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Mar-2026
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Overview
Market Insights Snapshot
In the state of Massachusetts, Local Roots has shown varied performance across different product categories. In the Concentrates category, the brand has maintained a relatively stable presence, with rankings fluctuating slightly from 13th in December 2025 to 15th by March 2026. This indicates a consistent demand for their concentrates despite a slight dip in sales from February to March 2026. Conversely, in the Flower category, Local Roots has experienced a notable decline in their market standing, dropping from 39th place in December 2025 to falling out of the top 30 by March 2026, suggesting challenges in sustaining competitiveness in this segment. This downward trend in Flower sales could be a point of concern for the brand as they strategize for future growth.
Local Roots' performance in the Pre-Roll category in Massachusetts also reflects a downward trajectory. Starting at 40th in December 2025, their ranking slipped to 66th by March 2026, indicating a significant drop in their competitive positioning. This decline aligns with the observed reduction in sales over the same period, pointing to potential market pressures or shifts in consumer preferences. The absence of Local Roots from the top 30 in both the Flower and Pre-Roll categories by March 2026 suggests that while they have a foothold in Concentrates, they may need to reassess their strategies in these other categories to regain market share and improve brand visibility.
Competitive Landscape
In the Massachusetts flower category, Local Roots has experienced a notable decline in rank from December 2025 to March 2026, dropping from 39th to 76th position. This downward trend in rank is accompanied by a significant decrease in sales, which could be attributed to increased competition and market dynamics. For instance, Berkshire Roots has shown a consistent improvement in rank, climbing from 80th to 69th, while maintaining relatively stable sales figures. Meanwhile, Cloud Cover (C3) and Fathom Cannabis have also seen fluctuations in their rankings, with Cloud Cover (C3) missing from the top 20 in February 2026, yet rebounding to 70th in March. These shifts highlight the competitive pressures Local Roots faces, as brands like Bountiful Farms also navigate challenges, having dropped from 71st to 84th over the same period. Understanding these dynamics is crucial for Local Roots to strategize effectively and regain its competitive edge in the Massachusetts market.
Notable Products
In March 2026, the top-performing product from Local Roots was Blueberry Hashplant Pre-Roll (1g), maintaining its position as the number one ranked product since January 2026, despite a decrease in sales to 1228 units. Jack Skunk Pre-Roll (1g) held its second position from February to March 2026, showing consistent performance. Pura Vida Pre-Roll (1g) rose to third place, a notable improvement since it entered the rankings in February. Bubba Cheese Pre-Roll (1g) dropped to fourth place in March, having been third in February. Blue Dream Blowfish (3.5g) made its debut in the rankings at fifth place, indicating a new entry in the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
