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Dec-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Eleven has shown notable performance across various categories. In the Concentrates category, Eleven made a significant leap from the 28th position in September to 12th in November, before settling at 24th in December. This upward trend in the middle of the period suggests a strong push in market presence, although the slight decline in December indicates potential volatility or increased competition. In terms of Flower, Eleven maintained a consistent presence within the top 20 rankings, peaking at 14th in November, which highlights a stable demand for their offerings in this category. However, it's worth noting that they did not make it into the top 30 for Vapor Pens until November, suggesting a slower uptake in this category compared to others.
Interestingly, despite the challenges in the Vapor Pens category, Eleven managed to climb from a position outside the top 50 in September to 39th by December, indicating a positive trajectory and potential for future growth. This category saw an increase in sales from October to December, reflecting a growing consumer interest. Overall, the brand's performance in Massachusetts showcases a dynamic presence with potential areas for improvement, particularly in the Vapor Pens segment. The fluctuations observed in the rankings across categories suggest that Eleven is actively navigating the competitive landscape, with some categories showing more promise than others.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Eleven has demonstrated a steady performance, maintaining a consistent presence within the top 20 brands from September to December 2025. Despite a slight dip in rank from 14th to 15th place in December, Eleven's sales figures remained relatively stable, indicating a resilient market position. Notably, INSA showed a significant upward trend, climbing from 29th place in September to 13th by December, suggesting a potential threat to Eleven's market share if this trajectory continues. Meanwhile, Galactic experienced a sharp decline in December, dropping from 8th to 16th place, which could provide an opportunity for Eleven to capitalize on any market gaps left by Galactic's downturn. Additionally, Strane and Good Chemistry Nurseries maintained relatively stable ranks, suggesting a competitive but steady market environment. Overall, Eleven's consistent sales performance amidst these shifts highlights its resilience, though keeping an eye on emerging competitors like INSA will be crucial for maintaining its market position.
Notable Products
In December 2025, the top-performing product from Eleven was Pineapple Fruz (7g) in the Flower category, securing the number one rank with sales of 1507 units. Superboof (7g), also in the Flower category, rose from fourth place in November to second place in December, indicating a significant increase in popularity. Strawberry Guava (7g), which was the top product in November, slipped to third place in December, showing a decrease in sales performance. GMO Distillate Cartridge (1g) made its debut in the rankings at fourth place, suggesting a growing interest in vapor pens. Meanwhile, Strawberry Guava (14g) maintained a steady presence, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
