.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Wild West concentrated 82.68% of sales in Vapor Pens while Pre-Roll accounted for 17.32%, with Vapor Pens down 11.89% month over month and Pre-Roll up 23.86% month over month; year over year, Vapor Pens grew 110.38% and Pre-Roll surged 1,097.16%. Despite an average price decline of 2.56% year over year to $34.23, overall brand sales rose 145.41% year over year, and Wild West held rank 8 in Vapor Pens in Ontario; the mix shift and divergent MoM trends imply the brand is relying on Vapor Pens for scale while Pre-Roll is the incremental growth engine that is offsetting near-term softness in the core.
With Vapor Pens still delivering 82.68% share but slipping 11.89% month over month alongside a 2.56% price decrease, and Pre-Roll expanding its share corridor through a 23.86% month-over-month lift and 1,097.16% year-over-year gain, the positioning tilts toward defending a high-volume base while cultivating a secondary pillar. Holding rank 8 in Vapor Pens in Ontario amid a 110.38% year-over-year category growth for the brand suggests room to trade price for velocity in the core while using Pre-Roll’s momentum to diversify revenue concentration and reduce volatility from single-category month-to-month swings.
Competitive Landscape
Wild West sits at rank #8 in ON Vapor Pens in June 2026, improving 13 positions year over year from #21 and easing one spot from its peak rank of #7 in May 2026; this places the brand one rank lower than its 3‑month position of #7 while still 13 ranks higher than June 2025. Against this backdrop, Spinach advanced from #5 to #1 while growing sales 173.8% YoY, and BoxHot slipped from #1 to #3 with a 22.1% YoY decline, indicating that Wild West’s ascent into the top 10 is occurring amid leadership churn and divergent competitor momentum; the pattern implies Wild West’s upward rank trajectory is driven by relative share gains versus declining incumbents but may require further lift to hold or surpass the #7 peak.
Notable Products
The sharpest movement in June 2026 came from 95+ Naked Cowboy Liquid Diamonds Distillate Cartridge (0.95g), up 74.3% month over month to break into rank 9, while 95+ Strawberry Stampede Liquid Diamonds Cartridge (0.95g) slid 29.7% at rank 4. The top three Vapor Pens—95+ Saskatoon Berry Liquid Diamonds Cartridge (0.95g) at rank 1 (-6.9%), Blueberry Bronco 95+ Liquid Diamond Cartridge (0.95g) at rank 2 (-7.2%), and 96+ Peach Pony Liquid Diamonds Cartridge (0.95g) at rank 3 (-6.9%)—all contracted, even as 92+ Naked Cowboy Liquid Diamond Cartridge (0.95g) in the same category edged up 2.8% at rank 5. Four of the top ten are Pre-Roll SKUs, with 60+ Blueberry Bronco Diamond Dipped Infused Blunt 3-Pack (1.5g) at rank 6 (-6.1%) and the new 60+ Peach Pony Diamond Dipped Infused Blunt 3-Pack (1.5g) debuting at rank 8, indicating a gradual mix shift toward multi-pack formats despite overall softness. The pattern implies Wild West is leaning into breadth within Vapor Pens while seeding Pre-Roll variety packs, positioning the brand to balance flagship pen volatility with growing multi-pack adoption.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
