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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Niche is stocked at 58 licensed dispensaries across New Jersey, with the deepest coverage in Hoboken, Bridgeton, Egg Harbor Township, Mount Holly, and Somerset. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Niche concentrated 84.64% of July 2026 sales in Flower, down 2.07% month over month and down 9.15% year over year, while Pre-Roll accounted for 15.36% share with a 10.51% month-over-month decline but a 371.68% year-over-year surge. Despite total brand sales rising 3.70% year over year, the average price fell 19.44%, and the top state New Jersey placed Flower at rank 27, implying volume gains are being carried by lower pricing and a rapid, though recently cooling, Pre-Roll expansion alongside a contracting Flower base.
The shift toward Pre-Roll, up 371.68% year over year but retreating 10.51% month over month, alongside Flower’s 2.07% month-over-month and 9.15% year-over-year declines, indicates Niche is trading mix toward lower-ticket formats even as average price fell 19.44%. With Flower still 84.64% of mix and ranked 27 in New Jersey, the pattern implies Niche’s positioning hinges on defending Flower share while using Pre-Roll growth to offset price-led revenue pressure, prioritizing distribution and pack architecture over premium pricing.
Competitive Landscape
Niche sits at rank #27 in New Jersey Flower in July 2026, down 1 position from #26 year over year and up 8 positions from #35 three months ago, while its historical peak was #16 in May 2025; in contrast, Ozone holds #1 after slipping from #2 year over year with a -13.1% sales change and Find. climbed from #10 to #2 on 129.0% YoY growth, indicating that mid-tier volatility is enabling rapid ascents even as top-tier incumbents soften. This mix of a 1-rank YoY decline and an 8-rank recovery versus April 2026 implies Niche is rebounding tactically but must outpace fast-rising peers like Simply Herb moving from #6 to #3 with 35.9% YoY growth to convert momentum into durable share.
Notable Products
Bluephoria Pre-Roll 2-Pack (1g) posted the standout move in July 2026 with a +130.95% month-over-month surge to rank 1, while Pie Scream Pre-Roll 2-Pack (1g) followed with +61.19% to rank 2, signaling a pivot toward ready-to-smoke formats at the very top of the leaderboard. Bluephoria (3.5g) rose +29.89% to rank 5 as Lip Smackerz (3.5g) in rank 9 inched up +2.68%, and with two Pre-Rolls in the top two while six of the top ten are Flower SKUs, the near-term mix tilts toward trial-driving Pre-Rolls feeding halo demand into core Flower. The presence of Flower anchors like Fatso (3.5g) at rank 3 and Bubblegum Gelato (3.5g) at rank 4 alongside the Pre-Roll spike implies a barbell between high-velocity entry points and steady premium eighths, guiding Niche toward a portfolio that converts impulse into repeat purchase. The pattern suggests prioritizing Pre-Roll-led acquisition while defending Flower depth, pointing to merchandising that links the top-ranked Pre-Rolls to corresponding eighths to compound share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
