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Jun-2024
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Overview
Market Insights Snapshot
Baseline has shown a promising upward trajectory in the Nevada market, particularly in the Concentrates category. Starting from a rank of 22 in March 2024, Baseline climbed to 13 by June 2024, indicating strong growth and increased consumer preference. This positive movement is also reflected in their sales figures, which saw a notable increase from $25,964 in March to $39,313 in June. However, the Pre-Roll category tells a different story, where Baseline remained outside the top 30 brands for most months, only reaching as high as 58 in June. This suggests that while they have a strong presence in Concentrates, there is significant room for improvement in the Pre-Roll segment.
In the Vapor Pens category, Baseline has maintained a consistent presence within the top 30 brands in Nevada. Despite some minor fluctuations, their rank hovered around the 27-30 range from March to June 2024. This stability is indicative of a reliable customer base and steady demand. Their sales figures in this category also support this trend, showing a relatively stable performance with sales around the $100,000 mark each month. The consistent ranking and sales suggest that Baseline has established itself as a reputable brand in the Vapor Pens market, although there is potential for further growth if they can break into the top 20.
Competitive Landscape
In the competitive landscape of Vapor Pens in Nevada, Baseline has shown a steady performance, maintaining a rank within the top 30 from March to June 2024. Notably, Baseline's rank improved from 30th in March to 27th in April, and then fluctuated slightly, ending at 27th in June. This stability is significant when compared to competitors like INDO, which consistently ranked lower and even dropped out of the top 30 in May. Meanwhile, Matrix NV showed a stronger performance, peaking at 20th in May before dropping to 26th in June. Another competitor, Sauce Boss, demonstrated a remarkable climb from 58th in March to 25th in June, indicating a rapid increase in market presence. Despite these fluctuations, Baseline's consistent ranking suggests a stable customer base and reliable sales performance, which is crucial for long-term market positioning in Nevada's competitive Vapor Pens category.
Notable Products
In June 2024, the top-performing product for Baseline was Berry Gelato Distillate Cartridge (1g) in the Vapor Pens category, leading with notable sales of $700. Skywalker Distillate Cartridge (1g) followed closely in second place, showing a significant rise from its fourth position in March 2024. Blueberry Distillate Cartridge (1g) secured the third spot, while Gorilla Mints Infused Pre-Roll (1g) and Mountain Top Mints Infused Pre-Roll (1g) ranked fourth and fifth respectively. The rankings indicate a strong preference for Vapor Pens in June, with infused pre-rolls also maintaining a solid presence. Overall, the data reflects a dynamic shift in product preferences from previous months, particularly with Skywalker Distillate Cartridge's notable climb in rank.
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