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Aug-2025
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Overview
Market Insights Snapshot
Native Sun has experienced varied performance across different product categories in Massachusetts. In the Flower category, Native Sun showed strong performance, moving from a rank of 19 in May to 11 in June, although it slipped slightly to 18 in July and then improved to 16 in August. This indicates a resilient position within the top 20 brands, suggesting a stable demand for their Flower products. In contrast, the Concentrates category saw a more modest climb into the top 30 by June and maintained its position through August, highlighting a growing presence in this segment. However, it's important to note that their Vapor Pens have struggled, with rankings slipping from 31 in May to 45 by August, indicating potential challenges in maintaining competitiveness in this category.
The Pre-Roll category presents an interesting trajectory for Native Sun in Massachusetts. Starting at rank 14 in May, the brand saw a decline to 33 by August, suggesting a significant drop in market presence. This downward trend could be a cause for concern, as it indicates that Native Sun's Pre-Roll products are losing traction among consumers. Despite this, their ability to maintain a rank within the top 30 for Concentrates by July is a positive sign of their adaptability and potential for growth in this category. Overall, while Native Sun has shown strength in certain areas, particularly in the Flower category, there are clear opportunities for improvement in other segments like Vapor Pens and Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Native Sun has demonstrated notable fluctuations in its market position from May to August 2025. Initially ranked 19th in May, Native Sun improved its standing to 11th in June, showcasing a significant upward momentum. However, the brand's rank dipped again to 18th in July before slightly recovering to 16th in August. This volatility in rank is mirrored in its sales performance, which peaked in June but saw a decline in subsequent months. In comparison, Good Chemistry Nurseries and Glorious Cannabis Co. both experienced a downward trend in rank, with Good Chemistry Nurseries dropping from 9th to 17th and Glorious Cannabis Co. fluctuating between 7th and 16th. Meanwhile, In House maintained a relatively stable performance, consistently ranking within the top 20. These dynamics suggest that while Native Sun has the potential to climb the ranks, it faces stiff competition from established brands that have shown resilience despite market fluctuations.
Notable Products
In August 2025, Kuzco's Poison Pre-Roll (1g) emerged as the top-performing product for Native Sun, climbing to the number one rank with sales totaling 3,803 units. Emergen-C (3.5g) followed closely, securing the second position after making a significant leap from fourth place in July, with sales of 3,338 units. Tahoe OG Pre-Roll (1g) entered the rankings for the first time, achieving the third spot with 3,203 units sold. Black Magic (3.5g) also made its debut in the rankings, taking fourth place with 2,874 units sold. Blueberry Muffin (3.5g), which had been consistently performing well, dropped to fifth place from its previous second position in July, with a sales figure of 2,805 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
