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Where to Buy
Guy's is stocked at 10 licensed dispensaries across Missouri, with the deepest coverage in KCMO, Branson, Cape Girardeau, Harrisonville, and Hayti. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Guy's operated as a single-category brand with Beverage holding 100.0% of sales share, while year-over-year sales declined by 2.10% and month-over-month sales fell by 31.70%. Average price in Beverage rose 0.21% YoY to $9.52, yet category revenue still contracted, implying elasticity or mix-down within the Beverage lineup. The combination of a 100.0% category concentration and a 31.70% MoM dip suggests exposure to intra-category seasonality, and the 2.10% YoY pullback, despite a price uptick, points to unit volume pressure.
The pattern implies Guy's positioning is narrowly anchored to Beverage, where a 100.0% share concentration leaves limited buffer against a 31.70% MoM swing and a 2.10% YoY decline. With average price up 0.21% YoY alongside a sales contraction, the brand is likely leaning on pricing while ceding unit velocity, indicating a need to rebalance toward pack sizes or flavor profiles that lift unit throughput. Given the absence of rank traction data in Beverage in Missouri and the single-category exposure, July 2026 performance signals a positioning centered on depth within Beverage rather than breadth across categories, which constrains resilience when demand softens.
Competitive Landscape
Guy's ranks #13 in MO Beverage in July 2026, down 4 positions year over year from #9, and flat versus April 2026 at #13, while its peak of #8 in May 2025 is now 5 spots higher than current; in contrast, Keef Cola holds #1 with a -10.99% year-over-year sales change and Illicit / Illicit Gardens advanced to #3 from #5 alongside a 34.70% year-over-year sales increase, indicating Guy's share of consumer consideration is slipping relative to faster-rising rivals and that the brand is moving from a mid-tier contender toward the lower-middle pack unless rank momentum reverses.
Notable Products
Orange Soda (22mg THC, 12oz) posted the steepest decline at -90.16% MoM and slid to rank 3, while Strawberry Soda (25mg THC, 12oz) also fell -76.39% and held rank 5, indicating a sharp retreat for lower- and flavored-THC line extensions. In contrast, Root Beer Soda (25mg THC, 12oz) rose +16.55% MoM to rank 1 and Orange Soda (25mg THC, 12oz) climbed +41.22% to rank 4, with five of the top ten concentrated in Beverage SKUs from the same soda family. Grape Soda (25mg THC, 12oz) dipped -5.02% MoM yet maintained rank 2, with a combined dollar volume near $7,854 pointing to reliance on a narrow flagship set. The pattern implies Guy's is consolidating demand into a few 25mg core flavors while secondary variants contract, suggesting a tighter, potency-led beverage focus for July 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
