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Nov-2025
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Overview
Market Insights Snapshot
The Fresh Canna has demonstrated a varied performance across different product categories in Michigan. In the Concentrates category, the brand has shown a slight but consistent fluctuation in rankings, moving from 5th in August 2025 to 9th in October, and then improving to 7th by November. This suggests a resilience and potential strategic adjustments that have helped the brand regain some ground in the market. Conversely, in the Edible category, The Fresh Canna has not managed to break into the top 30, indicating a potential area for growth or reevaluation of their product offerings. The Flower category has seen The Fresh Canna hovering around the mid-30s rank, with a slight dip in November compared to October, suggesting a need to strengthen their competitive edge in this popular segment.
Across these categories, sales figures reveal insightful trends. For instance, the Concentrates category experienced a decline from August to October but saw a rebound in November, which may correlate with the brand's improved ranking. Meanwhile, the Flower category, despite its fluctuating rank, maintained a relatively stable sales volume, indicating a loyal customer base or consistent demand. The Edible category's sales saw a dip in September but recovered somewhat in October, although not enough to impact rankings significantly. These movements suggest that while The Fresh Canna has strongholds in certain areas, there are opportunities for growth and optimization, particularly in categories where they do not feature prominently in the top rankings.
Competitive Landscape
In the competitive landscape of the Michigan flower category, The Fresh Canna has experienced fluctuating rankings from August to November 2025, reflecting a dynamic market environment. While The Fresh Canna started strong with a rank of 24 in August, it saw a decline to 39 in September, a slight recovery to 33 in October, and then a dip to 37 in November. This volatility can be attributed to the competitive pressure from brands like Light Sky Farms, which maintained a strong presence, consistently ranking in the top 35 and peaking at 29 in October. Additionally, Sapphire Farms emerged in November with a notable rank of 34, adding to the competitive intensity. Despite these challenges, The Fresh Canna's sales figures indicate resilience, with a notable peak in August and relatively stable sales in the following months, suggesting a loyal customer base that could be leveraged for future growth. Understanding these competitive dynamics is crucial for The Fresh Canna to strategize effectively and potentially regain higher rankings in the coming months.
Notable Products
In November 2025, the top-performing product for The Fresh Canna was Watermelon Runtz Live Resin Gummies 5-Pack (200mg), which ascended to the first position from its previous ranks of third and fourth in October and September, respectively, with sales of 3682. Blue Dream Live Resin (1g) showed significant improvement, climbing to the second spot from fifth in September, marking a strong comeback after not being ranked in October. Green Apple Live Resin Gummies 5-Pack (200mg) maintained a steady presence, moving up to third place from fourth in October. Grape Ape Live Resin Gummies 10-Pack (200mg) experienced a drop, falling to fourth after holding the top position in October. Bubble Gum Snow Caps Smalls (1g) maintained its fifth-place ranking from October, reflecting consistent performance in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
