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Nov-2025
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Overview
Market Insights Snapshot
Generic IL's performance in the Vapor Pens category within the state of Illinois shows a fluctuating ranking over the past few months. Starting in August 2025, the brand was positioned at the 20th spot, then improved to 16th in September. However, it experienced a slight decline, dropping to 18th in October and returning to the 20th position in November. This back-and-forth movement suggests a competitive landscape where Generic IL is maintaining a presence, although not consistently climbing the ranks. The sales figures reflect this volatility, with a peak in September at $521,509, followed by a gradual decline in the subsequent months.
The fact that Generic IL did not appear in the top 30 rankings in any other states or categories besides Vapor Pens in Illinois could be seen as a limitation to their market reach and influence. This absence indicates potential areas for growth or a need for strategic realignment to penetrate other markets or categories. The consistent presence in Illinois suggests a strong brand recognition or customer loyalty in that region, but the lack of broader geographical or categorical presence might point to opportunities for expansion or diversification. This analysis highlights the importance for Generic IL to potentially explore new markets or enhance their product offerings to achieve a more robust market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Generic IL has experienced notable fluctuations in its market position over recent months. In August 2025, Generic IL was ranked 20th, but it improved to 16th in September, indicating a positive reception of its products during that period. However, by October and November, the brand's rank slipped to 18th and 20th respectively, suggesting increased competition and possibly a need for strategic adjustments. Notably, Ozone climbed to 16th place in October, surpassing Generic IL, while Good News and Aeriz also showed dynamic rank changes, with Aeriz entering the top 20 in October. These shifts highlight the competitive pressures in the Illinois vapor pen market, where brands like Vapin Ape also hover around the top 20 threshold, emphasizing the need for Generic IL to innovate and differentiate to maintain and improve its standing.
Notable Products
In November 2025, the top-performing product for Generic IL was the Alaskan Thunder Distillate Cartridge (1g) in the Vapor Pens category, maintaining its top position from October with sales of 1863 units. The Pineapple Express Distillate Cartridge (1g) rose to the second position, up from fourth in October, reflecting a significant increase in popularity. The Green Crack Distillate Cartridge (1g) secured the third spot, showing consistent performance despite fluctuating ranks over the months. Maui Wowie Distillate Cartridge (1g) re-entered the rankings at fourth place, after not being ranked in October. The Dosidos Distillate Cartridge (1g) slipped to fifth place, indicating a downward trend from its second position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
