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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hashtag Honey leaned harder into Vapor Pens in May 2026 with a 62.19% mix and a category-specific year-over-year gain of 36.21% alongside a month-over-month rise of 3.99%, while Edible expanded to 18.73% share with YoY at 86.36% and MoM at 2.98%. In contrast, Flower contracted to 8.08% share with YoY down 62.47% and MoM down 18.12%, and Pre-Roll held 10.02% share despite a YoY decline of 35.68% offset by a MoM rebound of 17.05%; Concentrates stayed niche at 0.98% share with YoY down 62.43% and MoM up 3.27%. With an overall brand YoY sales change of 4.79% and average price down 20.52%, this mix signals a pivot toward higher-velocity inhalables and value-accessible Edible, using price to support volume where legacy Flower and Concentrates are receding.
The mix shift elevates Hashtag Honey’s positioning toward mainstream inhalable convenience, evidenced by a Vapor Pens rank of 7 in New York and reinforced by category YoY expansions of 36.21% in Vapor Pens and 86.36% in Edible versus steep YoY contractions of 62.47% in Flower and 62.43% in Concentrates. The 17.05% MoM lift in Pre-Roll against a 18.12% MoM drop in Flower suggests replenishment and trial are gravitating to ready-to-use formats, while a 3.99% MoM gain in Vapor Pens paired with a 2.98% MoM gain in Edible implies sustained basket penetration; together with a 20.52% lower average price, the pattern implies price-led accessibility is anchoring share in scalable formats while capital-intensive Flower and niche Concentrates recede.
Competitive Landscape
Hashtag Honey is ranked #7 in NY Vapor Pens in May 2026, improving 3 positions from #10 year over year and rising 5 spots from #12 in February 2026, while reaching its peak rank of #7 in May 2026; meanwhile, Fernway advanced from #4 to #2 and Jaunty held at #1 despite a -16.5% sales change, indicating Hashtag Honey’s upward rank movement is occurring against both a stable category leader and a fast-climbing challenger. The contrast with Florist Farms moving from #9 to #5 and with Ayrloom slipping from #2 to #3 suggests share is being reshuffled in the upper tier, and Hashtag Honey’s shift from #12 to #7 over three months implies momentum is tied to recent execution rather than broad market lift.
Notable Products
Blue Dream Pre-Roll (1g) delivered the standout move in May 2026 with +101% month over month and a climb to rank 1, while Strawberry Cough Pre-Roll (1g) fell -13% at rank 2; four of the top ten are Pre-Roll SKUs, pointing to concentration around a few fast-moving strains. White Uzumaki Distillate Cartridge (1g) rose +9% at rank 4 against a vapor-pen cohort clustered in ranks 8–9, and edibles mixed modest shifts with Pina Colada Live Resin Gummies 10-Pack (100mg) at -3% and Black Cherry Live Resin Gummies 10-Pack (100mg) at +8%, with Blue Razz Live Resin Gummies 10-Pack (100mg) debuting at rank 3 and $40,412. The pattern implies Hashtag Honey is leaning into Pre-Roll momentum led by a breakout hero SKU while keeping a balanced hedge in Vapor Pens and a newly energized Edible entry at the top tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
