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Jul-2025
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Overview
Market Insights Snapshot
Local Roots has shown a varied performance across different categories in Massachusetts, with notable shifts in their rankings. In the Concentrates category, the brand maintained a strong presence, initially holding a position within the top 10, but experienced a drop to 13th place by July 2025. This decline coincides with a noticeable decrease in sales, which could be a point of concern for stakeholders. On the other hand, in the Flower category, Local Roots demonstrated resilience by fluctuating slightly but remaining within the top 30, suggesting a stable yet competitive stance in this segment.
Interestingly, Local Roots' performance in the Pre-Roll category showed a positive trajectory, climbing from 41st to 37th place by July 2025, indicating a potential growth opportunity. This upward movement is reflected in their sales, which increased during the same period. In contrast, their position in the Vapor Pens category improved significantly, moving from 98th to 80th place, a noteworthy leap that suggests an expanding footprint in this segment. Despite not being in the top 30 for Vapor Pens, the improvement in ranking and sales is a promising sign for future growth. Overall, while some categories present challenges, others highlight opportunities for Local Roots to capitalize on their upward momentum.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Local Roots has experienced some fluctuations in its ranking, moving from 26th in April 2025 to 27th by July 2025. This slight decline in rank is noteworthy, especially when compared to competitors like Commcan, which improved its position from 27th in May to 25th in July, indicating a positive trend in sales performance. Meanwhile, Cheech & Chong's maintained a consistent presence, hovering around the 26th position, which suggests stable sales. On the other hand, Tower Three showed a remarkable improvement, jumping from 33rd in May to 25th in June, although it slightly dipped to 28th in July. Sparq Cannabis Company also made significant strides, moving up from 48th in May to 29th in July, reflecting a strong upward trajectory in sales. These dynamics highlight the competitive pressures Local Roots faces, emphasizing the need for strategic adjustments to regain and improve its market position.
Notable Products
In July 2025, Eternal Sunshine (3.5g) emerged as the top-performing product for Local Roots, climbing from an unranked position in previous months to the number one spot, with notable sales of 3830 units. Golden Goat (3.5g) maintained its strong presence, securing the second position, which is an improvement from its fourth rank in June 2025. Blue Dream x Blowfish Pre-Roll (1g) made a significant leap to third place, showcasing a resurgence in popularity. Bubba Cheese Pre-Roll (1g), debuting in the rankings, took fourth place, indicating a successful introduction to the market. Blueberry Hashplant (3.5g) rounded out the top five, dropping from its previous top position in June 2025 but still maintaining a strong sales figure of 2430 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
