Market Insights Snapshot
In the Colorado market, gLeaf (Green Leaf Medical) appears to have a presence in the Vapor Pens category. However, the brand did not rank in the top 20 brands for this category from August to November 2023, which is a point of concern. In contrast, the brand's performance in Maryland is much more substantial across various categories. For instance, in the Concentrates category, gLeaf held a steady place in the top 20, although there was a slight decline in ranking from 7 in August to 12 in November.
Continuing with its performance in Maryland, gLeaf's ranking in the Edibles category experienced a downward trend, falling from 16th place in August to 25th in November. The brand's performance in the Flower category was more volatile, with a significant drop from 6th place in September to 14th place in October, but a recovery to 11th place in November. The Pre-Roll category saw a relatively stable performance, maintaining a position in the top 10 throughout the four months. Lastly, the Vapor Pens category saw a gradual fall in ranking, from 27th in August to 31st in November. The trends indicate potential areas for improvement for the brand.
In the Maryland flower market, gLeaf (Green Leaf Medical) has shown a fluctuating performance over the months of August to November 2023. In August, gLeaf ranked 7th, climbed to 6th in September, but fell to 14th in October and 11th in November, indicating a volatile market position. Comparatively, Rythm started strong in August at rank 6, but slipped to 14th in September, recovered slightly to 12th in October, and further improved to 9th in November. Strane maintained a more stable performance, ranking 10th in August, improving to 7th in September, holding at 9th in October, but slipping to 13th in November. Grassroots showed a strong performance, ranking 9th in August, improving significantly to 4th in September, slipping slightly to 8th in October, and maintaining at 10th in November. Lastly, CULTA ranked 18th in both August and October, improved to 13th in September, and further improved to 12th in November. While gLeaf's sales were not the highest, they were not the lowest either, indicating room for growth and improvement in the competitive Maryland flower market.
In November 2023, gLeaf (Green Leaf Medical)'s top-performing product was the Blue Cheese Pre-Roll 2-Pack (1g) from the Pre-Roll category which maintained its top position from previous months. The second highest selling product was Puro Blanco (3.5g) from the Flower category, which was not ranked in the previous months. LA Kush Cake (3.5g), also from the Flower category, secured the third position, moving down from its second place in August 2023. The fourth spot was taken by Sour Diesel Pre-Roll 2-Pack (1g) from the Pre-Roll category, which was not in the top ranks in the previous months. Finally, the fifth position was occupied by Mai Tai (3.5g) from the Flower category, which moved up from its fourth position in October 2023. Notably, the Blue Cheese Pre-Roll 2-Pack (1g) had remarkable sales of 4363 units in November.