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Apr-2025
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Overview
Market Insights Snapshot
Local Roots has demonstrated a strong performance in the Massachusetts cannabis market, particularly in the Concentrates category, where they maintained a solid position, ranking 9th in both January and February 2025, and improving to 8th in March and April. This steady upward trend in rankings is indicative of their growing influence and popularity within this category. Meanwhile, their performance in the Flower category has been more volatile, with rankings fluctuating between 25th and 28th from January to April. This variation suggests a competitive landscape in the Flower category, where Local Roots has managed to maintain a presence within the top 30, albeit with some challenges. Notably, the Pre-Roll category saw a consistent presence just outside the top 30, with rankings improving from 44th in January to 39th in April, showcasing a positive trajectory in this segment.
In terms of Vapor Pens, Local Roots made a notable entry into the rankings in April 2025, securing the 94th position. Although this ranking is outside the top 30, it marks their initial foray into this category, which could signal potential for future growth. The absence of rankings in the first three months of the year suggests that they were not previously competing in this segment, highlighting this as a new area of opportunity. The sales figures for Concentrates saw a significant increase in March, reaching a peak before slightly declining in April, suggesting a potential seasonal demand or successful marketing strategies during that period. Overall, Local Roots has shown resilience and adaptability across different categories, with particular strengths in Concentrates and emerging opportunities in Vapor Pens.
Competitive Landscape
In the Massachusetts flower category, Local Roots has shown a relatively stable performance in early 2025, maintaining a rank within the top 30 brands. Despite a slight dip from 25th in February to 28th in April, Local Roots has consistently outperformed brands like Nature's Heritage and INSA, which have fluctuated more dramatically in their rankings. Notably, Garden Remedies made a significant leap from being outside the top 20 to 26th in April, potentially indicating a growing competitive threat. Meanwhile, Cheech & Chong's, although experiencing a drop to 30th in April, has generally maintained higher sales figures, suggesting a strong brand presence. Local Roots' ability to remain competitive amidst these shifts highlights its resilience in the market, though it may need to strategize to counter the upward momentum of emerging competitors like Garden Remedies.
Notable Products
In April 2025, Bubba Cheese (3.5g) emerged as the top-performing product for Local Roots, climbing from its previous fifth rank in January to secure the first position with sales of 2133. Eternal Sunshine Pre-Roll (1g) saw a significant rise, moving up to second place from fifth in March, with sales reaching 2115. Blue Dream x Blowfish Pre-Roll (1g) maintained a strong presence, ranking third, despite a slight drop from its previous fourth-place position. Cookie Hashplant (3.5g) experienced a decline, falling to fourth place from its second-place ranking in January. Meanwhile, Blueberry Hashplant (3.5g) rounded out the top five, slipping from its third-place position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
