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Feb-2026
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Overview
Market Insights Snapshot
Local Roots has shown a promising upward trajectory in the Concentrates category in Massachusetts. Over the four-month period from November 2025 to February 2026, the brand improved its ranking consistently, moving from 15th to 11th place. This positive movement is supported by a steady increase in sales, indicating a growing consumer preference for their concentrates. On the other hand, the Flower category presents a contrasting picture. Local Roots did not make it into the top 30 brands in this category from January to February 2026, suggesting challenges in maintaining competitiveness or consumer interest in their flower products.
The Pre-Roll category in Massachusetts also highlights some interesting dynamics for Local Roots. After a notable rise in rank from 57th in November 2025 to 39th in December 2025, the brand's position has seen some fluctuations, ending at 48th in February 2026. This volatility could point to varying consumer preferences or competitive pressures within the market. Despite these challenges, the brand's earlier improvement in rank suggests potential for regaining momentum. Overall, Local Roots' performance across these categories reflects both opportunities for growth and areas needing strategic attention to enhance their market presence.
Competitive Landscape
In the competitive landscape of the flower category in Massachusetts, Local Roots has experienced notable fluctuations in its ranking and sales over the recent months. From November 2025 to February 2026, Local Roots saw a decline in rank from 34th to 51st, indicating increased competition and a potential need for strategic adjustments. Despite this drop, Local Roots' sales figures remain competitive, although they have decreased over time. In contrast, Cheech & Chong's maintained a higher rank, consistently staying within the top 44, with sales figures that were significantly higher than Local Roots, despite their own downward sales trend. Meanwhile, Khalifa Kush and Glorious Cannabis Co. also showed varied performance, with ranks fluctuating but generally remaining lower than Local Roots. This competitive environment suggests that while Local Roots is facing challenges, there remains an opportunity to regain market share through targeted marketing and product differentiation.
Notable Products
In February 2026, the top-performing product for Local Roots was Blueberry Hashplant Pre-Roll (1g), maintaining its number one rank from January, with sales figures reaching 2176 units. Jack Skunk Pre-Roll (1g) climbed to the second position from fourth place in January, showing consistent demand despite a slight decrease in sales. Bubba Cheese Pre-Roll (1g) improved its ranking to third place from fifth in January, although its sales figures saw a minor decline. Pura Vida Pre-Roll (1g) entered the rankings for the first time, securing the fourth position, indicating a new product interest. Lastly, Jack Skunk Pre-Roll 2-Pack (1g) debuted at fifth place, suggesting a growing trend for multi-pack options among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
