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Oct-2025
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Overview
Market Insights Snapshot
Jetpacks has demonstrated a strong performance in the New York market, particularly within the Concentrates and Pre-Roll categories. In the Concentrates category, Jetpacks consistently held the second position from August through October 2025, indicating a robust and stable presence. This stability is complemented by a notable increase in sales, with October 2025 figures showing a significant boost compared to previous months. Meanwhile, in the Pre-Roll category, Jetpacks maintained its second-place ranking throughout the same period, showcasing its strong appeal in this segment as well. Such consistent high rankings in multiple categories suggest that Jetpacks has effectively captured consumer interest in these areas.
Despite its success in Concentrates and Pre-Rolls, Jetpacks' performance in the Flower category in New York has been less dominant. The brand ranked 18th in July 2025 and saw a slight decline to 21st by October. This indicates a more competitive landscape or possibly a need for strategic adjustments to enhance its standing in this category. The absence of Jetpacks from the top 30 in other states or provinces could imply either a strategic focus on New York or challenges in expanding its market reach. Such dynamics highlight areas where Jetpacks could potentially explore growth opportunities or reassess its market strategies.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Jetpacks consistently holds the second rank from July to October 2025, indicating a stable position amidst fierce competition. Despite maintaining its rank, Jetpacks faces a significant sales gap with the category leader, Ruby Farms, which consistently ranks first. Ruby Farms' sales figures are more than double those of Jetpacks, suggesting a strong brand preference or market penetration. Meanwhile, Dank. By Definition and Florist Farms trail behind Jetpacks in third and fourth positions, respectively, with sales figures that are notably lower. This stable ranking for Jetpacks, despite fluctuations in sales, highlights its resilience and potential for growth if it can leverage strategic marketing or product differentiation to close the gap with Ruby Farms and further distance itself from the trailing competitors.
Notable Products
In October 2025, the top-performing product for Jetpacks was Birthday Cake Powdered Donuts Diamond Infused Flower, reclaiming its number one rank with sales of 3178 units. Big Bang- Chernobyl Resin Infused Pre-Roll 5-Pack, which held the top spot in August and September, ranked second with a slight decrease in sales compared to the previous month. High Society Powdered Donuts Diamond Infused Flower maintained its third-place position consistently over the months. Chernobyl Big Bang Mini Infused Pre-Roll made its debut in the rankings at fourth place in October. Meanwhile, New York City Diesel Powdered Donuts Diamond Infused Flower slipped to fifth place, continuing its downward trend since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
