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Aug-2025
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Overview
Market Insights Snapshot
Hashtag Honey has shown a dynamic performance across various categories in New York. In the Concentrates category, the brand maintained a relatively stable presence, with rankings hovering between 16th and 19th place from May to August 2025. Notably, their sales peaked in June before experiencing a dip by August. Meanwhile, in the Edible category, Hashtag Honey demonstrated a commendable upward trajectory, moving from 21st to 15th place between May and July, before slightly declining to 17th in August. This upward movement suggests a growing consumer preference for their edible products, even as sales slightly decreased in August.
In contrast, the Flower category presented a more volatile performance for Hashtag Honey. The brand's rank fluctuated, reaching a high of 31st place in July before sliding back to 37th in August. This suggests potential challenges in maintaining consistent market share in this segment. Interestingly, in the Pre-Roll category, Hashtag Honey's rank saw significant movement, starting at 20th in May and dropping to 40th in July, before recovering to 37th by August. Their Vapor Pens category, however, stood out with relatively strong and consistent performance, maintaining a top 14 position throughout the period, underscoring their strength in this segment despite a slight sales drop in August.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag Honey has shown a dynamic performance over the summer months of 2025. Notably, Hashtag Honey climbed to a peak rank of 10 in July, driven by a strong sales surge, before experiencing a slight decline to rank 14 in August. This fluctuation highlights the competitive pressure from brands like Magnitude, which consistently maintained a position within the top 15, and Untitled, which made a notable ascent from rank 27 in May to 12 in August. Meanwhile, Turn and To The Moon exhibited more volatile rankings, with Turn rebounding to rank 15 in August after a dip, and To The Moon improving its rank to 16. These movements suggest that while Hashtag Honey is a strong contender, maintaining its competitive edge will require strategic efforts to counter the upward momentum of emerging competitors.
Notable Products
In August 2025, the top-performing product for Hashtag Honey was the Maui Wowie Pre-Roll 1g, which climbed to the number one rank with impressive sales of 7,594 units. This product saw a significant resurgence from its fifth position in July. The Blue Dream Distillate Disposable 1g maintained a strong presence, ranking second after leading in June and July. Hindu Kush Pre-Roll 1g secured the third spot, consistently performing well since its introduction in July. Lastly, Strawberry x Super Jack Live Resin Gummies 10-Pack made a notable entry at fourth place, highlighting a growing interest in edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
