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Aug-2025
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Overview
Market Insights Snapshot
Smoakland's performance in the New York market has shown a positive trajectory across the Flower category. Starting from a position outside the top 30 brands in May 2025, Smoakland made a notable entry at 49th place in June, climbing further to 27th in July and reaching 23rd in August. This upward movement is indicative of a growing presence and acceptance among consumers in New York. The brand's steady climb in rankings suggests effective strategies in place, possibly through product differentiation or competitive pricing, contributing to its increased sales figures over the months.
In contrast, Smoakland's standing in the California market tells a different story. Despite a significant sales figure of $213,384 in May 2025, the brand did not secure a spot within the top 30 rankings in the Flower category for the subsequent months. This absence from the rankings could be seen as a challenge for Smoakland, hinting at a highly competitive environment or potential areas for improvement in market strategies. The disparity in performance across these states highlights the varying dynamics and consumer preferences that Smoakland faces, presenting both challenges and opportunities for the brand's growth in different regions.
Competitive Landscape
In the competitive landscape of the New York flower category, Smoakland has shown a promising upward trend in recent months. After not ranking in the top 20 in May 2025, Smoakland made a significant leap to 49th in June, 27th in July, and further improved to 23rd in August. This upward trajectory suggests a positive reception and increasing market share. In comparison, Stone Road also experienced a steady climb, moving from 38th in May to 21st in August, indicating strong competition. Meanwhile, 1937 maintained a relatively stable presence, although it saw a dip in August, which could be an opportunity for Smoakland to capitalize on. Preferred Gardens and Hepworth also present noteworthy competition, with both brands showing consistent sales growth. Smoakland's ability to continue its growth trajectory amidst these competitors will be crucial for sustaining its market position.
Notable Products
In August 2025, the top-performing product for Smoakland was Gush Mintz (3.5g) in the Flower category, achieving the number one rank with sales of 1691.0 units. Exclusive - Blue Dream (28g), which held the top spot from May to July, dropped to second place despite maintaining strong sales figures. Sour Diesel (28g) moved from second in June and July to third in August, indicating a slight decline in its ranking position. SFV OG (28g) made its debut in the rankings at fourth place, while Exclusive - Blueberry Gelato (28g) slipped from third in July to fifth in August. These changes reflect a dynamic shift in consumer preferences within the Flower category for Smoakland.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
