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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Local Roots concentrated revenue into three categories that moved in opposite directions: Flower held 38.77% share but fell 88.31% year over year and 26.63% month over month, while Concentrates at 32.74% share declined 52.10% year over year but rose 13.72% month over month; meanwhile, Pre-Roll at 21.63% share dropped 83.22% year over year and 0.64% month over month. Vapor Pens remained a small 6.86% share yet grew 35.02% month over month despite a 46.05% year-over-year decline, and average brand price rose 1.43% as total brand sales fell 81.53% year over year, indicating mix pressure rather than broad pricing contraction. The pattern implies Local Roots is relying on month-over-month recovery pockets in Concentrates and Vapor Pens to offset deep year-over-year contraction in Flower and Pre-Roll, with Massachusetts momentum most visible where the brand ranks 21st in Concentrates.
The contrasting moves—double-digit month-over-month gains in Concentrates (+13.72%) and Vapor Pens (+35.02%) against steep year-over-year losses in Flower (-88.31%) and Pre-Roll (-83.22%)—suggest a pivot toward higher-price-per-unit formats to stabilize revenue per transaction, supported by a 1.43% brand-wide average price increase. With Concentrates carrying 32.74% share and a rank of 21 in Massachusetts, while Flower’s 26.63% month-over-month decline drags the largest category, the mix implies prioritizing assortment depth, promotions, and distribution in non-Flower inhalables to capture near-term velocity while treating Flower as a margin-managed, lower-velocity line.
Competitive Landscape
Local Roots is ranked #21 in MA Concentrates in June 2026, down 10 positions year over year from #11, and 8 positions lower than March 2026 when it stood at #13; against this slide, category leaders moved in the opposite direction as Good Chemistry Nurseries held #1 with a 31.3% year-over-year sales increase while Crispy Commission Concentrates stayed at #2 despite a 23.7% year-over-year decline. Compared with its peak of #9 in May 2025, the current #21 position represents a 12-rank retreat, while peers like Cultivators Classic improved from #5 to #4 with 31.5% growth and Bountiful Farms slipped from #4 to #5 with a 14.4% decline, indicating that Local Roots’ downward rank trajectory is less about broad market contraction and more about losing relative velocity to leaders and select climbers.
Notable Products
Pura Vida Pre-Roll 2-Pack (1g) delivered the largest movement in June 2026 with a +109.2% MoM surge, jumping into a tie for rank 3 while Jack Skunk Pre-Roll (1g) rose +52.9% to rank 3 as well. In contrast, flagship High Expectations (3.5g) fell -48.0% yet still held rank 1, and Pura Vida Pre-Roll (1g) declined -66.1% at rank 7, indicating volatility within single-stick formats while multi-pack gained momentum. With five of the top ten SKUs in Pre-Roll, the mix is tilting toward inhalables that can scale via pack formats, implying Local Roots is shifting assortment weight from Flower-led volume to Pre-Roll-led velocity despite a Flower titleholder at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
