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Mar-2024
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Overview
Market Insights Snapshot
In Arizona, Aeriz has shown a mixed performance across different cannabis product categories. The brand has made notable progress in the Concentrates category, improving its rank from 10th in December 2023 to 7th in March 2024, despite a slight dip in sales from February to March. This upward trend in ranking, coupled with consistent sales, suggests a growing preference for Aeriz's concentrates among Arizona consumers. On the other hand, its performance in the Pre-Roll and Vapor Pens categories tells a different story. Aeriz's ranking in Pre-Rolls fluctuated, ending at 24th in March 2024, the same as its December 2023 rank, indicating a struggle to capture a larger market share in this category. Similarly, in Vapor Pens, Aeriz maintained a position in the low twenties, highlighting challenges in gaining traction against competitors despite a stable market presence.
Meanwhile, in Illinois, Aeriz has demonstrated a strong hold in the Concentrates category, consistently ranking 1st from December 2023 to March 2024. This dominance is underscored by a significant sales rebound in March 2024, positioning Aeriz as a leading brand in Illinois's concentrates market. However, the brand's performance in the Edibles and Vapor Pens categories reveals areas for improvement. While maintaining steady rankings in the mid-teens for Edibles and making a slight improvement in Vapor Pens from 25th to 21st, these positions suggest that Aeriz has yet to fully penetrate these segments. Notably, Aeriz's Flower and Pre-Roll categories in Illinois have shown positive movement, with rankings improving closer to the top 10, indicating a successful strategy in these areas that could potentially be mirrored in other categories for better overall performance.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Aeriz has experienced fluctuations in its market position, demonstrating resilience and adaptability amidst fierce competition. Starting at the 10th rank in December 2023, Aeriz saw a slight dip to the 12th position in January 2024, before climbing back up to the 9th in February and further improving to the 8th rank by March 2024. This trajectory indicates a positive momentum for Aeriz, despite the challenges posed by competitors such as Simply Herb and Bedford Grow, which have consistently held higher ranks and showcased significant sales volumes. Specifically, Simply Herb maintained a strong presence in the top 6 ranks during this period, while Bedford Grow leaped from the 12th to the 7th position by March 2024, overtaking Aeriz in sales. Other notable competitors like Nature's Grace and Wellness and Savvy also saw variations in their rankings, indicating a highly dynamic market. Aeriz's ability to regain and improve its rank amidst these shifts highlights its potential for growth and the importance of strategic positioning to navigate the competitive landscape effectively.
Notable Products
In March 2024, Aeriz saw Jenny Kush (3.5g) leading the sales charts, maintaining its top position from February with a notable increase in sales to 11,170 units. Following closely, Jenny Kush Full Spectrum Hash Oil (1g) in the concentrates category climbed to the second spot, demonstrating consistent growth from its previous third-place ranking in February. Ice Cream Cake (3.5g) made a significant leap into the top three, despite not being in the top rankings in February, highlighting a shift in consumer preferences towards flower products. GMO (3.5g) also made it to the top four, indicating a sustained interest in Aeriz's flower offerings. The Bliss - CBN/THC 1:1 Black Cherry Full Spectrum Hash Drops 20-Pack (100mg CBN, 100mg THC) experienced a slight dip to fifth place, reflecting a broader diversification in the top-selling products across different categories.
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