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Oct-2025
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Overview
Market Insights Snapshot
Happy J's has shown a consistent presence in the Maryland cannabis market, particularly in the Pre-Roll category. Over the months from July to October 2025, the brand maintained a position within the top 20, with rankings fluctuating slightly. Starting at 12th place in July, Happy J's experienced a minor dip to 17th in September, before slightly recovering to 16th in October. This demonstrates a relatively stable performance, although the drop in September indicates potential challenges or increased competition during that period. The brand's ability to remain within the top 20 suggests a strong foothold in the Maryland Pre-Roll market, even as sales figures saw a notable decrease from August to September.
While Happy J's has maintained a presence in the Maryland Pre-Roll category, it is noteworthy that the brand did not appear in the top 30 rankings for any other state or category during these months. This absence could be interpreted as a strategic focus on the Maryland market or a lack of penetration in other regions. The consistent ranking within Maryland's top 20, despite some fluctuations, highlights the brand's potential to capitalize on its established market position. However, the lack of presence in other states or categories might suggest areas for growth or the need for strategic adjustments to expand Happy J's market reach beyond Maryland.
Competitive Landscape
In the Maryland pre-roll category, Happy J's experienced a notable fluctuation in its market position from July to October 2025. Initially ranked 12th in July, Happy J's saw a decline to 17th place by September, before slightly recovering to 16th in October. This trajectory suggests a competitive pressure, particularly from brands like Garcia Hand Picked, which consistently improved its rank from 15th in July to 14th in October, and Nature's Heritage, which climbed from 18th to 15th over the same period. Despite these challenges, Happy J's maintained a strong sales performance, indicating a resilient customer base. The brand's ability to rebound slightly in October suggests potential for regaining higher ranks, especially if it can capitalize on the sales momentum seen in competitors like Garcia Hand Picked, which saw a significant sales increase in October.
Notable Products
In October 2025, Orange Drizzle Pre-Roll 2-Pack (1g) emerged as the top-performing product for Happy J's, climbing to the number one rank with a notable sales figure of 2,343 units. Lucky Orchard Pre-Roll 2-Pack (1g) followed closely in second place, despite a drop from its first-place position in September. Deadband #7 Pre-Roll 2-Pack (1g) made a strong comeback to secure the third spot after being unranked in the previous months. Midnight Circus Pre-Roll 2-Pack (1g) maintained a steady presence, holding onto the fourth position for October. Ice Cream Cake Pre-Roll 2-Pack (1g) entered the rankings for the first time, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
