Jun-2026
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Market Insights Snapshot
In June 2026, Vapor Pens led Four54’s mix at 44.26% share with a 1,904.56% year-over-year surge but a 9.00% month-over-month decline, while Flower held 33.24% share with a 3.26% year-over-year lift and an 11.94% month-over-month gain; Pre-Roll reached 22.51% share on 185.09% year-over-year growth and a 29.24% month-over-month increase. With average price up 13.54% year over year to $31.09 and overall brand sales up 136.46% year over year, the mix signals a pivot: explosive penetration from Vapor Pens is cooling sequentially as momentum rotates toward Flower and Pre-Roll, implying a rebalancing where two categories growing 11.94% and 29.24% month over month counter a single category’s 9.00% pullback.
Positioning-wise, a 44.26% anchor in Vapor Pens paired with a 51st rank in Flower in Ontario points to headroom in the core inhalables stack: Flower’s 11.94% month-over-month and 3.26% year-over-year gains, alongside Pre-Roll’s 29.24% month-over-month and 185.09% year-over-year growth, indicate the brand is leveraging entry-priced formats to widen reach while premiumization creeps in via a 13.54% average price lift. The pattern implies Four54 can consolidate share by using Pre-Roll’s faster month-over-month velocity to feed Flower trial while stabilizing Vapor Pens’ 9.00% month-over-month dip, turning a 136.46% brand sales year-over-year rise into sustained mix-led gains even from a 51st placement.
Competitive Landscape
Four54 sits at rank #51 in ON Flower for June 2026, improving 8 positions year over year from #59 and slipping 3 positions versus March 2026’s #54, while its peak of #50 in September 2025 is just one slot better than today; by contrast, Spinach climbed from #4 to #1 with a 38.3% YoY sales lift and Back Forty / Back 40 Cannabis fell from #1 to #4 alongside an 11.3% YoY decline, indicating that Four54’s modest rank recovery is occurring amid leadership reshuffling at the top. The combination of an 8-rank YoY gain and a 1-rank gap to its all-time best suggests Four54 is edging back into relevance but needs incremental share capture to convert oscillation around the low-50s into durable top-50 presence.

Notable Products
Route 66 Infused Pre-Roll (0.6g) posted the largest movement in June 2026 with an 81.8% MoM surge to $17,642 and climbed to rank 6, while Gastro Pop Live Resin Cartridge (1g) fell 14.5% MoM at rank 2 and Emerald Triangle Live Resin Cartridge (1g) slipped 2.0% at rank 1. La Beatnik Pre-Roll 10-Pack (5g) rose 34.8% MoM at rank 3 as Pre-Rolls occupied 3 of the top 10, whereas Flower mixed results included Gastro Pop (3.5g) up 28.0% at rank 7 and Cherry Bang Bang (3.5g) down 9.8% at rank 4. The pattern implies a pivot toward value-dense multi-pack and infused Pre-Rolls capturing momentum as core Vapor Pen flagships soften at the very top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







