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Feb-2026
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Overview
Market Insights Snapshot
In the state of Massachusetts, Eleven has shown a varied performance across different product categories. In the Concentrates category, the brand experienced a significant fluctuation in rankings, starting at 13th place in November 2025, dropping to 26th in December, and then recovering to 15th by February 2026. This indicates a potential volatility in consumer preferences or competitive pressures within this segment. Meanwhile, Eleven's presence in the Flower category has been more stable and positive, climbing from 14th place in November to a commendable 9th place by February 2026. This upward movement suggests a growing consumer preference or successful product offerings in this category.
However, Eleven's performance in the Vapor Pens category in Massachusetts has been less remarkable. The brand did not make it into the top 30 rankings during the months of November 2025 through February 2026, signaling a challenging market position in this segment. Despite this, the brand's steady sales in other categories might indicate a strategic focus on areas where they have stronger consumer acceptance or competitive advantages. The absence from the top rankings in Vapor Pens could also suggest an opportunity for the brand to innovate or reposition its products to capture a larger market share in this category.
Competitive Landscape
In the Massachusetts flower category, Eleven has shown a notable upward trajectory in its rankings over the past few months, moving from 14th place in November 2025 to 9th place by February 2026. This improvement in rank is significant, especially considering the competitive landscape. For instance, Cresco Labs experienced a decline, dropping from 9th to 11th place during the same period, while Ozone made a remarkable leap from 21st to 8th place. Despite Bud's Everyday by Bud's Goods maintaining a steady 7th place, Eleven's consistent sales growth, peaking in January 2026, has helped it surpass competitors like South Shore Plug, which saw a decline from 8th to 10th place. This positive momentum for Eleven suggests a strengthening brand presence and potential for further market penetration.
Notable Products
In February 2026, Eleven's top-performing product was Strawberry Guava (7g) in the Flower category, reclaiming its position at rank 1 with sales of 2350 units. Dulce De Uva (7g) followed closely at rank 2, showing an increase from its previous top position in January 2026. Strawberry Guava (14g) made its debut in the rankings at position 3, while Melted Strawberries (7g) and Crunch Berries (7g) secured the fourth and fifth spots, respectively. Notably, Strawberry Guava (7g) demonstrated a strong comeback after dropping to rank 3 in December 2025. This reshuffling indicates a dynamic market with fluctuating consumer preferences within Eleven's product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
