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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hashtag Honey concentrated 63.77% of June 2026 sales in Vapor Pens with year-over-year growth of 44.18% and month-over-month growth of 6.95%, while Edible held 14.56% share with 28.33% YoY but a -19.24% MoM decline; Pre-Roll accounted for 11.56% share with 11.97% YoY and 22.88% MoM growth, and Flower sat at 9.05% share with -36.14% YoY but 11.20% MoM growth. Despite brand-wide sales rising 21.21% YoY alongside a -23.17% YoY drop in average price to $23.55, category dispersion shows Vapor Pens expanding wallet share as Edible contracts sequentially and Pre-Roll rebounds, implying a portfolio skew where Vapor Pens momentum offsets Edible volatility and where Pre-Roll acts as the monthly buffer while Flower and Concentrates (-56.25% YoY, 17.77% MoM) remain drag-and-spike niches.
Within Vapor Pens, the brand holds rank 8 in New York, and the 6.95% MoM lift coupled with a 44.18% YoY surge suggests the portfolio is leaning into a price-elastic, volume-led stance as average price fell 23.17% YoY while share in Vapor Pens reached 63.77%. The simultaneous 22.88% MoM jump in Pre-Roll and -19.24% MoM dip in Edible indicate recalibration toward inhalables, while Flower’s -36.14% YoY against 11.20% MoM hints at tactical promotions rather than structural recovery; net, the positioning tilts toward scale in inhalables where rank 8 signals room to climb through mix depth and price architecture rather than breadth in slower or retreating formats.
Competitive Landscape
Hashtag Honey sits at rank #8 in NY Vapor Pens in June 2026, improving 2 positions year over year from #10 and rising 3 spots since March 2026 from #11, while its peak position of #7 in May 2026 indicates a brief gain before a 1-place pullback; against this backdrop, Fernway climbed from #3 to #2 with a 40.0% YoY sales increase and Jetty Extracts surged from #23 to #5 on 238.2% YoY growth, whereas Ayrloom slipped from #2 to #3 alongside a 19.6% YoY sales decline; this mix of upward mobility among fast risers and churn near the top implies Hashtag Honey’s modest rank gains are vulnerable unless it converts the May 2026 peak into sustained share capture.
Notable Products
Strawberry Cough Pre-Roll (1g) posted the steepest move with a -12.3% month-over-month decline to rank 2, while Blue Dream Pre-Roll (1g) rose 7.1% to hold rank 1 and Maui Wowie Pre-Roll (1g) surged 46.7% at rank 3. Three of the top four are Pre-Roll SKUs, with Green Crack Pre-Roll (1g) up 42.6% at rank 4, indicating category momentum even as Blue Razz Live Resin Gummies 10-Pack (100mg) fell -12.5% at rank 9. Blueberry Caviar Distillate Cartridge (1g) advanced 27.0% at rank 8 against stable ranks 6–7 for cartridges without reported MoM change, suggesting mix shift within Vapor Pens rather than category-wide lift. The pattern implies Hashtag Honey is consolidating around Pre-Rolls while pruning underperforming Edibles, with selective gains in Vapor Pens shaping a two-pillar portfolio for June 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
