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Jul-2025
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Overview
Market Insights Snapshot
Baseline's performance in the Nevada market has shown some interesting trends across different categories. In the Concentrates category, Baseline has maintained a relatively stable presence, with rankings fluctuating slightly from 13th in April 2025 to 18th by July 2025. This consistency suggests a steady demand for their concentrates, despite a dip in sales in June. On the other hand, their Vapor Pens category did not break into the top 30, with rankings hovering just outside at 51st in April, improving to 40th in May, but then slipping again to 46th by July. This indicates a more volatile performance in the Vapor Pens category, possibly due to increased competition or shifting consumer preferences.
In terms of sales figures, Baseline's Concentrates saw a notable increase from April to May, with sales peaking at $43,903 in May, before experiencing a decline in June and a slight recovery in July. This suggests potential seasonality or promotional activities that may have influenced sales during this period. Meanwhile, the Vapor Pens category experienced a significant sales jump from April to May, nearly doubling, which could indicate a successful marketing push or new product launch, although this momentum did not sustain into the following months. Overall, while Baseline has shown resilience in the Concentrates category, the Vapor Pens sector remains a challenging area for growth within the competitive landscape of Nevada.
Competitive Landscape
In the Nevada concentrates market, Baseline has experienced notable fluctuations in its rankings over the past few months, which could impact its sales trajectory. Starting in April 2025, Baseline held a strong position at rank 13, improving to rank 12 in May. However, by June, Baseline's rank dropped to 19, and it slightly improved to 18 in July. This volatility contrasts with competitors like Tsunami, which maintained a more stable presence, despite a drop from rank 11 in April and May to 19 in July. Meanwhile, Karma Originals consistently hovered around ranks 14 to 17, suggesting a steadier performance. The fluctuations in Baseline's ranking could be attributed to the competitive pressure from these brands, as well as from High Sierra Holistics, which saw a notable improvement from rank 23 in June to 16 in July. Understanding these dynamics is crucial for Baseline to strategize effectively and regain its competitive edge in the Nevada concentrates market.
Notable Products
In July 2025, Baseline's top-performing product was Triangle Mints Cured Shatter (1g) from the Concentrates category, achieving the number one rank with sales of 304 units. Following closely, Animal Mintz Cured Sauce (1g) secured the second position, while Spritzer Cured Sugar (1g) held the third spot, both also in the Concentrates category. Skywalker OG Distillate Disposable (0.8g) from the Vapor Pens category maintained its consistent performance by retaining its fourth-place ranking from June to July. Notably, Kushmints Badder (1g) entered the top five for the first time, marking a significant rise in its ranking. The data indicates strong demand for concentrates, with Triangle Mints Cured Shatter leading the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
