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Nov-2025
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Overview
Market Insights Snapshot
Hashtag Honey has shown varied performance across different cannabis product categories in New York. In the Edible category, the brand has maintained a strong presence, consistently ranking within the top 20 over the past few months, with a notable improvement from 18th place in October to 16th in November. This upward trend suggests a positive reception and growing consumer preference for their edible products. On the other hand, the brand's journey in the Concentrates category is less promising, as they were unable to maintain a top 30 ranking beyond September, indicating a potential area for improvement or strategic reevaluation.
In the Vapor Pens category, Hashtag Honey experienced some fluctuations, moving from 10th place in September to 16th in October, before rebounding to 12th in November. This suggests a competitive market environment but also highlights the brand's resilience and ability to adapt. The Pre-Roll category tells a more positive story, with Hashtag Honey climbing from 27th in October to 22nd in November, reflecting a steady increase in consumer interest. However, in the Flower category, the brand has struggled to break into the top 30, which might point to either a saturated market or a need for differentiation in their product offerings. Overall, while Hashtag Honey shows promise in certain areas, there are clear opportunities for growth and strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag Honey has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 13th in August 2025, Hashtag Honey improved to 10th in September, but then dropped to 16th in October before climbing back to 12th in November. This volatility in rank is contrasted by the consistent performance of competitors like Mfused, which maintained a top 10 position throughout the same period. Despite the rank fluctuations, Hashtag Honey's sales showed a positive trend, with a significant increase in November, surpassing its October sales. Meanwhile, Jetty Extracts saw a notable jump in rank from 24th in September to 10th in October, indicating a strong competitive push. As Hashtag Honey navigates this dynamic market, understanding these shifts and the strategies of competitors like Untitled, which consistently improved its rank, will be crucial for maintaining and enhancing its market position.
Notable Products
In November 2025, Lemon Skunk Pre-Roll (1g) emerged as the top-performing product for Hashtag Honey, climbing from third place in October to first place with sales of 5,570 units. Grand Daddy Purp Pre-Roll (1g) made a notable entry into the rankings, securing the second position. White Widow Pre-Roll (1g) slipped from second to third place, while Maui Wowie Pre-Roll (1g), which had consistently held the top spot from August through October, fell to fourth. Jack Herer Pre-Roll (1g) appeared in the rankings for the first time, taking fifth place. The Pre-Roll category showed dynamic shifts, highlighted by Lemon Skunk's significant rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
