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Sep-2025
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Overview
Market Insights Snapshot
Four54's performance across various categories and provinces demonstrates a mixed trajectory. In Alberta, the brand's Flower category has seen fluctuations, with rankings outside the top 30, indicating a potential area for improvement. Meanwhile, their Vapor Pens have shown resilience, maintaining a presence in the top 30, with a notable jump to 25th place in September 2025. This suggests a strong consumer preference for their vapor products in the province. On the other hand, the Pre-Roll category did not make it into the top 30 until September, which could indicate either a nascent market presence or an opportunity for growth in this segment.
In Ontario, Four54's Flower category has shown consistent improvement, climbing from 63rd to 54th place over the four months, reflecting a positive trend in consumer acceptance and preference. Their Vapor Pens category, however, has experienced variability, with rankings fluctuating significantly from 90th to 71st place. This instability suggests a volatile market presence that might benefit from strategic marketing or product differentiation. Despite these challenges, the overall upward trend in sales for Flower in Ontario highlights a promising trajectory for this category, hinting at broader consumer appeal and potential for continued growth.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Four54 has shown a promising upward trajectory in its ranking over the past few months. Starting from a rank of 63 in June 2025, Four54 has steadily climbed to 54 by September 2025, indicating a positive trend in market presence. This improvement in rank is accompanied by a consistent increase in sales, suggesting growing consumer preference and brand recognition. In contrast, San Rafael '71 has seen a decline in both rank and sales, dropping from 42 in June to 56 in September, which may indicate a waning market share. Meanwhile, Buddy Blooms has improved its rank from 78 to 58, showing a significant gain in market position, although its sales remain lower than Four54's. Notably, BC Green only appeared in the rankings in September at position 51, suggesting a late but potentially impactful entry into the top 20. 5 Points Cannabis has maintained a relatively stable position, hovering around the mid-50s, indicating steady but not exceptional performance. Overall, Four54's consistent climb in rank and sales positions it as a strong contender in the Ontario Flower market, poised to capitalize on its growing momentum.
Notable Products
In September 2025, Gastro Pop Live Resin Cartridge (1g) maintained its position as the top-performing product for Four54, with sales reaching 3,981 units. Gastro Pop Pre-Roll 3-Pack (1.5g) showed significant improvement, climbing to the second rank from being unranked in August, with sales of 2,160 units. Strawberry Pave (1g) remained steady at third place, consistently holding a top-three position since June. Route 66 (3.5g) experienced a slight decline, moving from second in August to fourth in September. Meanwhile, Route 66 (1g) advanced to the fifth position, showing a positive trend compared to its absence in July rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
