Market Insights Snapshot
In the Michigan market, Forte Cannabis has shown a significant variation in its performance across categories. In the Flower category, the brand didn't make it to the top 20 in August 2023, indicating a potential area of improvement. However, they managed to bounce back in the subsequent months, with their rank improving from 84th in September to 73rd in November. This upward trend suggests a slow but steady growth in this category. On the other hand, in the Pre-Roll category, Forte Cannabis consistently ranked within the top 30 from August to November, reaching the 19th position in November. This indicates a stronger performance and higher consumer preference for their Pre-Rolls in Michigan.
Shifting focus to the Oregon market, Forte Cannabis' performance in the Concentrates category has been noteworthy. The brand started at a low 87th position in August but managed to climb up the rankings to reach 52nd position by November. This significant rise in ranks, despite being outside the top 20, indicates a positive trend and potential for growth in the Oregon market. However, it's important to note that they are yet to break into the top 20 in this category, suggesting room for further improvement and growth opportunities.
In the Pre-Roll category in Michigan, Forte Cannabis has seen a steady performance, maintaining its position within the top 20 brands from August to November 2023. However, it faces stiff competition from several brands. Common Citizen has shown significant improvement, moving up from rank 36 to 22, despite not being in the top 20 in August. Magic entered the top 20 in October and has since climbed two places higher. Rare Michigan Genetics made a substantial leap from rank 34 to 17, indicating a strong upward trend. Goldkine, on the other hand, has seen a drop in rank from 11 to 20. These shifts in the competitive landscape indicate a dynamic market, with Forte Cannabis needing to stay agile to maintain its position and capitalize on potential opportunities.
In November 2023, Forte Cannabis saw Unicorn OG (Bulk) emerge as the top-performing product with a significant sales figure of 8366 units. Following closely in second place was Sour Runtz (Bulk), maintaining its strong performance from September and October where it ranked third. The third spot was secured by Baby Yoda (Bulk), which improved its position from fourth place in October. Fourth and fifth places were held by Willy Zonka (Bulk) and Strawberry Cream Bubble Hash Infused Pre-Roll 3-Pack (1.5g) respectively. It's noteworthy to see the rise of Unicorn OG (Bulk) to the top spot, given that it wasn't in the top five in the previous months.