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Sep-2025
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Overview
Market Insights Snapshot
Happy J's has shown fluctuating performance in the Pre-Roll category within the state of Maryland. In June 2025, the brand ranked 16th, improved to 12th in July, and maintained a strong presence in August by ranking 13th. However, by September 2025, Happy J's experienced a slight decline, returning to the 16th position. This movement suggests that while Happy J's can climb in rankings, maintaining a top position consistently may be a challenge. The sales figures reflect these shifts, with a notable peak in July followed by a decline in September, indicating a potential seasonal or promotional influence on sales performance.
It is important to note that Happy J's presence is currently limited to the Pre-Roll category in Maryland, and they did not appear in the top 30 brands in any other category or state during this period. This lack of presence in other markets could be seen as a limitation, potentially impacting their overall growth and market penetration. While they have demonstrated the ability to compete within Maryland's Pre-Roll sector, expanding their footprint to other categories or states could provide new growth opportunities and enhance their competitive edge in the broader cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Maryland, Happy J's has shown a dynamic performance over the past few months. Starting from a rank of 16 in June 2025, Happy J's climbed to 12th position in July, demonstrating a significant boost in sales, before slightly declining to 13th in August and returning to 16th in September. This fluctuation highlights the volatile nature of the market. Notably, Verano experienced a downward trend, dropping from 8th to 15th place, which could suggest an opportunity for Happy J's to capture some of their market share. Meanwhile, Grassroots and Garcia Hand Picked maintained relatively stable positions, indicating strong brand loyalty or consistent demand. Nature's Heritage remained at the lower end of the top 20, suggesting less competitive pressure from them. These insights suggest that while Happy J's has shown resilience and potential for growth, strategic efforts are necessary to sustain and improve its market position amidst fluctuating competitor performances.
Notable Products
In September 2025, the top-performing product for Happy J's was the Lucky Orchard Pre-Roll 2-Pack (1g), which secured the number one rank with sales reaching 3,268 units. Following closely, the Orange Drizzle Pre-Roll 2-Pack (1g) maintained its strong performance by holding the second rank, a consistent position from August, with a notable increase in sales. The Deadband 12 Pre-Roll 2-Pack (1g) experienced a drop to the third rank, despite leading in the previous two months. Midnight Circus Pre-Roll 2-Pack (1g) saw a slight decline, moving from third to fourth place. Thai Ger King Pre-Roll 2-Pack (1g) made its entry into the top five, ranking fifth for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
