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Jun-2024
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Overview
Market Insights Snapshot
Gnome Grown Organics has shown notable improvement in the Oregon market, particularly in the Flower category. Beginning in March 2024 at a rank of 45, the brand experienced a steady ascent, moving up to rank 41 in April and breaking into the top 30 by May. By June, Gnome Grown Organics had impressively climbed to the 16th position. This upward trajectory indicates a robust growth in market presence and consumer demand. The consistent rise in rank, especially the significant leap from May to June, suggests that the brand is effectively capturing market share and resonating well with consumers in Oregon.
However, the brand's performance outside of Oregon remains less clear, as there are no rankings available for other states or provinces, indicating that Gnome Grown Organics did not make it into the top 30 brands in those regions during this period. This lack of presence could be seen as a potential area for improvement or expansion for the brand. The focus on Oregon's Flower category highlights a strategic stronghold, but expanding their footprint and category presence in other states could provide additional growth opportunities. Overall, while the brand's success in Oregon is commendable, there is room for broader geographic and categorical expansion.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Gnome Grown Organics has shown remarkable improvement in its ranking and sales over recent months. Starting from a rank of 45 in March 2024, Gnome Grown Organics climbed to 16th place by June 2024, reflecting a significant upward trajectory. This rise in rank is accompanied by a substantial increase in sales, from $172,308 in March to $397,015 in June. In comparison, Otis Garden experienced fluctuations, peaking at 7th place in May but dropping to 15th in June, with sales slightly higher than Gnome Grown Organics at $399,837. Similarly, Urban Canna saw a decline from 10th to 18th place over the same period, while Doghouse Farms (OR) fell from 4th to 17th place, despite maintaining high sales figures. Earl Baker remained relatively stable, ranking between 13th and 19th, with sales slightly surpassing Gnome Grown Organics in June. These insights suggest that Gnome Grown Organics is gaining momentum and market share in Oregon's competitive flower category, positioning itself as a rising contender against more established brands.
Notable Products
In June 2024, Ice Cream Cake (Bulk) from Gnome Grown Organics topped the sales chart with $1949 in sales. GMO (Bulk) secured the second position, closely followed by Purple Powder (Bulk) at third place. White AK-47 (Bulk) dropped to fourth from its top position in May, while 33 Weddings (Bulk) rounded out the top five. Notably, Ice Cream Cake (Bulk) maintained its top rank from March, showcasing consistent performance. Purple Powder (Bulk) and White AK-47 (Bulk) experienced some fluctuations in their rankings, reflecting dynamic consumer preferences.
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