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Aug-2025
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Overview
Market Insights Snapshot
Joints (CO) has shown a commendable upward trajectory in the Pre-Roll category within the state of Colorado. Over the course of four months, the brand has moved from being unranked in May to securing the 12th position by August. This steady climb, marked by a significant increase in sales, indicates a strengthening market presence and growing consumer preference in the state. The brand's ability to break into the top 30 and then climb rapidly showcases its competitive edge and potential for further growth in this category.
While Joints (CO) has made notable strides in Colorado, its absence from the top 30 rankings in other states or categories suggests room for expansion and improvement. The brand's focused success in Colorado's Pre-Roll category highlights a potential strategy of localized dominance before broader market penetration. This approach might be beneficial for other emerging markets where the brand is yet to establish a significant footprint. Observing Joints (CO)'s future movements in different states and categories could provide insights into their strategic priorities and market adaptation techniques.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Joints (CO) has shown a remarkable upward trajectory in rankings over the summer of 2025. Starting from a rank of 35 in May, Joints (CO) climbed to 12 by August, indicating a significant improvement in market presence. This ascent can be attributed to consistent sales growth, which saw a substantial increase from May to August. In comparison, Natty Rems, a leading competitor, experienced a decline in rank from 4 in July to 10 in August, despite having higher overall sales figures. Meanwhile, Fuego Farms (CO) also improved its position from 16 in July to 11 in August, suggesting a competitive push in the market. Notably, Stratos and Vera have shown fluctuating ranks, with Vera making a notable jump to 14 in August. These dynamics highlight Joints (CO)'s strategic advancements and growing consumer appeal in the Colorado pre-roll market.
Notable Products
In August 2025, the top-performing product from Joints (CO) was Grease Bucket Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 2287 units. Following closely, Devil's Pie Pre-Roll (1g) secured the second position, while Strawnana Pre-Roll (1g) took third place. Grape Lime Haze Pre-Roll (1g) and Payton GMO Pre-Roll (1g) were ranked fourth and fifth, respectively. This marked an impressive debut for these products, as they were not ranked in the preceding months, indicating a strong entry into the market. The August rankings highlight a consistent preference for Pre-Roll products from Joints (CO), with no significant shifts in rankings noted from earlier months due to their absence in prior data.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
