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Apr-2025
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Overview
Market Insights Snapshot
Neon Moon has demonstrated significant fluctuations across different product categories and states, particularly in Nevada. In the Flower category, Neon Moon made a remarkable leap from being outside the top 30 brands in March 2025 to securing the 7th position by April 2025. This impressive rise is underscored by a substantial increase in sales, with April 2025 sales reaching $787,851. However, their performance in the Vapor Pens category in Nevada is less impressive, as they only ranked in January 2025 and did not appear in the top 30 in subsequent months, indicating potential challenges in maintaining a competitive edge in this segment.
In the Pre-Roll category in Nevada, Neon Moon's performance has been relatively stable but not outstanding. The brand ranked 33rd in January 2025 but fell out of the top 30 in February, March, and April 2025. Despite this, the sales figures show a slight upward trend from March to April, suggesting a possible recovery or strategic shift. The absence from the top 30 in the Vapor Pens category after January is a noteworthy point, potentially highlighting an area for improvement or a shift in market focus. Overall, Neon Moon's performance in Nevada illustrates both opportunities for growth and areas requiring strategic attention.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, Neon Moon has demonstrated a significant upward trajectory in its market position from January to April 2025. Initially ranked at 25th in January, Neon Moon's rank improved dramatically to 7th by April, showcasing a substantial leap in market presence. This improvement is particularly notable when compared to competitors like Firestar, which fluctuated between 10th and 19th, and Nature's Chemistry, which maintained a stable presence in the top 10 but did not exhibit the same level of rank improvement. Meanwhile, Lavi experienced a slight decline, moving from 5th to 8th, and Hustler's Ambition remained consistently strong, holding a top 10 position throughout. Neon Moon's impressive rise in rank is indicative of a strategic shift or successful campaign that significantly boosted its sales, as evidenced by the substantial increase in sales figures from January to April, positioning it as a formidable competitor in the Nevada flower market.
Notable Products
In April 2025, Neon Moon's top-performing product was LA Kush Cake (7g) in the Flower category, securing the number one rank with notable sales of 4015 units. Gush Mints (14g) followed closely as the second top product, while 8" Bagel (14g) secured the third position. Banana Cream Truffles (14g) and Amoretto Sour (7g) rounded out the top five products. This marks the first month these products have appeared in the rankings, indicating a strong debut for Neon Moon's offerings. The consistency in high rankings across these products suggests a successful market strategy implemented by Neon Moon in April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
