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Apr-2026
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Overview
Market Insights Snapshot
Local Roots has shown varied performance across different categories in Massachusetts. In the Concentrates category, the brand experienced a downward trend, moving from the 13th rank in January to the 23rd rank by April. This decline is accompanied by a notable drop in sales, from $72,336 in January to $45,233 in April. The Flower category presented a more challenging landscape for Local Roots, as they did not make it into the top 30 rankings by April. Their position slipped from 52nd in January to 70th in March, indicating increasing competition or a shift in consumer preferences.
The Pre-Roll category also saw Local Roots struggling to maintain a strong presence. Starting at the 40th rank in January, the brand's position fell to 74th by March, and they were not ranked in the top 30 by April. This suggests a significant drop in market share or possibly a strategic shift away from this category. Interestingly, despite these challenges, Local Roots managed to maintain a consistent presence in the Concentrates category, albeit with a declining rank, which could imply a focus on this category over others. The fluctuating rankings highlight the dynamic nature of the cannabis market in Massachusetts and suggest areas where Local Roots might need to strategize for improvement.
Competitive Landscape
In the Massachusetts concentrates market, Local Roots experienced a notable decline in rank from January to April 2026, dropping from 13th to 23rd place. This shift indicates a significant change in their competitive standing, as brands like Cloud Cover (C3) and Natural Selections improved their positions, with Cloud Cover (C3) moving from 24th to 21st and Natural Selections climbing from 27th to 22nd. Despite Local Roots maintaining higher sales figures than these competitors initially, their sales decreased significantly by April, aligning with their drop in rank. Meanwhile, U4EA Farms and Glazed also showed upward trends, with U4EA Farms moving into the top 25 by April and Glazed maintaining a steady presence. This competitive landscape suggests that Local Roots may need to reassess its strategies to regain its earlier standing and counteract the rising momentum of its competitors.
Notable Products
In April 2026, the Jack Skunk Pre-Roll (1g) emerged as the top-performing product for Local Roots, advancing from its previous second-place ranking in March. The Blue Dream Blowfish (3.5g) flower also showed a strong performance, maintaining its position as the second best-selling product. Blueberry Hashplant Pre-Roll (1g) experienced a decline, dropping to third place from its consistent first-place ranking in the earlier months of 2026. Pura Vida Pre-Roll (1g) held steady in fourth place, showing consistency in its sales performance. Notably, the Blue Dream x Blowfish Pre-Roll (1g) entered the top five for the first time, highlighting its increasing popularity despite lower sales figures than its predecessors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
