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Mar-2026
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Overview
Market Insights Snapshot
Hashtag Honey has shown notable performance in the New York cannabis market, particularly in the Vapor Pens category. The brand maintained a strong position, ranking consistently in the top 15, with a peak at the 9th position in January 2026. This indicates a stable consumer base and a competitive edge in this segment. In contrast, their performance in the Flower category has seen a significant decline, dropping from 25th place in December 2025 to 74th by March 2026, suggesting challenges in maintaining market share or possibly a strategic shift in focus. These movements highlight the brand's varying success across different product categories within the state.
In the Edible category, Hashtag Honey has shown consistency in their ranking, maintaining the 15th position for three consecutive months before a slight dip to 16th in March 2026. This steadiness contrasts with their performance in the Concentrates category, where they improved from 28th to 19th place between December 2025 and January 2026, but then fell out of the top 30 rankings entirely in the subsequent months. The Pre-Roll category also reflects a similar pattern of volatility, with the brand fluctuating between 21st and 37th positions. Such dynamics suggest that while Hashtag Honey has strongholds in certain categories, there are areas where they face more intense competition or shifting consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag Honey has demonstrated a notable performance shift over recent months. Starting from a rank of 14th in December 2025, Hashtag Honey improved its position to 9th in January 2026, although it slightly declined to 11th by March 2026. This fluctuation suggests a competitive environment where maintaining a top position is challenging. Despite this, Hashtag Honey's sales have shown resilience, with a slight increase from February to March 2026. In comparison, Heavy Hitters maintained a steady rank around 12th and 13th, while STIIIZY consistently ranked higher, holding positions 8th and 9th during the same period. Meanwhile, Untitled has shown a stable rank around 10th, closely competing with Hashtag Honey. The presence of these strong competitors underscores the importance for Hashtag Honey to continue innovating and differentiating its products to sustain and improve its market position.
Notable Products
In March 2026, the top-performing product for Hashtag Honey was Grand Daddy Purp Pre-Roll (1g), which climbed to the number one spot from its consistent third place in the preceding months. Following closely, Maui Wowie Pre-Roll (1g) secured the second position, maintaining its strong presence from December 2025. Strawberry Cough Pre-Roll (1g) showed significant movement, dropping from first place in January to third in March. Notably, Grand Daddy Purp Pre-Roll (1g) achieved sales of $3,485, demonstrating its popularity. Additionally, new entrant Granddaddy Purple Pre-Roll (1g) debuted at fourth place, while Green Apple Live Resin Gummies 10-Pack (100mg) held the fifth position, highlighting a shift in consumer preferences towards edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
