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Sep-2025
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Overview
Market Insights Snapshot
Joints (CO) has shown a dynamic performance in the Pre-Roll category in Colorado. Over the summer months, the brand climbed from an 18th place ranking in June to 11th place by August, before settling at 16th in September. This fluctuation suggests a competitive market presence, with a notable peak in August, indicating a successful period for the brand. The sales figures reflect this trend, with a significant increase from June to August, peaking at over 213,000 in sales, before experiencing a slight decline in September. This pattern of rankings and sales highlights Joints (CO)'s ability to capture consumer interest, although maintaining a top position seems challenging.
Interestingly, Joints (CO) did not break into the top 30 brands in any other states or categories, which could imply either a strategic focus on the Colorado market or a need for expansion efforts elsewhere. Their absence from the top 30 in other areas could be seen as a limitation in their market reach or a deliberate strategy to dominate the Pre-Roll category in Colorado. This focused approach might allow them to refine their product offerings and marketing strategies effectively in this specific state, potentially setting the stage for future growth in other regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Joints (CO) has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic market environment. Starting from 18th place in June 2025, Joints (CO) climbed to 14th in July and further to 11th in August, before dropping to 16th in September. This upward trend in the summer months indicates a period of increased consumer interest and sales momentum, although the slight decline in September suggests emerging competition or market shifts. Among its competitors, Natty Rems showed a significant drop from 5th in July to 14th in September, potentially opening up opportunities for Joints (CO) to capture more market share. Meanwhile, Seed and Smith (LBW Consulting) demonstrated a strong recovery, jumping from 22nd in August to 15th in September, indicating a competitive threat. The Clear and Rocky Mountain High maintained relatively stable positions, with slight fluctuations that suggest consistent consumer bases. These dynamics highlight the importance for Joints (CO) to leverage its summer momentum and address competitive pressures to sustain and improve its market position.
Notable Products
In September 2025, Petrol Peach Pre-Roll (1g) emerged as the top-performing product for Joints (CO) with notable sales of 2,555 units. Following closely, Tropic Like Its Hot Pre-Roll (1g) and Doobski - Black Cherry Gelato Pre-Roll (1g) secured the second and third positions, respectively. Permanent Banana Pre-Roll (1g) and Pink Fog Pre-Roll (1g) rounded out the top five, maintaining strong positions in the rankings. Compared to previous months, these products have consistently risen in popularity, as they were not ranked before September. The Pre-Roll category clearly dominated the sales for Joints (CO) during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
