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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Jetpacks concentrated 60.84% of sales in Pre-Roll with year-over-year growth of 16.03% and month-over-month growth of 13.08%, while Concentrates expanded to 21.45% share with a 128.78% year-over-year increase but slipped 1.59% month over month; Flower contracted to 17.63% share with a 6.02% year-over-year decline and a 2.74% month-over-month dip. Vapor Pens remained negligible at 0.09% share despite a 96.13% year-over-year rise, as month-over-month sales fell 48.92%; overall average price fell 2.03% year over year to $33.49 even as total brand sales rose 24.05% year over year, indicating volume-led gains. This pattern implies Jetpacks is tilting its mix toward Pre-Roll and high-velocity Concentrates while de-emphasizing Flower, using lower average prices and category momentum to grow units rather than relying on price.
With Pre-Roll ranked 3 in New York and holding 60.84% share, Jetpacks’ month-over-month acceleration in Pre-Roll of 13.08% alongside a 1.59% month-over-month pullback in Concentrates suggests near-term execution favors the lead category while keeping a secondary growth leg in Concentrates’ 128.78% year-over-year surge. The simultaneous 6.02% year-over-year decline in Flower and a 2.74% month-over-month decline, paired with a 2.03% year-over-year price decrease, points to a position anchored in accessible Pre-Roll price points and selective emphasis on higher-price sublines like Concentrates (average price $37.60) rather than defending share in Flower (average price $46.48). The implication is a volume-first stance: protect rank in Pre-Roll through price-supported velocity, cultivate Concentrates as a growth hedge, and allow Flower to shrink where returns lag, which together sets a pathway to sustain the 24.05% year-over-year brand growth while maintaining category leadership depth.
Competitive Landscape
Jetpacks is ranked #3 in NY Pre-Roll in May 2026, unchanged YoY at #3, after slipping 1 position from #2 in March 2026 while still within one rank of its peak at #2; in contrast, Ruby Farms holds #1 with a 21.7% YoY sales increase and Jeeter sits at #2, whereas Anthem rose to #4 from #60 YoY alongside a 1,311.5% YoY sales surge, indicating pressure from both the top and fast-rising challengers. This pattern—flat YoY rank at #3 combined with a 1-place slide from #2 over the last three months—implies Jetpacks is stable but ceding momentum to adjacent competitors, so holding share likely requires countering Jeeter directly while preventing Anthem’s ascent from converting into further rank loss.
Notable Products
Jetpacks's Dumbo Diesel Powdered Donuts Diamond Infused Flower (3.5g) posted the sharpest move in May 2026 with a 39.7% month-over-month lift while rising to rank 6, outpacing the 36.5% gain at rank 5 for Big Bang - Empire OG Mini Encrusted Diamond Live Resin Infused Pre-Roll (0.5g). At the top, FJ-3 - Cereal Milk Kief Infused Pre-Roll 5-Pack (3g) stayed at rank 1 with a 22.4% increase, as Chernobyl Big Bang Mini Infused Pre-Roll (0.5g) climbed 30.3% to rank 2 and Big Bang- Chernobyl Resin Infused Pre-Roll 5-Pack (2.5g) in rank 4 slipped 0.6%. With eight of the top ten being Pre-Roll SKUs and Flower re-entering the mix via two Diamond Infused variants, the pattern implies Jetpacks is tilting its assortment toward higher-potency formats while testing premium Flower as a secondary growth lane.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
