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Aug-2025
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Overview
Market Insights Snapshot
The Fresh Canna has shown notable performance in the Michigan market, particularly in the Concentrates category. Over the months from May to August 2025, the brand has climbed from 16th to 10th place, indicating a positive trajectory in consumer preference and market penetration. This upward movement in ranking is accompanied by a significant increase in sales, suggesting that The Fresh Canna is successfully capturing a larger share of the Concentrates market in Michigan. Such a trend could be indicative of effective marketing strategies or product innovations that resonate well with consumers.
In contrast, The Fresh Canna's performance in the Edible category paints a different picture. While the brand has improved its ranking from 72nd to 49th place by August 2025, it still falls outside the top 30 brands, highlighting an area where there is room for growth. Meanwhile, the Flower category has seen a dramatic improvement, with the brand leaping from 74th to 21st place within the same timeframe. This substantial rise in ranking suggests that The Fresh Canna is making significant strides in its Flower offerings, possibly due to enhanced product quality or competitive pricing strategies. The brand's diverse performance across categories in Michigan reflects varying levels of consumer engagement and presents both opportunities and challenges for future growth.
Competitive Landscape
In the competitive landscape of the Michigan flower category, The Fresh Canna has demonstrated a remarkable upward trajectory in brand rank, moving from a position of 74th in May 2025 to 21st by August 2025. This significant climb in rank suggests a strategic improvement in market presence and consumer preference. Notably, this upward trend contrasts with the performance of competitors such as High Supply, which fluctuated between 18th and 22nd place, and Euphoria, which saw a drop from 11th to 23rd during the same period. Meanwhile, Skymint and Grip have shown some volatility, with Skymint improving to 19th and Grip making a significant leap to 20th by August. The Fresh Canna's rise in rank is indicative of a robust growth strategy, possibly driven by increased consumer demand or effective marketing efforts, positioning it as a formidable player in the Michigan flower market.
Notable Products
In August 2025, The Fresh Canna's top-performing product was Bubblegum Snow Caps Smalls (Bulk) in the Flower category, securing the number one rank with sales of 4714 units. Following closely in second place was Strawberry Shortcake Snow Caps (Bulk), also in the Flower category. Watermelon Runtz Live Resin Gummies 5-Pack (200mg) from the Edible category showed a notable improvement, moving up to third place from the second rank in July 2025. Strawberry Lemonade Live Resin Gummies 5-Pack (200mg) took the fourth spot, while Grape Ape Live Resin Gummies 10-Pack (200mg), which was the top product in July, dropped to fifth place. This shift highlights the dynamic nature of consumer preferences within The Fresh Canna's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
