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Jul-2025
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Overview
Market Insights Snapshot
Grip's performance in the Michigan market, particularly in the Flower category, showcases a fluctuating trajectory over recent months. In April 2025, Grip held the 18th position, but by May, it had slipped to 27th, indicating a significant decline in its market standing. Although the brand's rank fell out of the top 30 in June, it managed to recover slightly to 29th place in July. This movement suggests potential challenges in maintaining a consistent market presence, which could be attributed to increased competition or shifts in consumer preferences.
Despite the fluctuations in ranking, Grip's sales figures reveal a more nuanced story. The brand experienced a noticeable drop from April to May, with sales decreasing from over $1.25 million to under $940,000. This downturn continued into June, but there was a modest recovery in July, suggesting some stabilization. However, the inability to maintain a top 30 position in June could be seen as a concern, highlighting the competitive nature of the Michigan Flower category. These movements underscore the importance of strategic adjustments to regain and sustain higher rankings in the future.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Grip experienced notable fluctuations in its rank and sales over the months from April to July 2025. Starting at 18th place in April, Grip's rank slipped to 27th in May and further down to 31st in June, before slightly recovering to 29th in July. This downward trend in rank is mirrored by a decline in sales, with Grip's sales figures decreasing from April to June, before a slight uptick in July. In contrast, North Cannabis Co. showed a more stable performance, consistently ranking within the top 30, while Glacier Cannabis maintained a strong presence in the top 20 until a significant drop in July. Meanwhile, Hytek and Carbon also displayed varying performances, with Hytek's rank fluctuating but remaining competitive, and Carbon making a notable leap in July. These dynamics suggest that while Grip faces challenges in maintaining its rank, there is potential for recovery and growth, especially if it can capitalize on the fluctuations of its competitors.
Notable Products
In July 2025, Grip's top-performing product was Gelonade (28g) in the Flower category, maintaining its first-place rank for the fourth consecutive month with sales of 5,468 units. Super Boof (28g) climbed to the second spot, showing a consistent upward trend from fifth in May to fourth in June. Sour Peaches (28g) made an impressive entry to the rankings, securing the third position with notable sales. Dumb B (28g) saw a drop to fourth place after peaking at second in June. Red Velvet Pie (28g) held steady in fifth place, slightly decreasing in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
