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Sep-2025
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Overview
Market Insights Snapshot
Foy has shown consistent performance in the New York market within the Edible category, maintaining a stable rank of 14 from June to August 2025, before experiencing a slight drop to 15 in September. This indicates a strong presence in the market, although the recent dip suggests potential challenges or increased competition. Despite this minor decline in ranking, Foy's sales figures reveal a positive trend over the summer months, peaking in August before a decrease in September, which could be attributed to seasonal factors or market saturation.
Interestingly, Foy's absence from the top 30 rankings in other states or provinces suggests a concentrated focus or varying levels of market penetration. This could either be a strategic decision to dominate the New York market or an area for potential growth in other regions. The brand's ability to maintain a consistent ranking in a competitive category highlights its resilience and appeal among consumers in New York. Observers might find it worthwhile to monitor whether Foy will leverage its strengths to expand its footprint beyond New York or continue refining its strategies within its current market stronghold.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Foy has demonstrated a steady presence, maintaining its rank at 14th place from June to August 2025, before slightly dropping to 15th in September. This stability in ranking is noteworthy given the fluctuations seen among its competitors. For instance, Wana experienced a gradual decline from 12th to 14th place over the same period, while Florist Farms showed resilience by improving its rank from 13th to 12th before returning to 13th. Meanwhile, Heavy Hitters and Snoozy have remained relatively stable, with ranks hovering around the mid-teens. Despite Foy's slight dip in September, its sales trajectory has been positive, peaking in August before a slight decline in September, suggesting a robust market presence that could be leveraged for future growth. This analysis highlights Foy's competitive positioning and potential opportunities for capturing greater market share in the evolving New York edible sector.
Notable Products
In September 2025, the top-performing product from Foy was the CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, which maintained its number one rank from August and recorded sales of 6916 units. The CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Chews 20-Pack held steady at the second position, consistent with its August ranking. The CBD/THC/CBN 1:1:1 Night Time Sleep Gummies 4-Pack remained in third place, showing no change in rank over the past four months. The CBD Relief Cream consistently ranked fourth throughout the observed months. A new entry, the CBD/THC/CBC 1:1:1 Daytime Mango Blood Orange Chews 4-Pack, debuted at fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
