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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Giggles has demonstrated varied performance across different product categories. In the Pre-Roll category, Giggles experienced a decline in their ranking, moving from 20th place in August 2025 to 32nd place by November 2025, indicating challenges in maintaining their position within the top 30. This drop suggests a competitive market or potential shifts in consumer preferences. Conversely, in the Vapor Pens category, Giggles showed a remarkable improvement, climbing from 31st place in August to a strong 14th place in October, before settling at 15th in November. This upward trend in the Vapor Pens category highlights a significant gain in market share and suggests that Giggles might be effectively addressing consumer demand in this product line.
While the sales figures provide some insight, it's the movement in rankings that tells the more compelling story. The fact that Giggles did not maintain a top 30 position in Pre-Rolls for October 2025 is an indicator of the competitive pressures or strategic missteps in that category. On the other hand, their ability to leap into the top 15 for Vapor Pens suggests a strategic pivot or successful product launch that resonated well with consumers. The contrasting performance in these categories within the same state underscores the importance of targeted strategies and the dynamic nature of consumer preferences in the cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Giggles has shown a remarkable upward trajectory in its rankings over the past few months, moving from outside the top 20 in August 2025 to securing the 14th position by October 2025, before slightly dropping to 15th in November. This significant climb in rank indicates a strong growth in market presence and consumer acceptance. In contrast, competitors like Traphouse Cannabis Co. and High Minded have experienced more volatile rankings, with High Minded dropping from 12th to 16th place by November. Meanwhile, Pro Gro has maintained a relatively stable position around the 13th rank. The consistent improvement in Giggles' rank is a testament to its growing sales momentum, which has surpassed several competitors who were previously ahead in the rankings. This trend suggests that Giggles is effectively capturing market share and could continue to rise if it maintains its current growth strategy.
Notable Products
In November 2025, the top-performing product from Giggles was Dragon Slayer - Watermelon Infused Pre-Roll (1.2g), reclaiming its top spot after being ranked second in the previous two months, with a notable sales figure of 9,515 units. The Puffs - Grand Daddy Purple Live rosin Cartridge (1g) followed closely, maintaining its second position from October. New entries in the top five include Puffs - Sour Diesel Live Hash Rosin Cartridge (1g), Puffs - Watermelon OG Live Rosin Cartridge (1g), and Puffs - Blue Dream Live Rosin Cartridge (1g), which debuted in third, fourth, and fifth positions respectively. This shift indicates a growing trend and interest in vapor pens among consumers. The return of Dragon Slayer to the top spot highlights its enduring popularity in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
