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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Giggles concentrated 76.97% of sales in Vapor Pens, up 11.35% month over month and 305.01% year over year, while Pre-Roll fell to 23.03% share with a 26.28% MoM decline and a 52.15% YoY contraction. This tilt coincided with a 6.45% YoY drop in average price to $6.83, pointing to mix-driven unit expansion as Vapor Pens, priced at $9.02, scaled while lower-priced Pre-Roll at $3.77 retrenched. The implication is a category consolidation where gains in Vapor Pens overpower the drag from Pre-Roll, reshaping revenue drivers even as overall brand sales rose 48.65% YoY.
With Vapor Pens now the anchor and a 13 rank in Michigan Vapor Pens, the double-digit MoM growth of 11.35% in that category alongside a 26.28% MoM contraction in Pre-Roll signals a positioning pivot toward higher-value inhalables and away from volume-driven Pre-Roll. The 305.01% YoY surge in Vapor Pens versus a 52.15% YoY drop in Pre-Roll suggests Giggles is competing on breadth and price laddering within Vapor Pens rather than cross-category breadth, implying future share gains will depend on sustaining Vapor Pen velocity while preventing further erosion in Pre-Roll’s 23.03% share.
Competitive Landscape
Giggles sits at rank #13 in May 2026, up 27 positions year over year from #40, but down one spot versus March 2026 when it reached a peak rank of #12; that near-peak alignment with the 3-month position of #12 indicates recent momentum cooled slightly month over month while still preserving a large YoY climb. In contrast, MKX Oil Company advanced to #1 from #3 year over year with a 44.23% YoY sales increase, while Muha Meds slipped to #3 from #2 alongside a -27.51% YoY sales decline, suggesting Giggles’ ascent is occurring amid leadership consolidation at the top and share ceded by mid-top competitors. The pattern implies Giggles is transitioning from a surge phase into a test of staying power: the YoY leap from #40 to #13 sets a higher base, but holding or improving beyond #12 will depend on converting recent rank gains into sustained share against leaders moving up and incumbents sliding back.
Notable Products
Puffs - Lemon Cherry Gelato Live Hash Rosin Cartridge (1g) posted a +52.9% month-over-month jump to rank 2 in May 2026, while Puffs - Blue Dream Live Rosin Cartridge (1g) led the chart at rank 1 with a larger +59.1% surge and approximately $63,875 in sales. At the other end, Dragon Slayer - Green Crack Liquid Diamonds Infused Pre-Roll (1.2g) fell -21.7% to rank 10, and Dragon Slayer - Cotton Candy Grape Infused Pre-Roll (1.2g) slipped -0.8% at rank 9.
Four of the top ten are Vapor Pens, and they occupy ranks 1 through 6 with additional gains of +44.9% at rank 3 and +31.3% at rank 4, while the only soft spot within the pen lineup was -0.4% at rank 7. The concentration of growth in high-tier Live Rosin SKUs at the very top implies Giggles is tilting its mix toward premium inhalables and away from infused pre-rolls that are losing momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
