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Nov-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Glazed has shown a notable upward trajectory in the Concentrates category. Starting from a rank of 29 in both August and September 2025, the brand climbed to 25th in October, and impressively reached 13th by November. This consistent rise in rankings suggests a growing consumer preference for Glazed's products in this category. The sales figures reflect this positive trend, with a significant increase from September to November, indicating a successful strategy in boosting market presence and consumer engagement.
While Glazed's performance in Massachusetts is commendable, the absence of rankings in other states or provinces for the Concentrates category hints at a more localized success. Not being in the top 30 in other regions could imply either a strategic focus on Massachusetts or challenges in penetrating those markets. The brand's ability to rise dramatically within a few months in Massachusetts might serve as a blueprint for expanding their footprint in other areas, should they choose to leverage this momentum. This performance highlights the potential for Glazed to replicate its success in other markets if they can identify and adapt to local consumer preferences and competitive landscapes.
Competitive Landscape
In the Massachusetts concentrates market, Glazed has shown a notable upward trajectory in recent months, climbing from a rank of 29 in August 2025 to 13 by November 2025. This improvement is significant, especially when compared to competitors such as Theory Wellness, which also improved its rank from 26 to 15 during the same period, but with a less dramatic increase in sales. Meanwhile, Local Roots experienced a decline from rank 12 to 14, indicating a potential opportunity for Glazed to capture more market share. Additionally, Dabl and Eleven have both shown strong performances, with Eleven making a significant leap from rank 30 to 11. Glazed's sales growth trajectory suggests a robust market presence and potential for continued advancement in the competitive landscape.
Notable Products
In November 2025, Blueberry Cake Wax (1g) emerged as the top-performing product for Glazed, climbing from the fourth position in October to the first, with notable sales hitting 613 units. Surf Storm Wax (1g) maintained its consistent performance, holding steady in the second position from August through November. Apple Pie Flavored Wax (1g) debuted strongly in November, securing the third rank among the concentrates category. Peaches N' Cream Flavored Wax (1g) showed a marked improvement, advancing from fifth place in October to fourth in November. Conversely, Sour Dubb Infused Pre-Roll 3-Pack (1.5g) experienced a decline, dropping from its consistent first place in previous months to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
