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Mar-2026
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Overview
Market Insights Snapshot
Foy's performance in the Edible category within New York has shown consistency in its ranking, maintaining the 17th position from December 2025 through March 2026. This stability in ranking suggests a steady presence in the market, despite a noticeable decline in sales figures over these months. Starting with sales of $311,095 in December 2025, there was a downward trend, culminating in $232,983 by March 2026. This consistent rank, despite decreasing sales, could imply that other brands in the category are experiencing similar challenges, or that Foy has a loyal customer base that sustains its position.
Interestingly, Foy's absence from the top 30 in any other states or categories indicates either a strategic focus on the New York Edible market or challenges in expanding its footprint. The lack of presence in other markets could be seen as a limitation, potentially missing out on growth opportunities in diverse regions. However, this concentrated effort in New York might also be a deliberate strategy to solidify its brand before expanding. The data invites further exploration into Foy's market strategy and potential areas for growth beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, Foy has maintained a consistent rank at 17th place from December 2025 through March 2026. Despite this stability in rank, Foy's sales have shown a downward trend, decreasing from December 2025 to March 2026. In comparison, Hashtag Honey and Heavy Hitters have consistently ranked higher, occupying the 15th and 16th positions respectively, with Hashtag Honey experiencing a slight drop in rank to 16th in March 2026. Meanwhile, Incredibles and Snoozy have fluctuated around the lower ranks, with Incredibles moving up to 18th place in March 2026. This competitive pressure suggests that while Foy has maintained its rank, the brand may need to innovate or adjust its strategy to counteract declining sales and the upward momentum of competitors like Incredibles.
Notable Products
In March 2026, the top-performing product for Foy was the CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Chews 20-Pack, which maintained its position as the number one ranked product, with sales reaching 4310 units. The CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack followed closely at the second rank, experiencing a slight decrease in sales but remaining consistent in its ranking from the previous month. The CBD/THC/CBN 1:1:1 Night Time Sleep Strawberry Chews 4-Pack held steady in third place, showing stability over multiple months. The CBD/THC/CBG 1:1:1 Daytime Mango Chews 4-Pack also retained its fourth-place ranking, with a slight increase in sales compared to February. Lastly, the Strawberry Gummy 20-Pack maintained its fifth position, demonstrating gradual sales growth over the early months of 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
