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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Grip has experienced notable shifts in its performance within the Flower category. Starting the year strong with a rank of 9th in January 2025, the brand saw a decline to 15th place in both February and March, and further slipped to 19th by April. This downward trend in rankings is mirrored by a decrease in sales, which dropped from over $1.9 million in January to approximately $1.3 million by April. Such movements suggest that while Grip had a strong start to the year, maintaining its competitive position in Michigan's Flower market has proven challenging as the months progressed.
Grip's absence from the top 30 rankings in any other states or categories highlights a significant area of concern or opportunity, depending on the strategic goals of the brand. The lack of presence outside of Michigan suggests a concentrated market focus or potential struggles in expanding their footprint. This could be interpreted as a need for Grip to either solidify its position in Michigan or explore diversification strategies to enter new markets and categories. The brand's performance in Michigan serves as a critical indicator of its current market standing and potential future directions.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Grip has experienced notable fluctuations in its rank and sales performance from January to April 2025. Starting at a strong 9th position in January, Grip saw a decline to 15th in February and March, eventually dropping to 19th by April. This downward trend in rank coincides with a decrease in sales from January's peak. In contrast, Grown Rogue improved its rank from 26th in January to 21st in April, reflecting a positive sales trajectory. Meanwhile, High Supply / Supply and Glacier Cannabis maintained relatively stable positions, with High Supply / Supply experiencing a slight dip but remaining consistently above Grip. Common Citizen saw a significant drop from 5th to 20th, indicating potential market challenges. These dynamics suggest that while Grip faces competitive pressures, particularly from brands like Grown Rogue, opportunities exist for strategic adjustments to regain its earlier standing.
Notable Products
In April 2025, Grip's top-performing product was Gelonade 28g in the Flower category, achieving the number one rank with notable sales of 9,199 units. Greasy Runtz 14g also showed strong performance, moving up to the second position from third in March. Gelonade 14g entered the top rankings for the first time, securing the third spot. Super Boof Bulk maintained a consistent presence in the rankings, debuting at fourth place. Sour Peaches 28g rounded out the top five, indicating a robust demand for Flower products from Grip.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
