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Market Insights Snapshot
In August 2026, Joints (CO) concentrated 61.69% of sales in Pre-Roll while Flower accounted for 38.31%, a mix that shifted as Pre-Roll fell 54.13% year over year and 37.33% month over month, whereas Flower rose 5.33% month over month. Average price rose 15.93% year over year to $9.32, with Pre-Roll averaging $6.42 and Flower at $34.29, suggesting a price ladder widening as Pre-Roll volume contracted. With Pre-Roll ranked 35th in Colorado and brand sales down 25.64% year over year, the category tilt toward Pre-Roll is now a liability, implying the brand’s sales trajectory in Colorado will improve only if mix rebalances toward Flower or Pre-Roll stabilizes.
The sharp 37.33% month-over-month decline in Pre-Roll alongside a 5.33% month-over-month lift in Flower indicates that incremental gains are coming from higher-priced Flower rather than the historically larger Pre-Roll base, while the 61.69% Pre-Roll share leaves exposure to further volatility. Given the 35th-place rank in Pre-Roll within Colorado and a 25.64% brand-level year-over-year decline against a 15.93% price increase, the current positioning trades volume for price. This pattern implies Joints (CO) should pivot merchandising toward Flower to offset Pre-Roll compression, using the higher $34.29 average price to lift revenue efficiency while working to reduce the 61.69% dependency on a shrinking category.
Competitive Landscape
Joints (CO) sits at rank #35 in CO Pre-Roll in August 2026, down 21 spots year over year from #14 and 9 spots since May 2026 when it was #26, marking a reversal from its peak rank of #14 reached in January 2026. In contrast, Green Label Cannabis holds #1 despite a -30.1% year-over-year sales change, while Cali-Blaze climbed from #3 to #2 with +19.7% sales growth and Green Dot Labs advanced from #4 to #3 with +55.1%, indicating Joints (CO) lost relative position even as some leaders grew and others contracted. Meanwhile, Kaviar slipped from #2 to #4 alongside a -41.5% sales change and Be One Kind surged from #28 to #5 on +292.8%, showing that upward mobility is available but currently bypassing Joints (CO); the trajectory implies sustained share leakage unless retention or product-mix adjustments reverse the rank slide.
Notable Products
Apple Coyote Pre-Roll (1g) delivered the standout move in August 2026 with +118% month over month, vaulting to rank 1, while Summer Shandy Pre-Roll (1g) slid -15% to rank 4, signaling a rapid reordering at the very top. Durban Pie Pre-Roll (1g) doubled at +101% to rank 2 as Secret Sauce Pre-Roll (1g) plunged -60% at rank 8, and five of the top ten are Pre-Roll SKUs, indicating concentration risk within a single format alongside sharp intra-category churn. Dog Walkers (3.5g) held rank 3 with a modest +5% change against $60,103 in sales, contrasting with Rainbow Brain Pre-Roll (1g) at -41% and Kashmir Pine Pre-Roll (1g) at -37%, which implies that stable Flower volume is acting as a ballast while Pre-Rolls swing widely. The pattern implies Joints (CO) is leaning harder into momentum Pre-Rolls for headline growth while relying on a steady Flower anchor to stabilize revenue through volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
