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Sep-2025
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Overview
Market Insights Snapshot
Hashtag Honey has demonstrated varied performance across different product categories in New York. In the Concentrates category, the brand saw a fluctuation in rankings, moving from 17th in June to 20th in September, indicating a decline in consumer preference or competitive pressure. In contrast, the Edible category showed more stability with rankings hovering around the mid-teens, though there was a slight dip in September. Despite not breaking into the top 30 for Flower, Hashtag Honey's performance in this category improved from June to July but remained outside the top ranks, suggesting room for growth. Notably, the brand experienced a significant rise in the Pre-Roll category, climbing from 41st in July to 23rd by September, marking a positive shift in consumer interest.
In the Vapor Pens category, Hashtag Honey maintained a strong presence, consistently ranking within the top 11 throughout the months, with a peak at 9th place in both July and September. This consistency highlights the brand's strong foothold in this category, despite a decrease in sales volume from July to September. While the brand's overall sales figures in New York reflect certain challenges, such as a decrease in Concentrates sales, their ability to maintain and even improve rankings in key categories like Pre-Rolls and Vapor Pens demonstrates resilience and potential for strategic growth. The brand's performance across these categories suggests a need for targeted strategies to bolster weaker segments while capitalizing on strongholds like Vapor Pens.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag Honey has experienced notable fluctuations in its market position from June to September 2025. Starting at rank 10 in June, Hashtag Honey improved to rank 9 in July, indicating a positive reception and increased sales momentum. However, a dip to rank 11 in August suggests a temporary setback, possibly due to intensified competition or market dynamics, before rebounding to rank 9 in September. This recovery highlights Hashtag Honey's resilience and strategic adjustments in a competitive field. Notably, PAX consistently maintained its stronghold at rank 7, showcasing stable performance and market preference. Meanwhile, Holiday held steady at rank 8 throughout, indicating a consistent consumer base. In contrast, New York Honey (NY Honey) and Cannabals showed more variability, with NY Honey climbing to rank 10 in September, potentially impacting Hashtag Honey's market share. These dynamics underscore the competitive pressures and opportunities within the New York vapor pen market, emphasizing the need for Hashtag Honey to leverage strategic marketing and product differentiation to sustain and enhance its market position.
Notable Products
In September 2025, Maui Wowie Pre-Roll (1g) maintained its position as the top-performing product for Hashtag Honey, achieving the highest sales figure of 12,927 units. Blue Dream Distillate Disposable (1g) held steady in second place, consistent with its ranking from the previous month. Unicorn Piss Pre-Roll (1g) re-emerged in the rankings, securing the third position after being unranked in July and August. Green Crack Pre-Roll (1g) and Sour Jack Pre-Roll (1g) entered the top five for the first time, taking fourth and fifth places respectively. This shift indicates a growing consumer preference for pre-rolls in Hashtag Honey's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
