Local Roots

Data Snapshot: Jun 11, 2024
Local Roots Cannabis Brand Logo
$500K+

May-2024

Sales

Neutral

Trend

6-Month

59

Product Count

SKUs

Local Roots

Overview

Established in 2019, Local Roots is a Massachusetts-based recreational cannabis company known for its hands-on cultivation practices and emphasis on trust. Family owned and operated, and driven by experienced craft cannabis professionals, the brand stands out for its commitment to local artists and for its advocacy in leveraging the cannabis industry's growth for cultural enrichment. With a distinct approach to nurturing each plant naturally, Local Roots merges eco-consciousness with premium cannabis production, characterised by commitment to the finest details of craft and an inclusive philosophy that extends beyond the product to the broader community.
Markets

Local Roots Locations

Product Trends

Local Roots Categories

Local Roots Sales

Market Insights Snapshot

Local Roots Historical Sales by Category

Local Roots has shown notable performance fluctuations across various categories in Massachusetts. In the Concentrates category, the brand has maintained a strong presence, consistently ranking within the top 10 from February to May 2024, peaking at 5th place in March. This indicates a robust demand for their concentrates, although there was a slight decline in sales from March to May. On the other hand, their Flower category experienced a positive trend, moving from 51st place in February to 36th place by May, reflecting growing consumer interest and an increase in sales over the months. However, their performance in the Pre-Roll category has been less impressive, with a steady decline in rankings, dropping out of the top 30 by May. This suggests that while some product lines are thriving, others may need strategic adjustments to regain market share.

In the Vapor Pens category, Local Roots has faced challenges in maintaining a competitive edge in Massachusetts. The brand's ranking hovered around the 40s, showing minimal improvement and indicating a relatively stable but not particularly strong market position. Despite a slight uptick in sales from April to May, the overall performance suggests that Local Roots might need to innovate or enhance their offerings to climb higher in this category. The mixed results across different product lines highlight the importance of targeted strategies to bolster weaker areas while capitalizing on strengths like the Concentrates and Flower categories. Overall, the data presents a picture of a brand with solid potential but also areas that require focused attention to achieve comprehensive growth.

May-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
7
36
51
42
Local Roots

Competitive Landscape

In the Massachusetts flower category, Local Roots has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 51 in February 2024, Local Roots climbed to 36 by May 2024, indicating a significant improvement in market presence. This upward trajectory is contrasted by competitors such as Cresco Labs, which saw fluctuating ranks, peaking at 19 in April but dropping to 38 in May. Similarly, Galactic (fka Galactic Meds) experienced inconsistent rankings, while Bountiful Farms maintained a relatively stable position. Notably, Smyth Cannabis Co. also showed a positive trend, ending May with a rank of 35. The consistent rise in Local Roots' rank and sales suggests a growing consumer preference and effective market strategies, positioning it as a strong contender in the Massachusetts flower market.

Local Roots market ranking for MA Flower

Local Roots

Notable Products

In May-2024, the top-performing product for Local Roots was Blue Dream x Blowfish Pre-Roll (1g), reclaiming its first-place position with sales of 3,281 units. Golden Goat (3.5g) moved up to the second spot from its consistent fourth place in the previous two months. J1 (3.5g) made a notable entry into the rankings at third place. Golden Goat Pre-Roll (1g), which held the top rank in April, dropped to fourth place. Blue Dream Blowfish (3.5g) fell to fifth place after being the second-best seller in April.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Blue Dream x Blowfish Pre-Roll (1g)
Pre-Roll
1
5
5
1
Golden Goat (3.5g)
Flower
>5
4
4
2
J1 (3.5g)
Flower
>5
>5
>5
3
Golden Goat Pre-Roll (1g)
Pre-Roll
>5
3
1
4
Blue Dream Blowfish (3.5g)
Flower
>5
>5
2
5
View product & sales data

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