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Aug-2024
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Overview
Market Insights Snapshot
Local Roots has experienced notable shifts in its performance across various categories in Massachusetts. In the Concentrates category, the brand's ranking declined from 9th in May 2024 to 13th by August 2024, indicating a downward trend. This movement is reflected in their sales, which saw a consistent decrease over the same period. Conversely, in the Pre-Roll category, Local Roots showed a positive trajectory, climbing from 64th in May 2024 to 40th in August 2024. This upward movement suggests improved market penetration and consumer preference in this category. However, it is worth noting that Local Roots did not make it into the top 30 brands in the Flower category, as their highest ranking was 36th in July 2024.
In the Vapor Pens category, Local Roots demonstrated a relatively stable performance, fluctuating slightly but maintaining a position around the 40th mark. Despite a dip to 50th in June 2024, the brand recovered to 41st in July before slightly slipping to 42nd in August. This stability suggests a steady demand for their Vapor Pens products. The brand's performance across these categories highlights areas of strength and opportunities for improvement. For instance, while their Pre-Roll category is showing promising growth, the decline in Concentrates signals a need for strategic adjustments. The absence of top 30 rankings in the Flower category further underscores the competitive challenges they face in that segment.
Competitive Landscape
In the competitive Massachusetts Flower category, Local Roots has shown a consistent yet modest performance over the summer of 2024, with its rank fluctuating between 36th and 42nd place. Notably, Local Roots has maintained a steady sales trend, with slight increases from $350,343 in May to $363,076 in August. In contrast, Cookies has demonstrated a significant upward trajectory, climbing from 54th to 46th place and achieving a substantial sales increase from $238,766 to $335,043. Meanwhile, Bask (MA) experienced a volatile ranking, peaking at 23rd in July but dropping to 40th in August, with sales reflecting similar fluctuations. Bountiful Farms also saw a decline in rank from 32nd in May to 44th in August, accompanied by a decrease in sales. Interestingly, Matter. showed a dramatic drop from 25th to 54th place by July but rebounded to 41st in August, with sales recovering to $363,784. These insights suggest that while Local Roots remains stable, competitors like Cookies are rapidly gaining market share, indicating a need for Local Roots to innovate and strategize to improve its competitive positioning.
Notable Products
In August 2024, the top-performing product for Local Roots was Blue Dream x Blowfish Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank from May and June, with sales of 4719 units. Pura Vida Pre-Roll (1g), another Pre-Roll, moved to second place, up from the first position in July. Golden Goat Pre-Roll (1g) ranked third, showing a consistent presence in the top ranks, having previously been third in June. Golden Goat (3.5g) in the Flower category was fourth, reappearing in the rankings after being unlisted in June and July. Blueberry Hashplant Pre-Roll (1g) entered the top five for the first time in August, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
