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Oct-2025
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Overview
Market Insights Snapshot
Niche has shown notable performance in the New Jersey market, particularly in the Flower category. Over the past few months, their ranking has fluctuated but generally improved, moving from 24th in July 2025 to 23rd by October 2025. This indicates a positive trend, especially considering the competitive nature of the Flower category. The sales figures reflect this upward trajectory, with a significant increase from September to October 2025, suggesting a strategic adjustment or successful marketing campaign that resonated with consumers. This improvement in ranking and sales marks Niche as a brand to watch in New Jersey's Flower market.
In contrast, Niche's performance in the Pre-Roll category in New Jersey has been even more dynamic. Starting from a low ranking of 73rd in July 2025, the brand has made impressive strides, climbing to 34th by October 2025. This substantial leap in rankings, especially within a few months, highlights a significant shift in either consumer preference or Niche's product offerings. The increase in sales volume during this period supports the idea of growing consumer acceptance and brand recognition. However, it is noteworthy that Niche did not feature in the top 30 brands, indicating room for further growth and market penetration in this category.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Niche has shown a promising upward trend in its rankings from July to October 2025. Starting at rank 24 in July, Niche improved to rank 23 by October, indicating a positive shift in its market position. This improvement is particularly notable given that brands like Cookies have seen a decline, dropping from rank 14 in July to 21 in October. Meanwhile, Verano and Superflux have been climbing the ranks, with Verano moving from 37 to 25 and Superflux from 31 to 22 over the same period. Although Niche's sales figures have fluctuated, the brand's ability to maintain and slightly improve its rank amidst these dynamics suggests resilience and potential for growth. This competitive analysis highlights the importance of strategic positioning as Niche navigates a market with both declining and ascending competitors.
Notable Products
In October 2025, the top-performing product for Niche was Pink Ink (3.5g) in the Flower category, achieving the number one rank with impressive sales of 2107 units. This marks a significant rise from its third-place position in August 2025. Pie Scream (3.5g), also in the Flower category, secured the second spot, while Zkittles Fumes Pre-Roll (1g) ranked third. Oishii III (3.5g) and Gas Tax (3.5g) followed in fourth and fifth positions, respectively, showing strong performances in the Flower category. Notably, these products did not appear in the top ranks in previous months, indicating a notable surge in their popularity for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
