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Apr-2025
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Overview
Market Insights Snapshot
In the New York market, FlowerHouse New York has demonstrated varying performance across different product categories. In the Flower category, the brand experienced a noticeable downward trend in rankings, starting at 11th in January 2025 and slipping to 25th by April 2025. This decline in rank was accompanied by a decrease in sales, reflecting a competitive landscape that may have impacted their market position. The Pre-Roll category showed a similar trend, with FlowerHouse New York not ranking within the top 30 brands from January through April 2025, suggesting potential challenges in capturing consumer interest or facing stiff competition in this segment.
Despite these challenges, FlowerHouse New York's performance in the Flower category still managed to remain within the top 30, indicating a degree of resilience and brand recognition in New York. Their ability to maintain a presence in the top 25 by April, albeit at the lower end, suggests that while there is room for improvement, they continue to hold a significant position in the market. The absence of a top 30 ranking in the Pre-Roll category throughout the first four months of 2025 highlights a critical area for strategic focus, potentially requiring innovation or increased marketing efforts to regain traction in this competitive segment.
Competitive Landscape
In the competitive landscape of the New York flower category, FlowerHouse New York has experienced a notable decline in its market position from January to April 2025. Initially ranked 11th in January, FlowerHouse New York fell to 25th by April, indicating a significant drop in its competitive standing. This decline is contrasted by the performance of brands like Grassroots and Runtz, which, despite their own fluctuations, maintained a more stable presence within the top 20, with Grassroots holding steady at 23rd in April and Runtz slipping to 26th. Meanwhile, Cookies showed a positive trajectory, climbing from outside the top 20 in January to 27th in April, suggesting a growing market influence. Additionally, Doobie Labs made a significant leap from 51st to 24th, surpassing FlowerHouse New York by April. These shifts highlight the dynamic nature of the market and suggest that FlowerHouse New York may need to reassess its strategies to regain its competitive edge and stabilize its sales trajectory.
Notable Products
In April 2025, the top-performing product for FlowerHouse New York was Gary Payton Pre-Roll 2-Pack (1g) in the Pre-Roll category, securing the number one rank with sales of 1828 units. Sunset Punch (3.5g) maintained its strong performance, holding steady at the second rank in the Flower category, although its sales decreased slightly compared to previous months. FlowerHouse x Stay Melo - Hall of Fame (3.5g) entered the rankings for the first time at the third position, indicating a strong market entry. Gary Payton Infused Pre-Roll 7-Pack (3.5g) experienced a slight drop from third to fourth place, while Kushberry Infused Pre-Roll 2-Pack (1g) debuted at fifth place. Overall, the rankings demonstrated a dynamic shift with new entries and slight changes in positions among top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
