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Market Insights Snapshot
In September 2026, Joints (CO) concentrated 72.44% of sales in Pre-Roll with a 44.67% month-over-month lift and 16.27% year-over-year growth, while Flower held 27.56% share with a 46.05% month-over-month increase and no year-over-year baseline. Average price rose 36.05% year over year to $9.43, with Pre-Roll averaging $7.39 and Flower at $34.29, implying a mix-led unit expansion alongside premiumization. With overall brand sales up 60.52% year over year and Pre-Roll ranked 17th in Colorado, the heavier Pre-Roll weight paired with faster month-over-month momentum in both categories suggests volume acceleration is currently mix-accretive rather than dilutive.
The sharper month-over-month increases in both Pre-Roll (+44.67%) and Flower (+46.05%) alongside a 72.44% Pre-Roll share indicate that near-term gains are anchored in value-entry formats while maintaining headroom for higher-ticket Flower to lift revenue per buyer. Sitting 17th in Colorado Pre-Roll while brand-level sales grew 60.52% year over year and average price advanced 36.05% implies that pricing power and pack architecture are contributing to rank stability, positioning Joints (CO) to trade consumers up within its portfolio without ceding its Pre-Roll-led traffic base.
Competitive Landscape
Joints (CO) sits at rank #17 in CO Pre-Roll in September 2026 after rising 3 spots year over year from #20 and climbing 6 positions since June 2026 from #23, although it remains 3 places below its January 2026 peak at #14; meanwhile, Cali-Blaze moved up from #2 to #1 with 67.2% YoY sales growth and Be One Kind surged from #22 to #4 with 463.7% YoY growth, indicating Joints (CO) is gaining rank but at a slower velocity than leaders reshuffling the top five, which implies the brand’s trajectory points to gradual share recovery rather than a return to peak without an acceleration in the next two quarters.
Notable Products
Rainbow Brain Pre-Roll (1g) led September 2026 with a 128.4% month-over-month surge to a top-5 rank at 5, while Durban Pie Pre-Roll (1g) fell 65.8% month over month to rank 10, indicating rapid substitution within the lineup. Doobski - Citrus Diesel Pre-Roll (1g) jumped 118.3% month over month into rank 4, and Dog Walkers (3.5g) climbed 46.0% month over month to rank 3 with $80,261 in sales. Eight of the top ten are Pre-Roll SKUs, concentrating mix in a single category even as a Flower entrant holds a top-3 position. The pattern implies Joints (CO) is pivoting toward quick-turn Pre-Rolls while testing one larger-basket Flower SKU to anchor basket size and hedge volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
