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Market Insights Snapshot
In May 2026, Feel / Feel Energy operated as a single-category brand, with Beverage accounting for 100.0% of sales and a month-over-month change of 25.26% alongside an average price of $5.25. Within the Beverage set in Michigan, the brand held rank 12, indicating mid-tier placement rather than top-10 penetration, while the 100.0% category concentration limited diversification upside. The pattern implies concentration risk: a 25.26% MoM lift without any category breadth concentrates volatility in one demand stream, meaning rank 12 will hinge on maintaining price-pack architecture within Beverage rather than cross-category spillover.
The mix and rank together imply a positioning anchored in Beverage velocity rather than portfolio breadth, because a 100.0% share in a single category compresses trial pathways and merchandising leverage versus multi-category peers while a rank of 12 in Michigan constrains eye-level shelf opportunities. With a 25.26% MoM sales upswing coinciding with a $5.25 average price, the brand is leaning on rate-of-sale and pack-price ladders to gain incremental distribution rather than relying on trade-up across categories. The takeaway is that sustaining or improving rank 12 will likely require tighter SKU rationalization and promo cadence within Beverage, because the current configuration converts price and velocity gains into share defensively, not via category expansion.
Competitive Landscape
Feel / Feel Energy sits at #12 in MI Beverage for May 2026, unchanged from #12 in February 2026, and one spot off its peak of #11 last achieved in September 2025; the flat 0-place movement over three months contrasts with Mary Jones holding #1 after rising from #2 year over year and with Keef Cola slipping from #1 to #2 alongside a -9.6% sales change year over year. Meanwhile, CQ (Cannabis Quencher) advanced from #8 to #3 with +150.2% YoY sales and Chill Medicated moved from #9 to #4 with +130.3% YoY growth, indicating that upward mobility is concentrated among a few fast risers while mid-tier positions like #12 are at risk of being crowded out; the implication is that a static #12 trajectory with no YoY rank provided and a 1-rank gap from the historical #11 suggests urgency to capture share before accelerating competitors compress the middle of the table.
Notable Products
Dragonfruit Lime Seltzer (10mg THC, 12oz, 355ml) posted the month’s sharpest move with a 97.8% MoM surge to rank 2, while Wildberry Pomegranate Seltzer (10mg THC, 12oz, 355ml) fell 23.7% MoM despite holding rank 3. Mango Passionfruit Seltzer (10mg THC, 12oz, 355ml) also climbed 62.4% MoM to rank 1, and the THC/Caffeine 1:3 Mango Passionfruit (10mg THC, 12oz, 355ml) was nearly flat at +0.3% MoM at rank 4. With four of the top ten concentrated in Beverage seltzers, the pattern implies a pivot toward flavor-driven THC seltzers where volatility at ranks 1–3 is reshuffling demand toward faster-moving citrus-tropical profiles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
