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Jul-2025
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Overview
Market Insights Snapshot
Neon Moon has shown varying performance across different categories in Nevada. In the Flower category, the brand experienced a notable fluctuation in rankings, starting at 7th place in April 2025, maintaining this position in May, then dropping to 13th in June before recovering to 9th in July. This indicates a potential volatility in consumer demand or competitive pressure in the Flower market. Despite the drop in June, the brand managed to regain some traction by July, suggesting a positive response to market dynamics or strategic adjustments. However, the absence from the top 30 in any month would have been a significant concern, highlighting the importance of maintaining visibility in this competitive space.
In the Pre-Roll category, Neon Moon's journey has been one of gradual improvement. Starting outside the top 30 rankings in April and May, the brand climbed to 56th in June and further improved to 42nd by July. This upward trend, coupled with a noticeable increase in sales, suggests that Neon Moon is gaining popularity in this segment, likely due to enhanced product offerings or successful marketing strategies. The progression from not being in the top 30 to a significant climb in rankings indicates a growing foothold in the Pre-Roll market, which could bode well for future performance if the trend continues.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Neon Moon experienced notable fluctuations in its market position from April to July 2025. Initially ranked 7th in April and May, Neon Moon saw a significant drop to 13th place in June, before recovering slightly to 9th in July. This volatility in ranking coincided with a sharp decline in sales from May to June, highlighting potential challenges in maintaining market share. Competitors such as Good Green demonstrated a contrasting trend, climbing from 12th place in April to 5th in May and June, with sales peaking during this period. Similarly, Nature's Chemistry and Hustler's Ambition maintained relatively stable ranks, suggesting a more consistent market presence. The data suggests that Neon Moon may need to strategize to stabilize its market position and counteract the competitive advances of brands like Good Green, which have shown an ability to rapidly increase their market share.
Notable Products
In July 2025, Gorilla Goo (14g) led the sales for Neon Moon, securing the top rank in the Flower category with a notable sales figure of 4115 units. Following closely, 007 Up (14g) held the second position, while Dante's Inferno (14g) was third. Member Berry (14g) saw a slight decline, dropping from second in June to fourth in July. True Mints (14g) entered the rankings at fifth place. This reshuffling indicates a dynamic shift in consumer preferences, with Gorilla Goo making a strong debut at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
