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Jul-2025
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Overview
Market Insights Snapshot
GreenCo Ventures has experienced a notable decline in its performance within the Concentrates category in Michigan over the past few months. Starting from a strong position in April 2025, ranked 11th, the brand has seen a steady drop, reaching the 27th position by July 2025. This downward trend is accompanied by a decrease in sales, from $346,782 in April to $144,351 by July, indicating potential challenges in maintaining market share or consumer interest in this category. The absence of GreenCo Ventures from the top 30 in June and July in the Pre-Roll category, despite a late entry at 72nd in June, suggests that their efforts in this segment have not yet resonated strongly with consumers in Michigan.
Conversely, in the Pre-Roll category, GreenCo Ventures shows a promising upward trajectory. Although they were not in the top 30 in April and May, the brand made a significant leap to the 50th position by July 2025. This improvement is underscored by a rise in sales to $187,442 in July, indicating a growing consumer interest and potential for further growth in this category. The lack of ranking in earlier months could be seen as a missed opportunity or a strategic pivot, but the recent gains suggest that GreenCo Ventures is beginning to find its footing in the Pre-Roll market in Michigan. This mixed performance across categories highlights the dynamic nature of the cannabis market and the importance for brands like GreenCo Ventures to continually adapt and innovate.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, GreenCo Ventures has shown a notable upward trajectory in recent months. After not ranking in the top 20 in April and May 2025, GreenCo Ventures surged to 72nd place in June and further improved to 50th in July. This upward movement is significant when compared to competitors such as Skymint, which experienced fluctuating ranks from 48th to 46th over the same period, and MKX Oil Company, which improved from 85th to 49th. Meanwhile, Gold Crown saw a decline from 38th in April to 52nd in July, indicating potential challenges. Notably, Rocket (MI) maintained a relatively stable position, hovering around the 50th mark. GreenCo Ventures' rise in rank aligns with a significant increase in sales from June to July, suggesting a successful strategy in capturing market share and consumer interest in Michigan's competitive pre-roll segment.
Notable Products
In July 2025, GreenCo Ventures' top-performing product was Papaya Cake Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from June with notable sales of 7,924 units. Strawberry Runtz Pre-Roll (1g) climbed to the second position, up from third in June, showing a strong increase in demand. Forbidden Cheetah Piss Pre-Roll (1g) held steady at third place, while Titty Sprinkles Infused Pre-Roll (1g) entered the rankings directly at fourth. Biscotti Pre-Roll (1g), however, slipped from second in June to fifth in July, indicating a shift in consumer preference within the top tier of products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
