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Sep-2025
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Overview
Market Insights Snapshot
In Michigan, Giggles has shown a notable decline in its Pre-Roll category performance over the months from June to September 2025. Starting at a respectable 15th position in June, it gradually slipped to 33rd by September, indicating a significant drop in market presence. This decline is further accentuated by the fact that Giggles fell out of the top 30 rankings, which may suggest growing competition or changing consumer preferences in the state. The sales figures align with this downward trend, highlighting a decrease in consumer demand or potential distribution challenges.
Conversely, in the Vapor Pens category, Giggles demonstrated a more stable performance in Michigan. Although it started outside the top 30 in June, it managed to climb to 22nd position by July, maintaining a relatively stable rank through September. This indicates a positive reception or effective strategy in this category, despite the overall sales showing a slight decline from July to September. The ability to remain within the top 30 in the Vapor Pens category amidst other challenges could be a strategic advantage for Giggles moving forward, suggesting areas of potential growth and focus.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Giggles has demonstrated notable fluctuations in its market positioning over the past few months. In June 2025, Giggles was not ranked among the top 20 brands, indicating a relatively lower market presence at that time. However, by July 2025, Giggles made a significant leap to the 22nd position, surpassing brands like Batch Extracts and North Cannabis Co., which were ranked 31st and 26th respectively. This upward trend continued into August 2025, although Giggles experienced a slight dip to 25th place, still maintaining a competitive edge over Fresh Coast and Voodoo Cannabis, which were ranked 32nd and 22nd respectively. By September 2025, Giggles improved its rank to 24th, showcasing resilience in a competitive market. This dynamic shift in rankings suggests that Giggles is gaining traction and could potentially continue to climb the ranks if the current momentum is sustained, making it a brand to watch in the Michigan vapor pens category.
Notable Products
In September 2025, Giggles saw its product Gigglesticks OC Skunk Infused Pre-Roll 1g climb to the top rank, overtaking Dragon Slayer Watermelon Infused Pre-Roll 1.2g, which had been the leader for the past three months. The OC Skunk achieved this with a notable sales figure of 5,576 units. Gigglesticks Bog Walker Pre-Roll 1g made a significant comeback, securing the third position after being absent in August. Puffs Pineapple Express Distillate Disposable 1g entered the rankings at fourth place, showing strong performance in the Vapor Pens category. Lastly, Gigglesticks Dream Boat Pre-Roll 1g debuted in fifth place, marking a successful entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
