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Jul-2024
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Overview
Market Insights Snapshot
Baseline's performance in the Nevada market has shown some variability across different product categories over the recent months. In the Concentrates category, Baseline experienced a notable decline, dropping from the 14th rank in May 2024 to the 27th rank by July 2024. This downward trend indicates a significant loss of market share, which could be concerning for stakeholders. Conversely, their Vapor Pens category showed a relatively stable performance, maintaining a position within the top 30, although it did slip from 27th in June to 43rd in July. This suggests a consistent demand for their vapor products, albeit with a slight dip in recent months.
In the Pre-Roll category, Baseline's presence has been less prominent. Despite a positive movement from the 75th rank in April 2024 to 59th in June 2024, they failed to maintain a top 30 position by July 2024. This absence from the top 30 could be interpreted as a weakness in their Pre-Roll offerings or increased competition within the category. Overall, while Baseline has maintained a foothold in certain categories, the fluctuations in their rankings highlight areas for potential improvement and strategic adjustments to regain or enhance their market position in Nevada.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Baseline has experienced notable fluctuations in its market position over the past few months. Despite starting strong with a rank of 27 in April 2024, Baseline's rank dropped to 43 by July 2024, indicating a significant decline in market share. This drop is particularly concerning when compared to competitors like LP Exotics, which improved its rank from 48 to 41 during the same period, and Mo-jo (NV), which maintained a relatively stable position around the 40th rank. Additionally, The Grower Circle and Origyn Extracts remained outside the top 20, suggesting that while Baseline's recent decline is significant, it still holds a stronger market presence than some competitors. These trends highlight the dynamic nature of the vapor pen market in Nevada and underscore the importance for Baseline to strategize effectively to regain its competitive edge.
Notable Products
In July 2024, the top-performing product for Baseline was Planet of the Grapes Infused Pre-Roll (1g) in the Pre-Roll category, which secured the first rank with sales of $280. Blueberry Distillate Cartridge (1g) in the Vapor Pens category moved up to the second rank from third in June 2024. Cereal Milk Distillate Cartridge (1g), also in the Vapor Pens category, debuted at the third rank in July. Triangle Kush (3.5g) in the Flower category held the fourth rank. Purple Octane Cured Resin Sauce (1g) in the Concentrates category, which was ranked fourth in May 2024, dropped to the fifth rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
