Data Snapshot: Nov 03, 2026
$500K+

Oct-2026

Sales

Neutral

Trend

6-Month

106

Product Count

SKUs

$3.78

Avg Price

65.8%

YoY Sales Change

-3.4%

YoY Price Change

How loyal are cannabis customers to the brands they buy? See retention benchmarks by category and state →
For brands

Is this your brand?

See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.

See your brand's data
For retailers

Carry this brand in your store?

Headset Retailer is free. Connect your POS and see what's selling and what's sitting.

Sign up free
GreenCo Ventures

Where to Buy

GreenCo Ventures is stocked at 90 licensed dispensaries across Michigan, with the deepest coverage in Lansing, New Buffalo, Detroit, Adrian, and Bay City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/10324.json?v=20261102
GreenCo Ventures Sales

Market Insights Snapshot

GreenCo Ventures Historical Sales by Category

In October 2026, GreenCo Ventures concentrated 47.37% of sales in Flower and 42.67% in Pre-Roll, with Concentrates at 9.96%; Flower expanded 179.86% year over year and 44.56% month over month, while Pre-Roll rose 77.70% YoY and 23.46% MoM, and Concentrates contracted 48.58% YoY despite a 44.65% MoM rebound. The brand’s average price fell 3.41% YoY alongside a mix tilting toward Flower, and its Flower rank sat at 70 in Michigan, which, combined with 65.83% brand-level YoY growth and 108.81% growth over 24 months, implies the current upswing is being led by volume-heavy, lower-priced core formats rather than premiumized niches.

The shift toward Flower (+179.86% YoY, +44.56% MoM) and scaled Pre-Roll (+77.70% YoY, +23.46% MoM), alongside a smaller Concentrates base (-48.58% YoY, +44.65% MoM), positions GreenCo Ventures as a value-leaning, throughput player where price elasticity supports share capture even as average prices ease 3.41% YoY. Holding rank 70 in Michigan for Flower while Flower rises to 47.37% mix suggests headroom to trade up within Flower tiers, but the current configuration implies near-term wins will come from sustaining Flower and Pre-Roll velocity rather than rebuilding Concentrates share.

Oct-2026 Rank
Concentrates
Flower
Pre-Roll
#50
#70
#34
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
47.4%
$29.08
+179.9%
+44.6%
Pre-Roll
42.7%
$1.88
+77.7%
+23.5%
Concentrates
10.0%
$4.77
-48.6%
+44.7%
GreenCo Ventures

Competitive Landscape

GreenCo Ventures sits at rank #70 in MI Flower for October 2026, a 116-position climb from #186 year over year, but a 20-position drop from #50 in July 2026 to #70 in October 2026 indicates mid-year slippage against peers. In contrast, High Minded held #1 both year over year and in October 2026 while growing sales 23.4%, and Journey advanced from #7 to #2 alongside an 85.1% sales increase, outpacing GreenCo Ventures’ rank trajectory between July 2026 (#50) and October 2026 (#70). The combination of a year-over-year surge from #186 to #70 and a recent quarter-over-quarter slide of 20 ranks implies GreenCo Ventures is gaining long-term footing but losing short-term share to faster-moving leaders, signaling the need to convert earlier momentum into sustained placement improvement.

GreenCo Ventures category ranking vs. nearest competitors
GreenCo Ventures

Notable Products

GreenCo Ventures leaned on fresh releases in October 2026, with new products making up 50.9% of sales and 6 of the top 10, including Cherry Frost (Bulk) and Tangie Banangie Infused Pre-Roll (1g). That weight on recent launches means much of the month’s revenue came from items introduced in the last six months, so most of its sales ride on newness.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Cherry Frost (Bulk)New
Hybrid
6.7%
$38.94
+194.8%
New
Cookiez N Cream (Bulk)New
Hybrid
5.8%
$36.62
+177.2%
New
Family Blues (Bulk)
Hybrid
5.8%
$36.44
+175.9%
+43.3%
Tropic Gelato (Bulk)New
Hybrid
5.3%
$40.98
+210.3%
New
Blueberry Lemon Shake-Up Shake (28g)
Shake and Trim
4.9%
$22.64
+52.7%
+660.1%
Cereal Milk Pre-Roll (1g)
Hybrid - Single Strain
4.5%
$1.89
-10.6%
+40.0%
Blueberry Lemon Poundcake Pre-Roll (1g)New
Indica - Single Strain
4.2%
$2.26
+30.9%
+97.3%
Tangie Banangie Infused Pre-Roll (1g)New
Connoisseur / Infused
3.4%
$2.22
-37.4%
+102.7%
Blueberry Lemon Shake Up Pre-Roll (1g)
Indica - Single Strain
3.2%
$1.68
-2.4%
-8.5%
Gelonade Infused Pre-Roll (1g)New
Connoisseur / Infused
3.1%
$2.09
-41.1%
+55.8%

Peer avg: average price of the same product type and package size in the same states that month.

View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you.
Research the top cannabis brands across markets in the US and Canada.

Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

Header image
User rating
start Today
Stay ahead of the competition with real-time market data insights.

Discover How Your Brand Stacks Up in the Market