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Oct-2025
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Overview
Market Insights Snapshot
Generic IL has shown a consistent presence in the Vapor Pens category within Illinois. Over the months from July to October 2025, the brand has maintained a position within the top 30, with rankings fluctuating between 21st and 17th place. This indicates a relatively stable performance, with a notable peak in September when they reached 17th place. Sales figures reflect this upward trend, with a significant increase in September, followed by a slight decline in October. This movement suggests that while the brand is experiencing some volatility, it is also capable of achieving higher sales volumes, potentially indicating successful marketing strategies or product offerings during that period.
The absence of Generic IL from the top 30 in other states or categories could be considered a limitation in their current market reach. This absence highlights an opportunity for the brand to expand its presence beyond Illinois and diversify its product offerings. The consistent ranking within the Vapor Pens category in Illinois suggests that there is a strong local demand for their products, which could be leveraged to enter new markets or categories. Understanding the factors driving their success in Illinois could provide valuable insights for strategic expansion efforts. However, the specific details of their performance in other states or categories remain undisclosed, leaving room for further exploration and analysis.
Competitive Landscape
In the competitive landscape of Vapor Pens in Illinois, Generic IL has shown a fluctuating yet promising trajectory in terms of rank and sales. Over the past few months, Generic IL improved its rank from 21st in July 2025 to 17th in September, before slightly dropping to 18th in October. This shift indicates a competitive market where brands like Ozone and In House are also vying for consumer attention, with Ozone climbing to 16th place by October. Notably, Generic IL's sales peaked in September, surpassing both Ozone and In House, although it experienced a slight decline in October. Meanwhile, Aeriz and Vapin Ape have shown significant improvements, with Aeriz leaping to 19th place in October. This dynamic environment suggests that while Generic IL is holding its ground, the brand must continue to innovate and adapt to maintain and improve its standing against these rising competitors.
Notable Products
In October 2025, the top-performing product for Generic IL was the Alaskan Thunder Distillate Cartridge (1g) from the Vapor Pens category, which climbed to the number one rank from third place in September, with notable sales of 2546 units. The Dosidos Distillate Cartridge (1g) made a strong debut, ranking second in its first recorded month. Granddaddy Purple Distillate Cartridge (1g) maintained a consistent performance, securing the third position despite not being ranked in September. Pineapple Express Distillate Cartridge (1g) saw a drop from the first position in the previous two months to fourth place. Green Crack Distillate Cartridge (1g) slipped from second in September to fifth in October, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
