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Nov-2025
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Overview
Market Insights Snapshot
Native Sun has shown a varied performance across different product categories in Massachusetts. Notably, in the Flower category, the brand has seen a positive trajectory, climbing from a 21st rank in September 2025 to a notable 12th place by November 2025. This upward movement in Flower coincides with a significant increase in sales, suggesting a strong consumer preference or effective marketing strategies that have boosted their presence in this segment. Conversely, their performance in the Concentrates category has been less stable, with a drop from the 23rd position in October to 35th in November, indicating potential challenges or increased competition in this space.
In the Pre-Roll category, Native Sun has maintained a relatively stable position, hovering around the low 20s in ranking, which suggests a consistent demand or market share. However, their Vapor Pens have not made it into the top 30, consistently ranking in the 40s, which could be seen as a missed opportunity or a potential area for growth. The fluctuating rankings across these categories highlight the dynamic nature of the cannabis market in Massachusetts and underscore the importance of strategic positioning and product differentiation for brands like Native Sun. Despite these challenges, the brand's ability to improve its ranking in the Flower category indicates a promising potential for further growth and expansion.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Native Sun has shown a promising upward trend in recent months. After slipping to 21st place in September 2025, Native Sun rebounded to 14th in October and further improved to 12th in November. This positive trajectory is notable, especially when compared to competitors like Cresco Labs, which climbed from 19th to 10th place over the same period, and RYTHM, which experienced a slight dip from 9th to 11th. Meanwhile, Strane and In House have maintained relatively stable positions, with Strane hovering around 12th to 13th place and In House showing slight fluctuations. Native Sun's sales figures reflect this upward movement, with a significant increase from September to November, suggesting a strengthening market presence and potential for further growth in the Massachusetts flower market.
Notable Products
In November 2025, the top-performing product for Native Sun was the Athens Haze Pre-Roll 2-Pack (1g) in the Pre-Roll category, securing the number one rank with sales of 3376 units. Emergen-C (3.5g) in the Flower category maintained a strong position, moving up to rank 2 from rank 4 in October, with sales figures of 3231 units. Blueberry Muffin Pre-Roll (1g) held steady at rank 3, despite a slight decrease in sales from 3258 units in October to 3054 units in November. Blueberry Muffin (3.5g) also showed consistent performance, ranking 4th, a slight improvement from its 5th position in August. Larry Berry (3.5g) entered the top five for the first time in November, marking a notable debut with a rank of 5.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
