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Jun-2024
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Overview
Market Insights Snapshot
gLeaf (Green Leaf Medical) has shown varied performance across different categories in Maryland. In the Concentrates category, gLeaf has maintained a presence in the top 30 rankings, moving from 21st in March to 22nd in June, with a notable absence in May. This fluctuation indicates some volatility but also a steady demand, as evidenced by the sales increase from $25,183 in March to $34,549 in June. In the Flower category, gLeaf saw a significant decline in rank, dropping from 13th in March to 28th in June. This decline in ranking is mirrored by a substantial decrease in sales, from $1,359,527 in March to $262,112 in June, suggesting a shift in consumer preference or increased competition in this category.
In the Pre-Roll category, gLeaf's performance has also been inconsistent. The brand started strong in March, ranking 10th, but fell to 32nd by June. This downward trend is reflected in the sales figures, which dropped from $259,715 in March to $46,290 in June. The Vapor Pens category saw gLeaf struggling to maintain a top 30 position, with rankings of 37th and 44th in March and April, respectively, and no ranking in May and June. This absence from the top 30 could be indicative of either a highly competitive market or a decrease in consumer interest in gLeaf's Vapor Pens. Overall, while gLeaf shows strength in some categories, there are clear areas where the brand faces challenges.
Competitive Landscape
In the Maryland flower category, gLeaf (Green Leaf Medical) has experienced a notable decline in rank and sales over the past few months. Starting at rank 13 in March 2024, gLeaf dropped to rank 15 in April and then fell out of the top 20 by May, continuing to rank 27 and 28 in May and June respectively. This downward trend contrasts with the performance of competitors like Happy Eddie, which improved its rank from 31 in March to 26 in both May and June, and Shore Natural Rx, which maintained a relatively stable position, fluctuating between ranks 27 and 29. The decline in gLeaf's sales, from over $1.35 million in March to just over $262,000 in June, highlights the competitive pressure from brands like 1937 and Small A$$ Bud, which, despite lower ranks, have shown more consistent sales figures. This competitive landscape indicates a need for gLeaf to reassess its market strategies to regain its standing in the Maryland flower market.
Notable Products
In June 2024, the top-performing product from gLeaf (Green Leaf Medical) was Mystic Journey (3.5g) in the Flower category, achieving the number one rank with sales of 1303 units. Gspot Pre-Roll (1g) followed closely in the second position within the Pre-Roll category, recording 1294 units sold. Sugar Cone (3.5g), also in the Flower category, secured the third rank with notable sales figures. Mai Tai (3.5g) experienced a drop from its previous top position in May 2024 to the fourth rank in June 2024, indicating a significant change in consumer preference. Lastly, Vanilla Frosting (3.5g) in the Flower category rounded out the top five, showing a steady presence in the market.
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