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Mar-2025
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Overview
Market Insights Snapshot
Mac Pharms has demonstrated a noteworthy upward trajectory in the Michigan market, particularly within the Concentrates category. Starting from a rank of 79 in December 2024, the brand impressively climbed to the 9th position by March 2025. This significant improvement in ranking is accompanied by a substantial increase in sales, indicating a growing consumer preference for their products in this category. On the other hand, their performance in the Edible category has remained relatively stable, maintaining positions in the low 60s throughout the same period. While this stability suggests a consistent market presence, it also highlights an area where there might be potential for growth if strategic adjustments are made.
In contrast, the Vapor Pens category presents a different scenario for Mac Pharms in Michigan. Despite fluctuations in their rankings from 85 in December 2024 to 79 in February 2025, and back to 85 in March 2025, their sales figures have shown some variability. This suggests that while there may be challenges in maintaining a steady rank, the brand still holds consumer interest, albeit inconsistently. Notably, Mac Pharms did not break into the top 30 in any of these categories, indicating that while they are making strides, there is still significant competition that they need to overcome to capture a larger market share.
Competitive Landscape
In the Michigan concentrates market, Mac Pharms has demonstrated a remarkable upward trajectory, moving from a rank of 79 in December 2024 to breaking into the top 10 by March 2025. This significant leap highlights a robust growth strategy and increasing consumer preference for their products. In contrast, competitors like 710 Labs and Traphouse Cannabis Co. have experienced fluctuations, with 710 Labs maintaining a relatively stable presence within the top 20, while Traphouse Cannabis Co. saw a decline from rank 2 in January to 11 by March. Meanwhile, Bowhouse has shown a steady climb, reaching rank 10 in March, and The Fresh Canna consistently improved, securing a position at rank 7. Mac Pharms' ability to surpass these brands in a short period underscores its competitive edge and potential for sustained sales growth in the coming months.
Notable Products
In March 2025, Crunch Berries Live Resin (1g) emerged as the top-performing product for Mac Pharms, climbing from a rank of 4 in February to 1. Truffle Sundae Resin (1g) secured the second position with significant sales of 8,944 units. Snow Ballz Resin (1g) followed closely at third place, showing a consistent entry into the rankings. Frozen Grapez Live Resin (1g) and Platinum OG Live Resin (1g) held the fourth and fifth positions, respectively, with Platinum OG maintaining its rank from February. The shifts in rankings indicate a dynamic market, with Crunch Berries Live Resin (1g) making a substantial leap in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
