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Oct-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Glazed has shown notable improvement in the Concentrates category. After a slight dip in ranking from 28th to 29th place in August 2025, the brand rebounded in September and made a significant leap to 24th place by October. This upward movement is accompanied by a substantial increase in sales, with October figures reflecting a strong performance compared to previous months. Such a trend suggests a growing consumer interest and potential market share expansion for Glazed in this particular category within Massachusetts.
However, it's important to note that Glazed's presence in other states and categories is not captured in the top 30 rankings for the months analyzed, indicating potential challenges or limited market penetration outside of Massachusetts Concentrates. This absence from the top 30 in other areas could be seen as an opportunity for growth or a signal of competitive pressures in those markets. Observing how Glazed navigates these challenges and whether it can replicate its Massachusetts success in other regions or categories will be crucial for understanding its overall market trajectory.
Competitive Landscape
In the Massachusetts concentrates market, Glazed has shown a notable upward trajectory in its rankings over the past few months, climbing from 28th in July 2025 to 24th by October 2025. This positive trend is indicative of a strengthening market position, particularly when compared to competitors like Treeworks, which fell from 17th to 23rd in the same period, and Native Sun, which fluctuated but remained outside the top 20. Meanwhile, Eleven experienced a significant jump to 22nd place in October, suggesting a competitive push that Glazed must be wary of. Despite these competitive pressures, Glazed's sales have shown resilience, with a notable increase in October, surpassing Clear Gold Concentrates, which, although improving its rank from 53rd to 26th, still trails behind Glazed in sales. This data suggests that Glazed's strategic initiatives may be effectively capturing consumer interest, setting a foundation for potential future growth in the Massachusetts concentrates market.
Notable Products
In October 2025, the top-performing product from Glazed was the Sour Dubb Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank consistently for four months with sales of 478 units. The Surf Storm Wax (1g) in the Concentrates category also held steady at the second position throughout the same period, with a slight increase in sales to 443 units. Cherry Limeade Flavored Wax (1g) debuted in the rankings at third place in October, indicating a successful product launch. Blueberry Cake Wax (1g) dropped to fourth place, having previously climbed to third in September. Peaches N' Cream Flavored Wax (1g) saw a decline, moving from third in July to fifth in October, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
