Jan-2025
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Overview
Market Insights Snapshot
gLeaf (Green Leaf Medical) has demonstrated a notable presence in the Maryland market, particularly in the Flower and Pre-Roll categories. In the Flower category, gLeaf's ranking improved from 24th in October 2024 to 19th by December, before slightly dropping to 21st in January 2025. This fluctuation indicates a competitive landscape where gLeaf is maintaining a solid position, although not consistently within the top 20. The Pre-Roll category shows a more consistent upward trajectory, with gLeaf climbing from 24th in October to 17th by January 2025, suggesting stronger performance and growing consumer preference in this segment.
Interestingly, the sales figures for gLeaf in the Flower category peaked in December 2024, aligning with their highest rank for the period, which may reflect seasonal purchasing trends or successful marketing strategies. In contrast, the Pre-Roll category saw a steady increase in sales from October to January, indicating a sustained growth pattern that could be attributed to product innovation or increased market penetration. The absence of rankings outside the top 30 in other states or categories could be seen as an area for potential expansion or improvement for gLeaf, suggesting that while they have a strong foothold in Maryland, there might be untapped opportunities in other regions or product lines.
Competitive Landscape
In the Maryland flower category, gLeaf (Green Leaf Medical) has demonstrated a consistent presence, although it faces stiff competition from notable brands such as Cookies and (the) Essence. Over the observed period, gLeaf's rank fluctuated slightly, starting at 24th in October 2024, improving to 19th by December 2024, and then slightly declining to 21st by January 2025. This suggests a competitive but volatile market position. In comparison, Cookies consistently maintained a higher rank, peaking at 16th in December 2024, while (the) Essence showed a stable performance, maintaining a top-20 position throughout. The entry of &Shine in December 2024 at 21st, and its subsequent rise to 23rd in January 2025, indicates emerging competition that could impact gLeaf's market share. These dynamics highlight the importance for gLeaf to strategize effectively to improve its rank and capitalize on sales opportunities in a competitive landscape.
Notable Products
In January 2025, the top-performing product for gLeaf (Green Leaf Medical) was Pineapple Skunk (3.5g) in the Flower category, maintaining its first-place ranking from December 2024 with sales of 3,113 units. Chesapeake Kush (3.5g) emerged as a strong contender, securing the second spot, marking its debut in the rankings. Banana Split (3.5g), also in the Flower category, dropped slightly from second to third place compared to the previous month. Colonel Crasher Pre-Roll 2-Pack (1g) and Gushers n Cream Pre-Roll 2-Pack (1g) took the fourth and fifth positions respectively, highlighting the growing popularity of pre-rolls. Overall, the Flower category continued to dominate the top rankings, with notable shifts in pre-roll product placements.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.