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Aug-2025
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Overview
Market Insights Snapshot
In New Jersey, Happy Farmer has shown a notable presence in the Flower category. From May to August 2025, the brand experienced a significant climb in rankings, moving from 29th to 21st in July before settling at 23rd in August. This upward trajectory is mirrored by a substantial increase in sales, particularly between June and July, where sales nearly doubled. Such growth suggests an increasing consumer preference for Happy Farmer's Flower products in New Jersey, positioning them as a stronger competitor in this category.
Conversely, Happy Farmer's performance in the Pre-Roll category in New Jersey paints a different picture. The brand was absent from the top 30 rankings in both May and July, indicating a struggle to gain traction in this segment. Although they entered the rankings at 69th in June and reappeared at 72nd in August, the lack of consistent presence in the top tier suggests room for improvement. The sporadic ranking highlights a potential area for strategic focus if Happy Farmer aims to bolster its market share in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Happy Farmer has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 29 in May 2025, Happy Farmer climbed to 21 by July, before settling at 23 in August. This positive trend is reflected in its sales, which surged significantly from May to July, indicating a growing consumer preference. In contrast, Old Pal experienced a decline in both rank and sales, dropping out of the top 20 by August. Similarly, Illicit / Illicit Gardens and GreenJoy have shown fluctuations in their rankings, with GreenJoy peaking in July but falling again in August. Meanwhile, Anthologie maintained a relatively stable position outside the top 20. These shifts suggest that Happy Farmer is gaining a competitive edge, potentially capturing market share from its rivals, which could be attributed to effective marketing strategies or product offerings resonating well with consumers.
Notable Products
In August 2025, Boston Runtz (3.5g) emerged as the top-performing product for Happy Farmer with a notable sales figure of 1939 units, climbing from its second-place position in July. Blue Dream (3.5g) also saw a significant rise, moving from fourth to second place with impressive sales. Candied Garlic (3.5g) secured the third rank, showing a recovery from its absence in July rankings. Gunpowder Milkshake (3.5g) experienced a drop, falling to fourth place from its previous top spot in July. Lastly, Blackout Bobby (3.5g) entered the rankings at fifth place, marking its debut in the sales chart.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
