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Sep-2025
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Overview
Market Insights Snapshot
Generic IL has shown a notable upward trend in the Vapor Pens category within Illinois. Over the span from June to September 2025, the brand has improved its ranking from 27th to 21st. This positive movement is indicative of their growing presence and consumer acceptance in the state, as their sales have consistently increased each month. Notably, the brand's sales in September reached over half a million dollars, highlighting their strengthening market position. The steady rise in rankings suggests that Generic IL is effectively capturing market share from competitors in the Vapor Pens category.
However, it is important to note that Generic IL's performance outside of Illinois is not detailed here, which could imply varying levels of success in other states or provinces. The absence of rankings in any other state or category may suggest that the brand is either not present or not competitive enough to break into the top 30 in those markets. This could be a potential area for growth or a strategic focus for the brand moving forward. The data from Illinois serves as a strong case study for their potential success, should they choose to expand their efforts to additional markets.
Competitive Landscape
In the competitive landscape of Vapor Pens in Illinois, Generic IL has shown a notable upward trajectory in rankings over the summer of 2025, moving from 27th place in June to 21st by September. This improvement in rank is indicative of a positive trend in sales performance, as evidenced by a consistent increase in sales figures over the same period. Compared to competitors like Dabstract, which also improved its rank from 25th to 22nd, and Alchemy (Ieso), which fluctuated but ultimately returned to its June rank of 20th, Generic IL's steady climb suggests effective market strategies and growing consumer preference. Meanwhile, Ozone maintained a relatively stable position, hovering around the 17th to 19th rank, while Aeriz experienced more volatility, dropping to 31st in August before recovering to 23rd in September. The competitive dynamics in this category highlight Generic IL's potential for continued growth, especially if it can sustain its current momentum against these established brands.
Notable Products
In September 2025, the top-performing product from Generic IL was Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, maintaining its leading position from August with a notable sales figure of 2,302 units. Green Crack Distillate Cartridge (1g) climbed to second place, up from fifth in August, indicating a strong sales recovery. Alaskan Thunder Distillate Cartridge (1g) held steady at third place, showing consistent performance over the past few months. Maui Wowie Distillate Cartridge (1g) remained in fourth place, although its sales figures saw a slight decline. Granddaddy Purple Distillate Cartridge (1g), which was previously ranked third in August, dropped to fifth place, suggesting a decrease in demand or market competition.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
