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Jul-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Giggles has shown a dynamic performance across different product categories. In the Pre-Roll category, the brand experienced a steady climb from April to July 2025, moving from the 21st position to the 18th. This upward trajectory is accompanied by a noticeable increase in sales, indicating a growing consumer preference for their products. However, it's worth noting that Giggles did not appear in the top 30 rankings in some other states, which could suggest a more localized success or challenges in market penetration beyond Michigan.
In contrast, the Vapor Pens category in Michigan tells a different story of remarkable growth. Starting from a 38th position in April and climbing to the 20th by July, Giggles' performance here is particularly impressive. This leap in ranking reflects a significant increase in sales, hinting at a successful strategy or product appeal in this category. The absence of top 30 rankings in other states for Vapor Pens could imply that Giggles has found a niche strength in Michigan, making it a key market for their Vapor Pen products. Such insights could be crucial for stakeholders looking to understand Giggles' market dynamics and potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Giggles has shown a remarkable upward trajectory in its rankings over the months from April to July 2025. Initially ranked 38th in April, Giggles climbed to 20th by July, indicating a significant improvement in market positioning. This ascent is noteworthy when compared to brands like Levitate, which experienced a decline from 14th to 18th place over the same period, and Bossy, which maintained a relatively stable position around the 19th rank. Meanwhile, Mozey Extracts made a dramatic leap from 57th to 22nd, showcasing volatility in the market. Despite these fluctuations, Giggles' consistent sales growth, culminating in a substantial increase by July, positions it as a rising contender in the Michigan vapor pens category, suggesting a positive reception from consumers and potential for further market share expansion.
Notable Products
In July 2025, the top-performing product for Giggles was the Gigglesticks - OC Skunk Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank with sales of 9605. The Puffs - Cherry Pie Distillate Cartridge (1g) in the Vapor Pens category climbed to the second position, showing a significant increase from previous months. The Gigglesticks - Bog Walker Pre-Roll (1g) ranked third, recovering from a dip in June when it was fifth. Notably, the Gigglestick - Georgia Pie Pre-Roll (1g) entered the rankings for the first time in July, securing the fourth spot. The Puffs - Fruity Pebbles Distillate Cartridge (1g) debuted in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
