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Apr-2024
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Overview
Market Insights Snapshot
In Michigan, Mac Pharms has shown a notable trajectory in the Concentrates category, improving its rank significantly from 90th in January 2024 to 10th in both February and March before experiencing a slight dip to 26th in April. This movement suggests a strong performance peak during the early months of the year, with sales jumping from $31,244 in January to $421,559 by March, indicating a robust market response. However, the drop in rank and sales to $211,849 in April could signal a shift in consumer preference or increased competition within the state. The brand's presence in the Edibles category, however, tells a different story, with a gradual decline in rank from 59th to 72nd from January to March, and an absence in the top 30 rankings by April, reflecting a potential area for strategic reassessment.
Within the Vapor Pens category, Mac Pharms' performance in Michigan has seen fluctuations, starting at 89th in January and making a significant leap to 52nd by March, before slightly falling back to 61st in April. The sales figures reveal a dramatic increase from $45,192 in January to $208,927 in March, showcasing a strong consumer interest that slightly tapered off to $140,943 in April. This category's performance, compared to the more dramatic shifts seen in Concentrates and the steady decline in Edibles, suggests a different set of market dynamics at play, possibly influenced by consumer trends or marketing efforts. The data points to a brand that, while facing challenges in certain areas, is capable of capturing and growing market share in highly competitive segments.
Competitive Landscape
In the competitive landscape of the concentrates category in Michigan, Mac Pharms has shown a remarkable trajectory over the recent months, indicating a significant shift in its market position and sales performance. Initially ranked at 90 in January 2024, Mac Pharms experienced a dramatic rise to the 10th position by February and maintained this rank into March, before slightly dropping to the 26th position in April. This fluctuation in ranking is noteworthy, especially when considering the sales growth from January to March, before witnessing a decline in April. Competitors such as Five Star Extracts, Element, and Gold Crown have shown varied performance, with Gold Crown notably securing a higher rank than Mac Pharms in April. Meanwhile, Feefers, despite a drop in rank, consistently outperformed Mac Pharms in sales, underscoring the competitive intensity within the concentrates market in Michigan. Mac Pharms' fluctuating rank and sales underscore the brand's volatile yet promising position in the market, highlighting the need for strategic initiatives to sustain and enhance its competitive standing.
Notable Products
In April 2024, Mac Pharms saw Lemon Pound Cake Live Resin (1g) leading their sales in the concentrates category, marking its position as the top product with sales figures reaching 4270 units. Following closely behind was Bay Burger Live Resin (1g), which took the second spot, indicating a shift as it previously led the sales in March. Super Sour Runtz Live Resin (1g) and Rainbow Belts Live Resin (1g) secured the third and fourth positions respectively, showing consistent performance from the previous month. Sour Cherry Gas Resin (1g) made its debut in the rankings, landing at the fifth position. This month's sales highlight a dynamic shift in consumer preferences within Mac Pharms' concentrates, underscoring the competitive nature of their product lineup.
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