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Jun-2024
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Overview
Market Insights Snapshot
Fuze Extracts has shown notable resilience and growth in the Concentrates category across Nevada. Over the past four months, the brand has maintained a steady presence within the top 30, fluctuating between the 19th and 23rd ranks. This consistent performance indicates a stable market position and suggests a loyal customer base. The brand's sales saw a dip in April but rebounded in May and June, pointing to a potential recovery trajectory. Interestingly, Fuze Extracts did not make it into the top 30 for Vapor Pens during the same period, which could be a point of concern or an opportunity for targeted marketing efforts to bolster their standing in this category.
In the Vapor Pens category, Fuze Extracts has struggled to break into the top 30 in Nevada, with rankings consistently hovering just outside at positions 41 to 44. Despite this, the brand's sales figures for Vapor Pens exhibit a fluctuating yet relatively high volume, indicating that while they are not leading the category, they still hold a significant share of the market. The sales peak in April followed by a decline in June suggests volatility that could be attributed to seasonal trends or competitive market dynamics. Focusing on the Concentrates category, where they have shown more stability, might be a strategic move for Fuze Extracts to consolidate their market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Fuze Extracts has experienced notable fluctuations in its rank over the past few months, which has implications for its market positioning and sales trajectory. From March to June 2024, Fuze Extracts saw a decline in rank from 41st to 44th, despite a peak in sales in April 2024. This decline in rank is particularly significant when compared to competitors such as Mo-jo (NV), which maintained a stronger position, ranking as high as 33rd in May 2024, and LP Exotics, which experienced a dramatic drop from 23rd in March to 47th in April but rebounded to 42nd by June. Meanwhile, The Grower Circle and Pure Tonic Concentrates have shown more consistent performance, with The Grower Circle maintaining a rank around the mid-40s and Pure Tonic Concentrates climbing from outside the top 50 to 45th by June. These dynamics suggest that while Fuze Extracts has had strong sales, the competitive pressure from brands like Mo-jo (NV) and LP Exotics, which have shown significant sales spikes, may be impacting its ability to climb the ranks.
Notable Products
In June 2024, the top-performing product from Fuze Extracts was the Tahoe OG Live Resin Cartridge (1g) in the Vapor Pens category, reclaiming the number one rank with sales of 178 units. The Goat Funk Live Resin Sugar (0.5g) in the Concentrates category debuted strongly at rank two. The Raspberry Live Resin Cartridge (1g) in Vapor Pens improved to rank three with notable sales of 142 units. The Peaches And Cream Live Resin Disposable (0.5g) entered the rankings at fourth place. The Dulce De Papaya Live Resin Cartridge (1g) dropped to fifth place from its previous higher positions. These shifts highlight dynamic changes in product popularity and consumer preferences over the past months.
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