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Nov-2025
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Overview
Market Insights Snapshot
Glacial Gold has demonstrated consistent performance in the British Columbia market, particularly in the Capsules and Oil categories, where it has maintained its top-ranking position over several months. This stability is a testament to the brand's strong foothold and consumer loyalty in these categories. In contrast, the brand's presence in the Vapor Pens category in Alberta has seen a downward trend, slipping from rank 35 in August to rank 45 in November, indicating potential challenges in maintaining competitiveness in this segment. Meanwhile, the absence of Glacial Gold in the top 30 for Pre-Roll in British Columbia suggests that the brand may need to bolster its efforts or reconsider its strategy in this category to gain a stronger market presence.
In Ontario, Glacial Gold has shown positive momentum in the Capsules category, moving up from fourth to third place by November, which aligns with a notable increase in sales. This upward trajectory could suggest successful marketing strategies or product innovations that resonate well with the local consumer base. However, the brand's Vapor Pens category in Ontario has fluctuated, with rankings bouncing between 47 and 61, reflecting potential volatility or competitive pressures in this segment. The brand's disappearance from the top ranks in the Capsules category in Saskatchewan post-September raises questions about its long-term strategy and market engagement in the region.
Competitive Landscape
In the competitive landscape of the Capsules category in British Columbia, Glacial Gold has maintained a dominant position, consistently holding the top rank from August to November 2025. This stability underscores its strong market presence and consumer preference. In contrast, Indiva has shown a slight upward movement, climbing from third to second place by September 2025, while Emprise Canada experienced a decline, dropping from second to third place in the same period. Despite these shifts among competitors, Glacial Gold's leadership remains unchallenged, suggesting a robust brand loyalty and effective market strategies. The sales trends further highlight Glacial Gold's resilience, with fluctuations that do not impact its rank, whereas competitors like Indiva and Emprise Canada show more variability in sales, indicating potential volatility in their market positions.
Notable Products
In November 2025, Glacial Gold's top-performing product was THC Softgels 100-Pack (1000mg), consistently holding the number one rank from August through November, despite a dip in sales to 6555 units. The CBD/THC 1:1 Balanced Softgel 100-Pack (1000mg CBD, 1000mg THC) climbed to second place, showing a significant improvement from its fourth-place position in the previous two months, with sales reaching 4542 units. The CBD/THC 1:1 Balanced Softgel 50-Pack (500mg CBD, 500mg THC) maintained a strong presence by securing the third rank, although its sales saw a slight decrease. THC 10 Softgels 50-Pack (500mg) re-entered the rankings in November at fourth place, demonstrating a resurgence in popularity. THC 10 Softgels 10-Pack (100mg) slipped to fifth place, reflecting a downward trend from its second-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
