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Sep-2025
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Overview
Market Insights Snapshot
The Fresh Canna has shown a notable upward trajectory in the Concentrates category within Michigan. Over the span from June to September 2025, the brand improved its ranking from 10th to 6th place, indicating a strong performance and increasing popularity among consumers. This positive movement highlights the brand's successful strategies in capturing a larger market share in this category. The consistent climb in rankings suggests a robust consumer base and effective product offerings that resonate well with the target audience in Michigan.
In contrast, The Fresh Canna's performance in the Edible category in Michigan presents a different narrative. Despite a promising rise from 75th in June to 53rd in August, the brand experienced a slight decline to 62nd place by September. This fluctuation indicates potential challenges in maintaining momentum or increased competition within the market. Meanwhile, in the Flower category, the brand made a significant leap from 74th to 23rd place by August, although it slightly slipped to 36th in September. This indicates a strong but volatile performance, suggesting both opportunities for growth and the need for strategic adjustments to sustain their competitive edge.
Competitive Landscape
In the competitive landscape of Michigan's Flower category, The Fresh Canna has demonstrated a notable fluctuation in its market position from June to September 2025. Initially ranked at 74th in June, The Fresh Canna made a significant leap to 23rd place by August, indicating a strong upward trend in sales performance during that period. However, by September, the brand experienced a slight decline to 36th place. This volatility in ranking suggests a dynamic market environment where competitors like Uplyfted Cannabis Co., consistently maintaining a position around the 30th rank, and Galactic, which saw a gradual decline from 21st to 37th, play a significant role. Meanwhile, Peninsula Cannabis and Levitate have shown varied performance, with Peninsula Cannabis improving its rank from 50th to 34th by September, and Levitate showing a similar trajectory. These movements highlight the competitive pressure The Fresh Canna faces, emphasizing the importance of strategic positioning and market adaptability to sustain and enhance its sales growth in Michigan's Flower market.
Notable Products
In September 2025, the top-performing product for The Fresh Canna was Grape Ape Live Resin (1g) from the Concentrates category, securing the number one rank with sales of 2992 units. Blue Dream Live Resin (1g), also from the Concentrates category, followed closely in second place, maintaining its strong performance from previous months despite a slight drop in rank from first in June 2025. Super Lemon Haze Live Resin (1g) made a notable entry into the top ranks, achieving third place. Strawberry Shortcake Snow Caps (Bulk) from the Flower category, which was the top seller in August, dropped to fourth place in September. Strawberry Cough Live Resin (1g) rounded out the top five, showing consistent performance since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
