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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Wild West concentrated 88.25% share in Vapor Pens and 11.75% in Pre-Roll in May 2026, with Vapor Pens up 160.01% year over year and 7.79% month over month while Pre-Roll rose 16.76% month over month but lacks a year-over-year baseline. Average price fell 4.01% year over year to $34.01 and Vapor Pens averaged $34.19, indicating mix-weighted price pressure even as total brand sales climbed 194.64% year over year. The combination of a 7.79% month-over-month lift in the 88.25% core and a faster 16.76% month-over-month expansion in the 11.75% tail implies growth remains anchored in Vapor Pens but incremental gains are being seeded by a smaller, faster-accelerating Pre-Roll line.
With a 6 rank in Vapor Pens in Saskatchewan and an 88.25% category mix centered on that segment, the brand’s positioning hinges on defending and elevating its Vapor Pens placement while selectively scaling Pre-Roll to diversify risk. The 160.01% year-over-year surge in Vapor Pens paired with a 4.01% decline in average price suggests volume-led share capture, and the 16.76% month-over-month uptick in Pre-Roll provides a hedge should Vapor Pens’ 7.79% month-over-month pace moderate. This pattern implies the near-term strategy should prioritize sustaining Vapor Pens velocity to improve rank from 6 while allocating targeted support to Pre-Roll where smaller base effects can convert double-digit monthly growth into measurable share without diluting the core.
Competitive Landscape
Wild West ranks #8 in ON Vapor Pens in May 2026, improving 14 positions from #22 year over year, and matching its three-month position at #8 while marking a peak rank in May 2026; this contrasts with Back Forty / Back 40 Cannabis holding #1 with a 3.7% YoY sales increase and Spinach advancing from #6 to #2 on 137.7% YoY sales growth, whereas BoxHot slipped from #2 to #3 alongside a 33.4% YoY sales decline and XPLOR eased from #4 to #5 with a 28.0% YoY drop; the mix of upward moves at the top and declines among mid-tier rivals implies Wild West’s jump from #22 to #8 is partly a share capture opportunity as incumbents with negative YoY trends give ground while leaders consolidate, setting expectations for either stabilization around #8 or further incremental gains if mid-tier softness persists.
Notable Products
95+ Naked Cowboy Liquid Diamonds Distillate Cartridge (0.95g) posted the steepest decline at -19.6% and slid to rank 10, while 95+ Saskatoon Berry Liquid Diamonds Cartridge (0.95g) jumped 23.1% to rank 2; this divergence implies SKU-specific pullback rather than a category slump. Vapor Pens occupy 8 of the top 10 ranks and include two small dips at -1.1% (rank 4) and -7.9% (rank 5) alongside gains of 14.2% (rank 3) and 10.1% (rank 8), indicating that May 2026 momentum clustered in a handful of flavors rather than lifting the entire lineup. Pre-Roll entries at ranks 6 and 7 advanced 19.8% and 6.9% respectively, with the higher mover contributing $151,907, suggesting line-extension formats can capture incremental demand without displacing core cartridges. The pattern implies Wild West is consolidating around a Vapor Pens-led portfolio with selective flavor winners, while underperforming SKUs require pruning or repositioning to keep the mix oriented toward faster compounding items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
