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Market Insights Snapshot
Smoaklands category mix in May 2026 was dominated by Flower at 97.33% share with 492.01% year-over-year growth and 1.65% month-over-month growth, while Vapor Pens held 1.54% share with 69.31% year-over-year but a -39.12% month-over-month decline. Pre-Roll accounted for 0.76% share with -9.21% year-over-year and 8.53% month-over-month growth, and Concentrates fell to 0.37% share with -58.34% year-over-year and -59.55% month-over-month. With average price up 200.50% year-over-year to $67.50 alongside brand sales up 424.45% year-over-year, the pattern implies that premium-priced Flower is carrying nearly all of the expansion while peripheral categories are contracting or volatile.
This mix positions Smoakland as a Flower-first brand in New York, where a rank of 10 in Flower indicates traction concentrated in a single category while Vapor Pens -39.12% month-over-month and Concentrates -59.55% month-over-month signal limited breadth. The combination of 97.33% category concentration and a 1.65% month-over-month lift in Flower, against small-share gains like Pre-Rolls 8.53% month-over-month from a 0.76% base, implies that near-term share advances will depend more on maintaining Flowers price-to-volume balance than on diversification, and that moving up from rank 10 will likely require either incremental Flower penetration or targeted rebuilds in lagging formats.
Competitive Landscape
Smoakland sits at rank #10 in NY Flower in May 2026, a YoY slide of 190 positions from #200 in May 2025, after peaking at #7 in March 2026 and easing from #8 three months ago; meanwhile, Leal climbed from #11 to #1 and expanded sales by 109.3%, while Dank. By Definition dipped from #1 to #2 alongside a 38.1% sales decline, indicating Smoakland’s relative position is weakening against both surging leaders and falling incumbents. The juxtaposition of Smoakland’s two-rank drop since February 2026 and RYTHM holding #4 with 45.8% sales growth implies Smoakland’s rank trajectory points to fading competitive momentum unless mix or distribution shifts redirect the slide.
Notable Products
Xclusivez - Super Silver Haze (28g) posted the steepest decline in May 2026 at -20.2%, sliding to rank 6 while Maui Wowie (28g) rose 16.0% and held rank 1. NY Diesel (28g) climbed 31.9% to rank 2, outpacing Exclusive - Blue Cookies (28g) at +39.7% that still sat at rank 5, which implies gains were concentrated below the very top. Four of the top ten are Flower SKUs occupying ranks 1 through 7 with only two Pre-Roll items at ranks 8 and 10, and OG Kush Shake (28g) jumped 42.7% to rank 4 while Sour Diesel (28g) dipped 1.8% at rank 3. The mix indicates Smoakland is consolidating share around large-format Flower in May 2026, with mid-pack acceleration offsetting a single high-visibility decline and signaling reliance on value ounces over Pre-Rolls despite one Pre-Roll totaling $2,490.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
