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Aug-2025
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Overview
Market Insights Snapshot
In the Michigan market, Giggles has demonstrated varying performance across different product categories. In the Pre-Roll category, the brand maintained a consistent position in the rankings from May to August 2025, with a slight dip in August to 25th place after reaching 21st in July. This suggests a stable yet slightly fluctuating presence in the Pre-Roll segment, though not enough to break into the top 20. Interestingly, the Vapor Pens category showed a more dynamic movement, with Giggles climbing from 38th in May to 21st in July, indicating a significant improvement in their market position. However, by August, they experienced a minor setback, dropping to 22nd, which still reflects a strong performance compared to earlier months.
While Giggles has managed to stay within the top 30 brands for Pre-Rolls in Michigan, their absence from the top 30 in other categories suggests areas for potential growth or a need for strategic adjustments. The Vapor Pens category, however, seems to be a promising area for the brand, as evidenced by their rapid climb in rankings, which could be attributed to either improved product offerings or effective marketing strategies. The sales figures in this category also show a significant increase from June to July, aligning with the upward trend in rankings. These insights into Giggles' performance provide a glimpse into their market dynamics, highlighting both their competitive strengths and areas that may require further attention.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Giggles has shown a notable upward trajectory in rankings over the summer of 2025, moving from 38th place in May to a peak of 21st in July, before slightly dropping to 22nd in August. This improvement in rank is mirrored by a significant increase in sales, particularly from June to July, where sales surged, indicating a positive reception in the market. In comparison, Redbud Roots experienced fluctuations, maintaining a presence in the top 20 but with a downward trend in August. Meanwhile, North Cannabis Co. and Legit Labs have been climbing steadily, with North Cannabis Co. closing in on the top 20 by August. Stickee also showed a remarkable rise, moving from 59th in May to 25th in August. These dynamics suggest that while Giggles has made impressive gains, the competitive field remains dynamic, with several brands vying for higher market positions, highlighting the importance of strategic marketing and product differentiation for sustained growth.
Notable Products
In August 2025, the top-performing product from Giggles was the Gigglesticks - OC Skunk Infused Pre-Roll (1g), maintaining its leading position from the previous two months, with a sales figure of 12,501 units. The Gigglestick - Georgia Pie Pre-Roll (1g) rose to second place, showing a notable improvement from its fourth-place ranking in July. The Puffs - Cherry Pie Distillate Cartridge (1g) held steady in third place, continuing its strong performance from May and July. A new entry, the Puffs - Lime Sorbet Distillate Cartridge (1g), debuted in fourth place, indicating potential growth in the Vapor Pens category. The Gigglesticks - Bog Walker Pre-Roll (1g) dropped to fifth place, reflecting a decline from its peak performance in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
