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Apr-2025
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Overview
Market Insights Snapshot
In the Massachusetts cannabis market, Eleven has shown varied performance across different product categories. Notably, in the Flower category, Eleven experienced a decline in its ranking from 11th in March 2025 to 15th in April 2025. Despite this drop in rank, the brand demonstrated a strong performance in March with sales peaking at $927,408, suggesting that although they did not maintain their rank, their sales figures were impressive. Conversely, in the Vapor Pens category, Eleven has struggled to break into the top 30, consistently ranking in the 50s, which might indicate a need for strategic adjustments or market repositioning in this segment.
Eleven's performance in Massachusetts highlights interesting dynamics within the state's cannabis market. The brand's ability to maintain a presence in the top 15 for Flower, despite fluctuations, suggests a certain level of brand loyalty or product quality that resonates with consumers in this category. In contrast, the Vapor Pens category appears to be a challenging area for Eleven, as it remains outside the top 30, which could be seen as a missed opportunity in a potentially lucrative market segment. This disparity between categories underscores the importance of targeted strategies and perhaps a reevaluation of their approach to capitalize on the strengths observed in their Flower products.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Eleven has experienced notable fluctuations in its rank and sales performance from January to April 2025. Initially ranked 14th in January, Eleven improved to 11th by March, before dropping to 15th in April. This volatility is mirrored in its sales, which peaked in March but saw a decline in April. In comparison, Springtime started strong in January at 8th place but fell to 14th by April, indicating a downward trend. Meanwhile, Strane showed resilience by climbing from 16th in January to 13th in April, despite a dip in March. Bostica also demonstrated competitive strength, closely trailing Eleven with a peak rank of 12th in March. The most significant upward movement came from Wee-De, which surged from 59th in January to 16th in April, signaling a potential new contender in the market. These dynamics suggest that while Eleven remains a strong player, it faces increasing competition and must strategize to maintain and improve its market position.
Notable Products
In April 2025, Intergalactic (7g) emerged as the top-performing product for Eleven, ascending from its previous second-place ranking in March, with notable sales figures of 2302 units. Dulce De Uva (7g) climbed to the second position, improving from its absence in March, indicating a significant resurgence. Strawberry Guava (7g), previously holding the top spot for three consecutive months, dropped to third place, showing a notable decrease in sales. Pura Vida (7g) maintained a stable presence, ranking fourth, though it experienced a slight decline in sales compared to March. Cranberry Z (7g) re-entered the rankings at fifth place, marking its return after being unranked in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
