HarvestWorks

In July 2026, HarvestWorks concentrated over half of sales in Concentrates at 56.62% share with a 751.56% year-over-year jump, while month-over-month volume in the same category fell 18.17%, indicating cooling after a spike. Vapor Pens expanded to 37.29% share on an 832.75% month-over-month surge, with no year-over-year comp available, and Beverage held 6.09% share with an 11.45% month-over-month lift. The average price across the brand declined 15.06% year over year to $60.72, while Concentrates and Vapor Pens both carried mid-$60 average prices ($67.21 and $67.40), implying that mix toward these higher-ticket formats offset deeper pricing pressure elsewhere. Taken together, the simultaneous 751.56% year-over-year growth in Concentrates and an 832.75% month-over-month acceleration in Vapor Pens imply a pivot toward inhalable formats that is driving July 2026 scale despite near-term Concentrates deceleration.

The mix shift signals a repositioning from a Concentrates-led profile toward a dual-engine with Vapor Pens, where a 37.29% share gain coincided with an 832.75% month-over-month lift, suggesting distribution or SKU activation that rebalances dependence on a category with an 18.17% month-over-month decline. With Beverage at 6.09% share and only an 11.45% month-over-month increase, the portfolio’s growth narrative rests on inhalables, which concentrate average prices near $67 versus a lower $24 Beverage price, implying margin stability even as the overall average price fell 15.06% year over year. The pattern implies HarvestWorks is trading short-term Concentrates momentum for broader penetration via Vapor Pens in New Jersey, positioning the brand to buffer volatility in a category where rank data is unavailable by leaning into a faster-cycling format.