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Guy's is stocked at 12 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, Branson, Cape Girardeau, Harrisonville, and Hayti. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Beverage accounted for 100.0% of Guy's category mix, with year-over-year sales down 30.5% and month-over-month sales up 7.9%. Average price rose 0.13% YoY while mix concentration stayed at 100.0%, indicating all growth and contraction flowed through a single category rather than cross-category shifts; this pattern implies dependency risk because a 30.5% YoY decline in a sole category can outweigh a 7.9% MoM uptick even when price is up 0.13%.
With Beverage fully determining brand performance in Missouri, the 7.9% MoM lift in October 2026 likely reflects short-cycle demand or pricing elasticity rather than broader diversification, since the 30.5% YoY decline persists alongside a 0.13% YoY price increase. The implication is that Guy's positioning is narrowly concentrated: sustaining share will require either expanding into a second category to dilute a 100.0% exposure or deepening Beverage penetration to convert MoM gains into recovery against the 30.5% YoY drop.
Competitive Landscape
Guy's ranks #15 in MO Beverage in October 2026, down 4 spots year over year from #11 and 1 spot since July 2026 from #14, while sitting 7 positions below its peak of #8 from May 2025; in contrast, Keef Cola held #1 both this year and last despite a 14.32% year-over-year sales decline, and Canna Cantina climbed from #6 to #2 on a 99.18% year-over-year sales increase, indicating that Guy's relative slippage is less about category contraction and more about share being captured by faster-moving rivals, which implies that without a reversal of the 4-rank YoY decline into at least a 2–3 rank recovery over the next two quarters, the brand risks drifting further from the top 10.
Notable Products
Guy's sales in October 2026 are tightly concentrated in carbonated beverages, with Root Beer Soda at 38.1% and Grape Soda at 28.0%. Those two products account for 66.1% of brand sales, so most of its sales ride on two flavors.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
