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Sep-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Local Roots has shown varied performance across different product categories. In the Concentrates category, the brand has maintained a stable presence, hovering around the top 15, with a slight improvement from 15th in July to 12th in September. This indicates a positive trend despite a dip in sales during July. However, their performance in the Flower category has been more volatile, with rankings slipping out of the top 30 in August before recovering to 29th in September. This fluctuation suggests challenges in maintaining consistent sales momentum in this highly competitive segment.
Local Roots' presence in the Pre-Roll category in Massachusetts has been inconsistent, with rankings dropping to 40th in both June and September, despite a peak at 33rd in August. The sales figures reflect this instability, with a noticeable dip in September. Meanwhile, the Vapor Pens category presents a more concerning picture, as Local Roots did not make the top 30 rankings in any month from June to September, highlighting a significant area for potential improvement. Such insights into category performance can guide strategic adjustments, but further analysis would be necessary to fully understand the underlying factors affecting these trends.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Local Roots has experienced notable fluctuations in its ranking over the past few months, with its position moving from 27th in June 2025 to 29th in September 2025. This slight decline in rank is juxtaposed with its sales performance, which shows a recovery from a dip in August to a strong finish in September. Meanwhile, INSA has seen a more significant drop in rank from 20th to 27th, indicating a potential opportunity for Local Roots to capitalize on INSA's declining momentum. On the other hand, Sanctuary Medicinals has made a remarkable climb from 59th in June to 28th in September, suggesting a competitive threat as they gain traction in the market. Additionally, Cheech & Chong's experienced a volatile rank, peaking at 22nd in August before dropping to 30th in September, which could indicate instability that Local Roots might exploit. Overall, while Local Roots maintains a relatively stable position, the dynamic shifts among competitors highlight both opportunities and threats that could influence its strategic decisions moving forward.
Notable Products
In September 2025, Eternal Sunshine (3.5g) emerged as the top-performing product for Local Roots, reclaiming its number one rank after a brief dip to second place in August. This product achieved impressive sales of 5848 units, marking a significant boost from previous months. The Jack Skunk #1 (3.5g) made a notable debut, securing the second rank with strong sales figures. Blueberry Hashplant (3.5g), despite a drop to third place, remained a solid performer, maintaining a consistent presence in the top three across the months. The Blueberry Hashplant Pre-Roll (1g) rose to fourth place, showcasing a resurgence in popularity with increased sales, while Bubba Cheese Pre-Roll (1g) rounded out the top five, maintaining its position from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
