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Dec-2025
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Overview
Market Insights Snapshot
Generic IL's performance in the Vapor Pens category within Illinois demonstrates a fluctuating yet slightly declining trend in rankings over the last quarter of 2025. In September, the brand held the 17th position, which improved slightly to 16th in October, before slipping to 19th in November and further to 21st in December. This downward movement suggests increasing competition or potential market challenges that Generic IL is facing in maintaining its position in the top 20 rankings. Despite these shifts, the brand's consistent presence in the top 30 indicates a resilient market presence, though the decline in rankings highlights an area that may require strategic adjustments.
From a sales perspective, Generic IL's revenue in the Vapor Pens category also experienced a downward trajectory during this period. Sales figures dropped from $536,583 in September to $481,249 by December. This decline in sales correlates with their drop in rankings, suggesting that the brand might be facing competitive pressures or shifts in consumer preferences within Illinois. Notably, the absence of Generic IL from the top 30 in any other state or category during these months underscores a potential focus on the Illinois market or challenges in expanding their footprint beyond this region. This concentrated presence could be both a strength and a limitation, depending on market dynamics and growth strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Generic IL has experienced a slight decline in rank over the last few months, moving from 17th in September 2025 to 21st by December 2025. This downward trend in rank is accompanied by a decrease in sales, which contrasts with the upward sales trajectory of competitors like Kanha / Sunderstorm and Good News. Notably, Kanha / Sunderstorm improved its rank from 27th to 20th, with a significant increase in sales, while Good News maintained a strong position, ending the period ranked 19th. Meanwhile, Aeriz and Vapin Ape have shown fluctuations in their rankings but have managed to keep their sales relatively stable. These dynamics suggest that Generic IL may need to reassess its strategies to regain its competitive edge in the Illinois vapor pen market.
Notable Products
In December 2025, the top-performing product from Generic IL was the Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its top spot from September with sales of 1814 units. Alaskan Thunder Distillate Cartridge (1g), which previously held the number one rank in October and November, dropped to the second position. Green Crack Distillate Cartridge (1g) maintained a steady presence, securing the third rank, consistent with its November ranking. Granddaddy Purple Distillate Cartridge (1g) returned to the list in the fourth position after being absent in November. Maui Wowie Distillate Cartridge (1g) rounded out the top five, showing a slight decline from its debut in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
