Market Insights Snapshot
Starting with the Tincture & Sublingual category, Halo has maintained a steady position in the top 10 brands in Massachusetts, consistently ranking 6th from August to November 2023. However, it's worth noting a downward trend in sales over these months, despite the stable ranking. This could indicate a general decline in the category or increased competition. Meanwhile, in the Concentrates category in Oregon, Halo made an appearance in the top 100 in September 2023, but no ranking data is available for the other months, suggesting that they might not have made the top 20.
Shifting our focus to Pre-Rolls and Vapor Pens, Halo's performance in Oregon has been somewhat volatile. The brand's Pre-Roll category ranking slipped from 77th in September to 89th in October 2023, indicating a potential need for improvement in this area. Similarly, in the Vapor Pens category, although Halo managed to stay within the top 100, there has been a slow but steady decline from 67th in August to 76th in November 2023. This might suggest a need for the brand to revisit their strategies in these two categories to regain their competitiveness.
In the Vapor Pens category in Oregon, Halo has seen some fluctuation in its ranking over the past few months. In August 2023, it was ranked 67th, but data for September is missing, indicating it may not have been in the top 20 brands that month. By October, it had risen slightly to 71st, but then fell to 76th in November. This suggests a somewhat volatile market position. In comparison, AiroPro (formerly IndigoPro) and Culture Farms have consistently ranked higher than Halo, while White Label only appeared in the rankings in November, immediately surpassing Halo. Legends has shown a significant improvement in rank and presumably sales, moving from 77th in August to 65th in November. The competitive landscape suggests Halo needs to boost its strategies to improve its ranking and sales in the Vapor Pens category in Oregon.
In November 2023, Halo's top-performing product was the 'Lemon Meringue Pre-Roll (1.1g)', maintaining its first position from the previous three months, albeit with a notable sales drop to 885 units. The 'Halo Haze Pre-Roll 2-Pack (1.1g)' climbed to the second spot with 877 units sold, showing an improvement from its fifth position in September. New entrants to the top five include 'Purple Hindu Kush (Bulk)', 'Clementine Distillate Cartridge (1g)', and 'London Pound Cake Distillate Cartridge (1g)', ranking third, fourth, and fifth respectively. The 'Purple Hindu Kush (Bulk)' made a significant impact, selling 418 units in its debut month. The Vapor Pens category showed strong performance with two products making it to the top five.