Data Snapshot: Oct 05, 2026
$500K+

Sep-2026

Sales

Decline

Trend

6-Month

102

Product Count

SKUs

$27.49

Avg Price

-21.1%

YoY Sales Change

-1.4%

YoY Price Change

Eleven

Where to Buy

Eleven is stocked at 100 licensed dispensaries across Massachusetts and Pennsylvania, 65 of them in Massachusetts, with the deepest coverage in Boston, Fall River, Springfield, Brockton, and Lynn. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11421.json?v=20261004
Eleven Sales

Market Insights Snapshot

Eleven Historical Sales by Category

Eleven’s mix in September 2026 concentrated 76.89% in Flower with a year-over-year decline of 27.94% and a month-over-month dip of 4.17%, while Vapor Pens held 11.75% share with a 24.43% YoY drop but a 19.93% MoM lift; Concentrates rose to 11.36% share on a 150.88% YoY surge and a 36.14% MoM increase. Average price fell 1.35% YoY to $27.49 even as Flower’s ticket sat higher at 31.08, and the brand’s overall sales were down 21.13% YoY, indicating that mix is shifting toward lower-ticket but faster-growing subsegments; the pattern implies Eleven is leaning away from its core Flower dependency toward a dual-engine of recovery in Concentrates and a tactical uptick in Vapor Pens.

With Flower ranked 20 in Massachusetts, the 4.17% MoM retreat in its largest category alongside a 36.14% MoM gain in Concentrates and a 19.93% MoM gain in Vapor Pens suggests repositioning toward categories where velocity is accelerating and price points are below the Flower average of 31.08. Given a 21.13% YoY sales decline and a 6.27% two-year contraction, the mix shift toward Concentrates’ 150.88% YoY growth and Vapor Pens’ MoM rebound implies Eleven’s near-term route to stabilizing rank runs through deepening presence in these faster-moving formats while managing exposure to Flower’s YoY drag.

Sep-2026 Rank
Concentrates
Flower
Vapor Pens
15
20
65
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
76.9%
$31.08
-27.9%
-4.2%
Vapor Pens
11.8%
$19.65
-24.4%
+19.9%
Concentrates
11.4%
$20.06
+150.9%
+36.1%
Eleven

Competitive Landscape

Eleven sits at rank #20 in Massachusetts Flower in September 2026, down 4 positions year over year from #16, and just 1 spot better than June 2026’s #21, indicating only short-term stabilization against a longer slide from its peak of #7 in March 2025. In contrast, Perpetual Harvest climbed from #4 to #1 with 124.1% year-over-year sales growth, while Simply Herb slipped from #1 to #3 amid a 16.6% sales decline, showing that top-tier positions are turning over even as Eleven moves from #16 to #20; the pattern implies Eleven’s competitive position is drifting toward the middle tier unless it can convert short-term rank stability into sustained upward movement.

Eleven market ranking for MA Flower

Eleven

Notable Products

Strawberry Guava (7g) led the month’s movement with a -66.3% month-over-month drop while still holding a top-10 spot at rank 7, contrasting with Melted Strawberries (7g) rising 10.7% to rank 2. Melted Strawberries (14g) slipped -4.9% at rank 5 as Frozen Paloma Distillate Cartridge (1g) in Vapor Pens was nearly flat at +0.6% and rank 6. With eight of the top ten in Flower and only one Vapor Pens SKU in the mix, the assortment is skewing back toward mid-pack Flower stability rather than format diversification, implying Eleven’s commercial focus is consolidating around a few core Flower SKUs rather than spreading volume across sizes or categories.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Pura Vida (7g)
Flower
3
>10
7
>10
1
—
Melted Strawberries (7g)
Flower
7
>10
>10
2
2
+10.7%
OGKB 2.1 (7g)
Flower
10
>10
2
>10
3
—
Perfect Cell (7g)
Flower
>10
>10
>10
>10
4
—
Melted Strawberries (14g)
Flower
>10
>10
>10
7
5
-4.9%
Frozen Paloma Distillate Cartridge (1g)
Vapor Pens
>10
>10
8
6
6
+0.6%
Strawberry Guava (7g)
Flower
>10
1
10
1
7
-66.3%
Garlic Drip (7g)
Flower
>10
>10
9
>10
8
—
Cranberry Z (7g)
Flower
>10
>10
4
>10
9
—
Dulce De Uva (7g)
Flower
>10
2
>10
>10
10
—
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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