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Jul-2025
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Overview
Market Insights Snapshot
Mac Pharms has demonstrated varied performance across different product categories in Michigan. In the Concentrates category, the brand experienced fluctuations in its rankings, initially holding a strong position at 9th place in April 2025, before dropping to 14th by July. This suggests a competitive and dynamic market environment that could be affecting their standing. Meanwhile, their Edible products have shown a positive trajectory, improving from 64th in April to 37th by July, indicating growing consumer preference or successful marketing strategies in this segment. However, the Pre-Roll category presents a mixed picture, with Mac Pharms not making it into the top 30 in May and July, which could point to challenges in maintaining consistent market presence.
In the Vapor Pens category, Mac Pharms has experienced a downward trend in rankings, from 63rd in April to 78th by July, suggesting potential challenges in this competitive category. Despite this, the brand has managed to maintain a steady sales volume, which might indicate a loyal customer base or effective pricing strategies. Notably, the Edible category stands out with a significant increase in sales from April to July, hinting at a potential area of growth for the brand. Across all categories, the fluctuations in rankings and sales underscore the importance of strategic adjustments to sustain and improve market position in the evolving cannabis landscape of Michigan.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Mac Pharms has experienced notable fluctuations in its ranking over recent months. Starting from a strong position at rank 9 in April 2025, Mac Pharms saw a slight dip to rank 12 in May, before rebounding to an impressive rank 8 in June. However, by July, the brand slipped to rank 14, indicating a potential challenge in maintaining its competitive edge. This fluctuation is set against the backdrop of competitors like Cloud Cover (C3), which maintained a relatively stable presence, and Uplyfted Cannabis Co., which showed a consistent upward trend, moving from rank 32 in April to rank 16 by July. Meanwhile, Peachy Hash & Co. made a significant leap from rank 24 in April to rank 12 in July, suggesting a strong growth trajectory. These dynamics highlight the competitive pressures Mac Pharms faces, with sales figures reflecting these shifts, as evidenced by a decline in sales from June to July. Understanding these trends can be crucial for Mac Pharms to strategize effectively and regain its footing in the market.
Notable Products
In July 2025, Mac Pharms saw Berry Nana Gummies 4-Pack (200mg) leading as the top-performing product, securing the first rank with notable sales of 12,910 units. Lush Pineapple Gummies 4-Pack (200mg) closely followed in second place, indicating strong consumer preference for their edible range. Orange Burst Gummies 10-Pack (200mg) climbed to third place, improving from its previous fourth position in June. Sour Apple Gummies 5-Pack (200mg) experienced a drop from its leading position in June to fourth place in July. New to the top five, Mac #5 Live Resin (1g) made its debut at fifth place, highlighting a growing interest in concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
