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Oct-2025
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Overview
Market Insights Snapshot
Hashtag Honey's performance in the New York market has seen varied trends across different categories. In the Concentrates category, the brand started at 18th position in July 2025 but fell out of the top 30 by October, indicating a significant decline in market presence. This drop is concerning as it suggests a loss of competitive edge in this category. Conversely, in the Edible category, Hashtag Honey maintained a relatively stable ranking, fluctuating slightly between 15th and 18th place from July to October. This consistency, despite a drop in sales from August to September, indicates a steady demand for their edible products in New York.
In terms of the Flower category, Hashtag Honey did not make it into the top 30 throughout the observed period, which suggests a weaker performance compared to other brands in New York. However, a positive trend is seen in the Pre-Roll category, where the brand improved its ranking from 40th in July to 27th by September, maintaining this position in October. This upward movement highlights a growing consumer interest in their pre-roll products. The Vapor Pens category showed a decline from 10th to 15th place, but the brand's sales figures remained stable from September to October, suggesting potential for recovery in market share if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag Honey has experienced notable fluctuations in its ranking and sales over the past few months. In July 2025, Hashtag Honey held a strong position at rank 10, but by October 2025, it had slipped to rank 15. This decline in rank is significant when compared to competitors such as Mfused, which improved its position from rank 34 in July to rank 14 in October, and Sapphire Farms, which maintained a competitive edge by ranking 13 in October. Despite these shifts, Hashtag Honey's sales remained relatively stable, with a slight decrease from August to October, indicating a potential resilience in customer loyalty or brand strength. However, the brand faces stiff competition from Heavy Hitters and New York Honey (NY Honey), both of which are closely ranked and have shown consistent sales figures. These dynamics suggest that while Hashtag Honey remains a key player, strategic adjustments may be necessary to regain its higher ranking and capitalize on market opportunities in the New York vapor pens category.
Notable Products
In October 2025, the top-performing product for Hashtag Honey was the Maui Wowie Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place position from the previous two months, despite a decrease in sales to 4171. The Blue Dream Distillate Disposable (1g) in the Vapor Pens category held steady at second place since August, showing consistent sales performance. The White Widow Pre-Roll (1g) entered the rankings for the first time in October, securing the third position. Blue Dream Pre-Roll (1g) and Lemon Skunk Pre-Roll (1g) also appeared in the rankings for the first time, taking fourth and fifth places respectively. This shift indicates a growing diversity in Pre-Roll offerings from Hashtag Honey, as new products gain traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
