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Where to Buy
Feel / Feel Energy is stocked at 225 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Detroit, Kalamazoo, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Beverage accounted for 100.0% of Feel / Feel Energy’s sales mix, with year-over-year sales up 118.6% and month-over-month sales down 7.9%. Average price rose 23.8% year-over-year while the brand held rank 12 in Beverage in Michigan. The pattern implies a price-led, single-category concentration where double‑digit annual expansion coexists with a single‑digit monthly pullback, suggesting sensitivity to recent demand pacing despite a higher price point.
With all volume concentrated in Beverage and August 2026 rank 12 in Michigan, the 118.6% year-over-year gain alongside a 7.9% month-over-month dip points to a brand positioned as a mid‑pack player leveraging a 23.8% price increase for value capture. This mix and rank posture imply that future share gains will likely come from distribution breadth and repeat velocity within Beverage rather than cross‑category expansion, as sustaining price elevation while converting the monthly softness into stable sell‑through becomes the key lever.
Competitive Landscape
Feel / Feel Energy sits at #12 in MI Beverage in August 2026, slipping 1 rank from #11 year over year while matching its three-month position at #12, and its best placement of #11 in June 2026 did not convert into sustained gains. In contrast, CQ (Cannabis Quencher) climbed from #7 to #3 alongside a 61.76% YoY sales lift, and Highly Casual advanced from #6 to #4 with a 47.51% YoY increase, indicating mid-tier rivals are moving up as Feel / Feel Energy gives ground; meanwhile, category leaders like Mary Jones held #1 with a 3.97% YoY rise and Keef Cola kept #2 with a 4.66% YoY increase, reinforcing a stable top that leaves fewer openings. The pattern implies that without a near-term rank gain of at least 1–2 spots, Feel / Feel Energy risks being boxed into a #12–#13 tier as upward momentum consolidates among competitors moving 3–4 ranks in a year.
Notable Products
THC/Caffeine 1:3 Mango Passionfruit (10mg THC, 12oz, 355ml) posted the steepest decline at -15.9% month over month and slipped to rank 4, while Wildberry Pomegranate Seltzer (10mg THC, 12oz, 355ml) fell -8.8% yet held rank 1. Mango Passionfruit Seltzer (10mg THC, 12oz, 355ml) contracted -9.5% and stayed at rank 2, whereas Dragonfruit Lime Seltzer (10mg THC, 12oz, 355ml) dipped a lighter -1.8% at rank 3. With four of the top ten concentrated in Beverage seltzers and top-two SKUs both declining by roughly nine percent, the mix points to reliance on a flavor-led seltzer core that is softening into August 2026 and calls for either flavor refresh or pack architecture tweaks to stabilize rank and share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
