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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Wild West concentrated 83.18% of October 2026 sales in Vapor Pens and 16.82% in Pre-Roll, with Vapor Pens growing 38.99% year over year and 16.92% month over month while Pre-Roll advanced 81.95% year over year and 10.83% month over month; paired with a brand-level year-over-year sales increase of 44.74% and a 3.61% decline in average price, the mix shift signals expansion without premiumization. With Vapor Pens holding the top category share alongside a rank position of 7 in Vapor Pens within Ontario and Pre-Roll’s faster year-over-year pace, the pattern implies the brand is leaning on a dominant Vapor Pen base to anchor growth while selectively accelerating diversification where elasticity supports volume.
Because Pre-Roll’s year-over-year growth rate at 81.95% outpaces Vapor Pens’ 38.99% while Vapor Pens still commands 83.18% share, the near-term implication is that incremental gains will come disproportionately from Pre-Roll unless Vapor Pens’ month-over-month lift of 16.92% can be sustained. The 3.61% average price decline alongside a 10.83% month-over-month rise in Pre-Roll and a 16.92% month-over-month rise in Vapor Pens suggests price-supported velocity rather than mix-driven premium lift, implying positioning that prioritizes accessible price points to defend a rank of 7 in Vapor Pens within Ontario while testing bandwidth for Pre-Roll share capture.
Competitive Landscape
Wild West is ranked #7 in ON Vapor Pens in October 2026, improving 5 positions from #12 year over year, and rising 4 ranks from #11 since July 2026; this coincides with the brand reaching its peak rank of #7 in October 2026 and narrowing the gap to the top five where Kolab surged from #14 to #5 with 118.8% YoY sales growth while Spinach advanced from #3 to #2 with 135.5% YoY growth, indicating that Wild West’s upward rank trajectory is tied to gains in mid-tier share but will require faster velocity than peers that added 2–9 rank positions to crack the top five.
Notable Products
Wild West is highly concentrated in October 2026, with the top 10 items accounting for 93.9% of sales and the leading 95+ Saskatoon Berry Liquid Diamonds Cartridge (0.95g) alone at 18.7%. That concentration sits mostly in Vapor Pens, where Cartridges deliver 80.6% of brand sales, so most of its sales ride on a handful of cartridge SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
