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Sep-2024
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Overview
Market Insights Snapshot
Jetpacks has shown varied performance across different categories and states, reflecting the brand's dynamic presence in the cannabis market. In California, Jetpacks has struggled to maintain a foothold in the concentrates category, with rankings not making it into the top 30 for several months. This could indicate a competitive market or a need for strategic adjustments. In contrast, their pre-roll category in California has seen a downward trend, slipping from 48th place in June to 86th by September. This significant drop could suggest a decline in consumer interest or increased competition within the state.
In New York, Jetpacks has maintained a more consistent performance, particularly in the concentrates category, where it fluctuated slightly but remained within the top 10. This indicates a strong brand presence and consumer loyalty in the state. The pre-roll category in New York also demonstrated robust performance, consistently ranking within the top 10, although there was a slight decline from 3rd place in July to 6th in September. This suggests that while Jetpacks is performing well, there may be emerging competitors or market shifts impacting their rankings. Overall, Jetpacks' performance highlights the varying dynamics of the cannabis market across different states and categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Jetpacks has experienced notable fluctuations in its ranking and sales performance over the past few months. In June 2024, Jetpacks held a strong position at rank 4, but it slipped to rank 6 by September 2024, indicating a slight decline in its competitive standing. Despite this, Jetpacks' sales remained robust, peaking in August 2024, although they saw a decrease in September. Comparatively, Mfny (Marijuana Farms New York) showed a similar trajectory, starting at rank 3 in June and ending at rank 5 in September, with consistently higher sales than Jetpacks. Meanwhile, Nanticoke improved its rank from 5 in June to 4 in September, surpassing Jetpacks, and also experienced a significant sales increase. PUFF demonstrated a steady climb from rank 12 in June to 7 in September, with a notable sales surge in August. These dynamics suggest that while Jetpacks remains a key player, it faces intense competition from brands like Mfny and Nanticoke, which are gaining traction in both rank and sales.
Notable Products
In September 2024, Jetpacks' top-performing product was the Lucid Blue Bigger Bang Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with a notable sales figure of 2140 units. The Big Bang - Pineapple Sage Infused Pre-Roll 5-Pack (2.5g) maintained its position at rank two, showing consistent performance from the previous month. Cherry Vortex Big Bang Infused Pre-Roll 5-Pack (2.5g) experienced a slight drop, moving from the top rank in August to third place in September. New entries like Cereal Milk Infused Pre-Roll 5-Pack (3g) and Blueberry Pancakes FJ-3 Infused Pre-Roll 5-Pack (3g) entered the rankings at fourth and fifth positions, respectively. This shift in rankings highlights a dynamic market where new product introductions can quickly gain traction and influence sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
