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Where to Buy
Feel / Feel Energy is stocked at 177 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Kalamazoo, Grand Rapids, Detroit, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Feel / Feel Energy operated as a single-category play, with Beverage accounting for 100.0% of sales and ranking 11th in Beverage in Michigan. Year over year, Beverage sales expanded 173.0% alongside a 24.2% increase in average price, while month over month Beverage sales declined 6.2% against a constant 100.0% mix share. The pattern implies the brand is scaling via higher unit throughput and elevated price points within one category, but the July dip signals sensitivity to short-cycle demand or pricing friction that could cap further rank gains from 11 without mix or promotional adjustment.
The all-in Beverage mix at 100.0% concentrates positioning around a single growth engine, which lifted annual momentum by 173.0% but also transferred full exposure to a July 2026 month-over-month decline of 6.2%. With average price up 24.2% and rank anchored at 11 in Michigan, the brand is trading margin for potential share volatility; sustaining ascent likely requires either price elasticity headroom or distribution expansion to convert the current one-category footprint into rank movement from 11 while buffering future month-to-month swings.
Competitive Landscape
Feel / Feel Energy is currently ranked #11 in MI Beverage in July 2026, unchanged YoY from #11, and it improved 1 rank position from #12 three months ago while slipping 1 spot from its peak #10 in June 2026; this flat YoY rank alongside a recent month-over-month pullback indicates mid-pack stasis. Competitive movement is more dynamic: Mary Jones held #1 YoY and remains #1 now, while Chill Medicated climbed from #9 YoY to #3 and CQ (Cannabis Quencher) rose from #8 to #4, whereas Keef Cola stayed at #2 despite a -3.61% YoY sales change. The pattern implies that without a step-change in velocity or distribution, holding #11 while rivals accelerate suggests future share risk as faster-rising brands compress the middle ranks.
Notable Products
Dragonfruit Lime Seltzer (10mg THC, 12oz, 355ml) posted the steepest pullback at -24.2% month over month and fell to rank 3, while Wildberry Pomegranate Seltzer (10mg THC, 12oz, 355ml) also declined -14.9% but held rank 1, indicating a concentration risk at the top despite category breadth. Mango Passionfruit Seltzer (10mg THC, 12oz, 355ml) countered with +21.4% MoM at rank 2 as three of the top four are Beverage SKUs, suggesting consumer preference is stable for the format but volatile by flavor. With the THC/Caffeine 1:3 Mango Passionfruit (10mg THC, 12oz, 355ml) up +17.2% at rank 4 and category sales for Wildberry Pomegranate Seltzer at $23,431, the momentum skews toward functional and tropical profiles even as the flagship softens. The mix implies Feel / Feel Energy is leaning into flavor diversification and functional line extensions to defend share while rotating emphasis away from a single hero SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
