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Where to Buy
Feel / Feel Energy is stocked at 212 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Monroe, Detroit, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Beverage accounted for 100.0% of Feel / Feel Energy’s sales mix, with year-over-year growth of 29.0% alongside a month-over-month decline of 30.3%. The average price rose 21.3% YoY to $5.45 while overall brand sales grew 29.0% YoY, indicating volume growth that outpaced pricing, and a sharper MoM pullback tied to a single-category concentration. This combination implies the brand’s reliance on Beverage amplified volatility in September 2026, as a one-channel footprint magnified the -30.3% MoM swing even as the 29.0% YoY gain signaled underlying demand expansion.
The September 2026 pattern suggests a positioning centered on higher-priced Beverage offerings that retained buyer conversion despite a 21.3% YoY price increase, while the -30.3% MoM dip exposes sensitivity to timing and promotional cycles within one category. With Beverage at 100.0% mix and a Michigan Beverage rank of 11, the brand sits near the threshold of broader visibility but remains exposed to rank compression if monthly softness persists. The implication is that sustaining the 29.0% YoY trajectory within Beverage will require stabilizing monthly sell-through at a $5.45 average price or selectively diversifying to cushion single-category swings.
Competitive Landscape
Feel / Feel Energy sits at #11 in MI Beverage in September 2026, unchanged from #11 year over year, with no movement from #11 over the last three months; this flat rank contrasts with CQ (Cannabis Quencher) rising from #6 to #3 and Highly Casual advancing from #8 to #4, while category leadership is steady as Mary Jones holds #1 despite a -8.48% YoY sales change. Meanwhile, Keef Cola maintains #2 with +9.32% YoY sales and Chill Medicated jumps from #9 to #5 with +108.45% YoY sales, creating upward pressure around the #11 slot; the pattern implies that stasis at #11 into September 2026 risks loss of relative visibility as adjacent competitors convert double-digit growth into rank gains.
Notable Products
Mango Passionfruit Seltzer (10mg THC, 12oz, 355ml) led with a rank of 1 but fell 20.9% month over month, while Wildberry Pomegranate Seltzer (10mg THC, 12oz, 355ml) at rank 2 dropped 35.0% and Dragonfruit Lime Seltzer (10mg THC, 12oz, 355ml) at rank 3 declined 35.8%. Four of the top ten are Beverage SKUs concentrated in 10mg THC seltzers, and the THC/Caffeine 1:3 Mango Passionfruit (10mg THC, 12oz, 355ml) at rank 4 slid 31.8% despite moving $2,113, indicating the caffeine hybrid did not offset broader softness. This pattern implies category fatigue within single-serve seltzers, pushing Feel / Feel Energy to reconsider flavor proliferation and evaluate multipack or differentiated functional variants to stabilize volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
