.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Massachusetts, Eleven has shown notable fluctuations across different product categories. In the Concentrates category, Eleven experienced a positive trajectory, climbing from the 30th rank in August 2025 to the 22nd rank by October 2025, indicating a strengthening position in this segment. This upward movement reflects an increase in sales, with October sales reaching $47,809, a significant leap from the previous months. Conversely, the Flower category saw more stability, with Eleven's rank hovering around the mid-teens throughout the period, maintaining a consistent presence in the market. This stability suggests a loyal consumer base and consistent demand for their Flower products.
However, the Vapor Pens category presents a more challenging landscape for Eleven in Massachusetts. The brand did not break into the top 30, as evidenced by rankings consistently below 30, with a notable drop to the 64th position by October 2025. This decline suggests a competitive market environment or potential shifts in consumer preferences away from their offerings in this category. The Vapor Pens sales figures reflect this trend, with a decrease over the months, culminating in a drop to $66,648 in October. This performance indicates a potential area for strategic reassessment or innovation to regain market share in the Vapor Pens segment.
Competitive Landscape
In the Massachusetts flower category, Eleven has experienced fluctuations in its competitive positioning over recent months, reflecting a dynamic market landscape. Notably, Eleven's rank shifted from 15th in July 2025 to 16th in October 2025, indicating a slight decline in its competitive standing. This is contrasted by the performance of Sanctuary Medicinals, which improved significantly from being outside the top 20 in July to securing the 18th position by October. Meanwhile, NEA (Northeast Alternatives) maintained a strong presence, consistently ranking within the top 25 and peaking at 14th in September. In House and Native Sun also showed competitive resilience, with Native Sun notably climbing from 18th to 14th. These shifts suggest that while Eleven remains a key player, it faces intensifying competition from brands that are either gaining ground or maintaining strong sales momentum, potentially impacting its market share and necessitating strategic adjustments to regain a higher rank.
Notable Products
In October 2025, Rainbow Guava (7g) emerged as the top-performing product for Eleven, climbing to the number one spot from its previous second-place rank in September. Pura Vida (7g) followed closely in second place, despite a decrease in sales from 1681.0 in September to 1050.0 in October. Perfect Cell (3.5g) made its debut in the rankings this month, securing the third position. Forza (7g) and Marshmallow OG (3.5g) also entered the rankings for the first time, taking fourth and fifth places respectively. Notably, Rainbow Guava (7g) was the only product to maintain a consistent presence in the top ranks over the past few months, indicating its strong market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
