Market Insights Snapshot
Starting with the performance of Aeriz in Arizona, we see a consistent top 10 ranking in the Concentrates category with a slight dip in sales in November 2023. In the Flower category, Aeriz has maintained a steady 5th rank, a strong position despite a slight decrease in sales over the period. However, in the Pre-Roll and Vapor Pens categories, Aeriz's performance is not as strong, failing to break into the top 20 in August 2023 for Pre-Rolls and hovering around the 20th rank for Vapor Pens. Despite these lower rankings, there is a positive trend with both categories showing improved rankings over the period.
Turning our attention to Illinois, Aeriz is a dominant player in the Concentrates category, maintaining the top spot consistently. In the Edible category, the brand has shown significant improvement, moving from the 15th rank in August to the 11th in November, a trend mirrored by a substantial increase in sales. The Flower category shows a slight fluctuation in ranking, but overall Aeriz maintains a strong presence in the top 10. The Pre-Roll category also shows a positive trend, with the brand moving up from the 13th rank to the 8th. However, in the Vapor Pens category, Aeriz's performance has been inconsistent, with a drop in ranking and sales in October, but a slight recovery in November.
In the Illinois Flower category, Aeriz has shown a steady improvement in rank over the period from August to November 2023, moving from 11th to 7th place. This upward trend indicates a positive market response, despite stiff competition from other brands. For instance, Daze Off and Bedford Grow have maintained a consistent presence in the top 10, while Simply Herb has seen a slight drop in rank but still remains in the top 6. The most notable competitor is Interstate 420, which has made a significant leap from 17th to 5th place. Despite these competitive pressures, Aeriz's steady rise in rank suggests a growing consumer preference for their products.
In November 2023, the top performing product from Aeriz was Jokerz 31 (3.5g) with sales peaking at 10,844 units. Following closely behind, Bliss - CBN/THC 1:1 Black Cherry Full Spectrum Hash Drops 20-Pack (100mg CBN, 100mg THC) climbed from the 4th spot in October to the 2nd spot in November, with a notable sales increase from 5,856 to 6,892 units. The Delight - CBD/THC 1:1 Mango Full Spectrum Hash Drops 20-Pack (100mg CBD, 100mg THC) also improved its ranking, moving from 5th to 3rd place. However, Florida Oranges (3.5g), which was a top performer in previous months, dropped to the 4th spot in November. The 5th spot was taken by a new entrant, Clarity - Tangerine x Pink Lemonade Full Spectrum Hash Drops 20-Pack (100mg).