May-2026
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Market Insights Snapshot
In May 2026, Seed and Smith (LBW Consulting) leaned heavily on Vapor Pens at 51.02% share, yet that anchor shrank with a 36.10% year-over-year drop and an 18.36% month-over-month decline, while Pre-Roll expanded to 18.81% share on 13.98% YoY growth and 16.44% MoM growth. The portfolio’s ballast shifted further as Flower surged 97.34% MoM despite an 11.53% YoY decline to 15.83% share, and Concentrates jumped 65.81% MoM while still down 17.06% YoY at 14.34% share. With brand-level sales down 23.97% YoY alongside a 12.80% YoY decrease in average price to $19.61, the pattern indicates a reallocation from a weakening lead category toward faster-moving value and inhalable formats. The thesis: category mix is diversifying away from a contracting Vapor Pens base, trading YoY volume softness for MoM momentum in Flower and Concentrates to stabilize unit throughput.
Positioning-wise, a 19th rank in Vapor Pens in Colorado combined with an 18.36% MoM decline signals diminishing shelf pull in the brand’s anchor lane, while Pre-Roll’s 16.44% MoM and Flower’s 97.34% MoM growth point to near-term wins where price elasticity is favorable. With the average price down 12.80% YoY and Vapor Pens’ category average price at $29.14, Seed and Smith (LBW Consulting) is tilting toward unit-led gains over ticket size, using Concentrates’ 65.81% MoM lift and Pre-Roll’s 13.98% YoY expansion to offset Vapor Pens’ 36.10% YoY contraction. The thesis: regain share by leaning into Pre-Roll and Flower velocity while selectively defending Vapor Pens in Colorado, treating Concentrates as a bridge that converts value-seeking shoppers without further eroding price architecture.
Competitive Landscape
Seed and Smith (LBW Consulting) sits at rank #19 in Colorado Vapor Pens in May 2026, down 6 spots year over year from #13 and 5 spots since February 2026 when it was #14; compared with competitors, Spherex held #1 despite a -14.1% year-over-year sales change while PAX moved up from #3 to #2 with +24.0% year-over-year sales and Spectra surged from #14 to #5 on +135.3% year-over-year sales, indicating that Seed and Smith (LBW Consulting)’s descent from its peak of #8 in April 2025 and the recent slide from #14 to #19 imply share is consolidating toward brands with clearer momentum and that maintaining current assortment and pricing risks further rank erosion.

Notable Products
Tekeze Live Resin Cartridge (1g) posted the sharpest move in May 2026 with a -56.4% month-over-month drop, sliding to rank 10 while Vapor Pens still occupied ranks 5, 6, 7, and 10, indicating category volatility amid breadth. At the top of the board, Space Force (Bulk) led at rank 1 and Mac Stax (14g) held rank 4, while Flower also controlled ranks 2, 3, and 9, signaling that five of the top ten were Flower SKUs even as one Vapor Pens SKU contracted by more than 50%. With Red Dawn Pre-Roll 7-Pack (3.5g) at rank 8 and Pinot Nova Live Resin Cartridge (1g) steady in the upper half at rank 5, the mix skews toward Flower dominance with selective Vapor Pens strength despite the Tekeze pullback. This pattern implies Seed and Smith (LBW Consulting) is anchoring revenue in Flower while treating Vapor Pens as a portfolio of rotating bets, reallocating push behind higher-ranked pens and limiting exposure to single-SKU swings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






