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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Giggles is stocked at 97 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Muskegon, Adrian, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Giggles concentrated 69.07% of sales in Vapor Pens with 412.90% year-over-year growth and 17.24% month-over-month, while Pre-Roll held 30.15% share with 66.05% year-over-year and 4.24% month-over-month; Concentrates was 0.78% share with a 53.86% month-over-month decline and no year-over-year baseline. Average price rose 8.37% year-over-year to $6.40, while Vapor Pens carried a higher $10.69 average and Pre-Roll sat at $3.31, indicating mix-upward pressure alongside a value-tier contribution. The pattern implies a deliberate tilt toward higher-velocity Vapor Pens and sustained Pre-Roll breadth, using price bands to expand reach while de-emphasizing low-scale Concentrates.
Vapor Pens ranking at 7th in Michigan combined with a 17.24% month-over-month gain and Pre-Roll’s 4.24% month-over-month lift suggests share capture driven by cross-category basket roles rather than a single-category spike. With Vapor Pens contributing 69.07% share and Pre-Roll 30.15%, the portfolio concentration reduces exposure to underperforming niches, and the 8.37% year-over-year price increase alongside 216.21% brand sales growth indicates pricing headroom without dampening volume. This positioning implies Giggles can continue leading with Vapor Pens while using Pre-Roll as a traffic engine, pausing further investment in Concentrates until unit economics recover.
Competitive Landscape
Giggles sits at rank #7 in MI Vapor Pens in September 2026, up 24 positions from #31 year over year, and matching its peak rank of #7 with no change from June 2026 to September 2026; in contrast, MKX Oil Company holds #1 after improving from #3 while growing sales 21.7% year over year, and Muha Meds is #3 after slipping from #2 with sales down 27.7% year over year. Compared with Mitten Extracts at #2 down from #1 and sales falling 12.9%, and Society C rising to #4 from #12 on 276.2% sales growth, Giggles’ climb from #31 to #7 alongside a flat three-month hold at #7 implies a transition from recovery to consolidation, where further share gains will likely require displacing competitors now entrenched in the #1–#5 band.
Notable Products
Giggle Stick - Oreoz Pre-Roll (1g) led the month with a steep -43.3% month-over-month drop while holding rank 1, and Strawberry Cough Pre-Roll (1g) also contracted at -16.3% at rank 3. Five of the top ten are Pre-Roll SKUs, yet two other Pre-Rolls slid double-digits with Gigglesticks - Bog Walker Pre-Roll (1g) down -11.5% at rank 5 and the infused Dragon Slayer - Green Crack variant down -22.6% at rank 8. The tilt toward Pre-Rolls paired with broad negative MoM across leading items implies Giggles is over-concentrated in a softening format and may need to rebalance mix toward more resilient segments.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
