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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Native Sun has shown a varied performance across different product categories and states, particularly in Massachusetts. In the Flower category, Native Sun has demonstrated a notable upward trend, moving from 21st place in September 2025 to 8th place by December 2025, with a consistent increase in sales over the months. This indicates a strong market presence and growing consumer preference for their flower products. However, their performance in the Concentrates category has been less consistent. Despite a slight improvement from 22nd to 21st place in October, they were not ranked in the top 30 by December, suggesting challenges in maintaining a competitive edge in this segment.
Native Sun's performance in the Pre-Roll category also reflects interesting dynamics. Starting at 21st place in September, they experienced a dip in rankings in October and November, falling to 25th, before making a significant comeback to 14th place in December. This rebound could indicate successful marketing strategies or product improvements that resonated with consumers. Meanwhile, their Vapor Pens category has struggled to break into the top 30, with rankings consistently outside this range, peaking at 46th place in December. This suggests that while Native Sun has strengths in certain categories, there are areas that require strategic focus to enhance their market position.
Competitive Landscape
In the Massachusetts flower category, Native Sun has demonstrated a notable upward trajectory in brand ranking and sales performance over the last few months of 2025. Starting from a rank of 21 in September, Native Sun climbed to 8 by December, indicating a significant improvement in market presence. This upward movement is particularly impressive when compared to competitors like RYTHM, which fluctuated between ranks 9 and 16, and Ozone, which experienced a volatile ranking, dropping to 33 in October before recovering to 10 in December. Meanwhile, Root & Bloom and South Shore Plug maintained strong positions, consistently ranking in the top 10. Despite these competitors' stable performances, Native Sun's consistent sales growth, culminating in December's peak, suggests a strengthening brand appeal and competitive edge in the Massachusetts market.
Notable Products
In December 2025, the top-performing product for Native Sun was MAC1 (3.5g) in the Flower category, securing the first rank with notable sales of 4957 units. Blueberry Muffin (3.5g), also in the Flower category, climbed to the second rank, showing a significant increase from its fourth position in November. Kosher Kush Pre-Roll (1g) emerged as the third highest-selling product, while Athens Haze Pre-Roll 2-Pack (1g) dropped from the first position in November to fourth. Larry Berry Pre-Roll (1g) maintained a consistent presence, ranking fifth in December. Overall, the rankings indicate a strong preference for Flower products, with noticeable shifts in Pre-Roll rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
