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Jul-2025
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Overview
Market Insights Snapshot
Foy has demonstrated notable performance improvements in the Edible category within the state of New York. Over the period from April to July 2025, Foy's ranking improved from 20th to 14th, indicating a strong upward trajectory in market presence. This consistent climb in rankings is accompanied by a significant increase in sales, with a notable jump from April to July. Such performance suggests a growing consumer preference for Foy's products in this category, potentially positioning the brand for further growth if trends continue. However, it's worth noting that Foy's absence from the top 30 rankings in other states might indicate challenges in expanding its footprint beyond New York.
The upward movement in New York is a positive indicator for Foy, but the brand's presence in other states and categories remains limited. The lack of representation in the top 30 rankings in other regions could suggest that Foy is either in the early stages of market entry or facing stiff competition. This scenario presents both a challenge and an opportunity for the brand to strategize on how to replicate its success in New York across other states. Understanding the factors contributing to their success in New York could be key to enhancing their performance in other markets. More insights into these dynamics could provide a clearer picture of Foy's potential growth trajectory.
Competitive Landscape
In the competitive edible market of New York, Foy has demonstrated a notable upward trajectory in its ranking and sales performance over the past few months. Starting from the 20th position in April 2025, Foy climbed to the 14th position by June and maintained this rank through July. This improvement is significant, especially considering that brands like Wana and Florist Farms have consistently held their positions around the 12th and 13th ranks, respectively. Meanwhile, Heavy Hitters experienced a slight decline, dropping from 15th to 16th place by July. Foy's sales growth is particularly impressive, with a substantial increase from April to July, surpassing the sales of Generic AF, which also showed an upward trend but at a slower pace. This positive momentum for Foy suggests a strengthening market presence and potential for further advancement in the competitive landscape.
Notable Products
In July 2025, the top-performing product from Foy was the CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Chews 20-Pack, which climbed to the number one spot with sales reaching 7556 units. This marks a significant leap from its consistent second-place ranking in previous months. The CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, previously the top product, shifted to second place. The CBD/THC/CBN 1:1:1 Night Time Sleep Gummies 4-Pack maintained its steady third position, showing a notable increase in sales. The CBD Relief Cream, which previously held the fourth position, did not rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
