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Apr-2025
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Overview
Market Insights Snapshot
In New Jersey, Hamilton Farms has experienced varied performance across different product categories. In the Flower category, the brand's ranking saw a dip from 27th in January to 40th in March, before recovering slightly to 32nd by April. This fluctuation indicates a challenging market environment, potentially due to increased competition or shifting consumer preferences. The sales figures reflect this trend, with a notable decrease in March but a rebound in April, suggesting that while the brand faced hurdles, it managed to regain some traction. The fact that Hamilton Farms did not maintain a top 30 position in March is an area of concern, highlighting the need for strategic adjustments to solidify its presence in the Flower category.
Conversely, in the Pre-Roll category, Hamilton Farms maintained a more stable performance in New Jersey, with rankings fluctuating between 14th and 17th over the first four months of 2025. The brand's ability to stay within the top 20 suggests a stronger foothold in this category, perhaps due to consistent product quality or effective marketing strategies. Sales figures in April show a significant increase, indicating a positive reception from consumers and potential growth opportunities within this segment. However, the brand's slight dip in ranking in March serves as a reminder of the competitive nature of the market, underscoring the importance of continuous innovation and consumer engagement to maintain and improve its standing.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Hamilton Farms has experienced notable fluctuations in its ranking and sales performance over the first four months of 2025. Starting the year strong in January with a rank of 27, Hamilton Farms saw a decline to 40 by March, before recovering slightly to 32 in April. This volatility in rank is mirrored in their sales figures, which peaked in January but dropped significantly in March, only to rebound in April. In comparison, Binske and Kynd Cannabis Company have shown more stable rankings, consistently staying within the 28 to 36 range, though their sales figures have not consistently outperformed Hamilton Farms. Notably, GreenJoy made a significant leap in April, surpassing Hamilton Farms with a rank of 30, driven by a substantial increase in sales. Meanwhile, Full Tilt Labs has shown a steady climb, achieving a rank of 31 in April. These dynamics suggest that while Hamilton Farms remains a competitive player, there is a pressing need to stabilize its market position amidst the aggressive advancements of its rivals.
Notable Products
In April 2025, the top-performing product from Hamilton Farms was the Dark Krystal Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from March with sales reaching 1,451 units. The Kiwi Kandy Pre-Roll 5-Pack (2.5g) secured the second position, while the Kiwi Kandy Pre-Roll (1g) followed closely behind in third place. Notably, Kiwi Kandy (3.5g) in the Flower category dropped from the top spot in January and February to fourth place in April, with sales figures at 870 units. The Sour Diesel Pre-Roll 2-Pack (1g) rounded out the top five, showing a strong debut in the rankings. Overall, the Pre-Roll category dominated the top positions for Hamilton Farms in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
