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Jun-2024
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Overview
Market Insights Snapshot
Local Roots has shown a mixed performance across various categories in Massachusetts. In the Concentrates category, the brand experienced a decline, moving from 6th place in March 2024 to 12th place by June 2024. This drop in ranking is significant, indicating a potential loss in market share or increased competition. In the Flower category, however, Local Roots demonstrated a slight improvement, climbing from 47th place in March 2024 to 36th place in June 2024. This upward trend suggests that the brand is gaining traction in the Flower market, possibly due to better product offerings or successful marketing strategies.
In other categories, Local Roots faced challenges. The Pre-Roll category saw a decline in performance, with the brand not making it into the top 30 rankings in any of the months from March to June 2024. This could be a concerning sign for the brand's competitiveness in the Pre-Roll market. Similarly, in the Vapor Pens category, Local Roots maintained a relatively stable but low ranking, hovering around the mid-40s. The brand's position in this category did not show significant improvement, indicating a need for strategic changes to boost its standings. Overall, while Local Roots has had some successes, there are clear areas where the brand needs to focus on improving its market position.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Local Roots has shown a steady improvement in rank over the past few months, moving from 47th in March 2024 to 36th in June 2024. This upward trend indicates a positive reception and growing market presence. In comparison, Harbor House Collective experienced fluctuations, peaking at 32nd in March but dropping to 35th by June. Meanwhile, The Botanist and Matter. have shown inconsistent performance, with The Botanist missing the top 20 in April and Matter. experiencing a significant rank drop in June. Notably, Ocean Breeze demonstrated a strong performance, reaching as high as 23rd in May before slightly declining to 34th in June. These dynamics suggest that while Local Roots is on an upward trajectory, it faces stiff competition from brands like Ocean Breeze, which have shown the potential for rapid sales growth. Understanding these trends can help Local Roots strategize to capitalize on its momentum and address competitive pressures effectively.
Notable Products
In June 2024, the top-performing product for Local Roots was Blue Dream x Blowfish Pre-Roll (1g), maintaining its number one rank from May 2024 with a notable sales figure of 6040 units. Blue Dream Blowfish (3.5g) climbed to the second position, showing an improvement from its fifth rank in May 2024. Golden Goat Pre-Roll (1g) held steady at the third spot, despite a slight decline in sales from April 2024. Blueberry Hashplant (3.5g) entered the rankings at fourth place, while J1 (3.5g) dropped to the fifth position from its third spot in May 2024. Overall, the June rankings reflect a dynamic shift in consumer preferences, particularly favoring pre-roll products.
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