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Sep-2025
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Overview
Market Insights Snapshot
FlowerHouse New York has demonstrated a notable performance in the New York market, particularly in the Flower category. Over the past few months, the brand has shown an upward trajectory, improving its ranking from 22nd place in July to 16th by September. This positive movement is indicative of a strong market presence and growing consumer preference. Despite a dip in sales in July, the brand rebounded in August with a significant increase, suggesting effective strategies in place to capture market share. However, the Pre-Roll category tells a different story, where FlowerHouse New York has struggled to break into the top 30 consistently, only achieving a 31st rank in September. This highlights an area of potential growth and opportunity for the brand.
The Pre-Roll category in New York has proven to be a challenging segment for FlowerHouse New York, as evidenced by their rankings hovering just outside the top 30 for most of the observed months. While there was a slight improvement by September, the brand's inability to consistently penetrate the top ranks suggests competitive pressures or a need for strategic realignment in this category. Conversely, the Flower category's consistent rise in rankings underscores the brand's strength and consumer appeal in this segment. The fluctuations in sales figures, particularly the spike in August, may point to promotional activities or seasonal demand shifts. Overall, FlowerHouse New York's performance across these categories reflects both success and areas for strategic focus to enhance their market position further.
Competitive Landscape
In the competitive landscape of the New York flower category, FlowerHouse New York has shown a resilient performance amidst fluctuating market dynamics. Over the past few months, FlowerHouse New York has experienced a slight improvement in rank, moving from 19th in June 2025 to 16th by September 2025. This upward trend is noteworthy, especially considering the competitive pressure from brands like Smoakland, which has made significant strides, climbing from 52nd to 17th place, and Grassroots, which consistently maintains a strong position within the top 20. Despite the challenges, FlowerHouse New York's sales have shown a positive trajectory, particularly in August 2025, where they saw a substantial increase, indicating a potential for continued growth. However, the brand must remain vigilant of competitors like The Botanist and Platinum Reserve, which have experienced varying degrees of rank fluctuations, as these shifts could impact FlowerHouse New York's market positioning in the future.
Notable Products
For September 2025, the top-performing product from FlowerHouse New York is Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from previous months with sales of 9,599 units. Indica Pre-Roll (1g) remains consistently in second place, showing stable performance over the months. Newly introduced Slapaya Infused Pre-Roll 2-Pack (1g) has secured the third position, indicating strong market entry. Purple Punch Infused Pre-Roll 2-Pack (1g) and Banana Haze Infused Pre-Roll 2-Pack (1g) follow in the fourth and fifth ranks, respectively, both appearing for the first time in the rankings. The introduction of these infused products suggests a shift in consumer preference towards more variety within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
