Market Insights Snapshot
In Colorado, Foria's performance in the Topical category experienced a bit of a hiccup. In July 2023, the brand was ranked 23rd, however, it failed to make it to the top 20 in the following months. This indicates a slight decline in the brand's performance in this category within the state. However, it's important to note that despite this, Foria managed to generate a noteworthy sales figure of $145 in July.
Contrastingly, in the state of Nevada, Foria showed a consistent upward trend in both Capsules and Topical categories. In the Capsules category, Foria climbed up the ranks from 9th in July to 7th in September. Although the ranking for October is missing, indicating it did not make the top 20, the upward trend until September is a positive sign. In the Topical category, Foria also showed significant improvement, moving from 20th to 16th place from July to October. This is accompanied by an impressive increase in sales, jumping from $674 in July to $1249 in October.
In the Topical category within Nevada, Foria has shown a consistent improvement in its ranking from July to October 2023, moving from 20th to 16th place. This indicates a positive trend in market performance despite stiff competition. Notably, TRYKE has seen a slight decline in rank, dropping from 17th to 20th, then recovering to 17th place by October. Canna Hemp and Remedy have maintained relatively stable rankings, staying within the top 15 brands, while Just CBD has made significant strides, moving from 23rd to 18th place. It's important to note that a missing rank for any month indicates that the brand was not among the top 20 in the Topical category for that month in Nevada.
In October 2023, Foria's top-performing product was the Intimacy Sex Oil with CBD (400mg CBD), maintaining its position from the previous month. Following closely behind was the CBD Awaken Arousal Oil (30mg CBD, 30ml), which also held its rank from September. The CBD Intimacy Cacao Bath Salts (200mg CBD, 9oz) climbed back into the top three, a position it had not held since July. Notably, the CBD Intimacy Suppositories 4-Pack (200mg CBD) dropped out of the rankings after consistently placing in the top two from July to September. The Intimacy Sex Oil with CBD (400mg CBD) was the highest grossing product, with 13 units sold in October.