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Feb-2026
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Overview
Market Insights Snapshot
Zzzonked has shown a consistent presence in the Edible category in Massachusetts, maintaining a steady rank of 10th from December 2025 through February 2026. This stability indicates a strong foothold in the market, despite a slight decrease in sales from December 2025 to February 2026. The brand's ability to hold its position suggests effective market strategies or a loyal customer base that supports its sustained performance in the competitive edible space.
In New Jersey, Zzzonked experienced more variability in its rankings within the Edible category. The brand improved its position from 25th in January 2026 to 17th in February 2026, which could reflect successful marketing efforts or a positive reception of new products. However, the dip in January 2026, where it nearly fell out of the top 30, highlights challenges in maintaining consistent performance. This fluctuation might indicate competitive pressures or changing consumer preferences in the New Jersey market.
Competitive Landscape
In the Massachusetts edible cannabis market, Zzzonked has shown a consistent performance in the rankings from November 2025 to February 2026, maintaining its position at 10th place for three consecutive months after an initial 11th place in November. This indicates a slight upward trend in rank, suggesting a positive reception and steady sales performance. However, Zzzonked faces stiff competition from brands like Incredibles and In House, which have consistently held higher ranks at 9th and 8th places respectively, with In House showing particularly strong sales. Meanwhile, Good News has consistently ranked just below Zzzonked, indicating that Zzzonked is maintaining its competitive edge over some peers. The data suggests that while Zzzonked is holding its ground, there is room for growth to climb higher in the rankings and potentially increase its market share against these established competitors.
Notable Products
In February 2026, the top-performing product from Zzzonked was the CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack, leading the rankings with sales of 6,886 units. This product maintained its top position from December 2025, after briefly dropping to second place in January 2026. The CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack followed closely as the second-best seller, showing a slight dip compared to its previous top rank in January. Meanwhile, the CBD/THC/CBN 1:1:1 Tutti Frutti Sleepy Gummies 20-Pack climbed to third place, improving from its consistent fourth position in the prior months. The CBD/THC/CBN Sleepy Tincture remained steady in fifth place throughout this period, indicating consistent but lower sales volume compared to the edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
