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Sep-2025
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Overview
Market Insights Snapshot
Jetpacks has demonstrated a strong performance in the New York market, particularly in the Concentrates and Pre-Roll categories. In the Concentrates category, Jetpacks improved its ranking from 4th in June 2025 to 2nd place by August and maintained this position through September. This upward trend is a positive indicator of the brand's growing popularity and market penetration. Meanwhile, in the Pre-Roll category, Jetpacks consistently held the 2nd position from June to September, reflecting steady consumer demand and a strong brand presence. However, in the Flower category, Jetpacks experienced fluctuations, starting at 20th place in June, peaking at 18th in July, and then dropping to 21st by September, indicating potential challenges in maintaining a competitive edge in this segment.
While Jetpacks has shown impressive growth in certain categories in New York, the brand's absence from the top 30 rankings in other states or provinces suggests areas for potential improvement and expansion. The lack of presence in additional markets could be seen as a missed opportunity for further growth and brand recognition. As Jetpacks continues to solidify its standing in New York, exploring strategies to enter and compete in other regions could be beneficial for the brand's long-term success. The data highlights the importance of strategic market positioning and the need for Jetpacks to leverage its strengths in key categories to expand its footprint beyond New York.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Jetpacks consistently holds the second rank from June to September 2025, demonstrating a stable position in the market. Despite this consistency, Jetpacks faces stiff competition from Ruby Farms, which dominates the top spot throughout the same period. Jetpacks' sales show a slight decline in September, mirroring a similar trend observed in Ruby Farms, indicating potential seasonal or market-wide factors affecting sales. Meanwhile, Dank. By Definition and Florist Farms maintain their third and fourth positions, respectively, without significant shifts in rank, suggesting a relatively stable competitive environment. For Jetpacks, the challenge lies in closing the sales gap with Ruby Farms while maintaining its lead over other competitors, which could be crucial for future growth and market dominance.
Notable Products
In September 2025, Jetpacks' top-performing product was the Big Bang- Chernobyl Resin Infused Pre-Roll 5-Pack, maintaining its number one rank from August despite a decrease in sales to 3122 units. The Birthday Cake Powdered Donuts Diamond Infused Flower rose to second place, having previously been ranked third in August. High Society Powdered Donuts Diamond Infused Flower held steady in third place, showing consistency over the past months. Super Silver Haze Powdered Donuts Diamond Infused Flower made a notable entry into the rankings at fourth place, having been absent in August. New York City Diesel Powdered Donuts Diamond Infused Flower dropped to fifth place from second, indicating a significant shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
