.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Alberta, Four54 has shown a notable upward trajectory in both the Flower and Vapor Pens categories. The Flower category saw a significant improvement in rankings from 70th in August 2025 to 48th by November 2025, reflecting a substantial increase in sales volume. This progression indicates a strengthening presence in the market, possibly due to increased consumer recognition or strategic marketing efforts. Meanwhile, in the Vapor Pens category, Four54 has made remarkable strides, advancing from 39th to 21st place over the same period. This positive movement suggests a growing consumer preference for their vapor products in Alberta, which could be attributed to product innovation or competitive pricing strategies.
In contrast, Four54's performance in Ontario presents a different narrative. While the Flower category rankings remained relatively stable, hovering around the mid-50s, this consistency might indicate a challenge in gaining further market share. However, the Vapor Pens category in Ontario demonstrated a positive trend, climbing from an unranked position in August to 65th by November. This improvement, although modest, suggests a gradual acceptance and increased popularity of Four54's vapor products among Ontario consumers. Despite not breaking into the top 30, this upward movement could signify potential for future growth if the brand continues to focus on enhancing product appeal or distribution channels in the province.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Four54 has shown a remarkable upward trajectory in rankings over the past few months. Starting from a rank of 39 in August 2025, Four54 has climbed to the 21st position by November 2025. This significant improvement in rank is indicative of a robust growth in sales, which have increased from 77,413 in August to 230,779 by November. In comparison, Carmel has maintained a relatively stable position, fluctuating slightly but remaining within the top 20, while Wild West has experienced a slight decline in sales despite maintaining a consistent rank around the 20th position. Adults Only has also shown an upward trend, moving from 27th to 22nd, but Four54's rapid ascent suggests a more aggressive market penetration strategy. As Four54 continues to gain traction, it is poised to challenge higher-ranked competitors, potentially disrupting the current market hierarchy in Alberta's vapor pen category.
Notable Products
In November 2025, the Gastro Pop Live Resin Cartridge (1g) from Four54 maintained its leading position in the Vapor Pens category, continuing its streak as the top performer since September with a notable sales figure of 5629 units. Gastro Pop (3.5g) emerged as a strong contender in the Flower category, securing the second spot, having not been ranked in previous months. Route 66 (3.5g) experienced a slight decline in performance, dropping to the third position from its second place in October. Strawberry Pave (1g) continued its descent in rankings, moving from third in October to fourth in November. Lastly, Red Rozay (1g) held steady at the fifth position, consistent with its ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
