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Apr-2026
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Market Insights Snapshot
Hashtag Honey has shown a varied performance across different cannabis categories in New York. In the Vapor Pens category, the brand has demonstrated consistent strength, achieving a top 10 ranking throughout the first four months of 2026, peaking at 8th place in April. This indicates a robust demand and possibly a strong customer base for their vapor pen products. Conversely, the Concentrates category saw Hashtag Honey drop out of the top 30 after January, suggesting potential challenges in maintaining market share or consumer interest in that specific segment. This could be a point of concern or an opportunity for strategic improvements.
In the Edible category, Hashtag Honey has maintained a relatively stable position, consistently ranking around the 15th spot, with a slight dip to 16th place in March before rebounding. This stability suggests a steady consumer preference for their edible products. The Flower category, however, presents a different narrative, with the brand's ranking fluctuating significantly, dropping from 28th in January to 74th in March, before recovering to 60th in April. This volatility might indicate changing market dynamics or competitive pressures. In Pre-Rolls, a gradual decline in rankings from 21st to 43rd over the months suggests a need for potential product innovation or marketing efforts to regain traction.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag Honey has experienced notable fluctuations in rank over the first four months of 2026. Starting at 9th place in January, Hashtag Honey dropped to 12th in February but managed to climb back to 8th by April. This recovery indicates a positive trend in sales momentum, although it remains behind competitors like Florist Farms, which consistently held the 6th position throughout the period. Meanwhile, Jetty Extracts showed a strong upward trajectory, moving from 15th to 7th, potentially posing a future threat to Hashtag Honey's market share. On the other hand, PAX experienced a slight decline from 7th to 9th, suggesting a potential opportunity for Hashtag Honey to further improve its standing. Despite these challenges, Hashtag Honey's ability to regain its rank in April highlights its resilience and potential for growth in the competitive New York vapor pen market.
Notable Products
In April 2026, Strawberry Cough Pre-Roll (1g) ascended to the top position, reclaiming its January rank with impressive sales of 5720 units. The Green Apple Live Resin Gummies 10-Pack (100mg) emerged as the second top performer, marking a significant jump from its fifth position in March. Pina Colada Live Resin Gummies 10-Pack (100mg) secured the third spot, entering the rankings for the first time. White Uzumaki Distillate Cartridge (1g) debuted in the fourth position, while Blue Dream Pre-Roll (1g) dropped to fifth place from its previous peak in February. This reshuffling highlights a dynamic shift in consumer preferences towards edibles and vapor pens in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
