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Dec-2025
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Overview
Market Insights Snapshot
GreenCo Ventures has shown a dynamic performance in the Michigan market, particularly in the Concentrates category. The brand made a notable leap from not being in the top 30 in September 2025 to reaching the 11th position by December 2025. This significant upward movement indicates a strong growth trajectory, with sales more than tripling from September to December. In contrast, their Flower category presence was absent from the top 30 until December, when they entered at the 79th position, suggesting a potential area for growth or a recent strategic push into this segment.
In the Pre-Roll category, GreenCo Ventures maintained a position outside the top 30, fluctuating between ranks 88 and 100 from October to December 2025. Despite these lower rankings, the brand's consistent presence in this category indicates a steady, albeit modest, market penetration. The decrease in sales from October to December suggests challenges in maintaining consumer interest or competition pressures. These contrasting performances across categories highlight GreenCo Ventures' strengths and areas for improvement as they navigate the competitive landscape in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, GreenCo Ventures has shown a notable entry by securing the 79th rank in December 2025. This is a significant milestone considering that the brand was not in the top 20 in the preceding months. The entry of GreenCo Ventures into the rankings coincides with a competitive environment where brands like Dragonfly Cannabis and Sapphire Farms have experienced fluctuations in their rankings, with Dragonfly Cannabis improving from 82nd to 73rd and Sapphire Farms dropping from 37th to 86th between November and December 2025. Meanwhile, Mac Pharms saw a decline from 75th in October to 93rd in December, indicating a potential opportunity for GreenCo Ventures to capitalize on the shifting market dynamics. Additionally, True Health emerged at 69th in December, slightly ahead of GreenCo Ventures, suggesting a competitive peer group that GreenCo Ventures can benchmark against as it seeks to improve its market position and sales trajectory in the coming months.
Notable Products
In December 2025, the top-performing product for GreenCo Ventures was Biscotti Pre-Roll (1g) in the Pre-Roll category, which climbed to the first position with sales of 6,432 units. Blue Cherry Dream Pre-Roll (1g), also in the Pre-Roll category, secured the second spot for the month. Forbidden Cheetah Piss Pre-Roll (1g) maintained its third place from November to December. Blueberry Lemon Shake Up Pre-Roll (1g) debuted in fourth place, while Forbidden Cream Cured Badder (1g) in the Concentrates category rounded out the top five. Notably, Biscotti Pre-Roll (1g) improved significantly from its third-place ranking in October, demonstrating a strong upward trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
