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Oct-2025
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Overview
Market Insights Snapshot
In New York, Smoakland has shown a positive trajectory in the Flower category. Beginning in July 2025 with a rank of 27, the brand improved its standing to 23 by August, further climbing to 16 in September before slightly declining to 18 in October. This movement suggests a strong and growing presence in the New York Flower market, with sales peaking in September. The increase in ranking over the months indicates consumer preference and potential growth in market share, although the slight drop in October highlights the competitive nature of the market.
Conversely, Smoakland's performance in the Vapor Pens category in New York reflects its challenges in penetrating this segment. The brand did not feature in the top 30 rankings until September 2025, when it entered at rank 93, and slightly improved to rank 90 in October. This late entry into the rankings suggests that while there is some traction, Smoakland faces significant competition in the Vapor Pens market. The data underscores the difficulty of establishing a foothold in this category compared to their performance in Flower, pointing towards an area that may require strategic focus for future growth.
Competitive Landscape
In the competitive landscape of the New York flower category, Smoakland has shown a dynamic shift in rankings over the past few months. Starting from a rank of 27 in July 2025, Smoakland improved to 23 in August and reached its peak at 16 in September, before slightly declining to 18 in October. This fluctuation suggests a competitive struggle among brands, with Smoakland striving to maintain its upward momentum. Notably, Stone Road and Platinum Reserve have consistently ranked higher, with Stone Road climbing from 24 to 17 and Platinum Reserve maintaining a strong position, only slightly dropping from 12 to 16. Meanwhile, FlowerHouse New York and Hepworth have also been strong contenders, with FlowerHouse New York experiencing a slight dip from 17 to 20, and Hepworth maintaining a steady rank around 19. These movements highlight the competitive pressures Smoakland faces, emphasizing the need for strategic marketing and product differentiation to capture a larger market share in New York's flower segment.
Notable Products
In October 2025, Sour Diesel (28g) emerged as the top-performing product for Smoakland, climbing from a consistent second place in previous months to first, with sales of 1417 units. Exclusive - Blue Dream (28g) experienced a notable rise, moving from fourth place in September to second place in October. SFV OG (28g) maintained its third-place ranking from September to October, showing stable performance. A new entry in the rankings, Faderz - Blueberry Cookies Distillate Cartridge (1g), secured the fourth position, indicating a growing interest in vapor pens. Meanwhile, Girl Scout Cookies (28g) debuted in fifth place, highlighting its potential as a popular choice among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
