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Dec-2025
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Overview
Market Insights Snapshot
Zzzonked has shown a steady performance in the Edible category across different states, with some fluctuations in rankings. In Massachusetts, the brand maintained a strong presence, holding the 9th position in both September and October 2025, before slipping slightly to 11th in November and climbing back to 10th in December. This indicates a resilient market position despite the competitive landscape. Meanwhile, in New Jersey, Zzzonked consistently ranked within the top 20, fluctuating between 18th and 20th place over the same period. This suggests a stable, albeit less dominant, foothold in the New Jersey market, with a slight improvement in December as they returned to the 18th position.
Analyzing sales trends, Zzzonked's performance in Massachusetts shows a peak in October 2025, with a slight dip in November, followed by a recovery in December. This pattern might reflect seasonal demand changes or promotional activities. In New Jersey, sales experienced a decrease from September to November, but interestingly, there was a recovery in December, surpassing even the September figures. This rebound could indicate successful strategies employed by the brand to regain market share. Notably, Zzzonked did not appear in the top 30 brands in any other states or categories, which could either highlight a focused market strategy or suggest areas for potential growth and expansion.
Competitive Landscape
In the Massachusetts edible market, Zzzonked experienced a notable fluctuation in its ranking and sales performance from September to December 2025. Initially ranked 9th in September and October, Zzzonked saw a dip to 11th place in November before rebounding to 10th in December. This fluctuation can be attributed to the competitive landscape, where brands like In House consistently held the 8th position with a steady increase in sales, and Incredibles maintained a stable 9th position, eventually surpassing Zzzonked in November. Meanwhile, Good News and Joyibles showed varied performances, with Joyibles climbing from 14th to 12th by December, indicating a potential threat to Zzzonked's market share. Despite these challenges, Zzzonked's sales showed resilience, particularly in December, suggesting that strategic adjustments could help regain its competitive edge in the future.
Notable Products
In December 2025, the top-performing product from Zzzonked was the CBD/THC/CBN 1:1:1 Sleepy Mixed Berry Gummies 20-Pack, reclaiming its number one spot after briefly dropping to third in November, with sales reaching 7,459 units. Following closely was the CBD/THC/CBN 1:1:1 Strawberry Slumber Gummies 20-Pack, which maintained its second-place ranking from the previous month. The CBD/THC/CBN 1:1:1 Sleepy Pineapple Dreams Gummies 20-Pack ranked third, showing a slight decline from its second-place position in November. The CBD/THC/CBN 1:1:1 Tutti Frutti Sleepy Gummies 20-Pack remained steady in fourth place across the last two months. The CBD/THC/CBN Sleepy Tincture held its consistent fifth-place ranking, reflecting stable sales figures throughout the period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
