Apr-2025
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Overview
Market Insights Snapshot
Jetpacks has shown varied performance across different categories and states. In California, the brand entered the Pre-Roll category in January 2025 with a rank of 91, but it did not maintain a presence in the top 30 in subsequent months. This suggests that while they made an initial impact, maintaining or improving their position proved challenging. In contrast, in the New York market, Jetpacks has consistently ranked high in the Concentrates category, maintaining a steady position at rank 3 in January and February, and slightly dropping to rank 4 in March and April. This consistency in the top 5 indicates a strong foothold in the New York Concentrates market.
In the Flower category within New York, Jetpacks appeared in the rankings at position 88 in April, marking their entry into the top 100. This suggests a potential area for growth, as they were not ranked in the top 30 in earlier months. The Pre-Roll category in New York has been a strong performer for Jetpacks, maintaining a solid rank of 4 throughout the first four months of 2025, reflecting robust sales figures. This consistency in performance across the Pre-Roll category in New York highlights a significant strength for the brand in this particular segment.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll market, Jetpacks consistently holds the 4th rank from January to April 2025, demonstrating a stable position amidst shifting dynamics. Notably, Dank. By Definition maintains a strong lead at the 2nd rank throughout the same period, with significantly higher sales figures, indicating a robust consumer preference. Meanwhile, Florist Farms remains just ahead of Jetpacks at the 3rd rank, with sales slightly surpassing Jetpacks, suggesting a competitive edge in brand loyalty or product differentiation. The rise of Leal from 8th to 5th rank over the months highlights a growing market presence that could pose a future threat to Jetpacks' position if the trend continues. Although Jetpacks' sales peaked in March 2025, the consistent rank indicates a strong brand presence, yet the competition's upward momentum suggests a need for strategic marketing efforts to bolster Jetpacks' market share.
Notable Products
In April 2025, the top-performing product for Jetpacks was the Blueberry Pancakes Kief Infused Pre-Roll 5-Pack, which secured the number one rank. The Cereal Milk Kief Infused Pre-Roll 5-Pack maintained its strong position at rank two, demonstrating consistent popularity. The Lucid Blue Infused Pre-Roll saw a slight decline, moving from first place in January and February to third place in April. The Chernobyl Resin Infused Pre-Roll 5-Pack dropped from first place in March to fourth in April, with sales figures at 1100 units. The Blueberry Kush Kief Infused Pre-Roll made its debut in the rankings, entering at the fifth position with notable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.