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Dec-2025
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Overview
Market Insights Snapshot
The performance of Local Roots in the state of Massachusetts has shown notable fluctuations across different product categories. In the concentrates category, Local Roots experienced a slight decline in ranking, moving from 12th in September 2025 to 14th by December. This suggests a gradual decrease in their competitive position, although the sales figures show a rebound in December after a dip in November. Meanwhile, the flower category has been a challenging area for Local Roots, as they fell out of the top 30 brands, ranking 31st in September and dropping further to 40th in October before making a slight recovery by December. This indicates a struggle to maintain a strong foothold in the flower market within Massachusetts.
In the pre-roll category, Local Roots showed a notable improvement, climbing from 60th place in October to 35th by December, which reflects a positive trend in consumer interest or market strategy. The vapor pens category, however, presents a different story, as Local Roots was unable to break into the top 30 throughout the observed months, with rankings of 97th and 93rd in September and October, respectively. This suggests that while they have a presence, their impact in the vapor pens market is limited. Such insights highlight the varying degrees of success Local Roots has across different product categories, with room for growth and potential strategies to enhance their market position in Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Local Roots has experienced fluctuations in its market position, with its rank shifting from 31st in September 2025 to 36th by December 2025. This movement highlights a challenging market environment, especially when compared to competitors like Sanctuary Medicinals, which improved its rank from 28th to 18th between September and October before dropping to 34th in December. Meanwhile, Sparq Cannabis Company and Springtime also showed volatility, with Sparq Cannabis Company declining from 24th to 40th and Springtime experiencing a dip to 42nd in November before recovering to 35th in December. Despite these shifts, Local Roots maintained a relatively stable sales trajectory, albeit with a slight downward trend, indicating potential areas for strategic improvement to regain competitive ground in a dynamic market.
Notable Products
In December 2025, Blueberry Hashplant (3.5g) led the sales for Local Roots, climbing to the top position from second place in November, with a notable sales figure of 2738 units. Blueberry Hashplant Pre-Roll (1g) secured the second spot, showing an impressive rise from fourth place in November. Golden Goat Pre-Roll (1g) also improved its ranking, moving up to third place from fifth in the previous month. Bubba Cheese Pre-Roll (1g) made a re-entry into the rankings, capturing the fourth position. Lastly, Blue Dream x Blowfish Pre-Roll (1g) entered the rankings for the first time in December, closing out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
