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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Local Roots concentrated its May 2026 mix in Flower at 44.68% share and Concentrates at 29.15% share, while Pre-Roll held 20.96% and Vapor Pens 5.21%. Year over year, Flower fell 87.41% and Pre-Roll declined 83.96%, compared with smaller drops in Concentrates at 62.65% and Vapor Pens at 64.10%. Month over month, Flower rose 20.20% and Concentrates increased 5.48%, while Pre-Roll contracted 45.89% and Vapor Pens slipped 11.51%. With an average price down 7.06% year over year to $18.16 and Concentrates holding a top-category rank of 24 in Massachusetts, the pattern implies a pivot toward higher-value formats and away from volume-driven Pre-Roll, concentrating effort where relative declines are less severe and rank is defensible.
The shift toward Flower and Concentrates—together 73.83% of sales—alongside Pre-Roll’s 45.89% month-over-month drop and Concentrates’ 5.48% month-over-month gain signals a pricing-and-mix strategy prioritizing margin resilience over unit throughput. With brand sales down 82.71% year over year but Concentrates ranking 24 in Massachusetts, maintaining share in Concentrates at 29.15% while reducing Pre-Roll exposure at 20.96% positions Local Roots to stabilize around categories where average prices of $36.49 in Concentrates and $19.24 in Flower can offset volume volatility; the implication is to lean into Concentrates and selectively support Flower, using targeted price architecture rather than chasing Pre-Roll volume.
Competitive Landscape
Local Roots sits at rank #24 in MA Concentrates in May 2026, down 15 positions from its #9 peak in May 2025 and 13 spots below its #11 placement three months ago, while the year-over-year rank moved from #9 to #24. In contrast, Good Chemistry Nurseries holds #1 with a 34.9% year-over-year sales increase and Harbor House Collective advanced to #5 from #17 alongside a 189.3% year-over-year sales gain; meanwhile, Crispy Commission Concentrates is #2 despite a 14.8% year-over-year decline. The pattern—double-digit rank slippage against competitors climbing or defending top-five positions—implies Local Roots is losing share of shelf and needs a corrective product or distribution move to arrest continued downward momentum.
Notable Products
Jack Skunk Pre-Roll (1g) posted the steepest decline in May 2026 at -59.4% and slid to rank 4, while Pura Vida (3.5g) fell -41.8% and held rank 10, indicating a sharp pullback concentrated in SKUs tied to the Pura Vida and Jack Skunk lines. Blue Dream x Blowfish Pre-Roll 2-Pack (1g) dipped -5.8% at rank 2, whereas Bubba Cheese Pre-Roll (1g) rose +33.6% at rank 6, and five of the top ten were Pre-Roll SKUs, pointing to category reliance despite volatility. High Expectations (3.5g) remained rank 1 with $32,871 and, alongside Blue Dream Blowfish (1g) at rank 8, offset some Pre-Roll softness by keeping Flower present in three of the top ten. The mix implies Local Roots is leaning on a Pre-Roll-heavy portfolio that needs stabilization, while Flower anchors share and should be prioritized to balance month-to-month swings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
