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Aug-2025
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Overview
Market Insights Snapshot
GreenCo Ventures has demonstrated a fluctuating performance in the Michigan concentrates category over the past few months. Starting at a strong 12th position in May 2025, the brand experienced a decline in its ranking to 27th by July. However, August showed signs of recovery, with GreenCo Ventures climbing back to the 15th spot. This rebound was accompanied by a notable increase in sales, indicating a positive trend after a challenging period. The brand's ability to bounce back in the concentrates category suggests a potential for stabilization or growth, depending on how they capitalize on this momentum in the coming months.
In contrast, GreenCo Ventures has not yet managed to break into the top 30 brands in the pre-roll category in Michigan. Despite this, there was a significant improvement in sales from June to July 2025, which suggests that the brand is gaining some traction, albeit not enough to secure a top-ranking position. The absence from the top 30 in May and the subsequent fluctuation in rankings from June to August highlight challenges in achieving consistency within this category. The brand's performance in pre-rolls will be crucial to watch, as continued sales growth could eventually translate into improved rankings and market presence.
Competitive Landscape
In the competitive landscape of Michigan's concentrates category, GreenCo Ventures has experienced notable fluctuations in its market position over the past few months. After a challenging period where the brand's rank dropped to 27th in July 2025, GreenCo Ventures made a significant recovery, climbing to 15th place by August 2025. This resurgence is particularly impressive given the competitive pressures from brands like Fresh Coast and Common Citizen, both of which have seen their own ranks fluctuate but generally maintained a presence in the top 20. Notably, Mac Pharms consistently outperformed GreenCo Ventures in terms of rank, securing a position as high as 8th in June 2025. Despite these challenges, GreenCo Ventures' sales rebounded in August, suggesting a positive trend that could indicate a strategic pivot or successful marketing efforts. Meanwhile, Anarchy Extracts has shown steady performance, maintaining a rank within the top 20 throughout the period, which underscores the competitive intensity in this market segment.
Notable Products
In August 2025, GreenCo Ventures' top-performing product was Strawberry Runtz Pre-Roll (1g), which ascended to the number one rank from the third position in July, with notable sales figures reaching 10,280 units. Papaya Cake Pre-Roll (1g) maintained a strong presence, holding steady at the second position for two consecutive months. Chili Verde Pre-Roll (1g) made its debut in the rankings, securing the third position. Oreoz x G41 Pre-Roll (1g) entered the rankings for the first time at fourth place, while Forbidden Cheetah Piss Pre-Roll (1g) dropped to fifth place after being ranked fourth in July. This indicates a dynamic shift in consumer preferences, with new entries impacting the rankings significantly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
