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Aug-2025
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Overview
Market Insights Snapshot
Happy J's has shown a remarkable performance in the Pre-Roll category in Maryland. The brand has been consistently climbing up the rankings, moving from 19th place in May 2025 to 13th place by August 2025. This upward trajectory is indicative of a strong market presence and increasing consumer preference. The sales figures reflect this growth, with a notable increase from May to June, and almost doubling by July. However, despite a slight dip in August, the brand maintained its position within the top 15, which speaks to its resilience and appeal in the market.
While Happy J's has made significant strides in Maryland, the absence of rankings in other states or provinces suggests that the brand might not have a strong foothold or visibility outside of this region. This could be a strategic focus on Maryland, or it might indicate potential areas for expansion. The lack of presence in the top 30 rankings in other markets could be a missed opportunity or a deliberate strategy to consolidate their position where they are currently performing well. These insights could guide future market strategies and highlight areas for potential growth or improvement.
Competitive Landscape
In the competitive landscape of the Maryland pre-roll category, Happy J's has shown a notable upward trajectory in its market position over the summer of 2025. Starting from a rank of 19 in May, Happy J's climbed to 16 in June, reaching its peak at 12 in July, before slightly dipping to 13 in August. This positive trend is indicative of a significant increase in sales, particularly between June and July, where sales nearly doubled. Despite this progress, Happy J's faces stiff competition from brands like Verano, which consistently maintained a top 15 position, and CULTA, which not only held steady at rank 11 from July to August but also demonstrated a strong sales performance. Meanwhile, Grassroots and (the) Essence have shown more stability in their rankings, though with lower sales figures compared to Verano and CULTA. This competitive analysis highlights the dynamic shifts within the market and underscores the importance for Happy J's to continue leveraging its growth momentum to further solidify its standing against these established competitors.
Notable Products
In August 2025, the top-performing product from Happy J's was Deadband 12 Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its first-place ranking from July with sales of 3,807 units. Orange Drizzle Pre-Roll 2-Pack (1g) rose to second place, up from an unranked position in July, with significant sales growth to 2,966 units. Midnight Circus Pre-Roll 2-Pack (1g) consistently held its third-place position from July, indicating steady performance. Funky Guava x Peach Runtz Infused Pre-Roll 2-Pack (1g) entered the rankings in fourth place, showcasing its growing popularity. Lucky Orchard Pre-Roll 2-Pack (1g) debuted in fifth place, rounding out the top five with notable entry sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
