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Mar-2026
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Overview
Market Insights Snapshot
Wild West has experienced varied performance across different categories and provinces. In the Pre-Roll category in Alberta, the brand saw some fluctuations, moving from a rank of 77 in December 2025 to 53 by March 2026, indicating a positive trend despite not breaking into the top 30. However, in Ontario, the Pre-Roll category tells a different story, with the brand dropping from rank 77 in December to 94 in March, suggesting a decline in market presence. This contrasting performance highlights the brand's struggle to maintain a consistent position in the Pre-Roll market, with Alberta showing some promise while Ontario presents challenges.
Conversely, in the Vapor Pens category, Wild West has shown impressive performance. In Alberta, the brand consistently improved its ranking, moving from 20th in December 2025 to 15th by March 2026. Similarly, in Ontario, Wild West maintained a strong presence, reaching the 6th position by March 2026. The most notable success is in Saskatchewan, where the brand climbed from 10th to 4th place over the same period, reflecting a significant increase in market share. This upward movement in the Vapor Pens category across these provinces indicates a robust demand for Wild West's products, particularly in Saskatchewan, where they have become a leading contender.
Competitive Landscape
In the Ontario vapor pens category, Wild West has demonstrated a notable upward trajectory in its rank over the first quarter of 2026, moving from 9th place in January to 6th place by March. This improvement in rank suggests a positive reception in the market, despite fluctuations in sales figures. While Wild West's sales dipped in February, they rebounded in March, indicating resilience and potential for growth. In comparison, General Admission maintained a steady 4th place rank throughout the same period, though their sales showed a consistent decline. Meanwhile, Tribal held the 5th spot with fluctuating sales, and Adults Only experienced a dip in February but regained their 7th place rank in March. Jays (Canada) saw a significant improvement in February, jumping to 6th place, but fell back to 8th in March. Wild West's ability to climb the ranks amidst these competitive dynamics highlights its growing influence and potential to capture a larger market share in the Ontario vapor pens sector.
Notable Products
In March 2026, the top-performing product for Wild West was the 95+ Strawberry Stampede Liquid Diamonds Cartridge, reclaiming the number one spot from February, with notable sales of 12,428 units. The 96+ Peach Pony Liquid Diamonds Cartridge, which had been leading in January and February, slipped to second place. The Blueberry Bronco 95+ Liquid Diamond Cartridge moved up to third place, maintaining a consistent upward trend since December. Meanwhile, the 95+ Saskatoon Berry Liquid Diamonds Cartridge dropped to fourth place, despite a strong start earlier in the year. The 92+ Naked Cowboy Liquid Diamond Cartridge remained steady in fifth place, marking a consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
