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Dec-2024
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Overview
Market Insights Snapshot
Baseline's performance across various categories in Nevada has shown notable fluctuations over the last few months. In the Concentrates category, Baseline improved its ranking from 20th in November to 14th in December, indicating a positive trend in consumer preference. This upward movement was accompanied by a significant increase in sales, highlighting a growing demand for their products. However, the Flower category tells a different story, as Baseline did not make it into the top 30 rankings in November or December. This absence suggests challenges in maintaining a competitive edge in this segment, which could be an area for strategic reassessment.
In the Vapor Pens category, Baseline demonstrated a strong recovery after a dip in October, climbing from 48th to 31st place in December. This recovery is underscored by a substantial rise in sales, suggesting successful marketing or product strategies that resonated well with consumers. The performance variation between categories indicates that while Baseline is gaining traction in certain segments, there are opportunities for growth and improvement in others. Understanding these dynamics is crucial for stakeholders looking to capitalize on Baseline's strengths and address its weaknesses in the competitive Nevada market.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Baseline has shown a notable fluctuation in its market position over the last few months of 2024. Starting from a rank of 34 in September, Baseline experienced a dip to 48 in October, before climbing back to 31 by December. This volatility in rank is mirrored by its sales performance, which saw a significant drop in October but rebounded by December. In comparison, Beboe maintained a relatively stable rank, hovering around the late 20s, indicating a consistent market presence. Meanwhile, Matrix NV experienced a decline in sales, which may have contributed to its fluctuating rank, similar to Baseline. Haze Cannabis Co. showed a steady improvement in both rank and sales, suggesting a growing market share. UB GOOD remained stable in rank but experienced a decrease in sales, which could indicate potential challenges in maintaining its position. For Baseline, the ability to stabilize its rank and sales could be crucial in strengthening its competitive stance in the Nevada vapor pen market.
Notable Products
In December 2024, Baseline's top-performing product was the Watermelon Mojito Distillate Disposable (0.8g) in the Vapor Pens category, which achieved the number 1 rank with sales reaching $607. This product showed a significant rise from its previous rank of 2 in November 2024. The Modified SFV Sugar (1g) in the Concentrates category secured the 2nd position, marking its debut in the rankings. Skywalker OG Distillate Disposable (0.8g) and Tropicana Sugar (0.5g) both held the 3rd position, with Skywalker OG entering the rankings for the first time. Notably, the Afghani Kush Sugar Wax (1g) placed 4th, indicating a strong presence in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
