Baseline

Data Snapshot: Apr 04, 2024
Baseline Cannabis Brand Logo
$50K+

Mar-2024

Sales

Neutral

Trend

6-Month

53

Product Count

SKUs

Baseline

Overview

Markets

Baseline Locations

Product Trends

Baseline Categories

Baseline Sales

Market Insights Snapshot

Baseline Historical Sales by Category

In Nevada, Baseline's performance across various cannabis categories showcases a mix of stability and volatility. The brand's Concentrates category experienced a slight fluctuation in rankings from December 2023 to March 2024, moving from the 21st to the 24th position, indicating a relatively stable presence in the top 30 brands. However, the Flower category tells a different story, with Baseline's ranking significantly dropping from 53rd in December 2023 to being unranked in March 2024, which might raise concerns about its performance in this segment. On the other hand, the Vapor Pens category shows an interesting trend with a slight improvement from the 27th to the 34th position between December 2023 and March 2024, despite a significant dip in February. This recovery suggests a potential resilience and ability to bounce back in this category.

The Pre-Roll category for Baseline in Nevada has seen a consistent ranking in the lower end of the spectrum, maintaining its position in the 70s from January to March 2024. This consistency might imply a stable, if not prominent, market presence within this category. It's noteworthy that across all categories, Baseline's rankings have never breached the top 20, indicating there's room for growth and improvement. The significant ranking drop in the Flower category, from being ranked in December 2023 to not making it into the top 30 by March 2024, is particularly striking and could be indicative of challenges faced by the brand in maintaining market share amidst competitive dynamics. The data suggests that while Baseline maintains a foothold in Nevada's cannabis market, specific categories such as Flower and Vapor Pens could benefit from strategic enhancements to bolster their market position.

Mar-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
24
73
34
Baseline

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Nevada, Baseline has experienced notable fluctuations in rank and sales over the recent months, highlighting the brand's dynamic position in the market. Initially ranked 27th in December 2023, Baseline maintained its position in January 2024 before experiencing a significant drop to 45th in February 2024, and then partially recovering to 34th in March 2024. This volatility is indicative of the challenges and opportunities Baseline faces amidst its competitors. For instance, Cookies showed a steady improvement, moving from a rank outside the top 40 to 32nd by March 2024, suggesting a strong upward trajectory in the market. Conversely, Fuze Extracts and Sauced have seen declines in their ranks over the same period, with Fuze Extracts notably dropping to 37th by March 2024. Dabwoods Premium Cannabis, similar to Baseline, experienced fluctuations but remained relatively stable, ending at 33rd in March 2024. These movements suggest a highly competitive and fluid market where brand positions can change rapidly, underlining the importance for Baseline to adapt and innovate to maintain and improve its market standing.

Baseline market ranking for NV Vapor Pens

Baseline

Notable Products

In March 2024, Baseline's top-performing product was the Planet of the Grapes Infused Pre-Roll (1g) from the Pre-Roll category, securing the first rank with impressive sales figures of 271 units. Following closely, the Blueberry Distillate Cartridge (0.8g) from the Vapor Pens category took the second position, showcasing a notable improvement from its third rank in February 2024. The Banana Runtz Distillate Cartridge (0.8g), also from the Vapor Pens category, climbed into the top three, marking its debut in the rankings for March. Additionally, the Guava Haze Distillate Cartridge (1g) and the Skywalker Distillate Cartridge (1g), both from the Vapor Pens category, rounded out the top five spots, indicating a strong preference for vapor pen products among Baseline's offerings. This shift in rankings and the entry of new products highlight a dynamic change in consumer preferences within Baseline's product line.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Planet of the Grapes Infused Pre-Roll (1g)
Pre-Roll
>5
>5
>5
1
Blueberry Distillate Cartridge (0.8g)
Vapor Pens
>5
>5
3
2
Banana Runtz Distillate Cartridge (0.8g)
Vapor Pens
>5
>5
>5
3
Guava Haze Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
4
Skywalker Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
5
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