September through November, with relatively steady sales figures. Meanwhile, Mindy's Edibles held steady at 12th place, despite a downward sales trend, and Joyibles improved its rank from 16th in August to 13th by November, indicating a gradual increase in market presence. These dynamics suggest that Zzzonked faces increasing competition from brands like Incredibles and Good News, which are gaining traction in the Massachusetts edible market.
Notable Products
In November 2025, the top-performing product for Zzzonked was the CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack, which climbed to the first position, despite a decrease in sales to 5207 units. The CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack slipped to the second position, continuing its decline in sales from previous months. The CBD/THC/CBN 1:1:1 Tutti Frutti Sleepy Gummies 20-Pack improved its ranking to third place, showing a positive trend compared to October. Meanwhile, the CBD/THC/CBN 1:1:1 Sleepy Pineapple Dreams Gummies 20-Pack held steady at fourth, maintaining consistent sales figures. The CBD/THC/CBN Sleepy Tincture remained in fifth position, with a slight increase in sales, indicating stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
