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Apr-2025
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Overview
Market Insights Snapshot
Foy's performance in the New York edible market has shown some fluctuations over the early months of 2025. Beginning the year ranked at 18th in January and February, Foy experienced a slight dip to 19th in March and further to 21st in April. This downward trend in rankings suggests a competitive landscape where Foy might be facing challenges in maintaining its position among the top brands. Despite this, the brand's sales figures in January were notably robust, indicating a strong start to the year, though there was a decline by April, which could be a point of concern for stakeholders monitoring their performance in this market.
Interestingly, the absence of Foy from the top 30 rankings in other states or provinces highlights a potential area for growth or a current limitation in their market reach. This absence could be interpreted as either a strategic focus on the New York market or a need to expand their brand presence across other regions. The fact that Foy is not ranked in other states might be seen as a missed opportunity or a deliberate choice to concentrate efforts where they have established a foothold. Observers and potential investors might find it intriguing to explore whether this strategy will yield long-term benefits or if diversification across more markets could be the key to future growth.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Foy has experienced notable fluctuations in its ranking and sales over the first four months of 2025. Foy started the year in 18th place, maintaining this position in February before slipping to 19th in March and further down to 21st in April. This decline coincides with a decrease in sales from January to April. In contrast, The Bettering Company has shown an upward trajectory, moving from 24th in January to 19th in April, reflecting a consistent increase in sales. Meanwhile, Hashtag Honey has made significant strides, jumping from 39th to 22nd place, suggesting a rapidly growing market presence. Kiva Chocolate and Matter. have maintained relatively stable positions, with Kiva Chocolate dropping slightly from 15th to 20th and Matter. hovering around the 20th mark. These shifts highlight a dynamic market where Foy faces increasing competition, particularly from emerging brands like The Bettering Company and Hashtag Honey, which are gaining traction and could potentially impact Foy's market share if current trends continue.
Notable Products
In April 2025, the top-performing product from Foy was the CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, maintaining its number one rank for the fourth consecutive month with sales of 3010 units. Following closely, the CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Gummies 20-Pack held steady at the second position, consistent with its rank from January to March. The CBD Relief Cream remained in third place across all four months, indicating stable demand within the Topical category. These rankings show consistency in consumer preference for these products over the months. Notably, despite slight fluctuations in sales figures, the rankings of these top products have not changed since the beginning of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
