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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Hashtag Honey has shown a notable presence in New York across multiple product categories. The brand has maintained a consistent ranking in the Edible category, holding steady at 17th place for two months before climbing to 15th in November and December. This upward movement is accompanied by a significant increase in sales, indicating a growing consumer preference for their edible products. In contrast, their position in the Pre-Roll category has been more volatile, peaking at 22nd place in November but dropping back to 29th in December. This fluctuation suggests potential challenges in maintaining a stable foothold in this segment.
Hashtag Honey's performance in the Vapor Pens category reflects a solid market presence, with rankings fluctuating slightly but remaining within the top 15. The brand experienced a dip from 11th to 14th place in October, but rebounded to 12th in November, before ending the year again at 14th. This indicates a consistent demand for their vapor pen products despite minor fluctuations. Meanwhile, the Flower category has seen a progressive improvement, with Hashtag Honey breaking into the top 30 by December, moving from 37th place in September to 26th by the year's end. This positive trajectory in the Flower category highlights the brand's potential for growth and increased market penetration in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag Honey has shown resilience despite facing stiff competition. Over the last quarter of 2025, Hashtag Honey maintained a relatively stable position, fluctuating between 11th and 14th place. Notably, Jetty Extracts made significant strides, climbing from 24th to 13th place, indicating a strong upward trajectory that could pose a threat to Hashtag Honey's market share. Meanwhile, Mfused experienced a decline, dropping from 8th to 15th, suggesting potential opportunities for Hashtag Honey to capture some of their market share. Holiday maintained a consistent presence in the top 12, while Select showed a gradual improvement, moving from 20th to 16th place. These shifts highlight the dynamic nature of the market, where Hashtag Honey must continue to innovate and adapt to maintain and improve its ranking and sales performance.
Notable Products
In December 2025, Apple Pie Live Resin Gummies 10-Pack (100mg) emerged as the top-performing product for Hashtag Honey, securing the number one rank with impressive sales of $7,748. Maui Wowie Pre-Roll (1g) climbed to the second position, showing a notable increase from its fourth rank in November. Green Crack Pre-Roll (1g) also made a significant impact, moving into third place after not being ranked in the previous months. Unicorn Piss Pre-Roll (1g) followed closely in fourth place, maintaining a consistent presence in the top rankings. Blue Dream Distillate Disposable (1g) rounded out the top five, experiencing a drop from its second-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
