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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Wild West concentrated 80.99% of August 2026 sales in Vapor Pens with a 23.46% year-over-year gain but a 1.04% month-over-month dip, while Pre-Roll carried 19.01% share with a 162.38% year-over-year surge and a 1.92% month-over-month decline. With brand-level sales up 37.27% year over year alongside a 3.31% year-over-year average price decrease to $34.15, the category mix indicates that outsized volume expansion in Pre-Roll is offsetting softer monthly momentum in both categories; the implication is that Wild West is migrating from a single-category profile toward a two-pillar mix even as short-term monthly pullbacks persist.
Holding the number 7 rank in Vapor Pens in Ontario while 80.99% of sales still sit in that category suggests defensible placement, but the 162.38% year-over-year rise in Pre-Roll against a smaller 23.46% gain in Vapor Pens points to a diversification path that could rebalance share if the Pre-Roll trajectory sustains. The simultaneous month-over-month declines of 1.04% in Vapor Pens and 1.93% in Pre-Roll, paired with a 3.31% year-over-year price decrease, imply a volume-led strategy where rank stability depends on maintaining Vapor Pen velocity while selectively investing in Pre-Roll to convert its rapid year-over-year growth into durable share without overexposing the portfolio to short-cycle volatility.
Competitive Landscape
Wild West sits at rank #7 in ON Vapor Pens in August 2026, climbing 6 positions year over year from #13, and matching its 3-month position at #7 while reaching a peak rank of #7 in August 2026; meanwhile, Spinach advanced from #4 to #1 with 152.8% YoY sales growth and Jays (Canada) moved from #17 to #5 with 110.0% YoY growth, whereas General Admission slipped from #3 to #4 with a 16.6% YoY sales decline and Back Forty / Back 40 Cannabis edged down from #1 to #2 despite 13.7% YoY growth; the pattern implies Wild West’s rank recovery is occurring in a tier where faster risers are compressing headroom above #7, signaling that near-term share gains will require displacing rivals posting triple-digit growth rather than merely holding position.
Notable Products
Variety Pack Diamond Dipped Blunt Pre-Roll 6-Pack (3g) posted the steepest movement in August 2026 with a -19.1% month-over-month decline at rank 10, while 95+ Saskatoon Berry Liquid Diamonds Cartridge (0.95g) fell -11.7% at rank 3; in contrast, 96+ Peach Pony Liquid Diamonds Cartridge (0.95g) climbed +7.2% at rank 2. Vapor Pens dominated the leaderboard with six of the top ten SKUs and the top four positions, as Blueberry Bronco 95+ Liquid Diamond Cartridge (0.95g) held rank 1 on a +2.7% lift versus Pre-Roll counterparts where two SKUs grew only +4.3% and +4.3% and one declined -5.8%. The mix indicates Wild West is consolidating around high-potency Vapor Pens while multi-pack Pre-Rolls lose momentum, implying resource allocation should tilt toward cartridges and selective pruning of underperforming blunt packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
