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Mar-2026
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Overview
Market Insights Snapshot
In the Massachusetts market, Eleven has shown a notable upward trajectory in the Concentrates category, climbing from the 26th position in December 2025 to a commendable 10th position by March 2026. This significant improvement in ranking indicates a growing consumer preference for their products within this category. Conversely, the Vapor Pens category tells a different story; Eleven did not manage to break into the top 30, indicating a potential area for growth and strategic focus. This disparity between categories highlights the brand's varying performance and potential areas for improvement.
Eleven's performance in the Flower category in Massachusetts has been relatively stable, maintaining a top 10 position from January to March 2026. This consistency suggests a strong foothold in the Flower market, with sales peaking over a million dollars in March. However, the absence of Eleven in the top 30 for Vapor Pens suggests a need to reassess their strategy in this segment. The brand's contrasting performance across different categories within the same state provides insights into where consumer preferences lie and where the brand might focus its efforts for future growth.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Eleven has demonstrated a noteworthy upward trajectory in its ranking over recent months. Starting from a rank of 14 in December 2025, Eleven climbed to 10th in January 2026 and maintained a steady position at 9th in both February and March 2026. This improvement in rank reflects a positive trend in sales performance, with a significant increase from December to January, followed by consistent sales figures in the subsequent months. In contrast, Cresco Labs experienced a slight dip in February but rebounded in March, while Ozone fluctuated between the 8th and 12th positions, indicating a less stable performance. INSA showed a strong finish in March, surpassing Eleven by securing the 7th rank, hinting at a competitive pressure. Meanwhile, Bud's Everyday by Bud's Goods saw a decline in March, dropping to 11th, which could present an opportunity for Eleven to further solidify its position. Overall, Eleven's consistent rank improvement suggests a growing brand presence and consumer preference in the Massachusetts flower market.
Notable Products
In March 2026, the top-performing product for Eleven was Strawberry Guava (7g) in the Flower category, maintaining its position at rank 1 with a notable sales figure of 2313 units. Dulce De Uva (7g), also in the Flower category, held steady at rank 2, although its sales dipped compared to February 2026. Intergalactic (7g) emerged as a new contender, securing the third rank for the first time in March. Pura Vida (7g) followed closely at rank 4, while Blue Nerds (7g) rounded out the top five. Compared to previous months, Strawberry Guava (7g) consistently improved its sales, while Dulce De Uva (7g) experienced a slight decline, demonstrating dynamic shifts in consumer preferences within Eleven's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
