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Apr-2025
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Overview
Market Insights Snapshot
Mac Pharms has shown impressive performance in the Michigan concentrates category, where it has climbed significantly in rankings over the first few months of 2025. Starting the year outside the top 30, Mac Pharms managed to break into the top 10 by March, maintaining a strong position in April. This upward trajectory is a positive indicator of the brand's growing market presence and consumer acceptance in this category. In contrast, their performance in the edibles category has been relatively stagnant, with rankings hovering in the 60s throughout the same period. This could suggest a need for strategic adjustments or increased marketing efforts to boost their presence in the edibles market.
In the vapor pens category, Mac Pharms has experienced a steady improvement, moving from a rank of 90 in January to 64 by April in Michigan. This gradual rise indicates a growing consumer interest in their vapor pen products, possibly driven by product innovation or competitive pricing strategies. However, it's worth noting that despite these gains, the brand has yet to break into the top 30 in this category, suggesting there is still considerable room for growth. This mixed performance across different categories highlights the dynamic nature of the cannabis market and the importance of tailored strategies for each product line.
Competitive Landscape
In the Michigan concentrates market, Mac Pharms has demonstrated a significant upward trajectory in its ranking and sales performance over the early months of 2025. Notably, Mac Pharms jumped from being outside the top 20 in January and February to securing the 9th position in March, before slightly declining to 10th in April. This surge in rank aligns with a substantial increase in sales, indicating a robust market response to their offerings. In comparison, Rkive Cannabis consistently improved its position, reaching the 8th rank by April, while Society C experienced a volatile rank but ended close to Mac Pharms at 11th. Meanwhile, GreenCo Ventures made a remarkable leap to 9th place in April, matching Mac Pharms' trajectory. Despite these competitive pressures, Mac Pharms' strategic advancements in product offerings and market penetration have positioned it as a formidable player in the concentrates category within Michigan.
Notable Products
In April 2025, the top-performing product for Mac Pharms was Crunch Berries Live Resin (1g) in the Concentrates category, maintaining its number one rank from March with a notable sales figure of 12,862. Platinum OG Live Resin (1g) moved up significantly from fifth to second place, highlighting a positive trend in its popularity and sales. Raspberry Gummies 5-Pack (200mg) in the Edible category ranked third, showing a resurgence from its absence in March rankings. Snow Ballz Resin (1g) in Concentrates, which was third in March, slightly declined to fourth place, indicating a minor dip in its sales performance. Fried Oreoz Live Resin (1g), also in Concentrates, dropped from the top spot in February to fifth in April, suggesting a shift in consumer preference within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
