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Apr-2025
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Overview
Market Insights Snapshot
Headliners has shown a notable upward trajectory in the Pre-Roll category in Massachusetts. Starting the year in January 2025 at the 23rd rank, the brand climbed to the 15th position by March before slightly dipping to 16th in April. This movement signifies a strong performance, particularly as they managed to break into the top 20 and maintain their presence there. This consistent improvement, coupled with a significant increase in sales from approximately $231,901 in January to $335,366 in April, indicates a growing consumer preference for their products in this category.
However, Headliners' absence from the top 30 rankings in other states or provinces and categories suggests areas where the brand has potential opportunities for growth. The lack of ranking data in these regions could be viewed as a gap in market penetration or consumer reach. This presents both a challenge and an opportunity for Headliners to strategize and potentially expand their footprint beyond Massachusetts. The focus could be on understanding market dynamics in other regions to replicate their Massachusetts success story elsewhere.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Headliners has shown a promising upward trend in rankings, moving from 23rd in January 2025 to 16th by April 2025. This improvement is indicative of a positive reception in the market, especially when compared to competitors like Tower Three, which experienced a more volatile ranking trajectory, peaking at 14th in March before dropping to 15th in April. Meanwhile, Fathom Cannabis maintained a relatively stable position, consistently ranking around 14th, except for a brief dip in March. Springtime also demonstrated strong performance, although its rank fell from 13th to 18th by April. The absence of Rove from the top 20 until April indicates a less competitive stance in this period. These dynamics suggest that Headliners is effectively gaining traction against its peers, potentially driven by strategic marketing or product differentiation, making it a brand to watch in the Massachusetts Pre-Roll market.
Notable Products
In April 2025, the top-performing product for Headliners was the Pura Vida Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one rank with a notable sales figure of 3421 units. Dulce De Uva Pre-Roll 2-Pack (1g) followed closely in second place, showing a significant improvement from its fifth position in March. Pura Vida Pre-Roll (1g) secured the third spot, maintaining a consistent presence in the top ranks over the past months. The newly introduced Pura Vida Infused Pre-Roll 2-Pack (1g) debuted impressively at fourth place. Strawberry Candy Pre-Roll (1g) entered the rankings at fifth, highlighting its potential in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
