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Market Insights Snapshot
Joints (CO) concentrated in Flower at 51.70% share while Pre-Roll held 48.30%, a near-even split that masked divergent momentum: Flower rose 34.53% month over month, while Pre-Roll fell 27.34% month over month. Year over year, Pre-Roll contracted 65.79%, and the brand’s overall sales declined 29.18%, even as average price increased 9.74%. With Flower ranked 62 in Colorado and Pre-Roll sliding, July 2026’s mix implies the brand is relying on a shifting base toward higher-priced Flower to offset volume losses in value-driven Pre-Roll.
The rapid month-over-month expansion in Flower alongside a steep Pre-Roll decline indicates a pivot toward a category where average price is $34.61 versus $5.61 in Pre-Roll, a pricing gap that can lift revenue per unit even as total sales are down 29.18% year over year. Given Flower’s 34.53% month-over-month growth and the 9.74% average price increase overall, the brand’s pricing power is concentrating in Flower while Pre-Roll’s 65.79% year-over-year contraction erodes traffic; together with a 62 rank in Colorado Flower, this pattern implies Joints (CO) is trading scale for margin within a mid-pack Flower position that may stabilize share but not restore prior volume without re-engaging value tiers.
Competitive Landscape
In July 2026, Joints (CO) ranked #62 in CO Flower, up 22 positions from #84 in April 2026, and this new #62 also marks its peak-to-date rank in July 2026; meanwhile, Seed & Strain Cannabis Co. rose from #2 to #1 with a 76.2% year-over-year sales increase while Good Chemistry Nurseries slipped from #1 to #3 with an 8.7% YoY decline, indicating Joints (CO)’s recent upward movement is tied to a mid-tier shakeup where leaders are consolidating and prior incumbents are ceding share.
Notable Products
Grease Cookies Pre-Roll (1g) delivered the largest month-over-month gain at +87.2% while climbing to rank 5, and Ban Hammer Pre-Roll (1g) followed with +66.7% to hold rank 1. Two sharp retrenchments sit alongside those gains, with Lemon Headband Pre-Roll (1g) down -81.1% at rank 7 and Milano Wafer Pre-Roll (1g) down -89.3% at rank 8. Four of the top ten are Pre-Roll SKUs clustered in ranks 1–2 and 4–6, indicating a portfolio tilt toward quick-turn formats even as volatility inside the Pre-Roll set widens the spread between winners and laggards.
Dog Walkers (3.5g) rose +34.5% to rank 3 and generated $67,875, contrasting with Pre-Roll swings where Apple Coyote Pre-Roll (1g) sits at rank 2 with no prior-month read and Durban Pie Pre-Roll (1g) edged up +19.2% at rank 6. With Pre-Rolls spanning gains above +80% and declines near -90%, the mix suggests Joints (CO) is leaning into a hit-driven Pre-Roll lineup while maintaining a steadier Flower anchor to stabilize revenue cadence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
