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Apr-2024
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Overview
Market Insights Snapshot
FlowerHouse New York has shown a consistent performance in the Flower category within New York, maintaining a top 5 position from January to April 2024. The brand moved from the third position in January to the fourth in February and March, before climbing back to third in April, demonstrating a strong recovery and growth in this period. Notably, April saw a significant increase in sales to 738,798 dollars, indicating a robust market presence and consumer preference within the state. This upward trend in both ranking and sales suggests FlowerHouse New York's solid positioning and competitive edge in New York's cannabis market, particularly within the Flower category.
In contrast, the brand's performance in the Pre-Roll category has seen more fluctuation over the same period. Starting at sixth in January, it improved to fifth in February, but then experienced a slight decline, falling to eighth in March and further to tenth in April. This indicates a challenging environment for FlowerHouse New York in the Pre-Roll category, despite an initial increase in sales from January to March. The drop in ranking towards the later months could reflect increased competition or changes in consumer preferences within the New York market. This mixed performance across categories highlights the brand's strengths in the Flower market while also pointing to areas for potential improvement and growth strategies in the Pre-Roll sector.
Competitive Landscape
In the competitive landscape of the Flower category in New York, FlowerHouse New York has demonstrated a strong and consistent performance, maintaining its position within the top 5 brands over the observed period. Notably, Dank. By Definition has led the category, holding the number 1 rank consistently, indicating a significant lead in sales and market presence over FlowerHouse New York. However, FlowerHouse New York has shown resilience and growth, securing the 3rd rank consistently from February to April 2024, just behind LivWell which made a remarkable jump to the top position by April 2024 from being outside the top 20 in January. This dynamic indicates a highly competitive market where brands such as Matter. and Revert Cannabis New York are also making significant strides, impacting FlowerHouse New York's market share and positioning. The sales trends and rankings suggest that while FlowerHouse New York is a strong contender in the New York Flower market, the rapid ascents and shifts among competitors underscore the volatility and competitive intensity of the market.
Notable Products
In April 2024, FlowerHouse New York's top-performing product was AJ Sour Diesel (3.5g) from the Flower category, maintaining its number one rank consistently from January with a sales figure of 1898.0 units. The second spot was taken by a newcomer, Trop Cherry (3.5g), also in the Flower category, showcasing a strong market entry with notable sales. Mimosa (3.5g) secured the third rank, improving from its previous positions of fifth and third in January and March respectively, indicating a growing preference among consumers. Gelato (3.5g), another new entry in the Flower category, ranked fourth, demonstrating the dynamic nature of consumer tastes and preferences. Lastly, Gas Face (3.5g) dropped from second to fifth place over the months, reflecting shifting consumer interests within the FlowerHouse New York product lineup.
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