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Market Insights Snapshot
In June 2026, Beverage accounted for 100.0% of Guy's sales mix, with category sales up 21.88% year over year and up 0.34% month over month, while the average price decreased 3.56% year over year. The brand’s total sales growth of 21.88% YoY alongside a flat month-to-month uptick of 0.34% and a -3.56% price shift indicates volume-driven gains concentrated entirely in Beverage, implying that June 2026 growth relied on unit expansion within a single-category footprint rather than mix diversification.
Guy's ranked 12th in Beverage in Missouri in June 2026, with 100.0% category concentration and a -3.56% YoY price move paired with 0.34% MoM growth signaling a value-leaning position that trades price for sustained velocity. The combination of 21.88% YoY category growth and a 12th-place rank suggests headroom to climb via premium-tier or format extensions, while the modest 0.34% MoM pace points to a need for targeted activation to convert price-led volume into higher-ranked share without over-reliance on discounting.
Competitive Landscape
Guy's sits at #12 in Missouri Beverage for June 2026, slipping 2 positions year over year from #10 while inching up 1 spot from #13 over the last three months; compared with its peak at #8 in May 2025, the brand is 4 ranks below its prior high. At the top end, Keef Cola held #1 with a -20.36% year-over-year sales change, and Illicit / Illicit Gardens advanced from #6 to #3 on 73.80% year-over-year growth, indicating that incumbents with declining sales can still maintain lead positions while ascent by growth brands compresses mid-tier space; the directional comparison implies that Guy's two-rank YoY slide alongside competitors’ upward mobility and negative top-leader comps points to share pressure concentrating in the mid-table unless Guy's reclaims momentum toward its historical #8 ceiling.
Notable Products
The steepest decline defines June 2026: Strawberry Soda (25mg THC, 12oz) fell 42.6% month over month to rank 4, while Grape Soda (22mg THC, 12oz) plunged 61.3% to rank 6, indicating flavor-specific volatility despite Beverage concentration. In contrast, Root Beer Soda (25mg THC, 12oz) rose 46.6% to rank 1, edging past Orange Soda (22mg THC, 12oz) at rank 2 with a 28.2% gain, and four of the top six are Beverage SKUs from two Orange and two Grape variants signaling internal cannibalization risk. The Orange Soda (25mg THC, 12oz) variant collapsed 79.6% to rank 5 against the 22mg version’s rise, suggesting dosing format and flavor overlap are redistributing demand rather than expanding it. The mix implies Guy's is concentrating volume into one breakout hero and one runner‑up while fragmenting the rest of the Beverage lineup, pointing to a portfolio that benefits more from SKU pruning than further flavor proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
