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Jul-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Eleven has shown notable performance across various product categories, particularly in the Concentrates and Flower segments. The brand made a significant leap in the Concentrates category, moving from outside the top 30 in April 2025 to securing the 28th position by July 2025. This upward trajectory is indicative of a growing market presence and increasing consumer acceptance. In the Flower category, Eleven maintained a strong foothold, consistently ranking within the top 20, peaking at 15th place in July 2025. Such performance suggests a steady demand for their Flower products, despite a dip in ranking during June 2025. However, the absence of a top 30 ranking in April for Concentrates highlights a previous struggle to penetrate this competitive segment.
In contrast, Eleven's performance in the Vapor Pens category in Massachusetts reveals a more challenging landscape. The brand fluctuated between the 44th and 52nd positions from April to July 2025, indicating a struggle to break into the top tier. Despite this, there was a noticeable improvement in sales from April to July, suggesting potential for future growth if the brand can improve its market strategy. This mixed performance across categories highlights the dynamic nature of Eleven's market presence and suggests areas where the brand might focus its efforts to enhance its competitive edge in Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Eleven has experienced notable fluctuations in its ranking over the past few months, which have implications for its market positioning and sales strategy. In April 2025, Eleven held the 13th rank, but by June, it had slipped to 19th, indicating a potential challenge in maintaining its competitive edge. However, by July, Eleven improved its position to 15th, suggesting a recovery in market presence. This fluctuation is significant when compared to competitors like Good Chemistry Nurseries, which consistently maintained a stronger rank, peaking at 7th in June, and Strane, which showed a remarkable jump from 21st in June to 13th in July. Meanwhile, Native Sun demonstrated a significant rise in June to 9th before dropping again, highlighting the dynamic nature of the market. Despite these challenges, Eleven's sales in July were robust, surpassing those of several competitors, indicating a potential for strategic growth if it can stabilize its ranking in the coming months.
Notable Products
In July 2025, Eleven's top-performing product was Strawberry Guava (7g) in the Flower category, maintaining its first-place ranking from the previous two months and achieving a notable sales figure of 2688. Rainbow Guava (7g) entered the rankings for the first time, securing the second spot. Strawberry Cotton Candy (7g) also made its debut in the rankings, coming in third. Dulce De Uva (7g) dropped slightly to fourth place, after being second in April and May, while Do Si Dos (3.5g) slipped to fifth from its previous third place in June. These shifts highlight a dynamic change in consumer preferences towards new and existing products.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
