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Oct-2025
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Overview
Market Insights Snapshot
Neon Moon has shown varied performance across different product categories in Nevada. In the Concentrates category, Neon Moon made a significant leap by entering the top 30 in September 2025 and further improving to rank 8 by October 2025. This upward trajectory indicates a strong consumer response to their concentrates, which could be attributed to product innovation or effective market penetration strategies. In contrast, their Flower category experienced fluctuations, starting at rank 9 in July 2025, dropping to 15 in September, but rebounding to 7 by October. This suggests a possible seasonal demand or a reaction to competitive market dynamics.
The Pre-Roll category for Neon Moon in Nevada also saw notable progress, moving from rank 48 in July 2025 to 13 by October, indicating a growing consumer preference for their pre-roll offerings. However, in the Vapor Pens category, Neon Moon was not ranked in the top 30 until August 2025, where they debuted at 44 and climbed to 16 by October. This late entry and subsequent rise could suggest a strategic shift or an introduction of new products capturing consumer interest. The absence of a ranking in July 2025 for Vapor Pens highlights the brand's significant strides in this segment over a short period, reflecting a successful market entry strategy.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Neon Moon has experienced notable fluctuations in its market position over the past few months. In July 2025, Neon Moon held the 9th rank, but it faced a decline in August and September, dropping to 13th and 15th positions, respectively. However, a significant recovery was observed in October, where it climbed back to the 7th rank. This resurgence could be attributed to a strategic marketing push or product innovation that resonated well with consumers. In comparison, Alternative Medicine Association / AMA maintained a relatively stable position, consistently ranking within the top 7, while Lavi showed a downward trend, slipping from 3rd to 8th over the same period. Meanwhile, Grassroots and Find. demonstrated moderate stability, with Grassroots improving its rank from 12th to 9th and Find. showing fluctuations but ending strong at 6th in October. These dynamics highlight the competitive pressure Neon Moon faces, emphasizing the need for continuous innovation and customer engagement to maintain and improve its market standing.
Notable Products
In October 2025, the top-performing product for Neon Moon was the Gush Mints Pre-Roll (1g) in the Pre-Roll category, achieving the highest rank with sales of 3393 units. Following closely was the Dia De Los Muertos Pre-Roll (1g), which secured the second position. The Gush Mints (14g) in the Flower category came in third, while the Melonade #8 Pre-Roll (1g) and Banana Cream Truffles (14g) occupied the fourth and fifth ranks, respectively. Notably, this was the first month these products were ranked, indicating a strong debut in October. The rankings suggest a significant market interest in pre-rolls, with three out of the top five products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
