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Oct-2025
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Overview
Market Insights Snapshot
Native Sun's performance in the Massachusetts cannabis market showcases a varied trajectory across different product categories. In the Concentrates category, the brand experienced fluctuations, starting at rank 21 in July and dropping to 33 in August, before climbing back to 23 in September and slightly dipping to 25 in October. This movement indicates a volatile presence in the Concentrates market, although they remained within the top 30 for most of the period. In contrast, their Flower products maintained a steadier performance, holding a consistent rank of 18 in both July and August. However, a notable improvement was seen in October, when they ascended to rank 14, suggesting a positive reception or strategic adjustment in that category.
Examining Native Sun's presence in the Pre-Roll category, the brand had a significant improvement from being outside the top 30 in August to securing the 21st position in September and maintaining it through October. This jump could reflect a successful marketing campaign or product innovation that resonated with consumers. On the other hand, the Vapor Pens category posed challenges, with rankings starting at 40 in July and slipping to 58 in September, before recovering slightly to 45 in October. Despite the recovery, the brand's position outside the top 30 for this category in multiple months suggests a need for strategic reevaluation. These insights highlight the brand's areas of strength and potential opportunities for growth in the Massachusetts market.
Competitive Landscape
In the Massachusetts flower category, Native Sun has experienced notable fluctuations in its market position over recent months. In July 2025, Native Sun was ranked 18th, maintaining this position in August before dropping out of the top 20 in September. However, the brand made a strong comeback in October, climbing to 14th place. This recovery coincides with a significant increase in sales, suggesting a positive response to strategic adjustments or market conditions. In contrast, Strane consistently held a higher rank, maintaining a position around 12th to 13th, while Cresco Labs made a notable leap from 19th to 13th place from September to October, indicating competitive pressure. Meanwhile, NEA (Northeast Alternatives) showed a similar trajectory to Native Sun, improving from 25th in July to 15th in October, reflecting dynamic shifts in consumer preferences within the market. These movements highlight the competitive landscape Native Sun is navigating, emphasizing the importance of strategic positioning and market responsiveness.
Notable Products
In October 2025, Native Sun's top-performing product was Kuzco's Poison Pre-Roll (0.5g), ranking first in sales with a notable figure of 3649 units sold. Following closely was Kuzco's Poison Pre-Roll 2-Pack (1g) in second place. Blueberry Muffin Pre-Roll (1g) dropped from its top position in September to third place in October, with sales of 3309 units. Emergen-C (3.5g) held the fourth spot, showing a consistent performance from previous months, while Blueberry Muffin (3.5g) rounded out the top five, having improved its ranking from August. The rankings indicate a strong preference for pre-roll products in October, with a notable shift in consumer preference from flower to pre-rolls over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
