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Oct-2025
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Overview
Market Insights Snapshot
Local Roots has shown a steady presence in the Massachusetts market, particularly in the Concentrates category, where it maintained a consistent ranking of 12th place from August to October 2025. This stability is a positive indicator of their performance in this segment, supported by a gradual increase in sales from July to October. However, their presence in the Vapor Pens category has been less consistent, with rankings fluctuating and even dropping out of the top 30 in August. This inconsistency highlights potential challenges in maintaining a competitive edge in the Vapor Pens category.
In the Flower category, Local Roots experienced a decline in their ranking, moving from 28th in July to 37th in October. This downward trend could suggest increased competition or shifting consumer preferences. Similarly, in the Pre-Roll category, Local Roots was unable to maintain a top 30 position, with rankings falling from 35th in August to 53rd in October. Despite these challenges, the brand's ability to retain a strong position in Concentrates may provide a foundation for future growth and market strategies. The nuanced performance across categories indicates areas of strength and potential improvement for Local Roots in the Massachusetts market.
Competitive Landscape
In the Massachusetts flower category, Local Roots has experienced fluctuating rankings over the past few months, indicating a competitive and dynamic market landscape. From July to October 2025, Local Roots' rank varied from 28th to 37th, reflecting a challenging environment with significant competition. Notably, Kynd Cannabis Company saw a dramatic decline in rank from 5th to 39th, which may suggest a shift in consumer preferences or market dynamics that could be advantageous for Local Roots if leveraged strategically. Meanwhile, Old Pal consistently improved its position, moving from 40th to 34th, which could indicate a growing threat to Local Roots' market share. Additionally, Later Days also experienced a notable drop from 10th to 35th, which might present an opportunity for Local Roots to capture some of their lost market share. Overall, Local Roots' sales remained relatively stable, but the competitive pressures underscore the importance of strategic positioning and differentiation in this evolving market.
Notable Products
In October 2025, Blueberry Hashplant Pre-Roll (1g) emerged as the top-performing product for Local Roots, climbing from fourth place in September to first place, with impressive sales of 2,985 units. Eternal Sunshine (3.5g) maintained a strong presence, ranking second, although its sales figures decreased from the previous month. Blueberry Hashplant (3.5g) held steady at third place, showing consistent performance across the months. Golden Goat Pre-Roll (1g) entered the rankings at fourth place, indicating a positive reception. Bubba Cheese Pre-Roll (1g) remained at fifth place, despite a slight decline in sales from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
