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Nov-2025
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Overview
Market Insights Snapshot
Happy J's has demonstrated a notable performance in the Pre-Roll category across different states, with varying degrees of success. In Maryland, the brand has shown resilience, maintaining a position within the top 20 brands consistently over the past few months. From August to November 2025, Happy J's ranked 13th, 17th, 16th, and returned to 13th, respectively. This fluctuation indicates a competitive market environment where Happy J's managed to regain its footing after a slight dip in September. The brand's ability to bounce back to its August ranking in November suggests effective strategies in place to strengthen its market presence.
While the brand's performance in Maryland is commendable, the absence of rankings in other states or provinces during this period highlights areas for potential growth or concern. Not being in the top 30 brands outside of Maryland could be seen as a missed opportunity for Happy J's to expand its footprint and capture more market share. This lack of presence may suggest that the brand's strategies or product offerings are not yet resonating as strongly in other regions, or it could indicate a focus on consolidating its position in Maryland before branching out. Understanding these dynamics is crucial for stakeholders looking to assess Happy J's overall market strategy and potential for future growth.
Competitive Landscape
In the Maryland Pre-Roll category, Happy J's has experienced notable fluctuations in its market ranking, reflecting a dynamic competitive landscape. From August to November 2025, Happy J's rank improved from 13th to 13th, with a dip to 17th in September and 16th in October. This volatility contrasts with the more stable performance of competitors like Grow West Cannabis Company, which maintained a consistent top 10 position, and Kaviar, which only saw a slight decline from 10th to 12th. Meanwhile, Garcia Hand Picked showed a consistent improvement, climbing from 17th to 14th by November. Happy J's sales trajectory, while showing recovery from a low in September, still trails behind these competitors, indicating potential areas for strategic improvement to regain and sustain higher market positions.
Notable Products
In November 2025, Rainbow Push Pop 4 Pre-Roll 2-Pack (1g) emerged as the top-selling product for Happy J's, marking its first appearance in the rankings with a notable sales figure of 4650 units. Orange Drizzle Pre-Roll 2-Pack (1g) maintained a strong position, ranking second after leading in October, with sales improving significantly to 3564 units. East Coast Sour Diesel Pre-Roll 2-Pack (1g) climbed to third place, showing a substantial increase from its fifth place in October. Deadband 12 Pre-Roll 2-Pack (1g) re-entered the rankings in fourth place, after not being listed in October, while Gumi #6 Pre-Roll 2-Pack (1g) held steady in fifth place, consistent with its August performance. This month reflects a dynamic shift with new entrants and re-entries, highlighting the competitive nature of the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
