Market Insights Snapshot
When analyzing the performance of the cannabis brand GAGE in Maryland, there are some interesting trends to note. In the Concentrates category, GAGE has shown a steady improvement in ranking from May to August 2023, moving from a rank of 29 in May to 27 in August. This is a positive sign, indicating that the brand is gaining traction in this category. However, in the Flower and Vapor Pens categories, the brand's performance is less promising. Despite an increase in sales, GAGE's ranking in the Flower category has worsened slightly over the same period, moving from 38 to 31. In the Vapor Pens category, the brand did not even rank in the top 20 in May and June, which suggests a need for improvement in this area.
Looking at the Pre-Roll category, GAGE's performance is a bit of a mixed bag. While the brand did not rank in the top 20 in May, it managed to climb to the 18th position by August. This is a significant improvement and shows that GAGE is making strides in this category. However, it's important to note that despite this upward trend, the brand's ranking in the Pre-Roll category is still lower than in the Concentrates category. This suggests that while GAGE is making progress in the Pre-Roll category, there is still room for growth and improvement. Overall, the data indicates that GAGE is a brand to watch, with potential for growth in multiple categories.
In the Flower category in Maryland, GAGE has been experiencing a positive trend, moving up the ranks from 38th in May to 31st in August 2023. Despite not being in the top 20, GAGE's sales have been increasing, indicating a growing market share. In comparison, Old Pal and In House have consistently ranked higher, but both experienced a drop in rank from June to August. Khalifa Kush and Triple Seven, on the other hand, have been fluctuating in their ranks, with Khalifa Kush seeing a slight increase and Triple Seven a decrease. Despite these changes, all three competitors have consistently higher sales than GAGE, suggesting that while GAGE is improving, there is still significant competition in the Flower category in Maryland.
In August 2023, the top-performing product from GAGE was the Grape Gummiez Pre-Roll (1g) with sales figures reaching up to 1221 units. This product consistently held its top position from the previous month. Following closely in second place was the Sundae Driver Pre-Roll (1g) which also maintained its ranking from July 2023, selling up to 832 units. Notably, the Popscotti Pre-Roll (1g) slipped to the third position from its previous second place in June 2023. The Banana Bread (3.5g) and Grape Gummiez Popcorn (7g) rounded out the top five, both holding steady in their rankings from the previous month.