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Oct-2025
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Overview
Market Insights Snapshot
In Arizona, Aeriz has shown a consistent decline in the Flower category, slipping from a ranking of 14th in July 2025 to 20th by October 2025. This downward trend is accompanied by a decrease in sales, indicating challenges in maintaining market share in this state. The absence of Aeriz in the top 30 for other categories in Arizona suggests limited penetration or competitive pressure in those segments, which could be a point of concern if the trend continues.
Conversely, in Illinois, Aeriz has maintained a stronghold in the Concentrates category, consistently ranking 1st from July to October 2025. This stability is reinforced by a steady increase in sales, highlighting the brand's strength in this segment. Additionally, Aeriz has made significant progress in the Flower and Pre-Roll categories, climbing to 5th place in both by October. However, their performance in Vapor Pens, while improving from 29th to 19th, still suggests room for growth. The Edible category remains relatively stable, oscillating slightly but maintaining a mid-tier position. This varied performance across categories indicates a robust presence in Illinois, albeit with opportunities for further expansion in certain segments.
Competitive Landscape
In the competitive landscape of the Illinois flower market, Aeriz has shown a notable upward trajectory in rankings from July to October 2025, moving from 10th to 5th place. This improvement is significant, especially when compared to competitors like Daze Off, which maintained a strong position within the top 5 but experienced a slight dip from 3rd to 4th place in October. Meanwhile, Ozone saw a decline, dropping from 6th to 7th place, indicating potential vulnerabilities that Aeriz could capitalize on. Good Green consistently held a top 3 position, underscoring its strong market presence, while Simply Herb experienced a gradual decline, moving from 4th to 6th place. Aeriz's rise in rank is mirrored by an increase in sales, suggesting effective strategies in capturing market share and appealing to consumer preferences in Illinois.
Notable Products
In October 2025, Jenny Kush (3.5g) maintained its position as the top-performing product for Aeriz, leading the sales with a notable figure of 10,303 units sold. Jenny Kush Full Spectrum Hash Oil (1g) held steady in second place, showing a consistent ranking since its introduction in September. White Peach Gelato Pre-Roll 2-Pack (1g) remained in third place, despite a slight drop in sales compared to August. Wedding Cake (3.5g) climbed to fourth place, indicating a resurgence in popularity after not ranking in September. Meanwhile, Wedding Cake Pre-Roll 2-Pack (1g) stayed stable at fifth place, showing a slight decline in sales from August to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
