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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Four54’s mix in July 2026 tilted toward Vapor Pens at 43.81% share with 180.49% year-over-year growth and a 3.37% month-over-month gain, while Flower held 34.81% share with 11.38% year-over-year growth but a -5.78% month-over-month decline. Pre-Roll captured 21.38% share with 100.25% year-over-year growth and a -7.98% month-over-month dip, and the brand’s average price rose 16.17% year over year to $33.08. This combination of triple-digit growth in Vapor Pens and Pre-Roll alongside monthly pullbacks in Flower and Pre-Roll indicates the brand’s expansion is being driven by format shifts rather than uniform momentum across all categories.
With overall brand sales up 73.76% year over year and the top category Flower ranked 49 in Ontario, the heavier 43.81% sales concentration in Vapor Pens suggests Four54 is leaning into higher-velocity, higher-priced formats as a differentiation path versus Flower’s slower 11.38% year-over-year growth. The simultaneous 3.37% month-over-month gain in Vapor Pens versus a -5.78% decline in Flower signals a repositioning toward inhalables with faster repeat cycles, implying Four54’s near-term competitive footing depends on reinforcing Vapor Pens and stabilizing Pre-Roll’s -7.98% month-over-month softness to protect its 21.38% share.
Competitive Landscape
Four54 is ranked #49 in ON Flower in July 2026, improving 9 places from #58 year over year and rising 12 spots from #61 in April 2026, marking its peak position at #49. In contrast, Shred moved from #2 to #1 with a 17.23% YoY sales increase, while Spinach climbed from #4 to #2 with 31.07% YoY growth, indicating that Four54’s upward rank shift is happening amid accelerating gains by category leaders. The spread between Four54’s +9 rank change and Back Forty / Back 40 Cannabis slipping from #1 to #4 with a -5.44% YoY sales decline suggests share is rotating among tiers, and Four54’s three-month jump of 12 ranks versus category-top shifts of 1–2 ranks implies momentum is concentrated in mid-pack repositioning rather than top-tier churn.
Notable Products
Cherry Bang Bang (3.5g) posted the steepest move in July 2026 with a -23.0% month-over-month drop while falling to rank 4, and Gastro Pop Pre-Roll 3-Pack (1.5g) contracted -42.0% at rank 10, signaling pressure in Flower and smaller pre-roll formats. In contrast, Route 66 (3.5g) climbed +28.7% MoM to rank 8 while Gastro Pop Live Resin Cartridge (1g) expanded +14.0% at rank 1 with $196,584 in sales, indicating that gains are concentrated in a single Flower SKU and the lead Vapor Pen. With two Vapor Pens holding ranks 1–2 and three Pre-Rolls clustered at ranks 3, 5, and 10, the top 10 skews toward inhalables even as mixed momentum within Pre-Rolls points to format bifurcation. The pattern implies Four54 is consolidating around a flagship Vapor Pen while reallocating attention from underperforming Flower and select pre-roll formats toward SKUs that can scale velocity without promo drag.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
