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Dec-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Giggles has shown a mixed performance across different product categories. In the Pre-Roll category, the brand has struggled to maintain a strong presence, as evidenced by its fluctuating rankings. Starting from a rank of 32 in September 2025, Giggles dropped out of the top 30 in October and November, before making a slight recovery to 31 in December. This indicates a challenging market environment for their Pre-Roll products, but the slight uptick in December suggests potential for improvement. On the other hand, the Vapor Pens category tells a different story, where Giggles made a significant leap from 30 in September to 12 in October, maintaining this position in November before a minor dip to 13 in December. This upward trend in Vapor Pens highlights a strong brand performance and consumer preference for Giggles in this category.
While the Pre-Roll category has been a challenge for Giggles in Michigan, the brand's performance in the Vapor Pens category is noteworthy. The jump from 30th to 12th position within a month is a remarkable achievement, indicating a successful strategy or product offering that resonated well with consumers. The steady sales figures from October to December further reinforce the brand's foothold in this category. However, it is crucial for Giggles to analyze the factors contributing to their less favorable performance in the Pre-Roll category and consider strategic adjustments to enhance their market position. Understanding consumer preferences and market dynamics will be key to sustaining and improving their overall brand performance across categories in the coming months.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Giggles has demonstrated a remarkable ascent in the rankings, moving from a position outside the top 20 in September 2025 to a solid 12th place by October and November, before slightly dipping to 13th in December. This upward trajectory is indicative of a significant boost in sales, which nearly tripled from September to October. In contrast, Traphouse Cannabis Co. and High Minded have shown fluctuating ranks, with Traphouse Cannabis Co. climbing from 20th to 14th and High Minded experiencing a dip in November before recovering to 11th in December. Meanwhile, Breeze Canna has seen a decline from 7th to 12th place over the same period, suggesting potential challenges in maintaining its earlier momentum. Galactic has maintained a relatively stable presence, consistently ranking around the mid-teens. This dynamic market environment highlights Giggles' impressive growth and potential to further capitalize on its upward momentum amidst varying performances from its competitors.
Notable Products
In December 2025, the top-performing product for Giggles was Puffs - Blue Dream Live Rosin Cartridge 1g in the Vapor Pens category, which rose to the number one spot with impressive sales of $8,606. Puffs - Strawberry Cough Live Hash Rosin Cartridge 1g secured the second position, making its debut in the rankings. Puffs - Sour Diesel Live Hash Rosin Cartridge 1g maintained a steady third place, showing consistent performance from November. Puffs - Pineapple Haze Live Rosin Cartridge 1g ranked fourth, having previously appeared in October. Notably, Puffs - Grand Daddy Purple Live Rosin Cartridge 1g, which was the top product in October, dropped to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
