Joints (CO)

Joints (CO) concentrated 85.37% of October 2026 sales in Pre-Roll while Flower accounted for 14.63%, with Pre-Roll up 63.27% year over year and 2.53% month over month, contrasted with Flower down 26.51% month over month and lacking a reported year-over-year figure. Average price rose 16.35% year over year to $8.27, with Pre-Roll units anchored at a lower average price than Flower ($7.39 vs. $26.78), and the Pre-Roll category ranked 13 in Colorado. The pattern implies a price-accessible Pre-Roll-led mix that is expanding volume despite upward pricing, while the shrinking Flower contribution signals limited cross-category breadth.

With Pre-Roll share at 85.37% and Flower receding 26.51% month over month, the brand’s positioning skews toward high-frequency, lower-ticket purchases that can scale faster than premium Flower, aligning with 91.25% brand sales growth year over year. Holding a Pre-Roll rank of 13 in Colorado alongside a 2.53% month-over-month Pre-Roll uptick suggests momentum within a crowded mid-tier cluster, and the 16.35% average price increase alongside a $7.39 Pre-Roll price indicates pricing headroom without immediate share erosion. The implication is a defensible foothold in Pre-Roll where incremental gains are more likely to come from deeper penetration in value-leaning segments than from diversifying into higher-priced Flower.