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Oct-2025
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Overview
Market Insights Snapshot
Feel / Feel Energy has shown consistent performance in the Beverage category in Michigan, maintaining a stable presence with a ranking of 11th from July through September 2025, before slightly dropping to 12th in October. This slight dip in October could indicate increased competition or seasonal fluctuations affecting the beverage category. Despite the ranking change, the brand experienced a notable increase in sales from July to September, peaking at $28,395 in September, which suggests strong consumer interest and effective market strategies during these months.
It's important to note that outside of Michigan, Feel / Feel Energy did not appear in the top 30 brands across other states or provinces in the Beverage category, which may point to either a regional focus or the need for expansion strategies to enhance their presence in other markets. The absence from the top rankings in additional markets could be seen as a potential area for growth, or it may reflect strategic choices by the brand to concentrate their efforts where they have established a strong foothold. Understanding the reasons behind this regional focus could provide valuable insights into their market strategy and future plans.
Competitive Landscape
In the competitive landscape of the beverage category in Michigan, Feel / Feel Energy has experienced a slight decline in its ranking, moving from 11th place in July, August, and September 2025 to 12th place in October 2025. This shift comes amidst a dynamic market where brands like Northern Connections have maintained a strong presence, consistently ranking in the top 10, and even climbing to 8th place in September 2025. Meanwhile, Ray's Lemonade re-entered the top 20 in October, securing the 11th spot, which may have contributed to Feel / Feel Energy's drop in rank. Despite this, Feel / Feel Energy showed a positive sales trend from July to September 2025, peaking in September before experiencing a slight decrease in October. The competitive pressure from brands like Sweet Justice, which ranked 12th in August, highlights the need for Feel / Feel Energy to strategize effectively to regain and improve its market position.
Notable Products
In October 2025, the top-performing product from Feel / Feel Energy was the Wildberry Pomegranate Seltzer in the Beverage category, maintaining its leading position with sales of 2028 units. The Dragonfruit Lime Seltzer held steady in the second spot, showing a consistent performance over the months. The Mango Passionfruit Seltzer also remained in third place, though its sales figures showed a decline from the previous month. The THC/Caffeine 1:3 Mango Passionfruit Beverage, while ranking fourth, experienced a significant drop in sales compared to earlier months. Overall, the rankings have remained unchanged since August 2025, indicating stable consumer preferences for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
