.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Generic IL has demonstrated varied performance across different categories and states, with notable movements in the vapor pens category in Illinois. In May 2025, the brand ranked 21st, but experienced a drop to 32nd in June. This decline was followed by a recovery in July and August, where it improved to 29th and 25th, respectively. Despite the fluctuations in ranking, the sales figures indicate a positive trend from June to August, suggesting a rebound in consumer interest or effective strategic adjustments by the brand. It's worth noting that the brand was not in the top 30 in June, which could reflect challenges they faced during that period.
While the performance of Generic IL in Illinois's vapor pens category shows some resilience, the absence of rankings in other states and categories could be a point of concern or an area of opportunity for expansion. The brand's ability to recover from a drop in rankings in Illinois suggests potential for growth if similar strategies are applied elsewhere. However, the lack of presence in the top 30 across other regions might indicate either a concentrated market strategy or a need for broader market penetration. Observing how the brand navigates these challenges in future months will be crucial for understanding its overall market trajectory.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Generic IL has experienced fluctuations in its market position from May to August 2025. Starting at rank 21 in May, Generic IL saw a decline to rank 32 in June, before recovering to rank 29 in July and further improving to rank 25 in August. This volatility in ranking is mirrored by its sales performance, which dipped in June but showed a recovery in subsequent months. Notably, Alchemy (Ieso) consistently outperformed Generic IL, maintaining a higher rank and sales volume, although it experienced a decline from rank 17 in May to 26 in August. Meanwhile, Vapin Ape remained a strong competitor, consistently ranking higher than Generic IL throughout the period. The competitive pressure from brands like Kanha / Sunderstorm, which improved its rank significantly from 32 in May to 23 in August, further highlights the dynamic nature of the vapor pen market in Illinois. These insights suggest that while Generic IL has shown resilience, it faces significant competition that impacts its market position and sales trajectory.
Notable Products
In August 2025, the top-performing product for Generic IL was Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one position with sales reaching 2055 units. Granddaddy Purple Distillate Cartridge (1g) slipped to second place, despite being the top product in the previous months. Maui Wowie Distillate Cartridge (1g) made a notable entry at third place, showing a strong performance after not being ranked in June and July. Alaskan Thunder Distillate Cartridge (1g) fell to fourth place, continuing a downward trend from its second-place rank in May. Skywalker OG Distillate Cartridge (1g) maintained its fifth-place position, showing consistent performance since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
