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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Feel / Feel Energy has consistently maintained a strong presence in the Beverage category. Their ranking has remained stable, hovering around the 11th and 12th positions from August to November 2025. This steadiness in ranking suggests a solid consumer base and a consistent demand for their products within the state. However, it's worth noting a slight decline in sales from September to November, indicating potential market challenges or seasonal fluctuations that the brand might need to address.
Across other states and provinces, it appears that Feel / Feel Energy has not made it into the top 30 brands in the Beverage category, as no rankings are available. This could suggest either a lack of presence or competitive pressure that limits their market penetration outside of Michigan. The absence of rankings in other regions highlights an opportunity for growth and expansion, should the brand choose to leverage its success in Michigan to explore new markets. Such strategic moves could potentially enhance their visibility and sales performance on a broader scale.
Competitive Landscape
In the Michigan beverage category, Feel / Feel Energy has experienced a fluctuating performance in recent months, ranking 11th in August and September 2025, dropping to 12th in October, and then regaining the 11th position in November. This movement indicates a competitive landscape where Feel / Feel Energy is striving to maintain its position amidst strong contenders. Notably, Chill Medicated consistently held the 9th rank from September to November, suggesting a stable consumer preference for their offerings. Meanwhile, Northern Connections showed a volatile trend, peaking at 8th in September but dropping back to 10th by November, which could signal opportunities for Feel / Feel Energy to capitalize on any shifts in consumer loyalty. Additionally, Ray's Lemonade re-entered the rankings at 11th in October, directly competing with Feel / Feel Energy, highlighting the need for strategic marketing efforts to enhance brand visibility and consumer engagement to boost sales and secure a higher rank in the coming months.
Notable Products
In November 2025, the top-performing product from Feel / Feel Energy was the Dragonfruit Lime Seltzer, maintaining its number one rank from October with a sales figure of 2065 units. The Wildberry Pomegranate Seltzer held the second position, although its sales decreased from previous months. The Mango Passionfruit Seltzer consistently ranked third throughout the months, showing a slight improvement in sales from October to November. The THC/Caffeine 1:3 Mango Passionfruit product remained in fourth place, with a modest increase in sales compared to October. Overall, while the top product maintained its lead, the second-ranked product experienced a notable drop in sales, impacting its dominance from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
