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Apr-2025
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Overview
Market Insights Snapshot
The Fresh Canna has demonstrated notable performance shifts across various categories and states, with particular emphasis on its presence in Michigan. In the Concentrates category, the brand maintained a strong position, starting the year at rank 12, climbing to rank 8 in both February and March, before returning to rank 12 in April. This fluctuation suggests competitive dynamics in the Michigan market, yet The Fresh Canna's ability to reclaim its earlier standing indicates resilience and adaptability. The sales figures for Concentrates also reflect a positive trend, particularly with a peak in March, which suggests effective strategies or product offerings that resonated well with consumers during that period.
In contrast, The Fresh Canna's performance in the Edibles category has seen more dramatic shifts. Beginning the year outside the top 30, the brand made significant progress, moving up to rank 68 in February and further improving to rank 48 in March. However, by April, it had slipped to rank 57, indicating potential challenges in sustaining its upward trajectory. Despite these fluctuations, the sales data reveal a substantial increase from January to March, before a decline in April. This pattern may point to seasonal trends or shifts in consumer preferences that The Fresh Canna might need to address to maintain or improve its standing in the Edibles market in Michigan.
Competitive Landscape
In the competitive landscape of Michigan's concentrates category, The Fresh Canna has experienced notable fluctuations in its market positioning from January to April 2025. Initially ranked 12th in January, The Fresh Canna climbed to 8th place in February and March, before slipping back to 12th in April. This pattern contrasts with the trajectory of Traphouse Cannabis Co., which saw a consistent decline from 2nd to 14th place over the same period, indicating a potential opportunity for The Fresh Canna to capture market share from a weakening competitor. Meanwhile, Society C and Bowhouse both showed upward momentum, with Society C improving from 17th to 11th and Bowhouse peaking at 10th in March. Interestingly, Mac Pharms demonstrated a significant leap from 33rd to 10th, surpassing The Fresh Canna in April. These dynamics suggest that while The Fresh Canna has maintained a relatively stable sales performance, the competitive environment is intensifying, with emerging brands like Mac Pharms posing a growing threat to its market share.
Notable Products
In April 2025, the top-performing product for The Fresh Canna was Og Kush Live Resin (1g) from the Concentrates category, maintaining its leading position from March with a sales figure of 3405. Mimosa Live Resin (1g) emerged as the second best-selling product, debuting in the rankings for this month. THCA Isolate (1g) secured the third position, also making its first appearance in the rankings. Pineapple Express Live Resin (1g) followed closely in fourth place, marking its entry into the top rankings. Northern Lights Live Resin (1g) experienced a slight drop, moving from fourth in March to fifth in April, indicating a shift in consumer preference within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
