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Feb-2026
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Overview
Market Insights Snapshot
Wild West has shown a notable performance trajectory in the Canadian market, with interesting variations across different provinces and product categories. In Alberta, the brand's position in the Pre-Roll category improved significantly from November 2025 to February 2026, climbing from outside the top 30 to rank 43. This upward movement indicates a growing consumer preference or effective market strategies in this category. However, in the Vapor Pens category, Wild West maintained a relatively stable ranking, hovering around the top 20, which suggests consistent consumer demand despite a slight dip in sales from January to February 2026. This stability in Alberta contrasts with their performance in Ontario, where the brand consistently ranked within the top 10 for Vapor Pens, indicating a strong foothold in this segment.
In Ontario, Wild West's performance in the Pre-Roll category has been less impressive, with rankings fluctuating around the lower 80s. This could point to challenges in gaining traction or heightened competition in this category. On the other hand, their Vapor Pens category has seen more success, with rankings improving from 15 in November 2025 to 9 by February 2026, underscoring a robust market presence and possibly effective product differentiation or marketing efforts. These insights reveal that while Wild West has made strides in certain areas, there are still opportunities for growth and strategic adjustments in others, particularly in the Pre-Roll category in Ontario.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Wild West has shown a notable upward trajectory in brand ranking, moving from 15th in November 2025 to 9th by February 2026. This improvement is significant, especially when compared to competitors like Weed Me, which maintained a relatively stable position around 11th and 12th, and Versus, which fluctuated slightly but remained around the 10th position. Meanwhile, Adults Only consistently held the 7th rank, indicating a strong market presence. Wild West's sales figures also reflect a positive trend, with a substantial increase from November to December 2025, although there was a slight dip in February 2026. This suggests that Wild West is gaining traction and could potentially continue to climb the ranks if the momentum is maintained, especially as it narrows the gap with brands like Jays (Canada), which improved from 9th to 8th place during the same period.
Notable Products
In February 2026, the top-performing product for Wild West was the 95+ Strawberry Stampede Liquid Diamonds Cartridge (0.95g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months, with sales reaching 8,429 units. The 95+ Saskatoon Berry Liquid Diamonds Cartridge (0.95g) also held steady at the second rank, showing a slight decline in sales compared to January 2026. The 96+ Peach Pony Liquid Diamonds Cartridge (0.95g) remained consistent at the third position since December 2025, despite a decrease in sales figures. The Blueberry Bronco 95+ Liquid Diamond Cartridge (0.95g) maintained its fourth position, showing a gradual decline in rankings since November 2025. Notably, the 60+ Blueberry Bronco Diamond Dipped Infused Blunt 3-Pack (1.5g) entered the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
