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Aug-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, Niche has shown a notable performance in the Flower category, though with a declining trend over the summer months. Starting with a rank of 14 in May 2025, Niche's position slipped to 30 by August 2025. This decline is accompanied by a decrease in sales from $874,373 in May to $396,233 in August, indicating a potential challenge in maintaining market share amidst competition. The downward trajectory suggests that while Niche was once a strong contender, maintaining its position in the top 30 may become increasingly challenging unless strategic adjustments are made.
In contrast, Niche's performance in the Pre-Roll category in New Jersey was not strong enough to secure a spot in the top 30 until July 2025, when it entered the rankings at 69, improving slightly to 67 in August. This late entry into the rankings suggests that Niche is gradually gaining traction in this category, albeit from a lower starting point. The increase in sales from July to August, despite not being in the top 30, indicates a positive momentum that could potentially lead to better rankings in the future if the trend continues.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Niche has experienced notable fluctuations in its market position from May to August 2025. Initially ranked at 14th in May, Niche saw a decline to 24th in both June and July, before dropping further to 30th in August. This downward trend in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining its market share. Meanwhile, competitors like Verano and Full Tilt Labs have shown resilience, with Verano maintaining a top 20 position in May and June before slipping, and Full Tilt Labs improving from 35th in June to 28th in August. The Botanist, which was absent from the top 20 in June, rebounded to 30th by July, indicating a recovery in sales momentum. These dynamics highlight the competitive pressures Niche faces, emphasizing the need for strategic adjustments to regain its footing in the New Jersey Flower market.
Notable Products
In August 2025, the top-performing product for Niche was Zoap (3.5g) in the Flower category, securing the number one rank with notable sales of 1288 units. Fatso (3.5g) improved its position from fourth in July to second in August, reflecting steady demand with 790 units sold. Pink Ink (3.5g) debuted in the rankings at third place, indicating a strong market entry with 750 units sold. Zkittles Marker #8 (3.5g), which was ranked second in May and June, dropped to fourth place in August, showing a decline in its competitive standing. Black Maple 22 (3.5g) entered the rankings at fifth place, rounding out the top five for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
