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Aug-2025
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Overview
Market Insights Snapshot
Glazed has shown a consistent presence in the Massachusetts market, particularly within the Concentrates category. Over the summer months of 2025, Glazed maintained a steady rank, fluctuating slightly between positions 19 and 23. Notably, the brand improved its rank from 23 in May to 19 in June, indicating a positive reception or strategic adjustment during that period. However, the slight dip to 22 in July followed by a recovery to 20 in August suggests a competitive landscape in Massachusetts. The sales figures corroborate this trend with a peak in June, which could imply a successful promotional effort or product launch during that month.
Interestingly, Glazed's absence from the top 30 brands in other states or provinces could be interpreted in different ways. For instance, this might highlight challenges in expanding their market reach beyond Massachusetts or potentially a strategic focus on strengthening their presence within this state. The lack of ranking in other regions might also indicate untapped opportunities for Glazed to explore. The brand's ability to maintain a stable rank within Massachusetts despite these challenges suggests a loyal customer base or effective brand positioning within the Concentrates category.
Competitive Landscape
In the Massachusetts concentrates market, Glazed has shown a consistent presence, maintaining a rank within the top 25 brands from May to August 2025. Notably, Glazed's rank improved from 23rd in May to 19th in June, before slightly fluctuating to 22nd in July and stabilizing at 20th in August. This indicates a resilient performance amidst a competitive landscape. In comparison, Volcanna experienced a gradual improvement, moving from 19th to 18th place by August, suggesting a slight edge over Glazed in terms of ranking. Meanwhile, Fox Tales consistently outperformed Glazed, peaking at 18th in June, indicating a stronger market position. Remedi showed significant volatility, with a notable jump to 21st in August from 45th in June, potentially posing a future threat to Glazed's market share. Lastly, Southie Adams demonstrated a remarkable climb from being unranked in June to 22nd in August, highlighting a dynamic shift that Glazed should monitor closely to maintain its competitive edge.
Notable Products
In August 2025, the top-performing product for Glazed was Sour Dubb Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank from July with impressive sales of 1091 units. Surf Storm Wax (1g) held its second place in the Concentrates category, showing a steady increase in sales from previous months, reaching 614 units. Peaches N' Cream Flavored Wax (1g) was ranked third, down from its top position in May and June, with sales of 471 units. Blueberry Cake Wax (1g) improved its ranking to fourth place with 430 units sold, marking a recovery from its fifth place in July. Lemon Squares Flavored Wax (1g), despite its drop in sales, remained in the top five, indicating its continued popularity in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
