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Nov-2025
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Overview
Market Insights Snapshot
In the realm of cannabis products, Wild West has shown a varied performance across different categories and regions. In Alberta, the brand has experienced a notable fluctuation in the Pre-Roll category, where it was not in the top 30 in August and September, but climbed to the 82nd position by November 2025. This movement indicates a positive trend in consumer preference or market strategy effectiveness. In contrast, the Vapor Pens category in Alberta saw a steady decline in its ranking, maintaining a position around 18th to 20th over the months, suggesting a potential saturation or increased competition in this segment.
Meanwhile, in Ontario, Wild West's performance in the Pre-Roll category has shown consistent improvement, moving from outside the top 30 in August to the 82nd position by November. This rise could reflect a successful product launch or increased brand visibility in the province. On the other hand, the Vapor Pens category in Ontario has maintained a relatively stable position, hovering between 15th and 17th place from August to November. This steadiness might suggest a loyal customer base or strong brand recognition in this category, though it also indicates no significant breakthrough in market share during this period.
Competitive Landscape
In the Ontario Vapor Pens category, Wild West has experienced a slight fluctuation in its ranking over the past few months, moving from 15th in August 2025 to 16th in November 2025. This change indicates a relatively stable position amidst a competitive landscape. Notably, Kolab has seen a decline from 10th to 15th place, suggesting a downward trend in sales, which could present an opportunity for Wild West to capture market share. Meanwhile, Purple Hills maintained a consistent rank, indicating steady performance, while LITTI dropped from 13th to 17th, reflecting a potential decrease in consumer preference. Fuego Cannabis (Canada) has shown some volatility, but remained outside the top 20 in September, suggesting inconsistency in its market presence. These dynamics highlight the competitive pressures Wild West faces, yet also point to potential opportunities for strategic positioning and growth.
Notable Products
In November 2025, Wild West's top-performing product was the 95+ Strawberry Stampede Liquid Diamonds Cartridge in the Vapor Pens category, maintaining its first-place rank consistently from August through November with sales of 8,985 units. The Blueberry Bronco 95+ Liquid Diamond Cartridge also retained its second-place position during the same period, although its sales figures showed a downward trend. The 92+ Naked Cowboy Liquid Diamond Cartridge held steady at third place, demonstrating a slight increase in sales from October. The 92+ Saskatoon Berry Liquid Diamonds Cartridge remained in fourth place, experiencing a small decline in sales each month. Finally, the 60+ Strawberry Stampede Diamonds Dipped Infused Blunt 3-Pack in the Pre-Roll category continued to rank fifth, with its sales figures showing a gradual decrease since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
