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Oct-2025
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Overview
Market Insights Snapshot
GreenCo Ventures has shown notable performance fluctuations in the Michigan cannabis market, particularly within the Concentrates category. In July 2025, the brand was ranked 34th, but it improved significantly to 20th in August. Despite a dip to 39th in September, it bounced back to 22nd in October, indicating volatility but also resilience in this category. The sales figures reflect this pattern, with a notable increase in August and a recovery in October after a September decline. This suggests that GreenCo Ventures is capable of quick recoveries and seizing market opportunities in Michigan's Concentrates sector.
In the Pre-Roll category within Michigan, GreenCo Ventures has faced more challenges. The brand did not make it into the top 30 rankings for any month from July to October 2025, with rankings ranging from 59th to 95th. Despite not breaking into the top 30, there was a slight upward trend from September to October, moving from 89th to 76th. This category poses a tougher competitive landscape for GreenCo Ventures, yet the upward movement towards the end of the period might signal potential for growth or strategic adjustments that could be capitalized on in the future.
Competitive Landscape
In the Michigan concentrates market, GreenCo Ventures has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a low rank of 34 in July 2025, GreenCo Ventures improved significantly to 20 in August, only to drop again to 39 in September, before recovering to 22 in October. This volatility indicates a competitive landscape where brands like Common Citizen and Peachy Hash & Co. have maintained relatively stable positions, with Common Citizen consistently ranking within the top 20, except for a dip in October. Meanwhile, Apex Solventless (MI) showed a remarkable rise from 37 in July to 20 in September, closely aligning with GreenCo Ventures' performance in that month. Despite the challenges, GreenCo Ventures' ability to rebound in October suggests potential for growth, but it must navigate the pressures from both established and emerging competitors to sustain its market position.
Notable Products
In October 2025, Gush Mintz Pre-Roll (1g) emerged as the top-performing product for GreenCo Ventures, climbing to rank 1 with notable sales of 23,162 units. Chili Verde Pre-Roll (1g) followed closely at rank 2, showing a consistent improvement from its previous rank of 4 in September. Biscotti Pre-Roll (1g) achieved rank 3, marking a significant rise from its rank 5 in September. Strawberry Runtz Pre-Roll (1g) slipped to rank 4 from being the top product in the preceding months of August and September. Durban Poison x Trop Cherry (3.5g) made its debut in the rankings at position 5, indicating a promising start in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
