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Dec-2024
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Overview
Market Insights Snapshot
Jetpacks has shown a varied performance across different states and product categories. In California, the brand's presence in the Pre-Roll category has been notably absent from the top 30 rankings in both November and December 2024, indicating a potential decline in market presence or competition from other brands. This contrasts sharply with their performance in New York, where Jetpacks has maintained a strong position. In New York's Pre-Roll category, Jetpacks consistently held its ground, ranking 5th in December 2024, although this reflects a slight dip from their September position. Such differences highlight the brand's varying levels of competitiveness and consumer preference across different markets.
Focusing on the Concentrates category in New York, Jetpacks has demonstrated a positive trajectory, climbing up the ranks from 7th in September to 3rd by December 2024. This upward movement suggests a robust demand and possibly effective marketing strategies that resonate with New York consumers. The sales figures support this trend, with a significant increase observed over the months, which could be indicative of growing consumer loyalty or expanding market share. The contrast between Jetpacks' performance in California and New York underscores the brand's strategic positioning and adaptability in different regional markets.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Jetpacks has maintained a steady presence, consistently ranking 5th in September, November, and December 2024, only briefly dropping to 6th place in October. This stability in ranking reflects a robust performance amidst fluctuating market dynamics. Notably, Florist Farms has consistently outperformed Jetpacks, holding the 3rd position in most months, and even increasing their sales significantly in December. Meanwhile, Mfny (Marijuana Farms New York) experienced a decline from 3rd to 7th place by December, which could present an opportunity for Jetpacks to capitalize on any potential shifts in consumer preference. Additionally, PUFF showed a notable rise in December, moving up to 4th place, which indicates increasing competition for Jetpacks in maintaining its market position. Overall, Jetpacks' consistent sales figures suggest a strong brand loyalty, but the dynamic movements of competitors highlight the need for strategic marketing efforts to enhance its market share.
Notable Products
In December 2024, the top-performing product from Jetpacks was the Lucid Blue Bigger Bang Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from November with sales of 1874 units. The Pink Pixie Bigger Bang Infused Pre-Roll (1g) rose to the second position, showing a significant improvement from fourth place in November. The Cereal Milk FJ-3 Infused Pre-Roll 5-Pack (3g) slipped to third place, despite previously holding the top rank in October. The Chernobyl Big Bang Resin Infused Pre-Roll 5-Pack (2.5g) remained steady in fourth place, maintaining its position from November. Notably, Tangie Cookies Badder (1g) entered the rankings for the first time in December, debuting at fifth place in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
