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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Native Sun is stocked at 43 licensed dispensaries across Massachusetts, with the deepest coverage in Quincy, Worcester, Ayer, Boston, and Chelsea. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Flower held 61.95% share in July 2026, down 1.68% year over year but up 20.34% month over month, while Pre-Roll reached 28.47% share with a 48.44% YoY surge and a flat 0.08% MoM change. Vapor Pens accounted for 9.06% share with a 35.41% YoY decline but a 3.32% MoM uptick, and Concentrates compressed to 0.52% share with an 85.91% YoY drop and a 59.32% MoM contraction. Average price fell 5.89% YoY to $17.44 as total brand sales rose 9.10% YoY, and Flower ranked 19 in Massachusetts for Flower in July 2026. The pattern implies Native Sun’s growth is coming from mix shift toward lower-priced, higher-velocity formats and a tactical push in Flower that lifted July momentum despite structural weakness in Concentrates and Vapor Pens.
With Pre-Roll’s 28.47% share and 48.44% YoY growth offsetting Vapor Pens’ 35.41% YoY decline and Concentrates’ 85.91% YoY collapse, the brand is pivoting toward value-accessible inhalables while using a 20.34% MoM rebound in Flower to defend its core. The 5.89% YoY price decrease alongside a 9.10% YoY sales increase indicates elasticity-driven volume capture, and the rank of 19 in Massachusetts Flower suggests headroom if the Flower rebound sustains against July’s 0.08% MoM plateau in Pre-Roll. The implication is a positioning centered on mainstream Flower and Pre-Roll occasions, where maintaining price discipline can compound share, while the drag from Concentrates and Vapor Pens requires selective pruning or targeted innovation to avoid further dilution of mix.
Competitive Landscape
Native Sun sits at rank #19 in Massachusetts Flower for July 2026, slipping 1 position year over year from #18, and is also down 1 spot versus three months ago when it held #18; by contrast, Farmer's Cut climbed to #1 from #4 year over year while Root & Bloom advanced to #5 from #10 with 118.9% YoY sales growth, indicating that share is consolidating toward faster risers as Native Sun drifts from its peak of #9 in December 2024. The gap has widened as Perpetual Harvest held #3 with 36.9% YoY sales growth while Native Sun’s rank slippage from #18 to #19 and flat three-month trend signal under-participation in category momentum, implying a need to re-enter the top-15 tier as the competitive set accelerates.
Notable Products
Blueberry Muffin (3.5g) set the pace in July 2026 with a 27.4% month-over-month increase at rank 4, while Kuzco's Poison Pre-Roll (1g) rose 20.0% to rank 7, signaling that momentum is clustering mid-chart rather than at the very top. Four of the top ten are Pre-Roll SKUs and four are Flower SKUs, yet the highest ranks are split between Pre-Roll at ranks 1-2 and Flower at ranks 3-4, implying a barbell where premium Flower growth and recurring Pre-Roll leadership are balancing mix. Stargazer Pre-Roll (1g) holds rank 1 without a reported month-over-month change, and Blueberry Muffin (3.5g) delivered $100,640 alongside its 27.4% lift, suggesting that Flower is driving dollar acceleration while Pre-Rolls anchor traffic and visibility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
