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Aug-2025
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Overview
Market Insights Snapshot
Grip's performance in the Flower category within Michigan has shown notable fluctuations over the summer months of 2025. In May, Grip was ranked 28th, but it slipped out of the top 30 in June, indicating a potential challenge in maintaining its market position. However, the brand made a comeback in July, regaining a spot at 30th, and continued this upward trajectory by climbing to 20th in August. This suggests a positive trend in consumer demand or effective strategic adjustments that helped Grip rebound in the competitive Flower category.
The sales figures for Grip in Michigan reflect these ranking movements, with a significant increase in sales from July to August. Notably, the brand's sales surged to over $1.17 million in August, highlighting a strong recovery and growth in the market. Despite the setback in June, Grip's ability to rebound and improve its ranking by August demonstrates resilience and adaptability within the dynamic cannabis market of Michigan. The fluctuations in rankings and sales underscore the competitive nature of the market and the critical importance of strategic positioning and consumer engagement for sustained success.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Grip has demonstrated a notable upward trajectory in rankings and sales, particularly in August 2025 when it achieved a rank of 20, a significant leap from its previous positions outside the top 20 in earlier months. This improvement is indicative of a strategic shift or successful campaign that has resonated with consumers. In contrast, High Supply experienced fluctuating ranks, peaking at 17 in July but dropping to 22 by August, suggesting potential volatility in their market presence. Meanwhile, Skymint showed a consistent upward trend, moving from rank 24 in May to 19 in August, reflecting steady growth. The Fresh Canna made a remarkable jump from rank 74 in May to 21 in August, indicating a significant market penetration. However, Plant Nerd maintained a strong position, consistently ranking within the top 20, culminating at 18 in August. Grip's recent surge in rank and sales positions it as a brand to watch, potentially challenging established competitors if this momentum continues.
Notable Products
In August 2025, Grip's top-performing product was Gelonade 28g in the Flower category, maintaining its first-place ranking for the fourth consecutive month with impressive sales of 7,828 units. Purple Fun Dip 28g made a notable debut in the rankings, securing the second position. Biscotti Cake 28g also entered the top ranks, achieving third place. White Runtz 28g and Greasy Runtz 28g followed closely, holding the fourth and fifth positions, respectively. The introduction of these new products in August reshuffled the rankings, highlighting a dynamic shift in consumer preferences compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
