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Oct-2025
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Overview
Market Insights Snapshot
Four54 has shown varied performance across different categories and regions, with notable trends in their market presence. In Alberta, the brand's Flower category has struggled to break into the top 30, consistently ranking above 60th place from July to October 2025. This indicates a challenging market for them in this category within the province. Conversely, their Vapor Pens have shown a positive trend, improving from 34th in July to 27th in October, suggesting a growing consumer preference or effective marketing strategies in this segment. This upward movement in the Vapor Pens category is a bright spot amidst the brand's overall performance in Alberta, showcasing potential for future growth.
In Ontario, Four54's performance in the Flower category is more stable, maintaining a consistent presence within the mid-50s ranking. This steadiness could indicate a loyal customer base or a strong product offering that resonates well with consumers. However, their Vapor Pens category has experienced fluctuations, with rankings dipping to 93rd in August before recovering to 70th by October. This volatility might suggest competitive pressures or shifts in consumer preferences, which the brand needs to address to solidify its standing. Notably, Four54 did not make it into the top 30 for Pre-Rolls in Alberta, highlighting a potential area for improvement or strategic focus to enhance their market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Four54 has shown a consistent upward trend in its rankings, moving from 58th in July 2025 to 54th by October 2025. This positive trajectory is indicative of a strengthening market presence, despite not yet breaking into the top 50. In contrast, Color Cannabis has experienced a decline, dropping from 35th to 56th over the same period, which could signal an opportunity for Four54 to capture some of its market share. Meanwhile, Buddy Blooms has shown significant improvement, climbing from 66th to 52nd, potentially posing a competitive threat if this trend continues. Common Ground has maintained a stable position around the 50th mark, suggesting a steady performance but not an immediate threat to Four54's upward momentum. As Four54 continues to improve its rank and sales, focusing on differentiating its product offerings and marketing strategies could further enhance its competitive edge in the Ontario Flower market.
Notable Products
In October 2025, Gastro Pop Live Resin Cartridge (1g) from the Vapor Pens category maintained its top position for Four54, with sales reaching 4031 units. Route 66 (3.5g) in the Flower category climbed to the second spot, despite a slight drop in sales from the previous month. Gastro Pop Pre-Roll 3-Pack (1.5g) saw a rise to the third position, indicating a growing preference for pre-rolls. Strawberry Pave (1g) fell to fourth place, showing a decrease in sales from September. Red Rozay (1g), re-entering the rankings at fifth, demonstrated a resurgence in popularity after a previous absence from the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
