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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Generic IL has shown a fluctuating performance in the Vapor Pens category over the past few months. In April 2025, the brand was ranked 20th, but it experienced a slight decline to 21st in May. By June, Generic IL had dropped out of the top 30, indicating a challenging period for the brand. However, it managed to rebound in July, climbing back to the 29th position. This movement suggests that while the brand faced some hurdles in maintaining its market position, it has the potential to recover and possibly improve its standing in the coming months.
The sales figures for Generic IL's Vapor Pens in Illinois reflect these ranking changes, with a notable dip in June 2025, where sales decreased significantly compared to previous months. Despite this drop, the brand managed to increase its sales in July, indicating a positive trend towards recovery. The ability to bounce back into the top 30 in July suggests that Generic IL is taking steps to address the challenges it faced earlier in the year. Understanding the factors behind these fluctuations could provide valuable insights into the brand's strategy and market dynamics in Illinois.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Generic IL has experienced notable fluctuations in its market position from April to July 2025. Despite starting at a strong 20th rank in April, the brand saw a decline to 31st place by June, before slightly recovering to 29th in July. This downward trend in the middle months was mirrored by a dip in sales, although there was a partial recovery by July. In contrast, competitors like Aeriz showed a more dynamic trajectory, climbing from 35th in April to a peak of 19th in June, suggesting a potential shift in consumer preference. Meanwhile, Redbud Roots maintained a relatively stable presence, albeit with a slight decline, indicating consistent consumer loyalty. Additionally, Skyy made a significant leap from 45th to 28th, showcasing a strong upward momentum. These competitive movements highlight the volatile nature of the vapor pen market in Illinois, emphasizing the need for Generic IL to innovate and adapt its strategies to regain and maintain a competitive edge.
Notable Products
In July 2025, the top-performing product for Generic IL was the Granddaddy Purple Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking from the previous month with sales of 1518 units. The Alaskan Thunder Distillate Cartridge (1g) climbed to the second position, improving from its consistent third place in the prior months. The Sour Diesel Distillate Cartridge (1g) held steady at third place, showing stable performance over the months. Pineapple Express Distillate Cartridge (1g) advanced to fourth place, recovering from its fifth place in May and June. Notably, Skywalker OG Distillate Cartridge (1g) entered the rankings in fifth place, indicating a new entry in the top sales list for July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
