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Oct-2025
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Overview
Market Insights Snapshot
Giggles has shown varied performance across different categories and states in recent months. In the Michigan market, the brand's standing in the Pre-Roll category has seen a downward trend, slipping from 13th place in July 2025 to falling out of the top 30 by October 2025. This decline in ranking is mirrored by a decrease in sales, indicating potential challenges in maintaining consumer interest or facing increased competition in this category. Conversely, their performance in the Vapor Pens category in Michigan has been more encouraging. After a dip to 29th place in August, Giggles made a notable recovery to 16th place by October. This improvement is accompanied by a significant increase in sales, suggesting effective strategies or product offerings that resonated with consumers.
While the Vapor Pens category in Michigan shows promise, the absence of Giggles from the top 30 in the Pre-Roll category by October could signal areas for strategic reassessment. The contrasting performance across these categories highlights the importance of targeted marketing and product development to address specific market dynamics. The data suggests that while Giggles has faced setbacks in some areas, there are opportunities for growth and recovery in others. Observing these trends can provide valuable insights into consumer preferences and competitive positioning, essential for making informed business decisions.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Giggles has shown a notable improvement in its market position over recent months. Starting from a rank of 23 in July 2025, Giggles climbed to 16 by October 2025, marking a significant leap in the rankings. This upward trajectory is particularly impressive when compared to competitors like Society C, which fluctuated between ranks 11 and 17, and Vapin Ape, which saw a decline from rank 9 to 14. Giggles' sales also witnessed a substantial increase in October, surpassing brands like Jungle Juice, which, despite its own rank improvement, did not match Giggles' sales surge. This positive trend for Giggles suggests a strengthening brand presence in the Michigan vapor pen market, potentially driven by strategic marketing efforts or product innovations.
Notable Products
In October 2025, the top-performing product from Giggles was Puffs - Grand Daddy Purple Live rosin Cartridge (1g) in the Vapor Pens category, leading the sales with 8,343 units sold. Dragon Slayer - Watermelon Infused Pre-Roll (1.2g) maintained its second position from September, despite a drop in sales figures earlier in the year. Puffs - Blue Slushie Live Hash Rosin Cartridge (1g) secured the third spot among Vapor Pens, showcasing strong market entry. Puffs - Pineapple Haze Live Rosin Cartridge (1g) and Puffs - OG Kush Live Rosin Cartridge (1g) followed closely in fourth and fifth positions, respectively. Notably, these Vapor Pens emerged as new top contenders in October, indicating a shift in consumer preference towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
