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Sep-2025
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Overview
Market Insights Snapshot
Happy Farmer has shown notable performance across different product categories in New Jersey. In the Flower category, the brand has consistently maintained a position within the top 30, with a rank improving from 29th in June 2025 to 23rd by September 2025. This upward trend is indicative of a strong market presence and suggests effective strategies in capturing consumer interest in this category. Despite a slight dip in sales from August to September, the brand's Flower category remains stable in its ranking, signaling resilience in a competitive market.
On the other hand, the Pre-Roll category presents a different story for Happy Farmer in New Jersey. The brand did not rank in the top 30 in July 2025, which highlights a challenge in maintaining a consistent market position. However, by August and September, the brand reappeared in the rankings at 73rd and 72nd, respectively. Although these ranks are outside the top 30, the re-entry into the rankings could suggest a potential for growth and opportunity for strategic improvements. The variation in rankings across categories underscores the dynamic nature of the cannabis market and the need for targeted approaches to sustain and enhance brand performance.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Happy Farmer has shown a consistent presence, maintaining a rank of 23 in both August and September 2025. This stability is noteworthy given the fluctuations observed among its competitors. For instance, Grown Rogue experienced a drop from rank 20 in August to 21 in September, while Brute's Roots fell from 19 to 22 over the same period. Despite these shifts, Happy Farmer's sales have seen a gradual decline from July to September, indicating a potential area for strategic improvement. Meanwhile, Full Tilt Labs has been climbing steadily, moving from rank 36 in June to 25 in September, suggesting a rising threat in the market. Happy Farmer's ability to maintain its rank amidst these dynamics highlights its resilience, but the downward trend in sales suggests a need for renewed marketing efforts to bolster its competitive position.
Notable Products
In September 2025, Boston Runtz (3.5g) maintained its position as the top-performing product for Happy Farmer, with impressive sales of 1617 units. MAC Stomper (3.5g) emerged as a strong contender, securing the second rank despite being unranked in the previous months. Blue Dream (3.5g) experienced a slight drop from the second rank in August to the third in September. Red Velvet Gary (3.5g) made its debut in the rankings at the fourth position. Candied Garlic (3.5g) fell from third place in August to fifth in September, indicating a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
