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Aug-2025
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Overview
Market Insights Snapshot
Jetpacks has shown remarkable performance in the New York market, particularly in the Concentrates category. Over the summer months, their ranking improved from 4th place in May and June to 3rd in July, and then to 2nd in August. This upward trajectory indicates a strong and growing presence in the market, with sales increasing significantly each month, culminating in over half a million dollars in August. In the Pre-Roll category, Jetpacks maintained a consistent position at 2nd place from June through August, reflecting a stable demand for their products in this segment. However, in the Flower category, the brand experienced a slight dip in August, moving from 18th to 20th place, suggesting potential competitive pressures or shifting consumer preferences in this category.
While Jetpacks has not broken into the top 30 in some categories in other states, their strong performance in New York demonstrates their potential for expansion and growth in similar markets. The brand's ability to maintain and improve its rankings in key categories like Concentrates and Pre-Rolls suggests a strategic focus that could be leveraged in other regions. The consistent sales growth in New York also highlights a successful market penetration strategy, which could be a blueprint for their performance in other states. However, the absence of top 30 rankings in certain categories elsewhere signals areas for potential improvement and market exploration.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Jetpacks has demonstrated a strong performance, consistently maintaining the second rank from June to August 2025, after climbing from third in May. This upward movement reflects a positive trend in Jetpacks' market position, likely driven by a significant increase in sales from May to June. Despite this progress, Jetpacks remains behind Ruby Farms, which has consistently held the top spot, indicating a potential area for growth. Meanwhile, Dank. By Definition experienced a decline from second to fourth place in June, allowing Jetpacks to secure its current position. Florist Farms has remained stable in the third and fourth positions, suggesting that Jetpacks' main competition for the second rank is likely to come from Dank. By Definition rather than Florist Farms. This competitive dynamic highlights Jetpacks' resilience and potential for further growth in the market.
Notable Products
In August 2025, the top-performing product from Jetpacks was Big Bang- Chernobyl Resin Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its number one position from July with sales reaching 3751 units. Birthday Cake Powdered Donuts Diamond Infused Flower (3.5g) secured the second spot, climbing from third place in July, with notable sales figures. New York City Diesel Powdered Donuts Diamond Infused Flower (3.5g) ranked third, dropping from its previous second-place position in July. High Society Powdered Donuts Diamond Infused Flower (3.5g) held steady at fourth place, showing consistent performance across the months. A new entry, Bigger Bang- Chernobyl Live Resin Diamonds Infused Pre-Roll (1g), debuted in fifth place, marking its entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
