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Nov-2025
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Overview
Market Insights Snapshot
Local Roots has shown varied performance across different categories in Massachusetts. In the Concentrates category, the brand maintained a stable rank of 12th from August to October 2025, but slipped to 14th in November. This decline may indicate increased competition or a shift in consumer preferences. In the Flower category, Local Roots demonstrated resilience by improving from 38th in October to 30th in November, suggesting a positive reception of their products or possibly effective local marketing strategies. However, the Pre-Roll category tells a different story, with the brand consistently ranked outside the top 30, peaking at 35th in August and falling to 51st by November. This downward trend could be a cause for concern and might necessitate a reevaluation of their product offerings or pricing strategies in this segment.
In the Vapor Pens category, Local Roots did not appear in the top 30 rankings for August, highlighting a potential area for growth or a need to reassess their market strategy. They entered the rankings at 98th in September and improved slightly to 91st by October, indicating some progress but still far from a strong market position. This gradual improvement might suggest initial consumer interest or the impact of new product launches, but the brand has significant ground to cover to become a major player in this category. Overall, while Local Roots has shown some promising movements in certain categories, there are clear challenges and opportunities for growth that could shape their future strategies in Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Local Roots has experienced notable fluctuations in its ranking over the past few months. While it saw a dip to 38th place in October 2025, it rebounded to 30th in November, indicating a positive trend. This recovery is particularly significant when compared to competitors like Garcia Hand Picked, which maintained a relatively stable position, peaking at 24th in October before slipping to 28th in November. Meanwhile, Nature's Heritage consistently ranked outside the top 30, suggesting a more challenging market position. Harbor House Collective showed a strong upward trajectory, moving from 39th to 29th, closely aligning with Local Roots' November ranking. These dynamics highlight Local Roots' resilience and potential for growth amidst a competitive field, as it outperformed Tower Three, which fell to 33rd place in November.
Notable Products
In November 2025, Blue Dream Blowfish (3.5g) led the sales for Local Roots as the top-performing product, claiming the number one rank with sales of 3929. Blueberry Hashplant (3.5g) followed closely, improving its position from third in October to second in November. Jack Skunk Pre-Roll (1g) entered the top three for the first time, securing the third spot with notable sales figures. Blueberry Hashplant Pre-Roll (1g), which was ranked first in October, fell to the fourth position. Golden Goat Pre-Roll (1g) maintained a steady presence in the top five, dropping slightly from fourth in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
