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Nov-2025
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Overview
Market Insights Snapshot
Jetpacks has demonstrated a consistent performance in the New York market, particularly within the Concentrates and Pre-Roll categories. For the past four months, Jetpacks has maintained a strong hold on the number 2 position in both of these categories, suggesting a stable consumer base and effective market strategies. While the Concentrates category experienced a sales peak in October 2025, the Pre-Roll category showed a slight decline over the same period. This subtle shift in sales volume could indicate changing consumer preferences or competitive pressures, but Jetpacks' ability to maintain its rank suggests resilience in the face of these dynamics.
In contrast, Jetpacks' performance in the Flower category in New York has been less impressive, with a steady ranking at 23rd place over the past few months. This consistent lower-tier placement may highlight challenges in capturing market share or differentiation in this highly competitive category. The sales figures reflect a decline from August to November 2025, which might necessitate strategic adjustments to improve their standing. Notably, the absence of Jetpacks from the top 30 in other states or provinces underscores the brand's concentrated success in New York, presenting both a challenge and an opportunity for expansion.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Jetpacks consistently holds the second position from August to November 2025, indicating a stable market presence. Despite this consistency, Jetpacks faces significant competition from Ruby Farms, which dominates the top rank with a substantial sales lead. The sales figures for Jetpacks show a downward trend over these months, suggesting a potential challenge in maintaining its market share. Meanwhile, Jeeter shows a notable upward trajectory, climbing from sixth to third place, which could pose a future threat to Jetpacks' position. Additionally, Dank. By Definition experienced a drop from third to fourth, which may temporarily alleviate pressure on Jetpacks. These dynamics highlight the competitive pressures Jetpacks faces, emphasizing the need for strategic initiatives to bolster its sales and maintain its ranking.
Notable Products
In November 2025, the top-performing product from Jetpacks was the Big Bang- Chernobyl Resin Infused Pre-Roll 5-Pack (2.5g), maintaining its position at rank 1 with sales of 2824 units. The Birthday Cake Powdered Donuts Diamond Infused Flower (3.5g) held steady at rank 2, showing consistent performance from the previous months. High Society Powdered Donuts Diamond Infused Flower (3.5g) remained at rank 3, while Super Silver Haze Powdered Donuts Diamond Infused Flower (3.5g) climbed to rank 4, marking its first appearance in the top ranks since September. New to the top five in November was the FJ-3 - Cereal Milk Kief Infused Pre-Roll 5-Pack (3g), debuting at rank 5. This shift indicates a growing preference for pre-roll products within Jetpacks' offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
