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Jan-2026
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Overview
Market Insights Snapshot
Joints (CO) has experienced notable fluctuations in its performance across different categories and states, particularly in the Pre-Roll category within Colorado. The brand has maintained a presence in the top 30 rankings, though it faced some challenges in the last quarter of 2025. Starting from October 2025, Joints (CO) was ranked 16th, and despite a slight improvement to 15th in November, it saw a decline to 23rd by December. This downward trend continued into January 2026, with the brand securing the 22nd position. This movement suggests a competitive landscape in the Pre-Roll category, where Joints (CO) is working to stabilize its market position.
Despite the fluctuations in rankings, Joints (CO) has shown resilience by maintaining its presence within the top 30 across the months in Colorado, which is a positive indicator of its brand strength. However, the decline in sales from October to January, with a notable decrease from $158,181 in October to $112,015 in January, highlights challenges that may be impacting its market share. This trend could be indicative of broader market dynamics or increased competition within the state. The brand's ability to adapt and strategize in response to these shifts will be crucial for its future performance in the region.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Joints (CO) has experienced notable fluctuations in its market position from October 2025 to January 2026. Initially ranked 16th in October 2025, Joints (CO) saw a slight improvement to 15th in November, only to drop to 23rd by December and maintain a similar position at 22nd in January 2026. This decline in rank coincides with a decrease in sales, suggesting a potential loss of market share. Meanwhile, competitors such as The Colorado Cannabis Co. and P3 have shown upward trends in their rankings, with The Colorado Cannabis Co. moving from 28th to 20th and P3 improving from 26th to 21st over the same period. This indicates that Joints (CO) may need to reassess its strategies to regain its competitive edge in the market, particularly as brands like Seed and Smith (LBW Consulting) also demonstrate resilience despite their own ranking fluctuations.
Notable Products
In January 2026, Joints (CO) saw Chem GPT Pre-Roll (1g) rise to the top position among its product offerings, marking a notable advancement from its third-place rank in December 2025, with sales reaching 2,356 units. Yule Be High Pre-Roll (1g), which led in December, slipped to the second position. Doobski - Suboreoz Pre-Roll (1g) made its debut in the rankings in January, securing third place. Silver Ice Pre-Roll (1g) dropped from the top spot in November to fourth in January. Doobski - Grapefruit Runtz Pre-Roll (1g) rounded out the top five, maintaining its fifth-place position from December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
