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Nov-2025
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Overview
Market Insights Snapshot
Mac Pharms has shown varying performance across different categories in Michigan. In the Concentrates category, the brand experienced some fluctuations, moving from rank 23 in August 2025 to a low of 33 in October, before recovering to 25 in November. This suggests a potential rebound in market presence towards the end of the year. Meanwhile, in the Edible category, Mac Pharms has consistently hovered around the 40s, maintaining a stable, albeit not top-tier, position. The Flower category saw the brand not making it into the top 30, indicating room for growth or increased competition in this segment. The Pre-Roll category experienced a significant drop from rank 54 in August to missing the top 30 by November, highlighting a potential area of concern for the brand.
In the Vapor Pens category, Mac Pharms displayed a positive trajectory, improving from rank 65 in August to 50 by November. This category's growth could signify a strategic focus or successful product offerings resonating with consumers. The brand's sales figures in the Vapor Pens category also reflect this upward trend, suggesting a solid market response. However, the absence from the top 30 in the Flower category might indicate challenges or a strategic shift away from this segment. Overall, while Mac Pharms has shown resilience and potential in certain categories, particularly Vapor Pens, the brand might need to reassess its strategy in categories where it has seen declining rankings or has failed to secure a top 30 position.
Competitive Landscape
In the competitive landscape of the vapor pens category in Michigan, Mac Pharms has shown a notable fluctuation in its ranking over the past few months, moving from 65th in August 2025 to 50th by November 2025. This upward trend indicates a positive shift in market presence, although it still trails behind competitors like Amnesia, which consistently maintained a higher rank, peaking at 42nd in September. Despite a dip in October, Mac Pharms' sales rebounded in November, suggesting resilience and potential for growth. Meanwhile, True North Collective and Gelato have also shown improvements, with True North Collective rising from 58th to 48th and Gelato maintaining a steady presence around the mid-40s to mid-50s rank. However, Common Citizen experienced a decline, dropping from 41st to 56th, which could present an opportunity for Mac Pharms to capture some of its market share. Overall, Mac Pharms' recent performance suggests a competitive edge that could be leveraged with strategic marketing and product differentiation.
Notable Products
In November 2025, the top-performing product from Mac Pharms was Lush Pineapple Gummies 4-Pack (200mg) in the Edible category, maintaining its number one rank from September and reclaiming its position from August. Orange Burst Gummies 4-Pack (200mg) followed closely in the Edible category, dropping from its top position in October to second place in November with sales of 8,779 units. Berry Nana Gummies 4-Pack (200mg) experienced a slight decline, moving from second place in October to third in November. Sour Apple Gummies 5-Pack (200mg) re-entered the rankings, securing the fourth position, while Crunch Berriez (3.5g) in the Flower category remained consistent at fifth place since October. Overall, Mac Pharms' Edible products dominated the top rankings, showcasing strong consumer preference in this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
