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Jan-2026
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Overview
Market Insights Snapshot
Hashtag Honey has shown a varied performance across different product categories in New York. In the vapor pens category, the brand has made a significant leap, moving from the 12th position in October 2025 to the 8th position by January 2026, indicating a positive trend and strong consumer preference. The concentrates category, however, saw Hashtag Honey entering the rankings only in January 2026 at the 19th position, suggesting a late but noteworthy entry into the top 30 brands in this segment. The flower category saw some fluctuations, with a peak at the 23rd position in December 2025, but dropping to the 29th position by January 2026, which might indicate competitive pressures or shifting consumer interests.
In the edibles category, Hashtag Honey has consistently improved its standing, moving from the 17th position in October 2025 to the 15th position by December 2025, maintaining this rank into January 2026. This steady climb in the rankings reflects a strong foothold in the edibles market. On the other hand, the pre-roll category presented a mixed bag, with the brand dropping out of the top 30 in December 2025 but recovering slightly to the 26th position by January 2026. This inconsistency could point to challenges in maintaining a stable market presence in the pre-roll segment. Overall, Hashtag Honey's performance in New York showcases both promising advancements in certain categories while highlighting areas that may require strategic adjustments.
Competitive Landscape
In the competitive New York Vapor Pens market, Hashtag Honey has demonstrated a notable upward trajectory in rank and sales, particularly from December 2025 to January 2026. Initially positioned at 12th in October and November 2025, Hashtag Honey experienced a slight dip to 13th in December, only to surge to 8th by January 2026. This rise is significant, especially when compared to competitors like Rove, which maintained a stable top 5 position before slipping to 6th in January, and STIIIZY, which re-entered the rankings at 9th and 10th in December and January, respectively. Meanwhile, PAX consistently held the 7th position, indicating a stable performance. Hashtag Honey's sales growth from $778,252 in October to $1,207,047 in January underscores its competitive momentum, outpacing Untitled, which also showed improvement but remained just behind Hashtag Honey in rank by January. This data suggests that Hashtag Honey's strategic initiatives may be effectively capturing market share and enhancing brand visibility in a highly competitive landscape.
Notable Products
In January 2026, Apple Pie Live Resin Gummies 10-Pack (100mg) maintained its position as the top-performing product for Hashtag Honey, with sales reaching $6,351. Strawberry Cough Pre-Roll (1g) climbed to the second spot from its previous absence in rankings, showing a significant increase in sales. Grand Daddy Purp Pre-Roll (1g) held steady at third place, experiencing a slight decrease in sales compared to November 2025. Maui Wowie Pre-Roll (1g) dropped from second to fourth place over the months, with sales declining from December 2025. Blue Dream Distillate Disposable (1g) remained consistent at fifth place, with a small increase in sales from December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
