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Dec-2025
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Overview
Market Insights Snapshot
In Michigan, The Fresh Canna has shown notable fluctuations in the Concentrates category over the last few months of 2025. Starting from a strong position at rank 6 in September, the brand experienced a slight dip to rank 9 in October but made a commendable recovery to rank 5 by December. This recovery aligns with an upward trend in sales, culminating in a December peak. Such movements suggest a resilient presence in the Concentrates market, indicating effective strategies to regain and enhance their market position. However, the Edible category presents a contrasting narrative, where the brand has struggled to maintain a foothold, not appearing in the top 30 for several months. This could point to challenges in market penetration or competition within the Edible segment.
The Flower category reveals a different dynamic for The Fresh Canna in Michigan. The brand has demonstrated a positive trajectory, climbing from rank 40 in September to a peak of rank 29 in November, before slightly dropping to rank 35 in December. Despite this minor setback, the overall upward movement suggests a growing acceptance and popularity of their Flower products. The rise in sales during this period further emphasizes the strengthening position in this category. However, the brand's inability to consistently maintain top rankings in Edibles could imply potential areas for improvement or strategic realignment to bolster their presence in this category.
Competitive Landscape
In the competitive Michigan flower market, The Fresh Canna has demonstrated a dynamic performance, with its rank fluctuating from 40th in September 2025 to 35th by December 2025. This movement reflects a competitive landscape where brands like Garcia Hand Picked and ILL Exotics have also shown notable activity. Specifically, Garcia Hand Picked improved its position from 46th to 33rd, while ILL Exotics climbed from 56th to 30th, indicating robust sales growth. Meanwhile, The 8th by White Boy Rick also made significant strides, moving from 74th to 43rd. The Fresh Canna's sales peaked in November 2025, but a slight decline in December suggests a need to strategize against the upward trends of its competitors. The absence of Cloud Cover (C3) from the top 20 until December, when it reached 37th, highlights the volatility and opportunities within this market segment.
Notable Products
In December 2025, Grape Ape Live Resin (1g) emerged as the top-performing product for The Fresh Canna, achieving the number one rank with a notable sales figure of 4749. Apple Fritter Live Resin (1g) followed closely in second place, while Sour Diesel Live Resin (1g) secured the third position. Bubble Gum Snow Caps Smalls (1g) maintained its fourth-place ranking from November to December, showing consistent performance. Blue Dream Live Resin (1g) rounded out the top five, marking its debut in the rankings. Compared to previous months, Grape Ape Live Resin (1g) made a significant leap from third in September to first in December, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
