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Dec-2025
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Overview
Market Insights Snapshot
Headliners has shown a consistent presence in the Pre-Roll category in Massachusetts over the last few months. The brand has maintained a steady ranking, fluctuating slightly between 22nd and 23rd positions from September to December 2025. Despite these minor shifts, their sales figures indicate a stable demand for their products, with a notable peak in October. This suggests that while Headliners is not leading the category, it has carved out a reliable niche within the Massachusetts market.
Interestingly, the absence of Headliners from the top 30 rankings in other states or categories could be a point of concern or an opportunity for growth, depending on the company's strategic goals. Their consistent ranking in Massachusetts might imply a strong regional focus or customer base that hasn't been replicated elsewhere. Understanding the factors contributing to their performance in Massachusetts could offer insights into potential expansion strategies or highlight areas needing improvement. This regional concentration presents both a challenge and a potential roadmap for future growth across different markets.
```Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Headliners maintained a relatively stable rank from September to December 2025, hovering around the 22nd to 23rd positions. This consistency in ranking suggests a steady performance, though it highlights a need for strategic initiatives to climb higher in the ranks. Competitors such as Pioneer Valley and Green Gold Group have shown varied performance, with Pioneer Valley slipping from 15th to 21st, and Green Gold Group experiencing fluctuations, ending December at 24th. Notably, Root & Bloom improved its position to 22nd in December, surpassing Headliners briefly. Meanwhile, INSA demonstrated a significant upward trajectory, moving from 38th to 25th, indicating a potential threat if this trend continues. Headliners' sales figures remained robust, yet the brand could benefit from analyzing the strategies of these competitors to enhance its market position and capitalize on growth opportunities.
Notable Products
In December 2025, the top-performing product for Headliners was the Strawberry Guava Pre-Roll 2-Pack (1g), which moved up from second to first place despite a slight decrease in sales to 2760 units. The Strawberry Guava Pre-Roll (1g) followed closely, climbing from third to second place with sales of 2108 units. Perfect Cell Pre-Roll (1g) made its first appearance in the rankings, securing third place. O Face Pre-Roll 2-Pack (1g) returned to the list in fourth position after not being ranked in November. Pineapple Fruz Pre-Roll (1g) debuted in the rankings at fifth place, highlighting a dynamic shift in product popularity for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
