.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Massachusetts, Eleven has shown varied performance across different cannabis categories. In the Concentrates category, the brand has made notable progress by breaking into the top 30 in September 2025, moving up from a rank of 36 in June to 29 in September. This upward trend suggests a growing consumer preference or effective market strategies in this segment. Meanwhile, in the Flower category, Eleven experienced a slight fluctuation in its rankings, peaking at 15 in July before settling at 18 in September. Despite this minor dip, the Flower category remains a stronghold for Eleven, maintaining a consistent presence within the top 20. However, the Vapor Pens category tells a different story, with Eleven failing to secure a spot in the top 30 consistently, indicating potential challenges or competitive pressures in this segment.
The sales data further highlights the brand's performance nuances. The Concentrates category witnessed a steady increase in sales from June to September, correlating with its improved rankings. On the other hand, the Flower category experienced a sales surge in July, which might explain the temporary rise in its ranking to 15. However, sales in September dropped closer to June's figures, reflecting the brand's return to the 18th position. Interestingly, the Vapor Pens category saw fluctuating sales, with a peak in August followed by a decline in September, possibly contributing to its struggle to enter the top 30. This mixed performance across categories in Massachusetts indicates that while Eleven has strengths, particularly in Concentrates and Flower, there are areas like Vapor Pens that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Eleven has shown a dynamic performance from June to September 2025. Starting at rank 19 in June, Eleven improved to rank 15 in July, indicating a positive reception and potentially effective marketing strategies. However, despite a slight drop to rank 18 by September, Eleven's sales remained relatively stable, contrasting with the declining sales of competitors like Good Chemistry Nurseries and Native Sun, which saw consistent rank declines. Meanwhile, Later Days surged from rank 14 to 8 in August, showcasing a significant sales boost that Eleven could learn from. The absence of RYTHM from the top 20 in June and August, but reappearing in September, highlights the volatility in this market. Eleven's ability to maintain a presence in the top 20 throughout this period, despite the competitive pressures, underscores its resilience and potential for further growth with strategic adjustments.
Notable Products
In September 2025, Eleven's top-performing product was O Face #7 (3.5g) from the Flower category, climbing to the number one spot with sales of 2285 units, a significant increase from its fourth-place ranking in August. Rainbow Guava (7g) maintained a strong presence, holding steady in the second position with 1813 units sold, showing a consistent performance since July. Pura Vida (7g) rose to the third rank, marking its re-entry into the top rankings after not being listed in July and August. Strawberry Cotton Candy (7g) experienced a drop to fourth place after peaking at second in August, indicating a slight decline in its sales momentum. Dulce De Uva (7g) rounded out the top five, consistently maintaining its position since June, demonstrating steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
