.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Hashtag Honey has shown a varied performance across different product categories in New York, with notable movements in rankings over the first few months of 2025. In the Concentrates category, they made an entry into the top 30 in March, ranking 15th, but slipped to 17th by April. This suggests a competitive market where maintaining a high rank can be challenging. The Edible category, however, tells a different story, with Hashtag Honey climbing steadily from 39th in January to 22nd by April, indicating a strong upward trend in consumer preference. This category's growth trajectory is complemented by a significant increase in sales, hinting at a successful strategy or product launch. Meanwhile, in the Flower category, the brand's rank dropped from 22nd in January to 34th in April, pointing to potential challenges or increased competition in that area.
In the Vapor Pens category, Hashtag Honey has demonstrated impressive progress, moving from a rank of 33rd in January to 16th by April. This upward movement is accompanied by a substantial rise in sales, suggesting a growing consumer base or increased market penetration. Conversely, the Pre-Roll category has seen less favorable results, as Hashtag Honey was not in the top 30 in January, only reaching 49th by April. This may indicate a need for strategic adjustments or enhancements to their product offerings in this segment. Overall, while Hashtag Honey has shown promising growth in certain categories, the brand faces challenges in others, highlighting the dynamic and competitive nature of the cannabis market in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hashtag Honey has shown a remarkable upward trend in its market position from January to April 2025. Initially ranked 33rd, Hashtag Honey climbed to 16th place by April, indicating a significant improvement in its market presence. This upward trajectory is notable when compared to competitors like Brass Knuckles, which experienced fluctuations, peaking at 10th place in February and March but dropping to 18th in April. Similarly, Heavy Hitters saw a decline from 9th in January to 17th in April. Meanwhile, Cannabals maintained a relatively stable ranking, hovering between 11th and 14th place. The brand ghost. also experienced rank volatility, ending April at 15th. Hashtag Honey's consistent rise in rank suggests a growing consumer preference and increased sales momentum, positioning it as a brand to watch in the New York vapor pen market.
Notable Products
In April 2025, Hashtag Honey's top-performing product was Strawberry Diesel Distillate Disposable (1g) in the Vapor Pens category, reclaiming its top spot from March with notable sales reaching 2904 units. Blue Dream Distillate Disposable (1g) secured the second position, having swapped places with Strawberry Diesel from the previous month. Superjack Live Resin Disposable (1g) maintained its consistent performance, holding steady at third place for two consecutive months. Grape Ape Distillate Disposable (1g) remained in fourth position, showing a steady upward sales trend since January. Lemon Cherry Gelato Live Resin Disposable (1g) consistently ranked fifth, demonstrating stable sales growth over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
