Halo

Data Snapshot: May 05, 2024
Halo Cannabis Brand Logo
$100K+

Apr-2024

Sales

Growth

Trend

6-Month

17

Product Count

SKUs

Halo

Overview

Halo Cannabis is a globally recognized, vertically integrated cannabis brand that covers the entire production process, from cultivation and extraction to manufacturing and distribution. The company places high value on its team members and emphasizes quality control in crafting its selection of cannabis oils and concentrates. Notably, Halo also holds a significant stake in the international medical cannabis and wellness company, AKAN, and is expanding its genetic and strain portfolio within its Oregon operations.
Markets

Halo Locations

Product Trends

Halo Categories

Halo Sales

Market Insights Snapshot

Halo Historical Sales by Category

In the Massachusetts market, Halo's performance in the Edibles category has shown a fluctuating presence, with rankings recorded at 59 in January, disappearing from the top 30 in February, and then making a comeback in March and April, both times ranked at 57. The sales figures for January and March indicate a slight increase from 10,405 to 10,931, followed by a minor dip to 10,450 in April. This inconsistency in ranking highlights a competitive challenge within the Massachusetts market, though the brand's ability to re-enter the rankings suggests resilience and a potentially loyal customer base. The absence in February's top 30 could be seen as a setback, but the quick recovery in the following months indicates that Halo might be adjusting its strategies or benefiting from fluctuating market dynamics.

Over in Oregon, Halo's presence is spread across different categories, showing a diverse market approach. Notably, the brand made its first appearance in the Flower category in April with a ranking of 84, indicating an expansion or new entry into this highly competitive segment. This move could signify Halo's ambition to capture a broader share of the Oregon market. However, in the Vapor Pens category, the brand was ranked 85 in January but did not make it back into the top 30 in the subsequent months. This absence from the rankings post-January suggests challenges in sustaining its position amidst fierce competition or possibly shifting consumer preferences. The singular sales detail available for April in the Flower category, amounting to 93,556, highlights a significant market interest in this new venture, suggesting a promising start despite the lower ranking.

Apr-2024 Rank
Edible
Flower
Vapor Pens
57
84
Halo

Competitive Landscape

In the competitive landscape of the Oregon flower cannabis market, Halo has experienced notable fluctuations in its positioning. Notably, Halo did not rank in the top 20 brands for the first three months of 2024, only making an appearance in April at rank 84, which suggests a significant challenge in establishing a robust market presence amidst stiff competition. In comparison, Drewby Doobie / Epic Flower showed a remarkable improvement, climbing from rank 57 in January to rank 34 by March, before experiencing a drop to rank 100 in April. This volatility highlights the dynamic nature of consumer preferences and the intense competition within the Oregon flower category. Other competitors like Nelson & Co., despite a gradual decline in rank from 67 in February to 82 in April, and Mana Extracts, entering the rankings directly at 68 in April, indicate a market that is both crowded and fluctuating. Shango, with a brief appearance at rank 95 in January and then disappearing from the top rankings, further underscores the challenges brands face in maintaining visibility and sales momentum. For Halo, the key to improving its rank and sales may lie in understanding these market dynamics and leveraging insights to carve out a distinct competitive edge in the ever-evolving Oregon cannabis market.

Halo market ranking for OR Flower

Halo

Notable Products

In April 2024, Halo's top-performing product was Black Mamba (Bulk) in the Flower category, securing the first rank with notable sales of 20,513 units. Following closely, Animal Mints (Bulk) and Blue Magoo (Bulk) took the second and third places, respectively, showcasing strong demand within the Flower category. The fourth and fifth ranks were held by Wedding Cake (Bulk) and Strawberry Cheesecake B-Buds (Bulk), indicating a consistent preference for bulk flower products among Halo's offerings. Notably, there was no previous ranking data for these products from January to March 2024, suggesting either a new introduction to the market or a significant shift in consumer preferences. This ranking debut for all top products in April highlights a pivotal moment for Halo, possibly reflecting strategic product launches or market repositioning.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Black Mamba (Bulk)
Flower
>5
>5
>5
1
Animal Mints (Bulk)
Flower
>5
>5
>5
2
Blue Magoo (Bulk)
Flower
>5
>5
>5
3
Wedding Cake (Bulk)
Flower
>5
>5
>5
4
Strawberry Cheesecake B-Buds (Bulk)
Flower
>5
>5
>5
5
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