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Nov-2025
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Overview
Market Insights Snapshot
Smoakland's performance across different categories and states exhibits notable trends. In California, the brand did not make it into the top 30 for the Concentrates category from August to November 2025, which could indicate a need for strategic adjustments or increased competition in this segment. On the other hand, in New York, Smoakland has consistently maintained a strong presence in the Flower category, ranking between 18th and 24th over the four-month period. This stable performance suggests a solid consumer base and effective product positioning in this particular segment.
In the Vapor Pens category in New York, Smoakland's ranking remained just outside the top 90, with positions at 96th and 99th in the latter months. This indicates a relatively weaker performance compared to their Flower offerings, hinting at potential areas for growth or improvement. The brand's sales figures in New York's Flower category, which showed a noticeable increase from August to November, highlight a positive trend and suggest a growing market share. Understanding these dynamics can provide valuable insights into Smoakland's strategic priorities and potential areas for expansion or focus.
Competitive Landscape
In the competitive landscape of the New York flower category, Smoakland has demonstrated a notable upward trajectory in its market position over the past few months. Starting from a rank of 24 in August 2025, Smoakland improved to 18 by November 2025, showcasing a consistent climb in the rankings. This upward movement is indicative of a robust sales performance, as evidenced by a substantial increase in sales from September to November. In contrast, Stone Road experienced fluctuations, peaking at rank 18 in October but falling to 20 by November, suggesting a less stable market presence. Meanwhile, Electraleaf maintained a strong position, consistently ranking between 14 and 17, with sales figures that are higher than Smoakland's throughout the period. New entrants like Mini Mart and RIPPED have also emerged, with Mini Mart making a significant leap to rank 17 in November, potentially posing a new competitive challenge for Smoakland. Overall, Smoakland's strategic positioning and sales growth indicate a strengthening foothold in the New York flower market, though it faces ongoing competition from both established and emerging brands.
Notable Products
In November 2025, the top-performing product from Smoakland was Exclusive - Blue Dream (28g) in the Flower category, maintaining its first-place rank from October with sales of 1253 units. Super J - Blue Dream Live Resin Infused Pre-Roll (0.5g) showed a significant climb, moving up to second place from fourth in October, indicating a strong increase in popularity. Sour Diesel (28g) held steady in third place, although its sales figures decreased from previous months. Exclusive - Jack The Ripper (28g) entered the rankings at fourth place, showcasing its emergence in the market. SFV OG (28g) slipped to fifth place, continuing its downward trend from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
