Market Insights Snapshot
Just CBD has shown a mixed performance across categories in Michigan. In the Capsules category, the brand managed to secure a spot in the top 10 in July 2023, but no ranking data is available for the following months, which could indicate a drop in performance. The brand's Edibles did not fare as well, with a rank of 83 in July 2023. However, in the Tincture & Sublingual category, Just CBD secured a respectable 19th place. The Topical category shows a downward trend with the brand slipping from 22nd place in July to 31st in October 2023.
On the other hand, Just CBD's performance in Nevada has been more consistent, particularly in the Capsules category where it maintained a ranking within the top 6 from July to October 2023. The Tincture & Sublingual category saw some improvement, moving from no ranking in July to 23rd place in September 2023. The Topical category also showed positive movement, improving from 23rd place in July to 18th in October 2023. It's worth noting that despite these improvements, there are still areas where the brand could improve its market standing.
In the Nevada Capsules category, Just CBD maintained a consistent rank of 5th from August to October 2023, indicating a stable market position. However, it's worth noting that sales appear to have declined slightly over this period. Among its competitors, Pure Tonic Concentrates and Cannavative have been oscillating between the 3rd and 4th ranks, with both brands showing higher sales than Just CBD. Interestingly, Foria improved its rank from 9th to 7th between July and September, but was not in the top 20 in October, suggesting a potential drop in sales. Canna Hemp, despite missing data for August, seems to have maintained a rank around 6th or 7th, with sales lower than Just CBD.
In October 2023, Just CBD's top-performing product was the CBD Peach Ringz Gummies (500mg CBD) from the Edible category, maintaining its first position from previous months with a sales figure of 136 units. Following closely in second place was the CBD Sweet Cherry Bath Bombs (150mg CBD) from the Topical category, moving up from its September rank of 2nd place and achieving sales of 56 units. The third best-selling product was the CBD Full Spectrum Soft Gel 30-Pack (750mg CBD) from the Capsules category, consistently holding its 3rd rank from the previous month. The Cherry Pie Hemp Soap (127mg CBD, 4.5oz) from the Topical category made a new entry in the top four, with 8 units sold. Lastly, the CBD Freeze Pain Relief Roll-On (350mg CBD, 3oz) dropped from the rankings after previously holding the 4th spot in August.