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Jun-2024
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Overview
Market Insights Snapshot
Mac Pharms has experienced notable fluctuations in its performance across different categories and states. In the Concentrates category in Michigan, the brand saw a significant drop from 11th place in March 2024 to 31st in both April and May, before slightly recovering to 30th in June. This indicates a challenging period for the brand in this category, although the slight uptick in June suggests a potential stabilization. In contrast, their performance in the Edible category shows a more positive trend, with Mac Pharms climbing from 68th place in March to 54th in May, before slightly dipping to 57th in June. This upward movement, despite the minor setback in June, indicates growing consumer interest in their edibles.
The Vapor Pens category paints a different picture for Mac Pharms in Michigan. Starting at 56th place in March, the brand's ranking steadily declined, falling out of the top 30 by April and continuing to drop to 94th place by June. This downward trajectory suggests significant challenges in maintaining market share in this highly competitive category. Despite these challenges, the brand's ability to maintain a presence in the Concentrates category, even at the lower end of the top 30, highlights some resilience. Overall, Mac Pharms' performance across these categories underscores the dynamic nature of the cannabis market in Michigan, with varying degrees of success and areas needing strategic focus.
Competitive Landscape
In the Michigan concentrates market, Mac Pharms has experienced notable fluctuations in its ranking over the past few months, which has implications for its competitive positioning and sales performance. In March 2024, Mac Pharms held a strong position at rank 11, but by April and May, it had dropped significantly to rank 31, before slightly improving to rank 30 in June. This decline contrasts with the performance of competitors such as Uplyfted Cannabis Co., which consistently maintained a higher rank, peaking at 22 in April and May before a slight dip to 28 in June. Similarly, Mac Oils also saw a decline from rank 14 in March to 33 in June, indicating a broader market trend affecting multiple brands. Meanwhile, Dabs & Doses improved its position from rank 40 in March to 29 in June, suggesting a potential rise in consumer preference. These shifts highlight the competitive volatility in the Michigan concentrates market, emphasizing the need for Mac Pharms to strategize effectively to regain and sustain its market position.
Notable Products
In June 2024, the top-performing product for Mac Pharms was Rainbow Belts Live Resin (1g) in the Concentrates category, which saw a notable sales figure of 3,797 units. Ranking second was Strawberry Kiwi Gummies 8-Pack (200mg) in the Edible category, showing an impressive rise from fifth place in May. Berry Lime Gummies 8-Pack (200mg) secured the third position, dropping from the top spot in May. Lemon Cherry Gummies 8-Pack (200mg) debuted at fourth place, while Blueberry Cupcake Live Resin (1g) entered the rankings at fifth place. These shifts indicate a dynamic market with significant movement among top products month over month.
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