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Nov-2025
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Overview
Market Insights Snapshot
In Massachusetts, Eleven has shown significant upward momentum in the Concentrates category. Starting from a rank of 30 in August 2025, the brand climbed to 11th place by November, indicating a strong performance and growing consumer preference. This upward trajectory is accompanied by a notable increase in sales from September to November, suggesting that Eleven is effectively capturing market share in this category. Conversely, Eleven's performance in the Vapor Pens category has been less impressive, with rankings slipping from 45th in August to 63rd by November, indicating potential challenges in this segment.
Meanwhile, in the Flower category, Eleven has maintained a relatively stable position in Massachusetts, with rankings fluctuating slightly between 15th and 18th place over the observed months. This stability suggests a consistent consumer base and reliable demand for Eleven's Flower products. However, the absence of Eleven in the top 30 brands in the Vapor Pens category raises questions about their strategy and market penetration in this segment. Such insights point to opportunities for Eleven to potentially focus on bolstering their presence in underperforming categories while capitalizing on their strengths in Concentrates and Flower.
Competitive Landscape
In the Massachusetts Flower category, Eleven has shown a promising upward trend in its ranking from August to November 2025, moving from 16th to 15th place. This improvement in rank is indicative of a positive reception in the market, despite facing stiff competition. Notably, In House has maintained a slightly better position, consistently ranking between 14th and 16th, while Strane has fluctuated between 12th and 13th place, suggesting a stable yet competitive edge. Meanwhile, Good Chemistry Nurseries has shown a significant climb from 19th to 16th, indicating a potential threat to Eleven's market share. The sales figures for Eleven have remained relatively stable, with a slight increase in November, which aligns with its improved ranking, suggesting effective market strategies and consumer loyalty. As Eleven continues to enhance its market position, understanding these competitive dynamics is crucial for leveraging growth opportunities and addressing potential challenges in the Massachusetts Flower market.
Notable Products
In November 2025, Eleven's top-performing product was Strawberry Guava (7g) in the Flower category, maintaining its first-place ranking from August with sales of 2061 units. Perfect Cell (7g) emerged as a strong contender, securing the second position with notable sales figures, despite not ranking in previous months. Swamp Water Fumez (7g) debuted in the third spot, showcasing a promising entry into the market. Superboof (7g) and Rainbow Push Pop (7g) followed in fourth and fifth places, respectively, both making their first appearance in the rankings. The data indicates a dynamic shift in product popularity, with new entries capturing consumer interest in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
