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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Wild West concentrated 80.9% share in Vapor Pens with a 24.3% year-over-year increase and a 3.7% month-over-month decline in July 2026, while Pre-Roll expanded to 19.1% share with 156.4% year-over-year growth and 7.5% month-over-month growth; concurrently, average price fell 2.6% year over year to $34.27. The mix shift toward a still-dominant but contracting month-over-month Vapor Pens base and a rapidly expanding Pre-Roll segment implies the brand is diversifying volume sources without abandoning its core, using modest price deflation alongside category momentum to broaden reach.
Holding rank 7 in Vapor Pens in Saskatchewan alongside an 80.9% category share and a 24.3% year-over-year lift, while Pre-Roll gains 156.4% year over year and 7.5% month over month, indicates positioning anchored in Vapor Pens with a fast-rising secondary pillar that can buffer volatility from a 3.7% month-over-month dip. This pattern implies Wild West is shifting toward a two-category posture where Vapor Pens sustains baseline scale and Pre-Roll provides incremental share capture, improving resilience against single-category swings and setting up cross-category pricing and portfolio levers as the Pre-Roll contribution approaches one-fifth of sales.
Competitive Landscape
Wild West sits at rank #9 in ON Vapor Pens in July 2026, improving 4 positions YoY from #13 and slipping 1 spot versus April 2026’s #8, while its peak of #7 in May 2026 marks a 2-rank betterment from today; meanwhile, Spinach climbed from #4 to #1 with 144.7% YoY sales growth and Back Forty / Back 40 Cannabis eased from #1 to #2 with 9.3% YoY growth, indicating Wild West’s mid-pack gains are outpaced by top-tier upward mobility. With BoxHot nudging from #2 to #3 alongside 4.6% YoY sales growth and General Admission sliding from #3 to #4 with a -19.0% YoY decline, Wild West’s trajectory—up 4 ranks YoY but down 2 from its May 2026 peak—implies a fragile hold on the top 10 that will tighten if it cannot convert brief peaks into sustained rank improvements.
Notable Products
95+ Saskatoon Berry Liquid Diamonds Cartridge (0.95g) led July 2026 with a +102% month-over-month surge to $394,042 while holding rank 1, contrasted by 95+ Strawberry Stampede Liquid Diamonds Cartridge (0.95g) falling -18.5% and sliding to rank 4; this split implies demand is concentrating in a single flagship rather than lifting the whole Vapor Pens set. Blueberry Bronco 95+ Liquid Diamond Cartridge (0.95g) dropped -44.5% at rank 2 as 96+ Peach Pony Liquid Diamonds Cartridge (0.95g) eased -3.9% at rank 3, and four of the top ten are Vapor Pens, signaling category leadership but with uneven SKU momentum. Pre-Roll performance was mixed, with 60+ Blueberry Bronco Diamond Dipped Infused Blunt 3-Pack (1.5g) up +19.2% at rank 5 while the Variety Pack Diamond Dipped Blunt Pre-Roll 6-Pack (3g) declined -14.3% at rank 10, indicating bundle formats are not offsetting cartridge volatility. Taken together, the product mix points to a strategy that leans into a breakout hero pen while pruning or repositioning underperforming flavors and pre-roll bundles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
