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Aug-2024
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Overview
Market Insights Snapshot
gLeaf (Green Leaf Medical) has shown a mixed performance across different product categories in Maryland. In the Concentrates category, gLeaf maintained a consistent ranking at 22nd place from May through July 2024, but fell out of the top 30 in August, which could indicate a decline in market competitiveness or shifting consumer preferences. On the other hand, their Flower category rankings fluctuated between 27th and 30th place, with a notable decline in sales from May to August 2024. This downward trend in Flower sales might suggest increased competition or a need for better product differentiation in the market.
In the Pre-Roll category, gLeaf experienced some variability in their rankings, moving from 22nd place in May to 24th place in August 2024, with a dip to 29th place in June. Despite these fluctuations, they managed to stay within the top 30 throughout the period. However, in the Vapor Pens category, gLeaf ranked 49th in May and did not make it to the top 30 in the subsequent months, indicating a weaker position in this segment. Overall, gLeaf's performance in Maryland highlights both strengths and areas for improvement across different product categories.
Competitive Landscape
In the Maryland flower category, gLeaf (Green Leaf Medical) has experienced fluctuating ranks and sales over the past few months, indicating a competitive and dynamic market environment. In May 2024, gLeaf was ranked 27th, but its position slightly declined to 30th by August 2024. This downward trend in rank is mirrored by a decrease in sales, from $415,229 in May to $177,310 in August. Competitors such as Old Pal and JustFLOWR have shown varying performance, with Old Pal initially ranking 16th in May but dropping out of the top 20 by July, while JustFLOWR peaked at 15th in June before falling to 33rd in August. Meanwhile, Belushi's Farm and PC Nursery Brand have also seen fluctuations, with Belushi's Farm improving from 39th in June to 32nd in August, and PC Nursery Brand showing a more erratic pattern. These shifts suggest that gLeaf needs to adapt its strategies to maintain and improve its market position amidst fierce competition.
Notable Products
In August 2024, the top-performing product from gLeaf (Green Leaf Medical) was Banana Mac Pre-Roll (1g), maintaining its first-place ranking from July with sales of 1,062 units. G-Spot (3.5g) climbed back into the rankings, securing the second position with notable sales. Mystic Journey (3.5g) dropped slightly to third place from its previous fourth place in July. OG Karen Pre-Roll 2-Pack (1g) entered the rankings for the first time in fourth place. Mystic Journey Pre-Roll (1g) remained steady in fifth place, showing consistent performance over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
