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Sep-2025
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Overview
Market Insights Snapshot
Headliners has experienced noticeable shifts in its rankings across different categories and states, particularly in the Pre-Roll category within Massachusetts. In June 2025, the brand held a solid 15th position, but by September 2025, it had dropped to 27th. This decline in ranking is coupled with a corresponding decrease in sales, indicating potential challenges in maintaining market share or increased competition within the state. The sales figures reflect a significant downward trend from $484,727 in July to $260,189 in September, suggesting that Headliners may need to reassess its strategy or product offerings to regain its standing in the market.
While Headliners' performance in Massachusetts presents some concerns, the absence of rankings in other states or categories suggests that the brand is not currently among the top 30 in those areas. This could be interpreted as a missed opportunity for expansion or a need for greater brand visibility and penetration in other markets. The data indicates that while Headliners has a presence in Massachusetts, there is room for growth and improvement both within and beyond this state. For a more comprehensive understanding of Headliners' market dynamics and potential strategies for growth, further analysis of their performance across additional states and categories would be beneficial.
Competitive Landscape
In the Massachusetts pre-roll category, Headliners has experienced notable fluctuations in its market position from June to September 2025. Initially ranked 15th in June, Headliners saw a slight dip to 16th in July, followed by a more significant drop to 23rd in August, and finally settling at 27th in September. This downward trend in rank is mirrored by a decrease in sales, suggesting a potential loss of market share. In contrast, Kynd Cannabis Company also experienced a decline, falling from 14th to 28th, indicating a similar struggle in maintaining market presence. Meanwhile, Cheech & Chong's showed a more volatile trajectory, improving from 35th to 24th in August before dropping to 29th in September. The competitive landscape is further complicated by Farmer's Cut and Gators, both of which have shown resilience, with Gators notably improving its rank from 29th to 25th by September. These dynamics suggest that while Headliners is facing challenges, the overall market remains fluid, with opportunities for strategic positioning and growth.
Notable Products
In September 2025, the top-performing product for Headliners was the Strawberry Chocolate Pre-Roll (1g) in the Pre-Roll category, with sales reaching 2,482 units. Following closely was the Strawberry Guava Pre-Roll 2-Pack (1g), securing the second position. The O Face Pre-Roll 2-Pack (1g) came in third, while the O Face #7 Pre-Roll (1g) dropped to fourth place from its previous third-place ranking in August. Finally, the Pura Vida Pre-Roll (1g) experienced a significant decline, falling from the top position in June to fifth place in September. These shifts highlight a dynamic market where consumer preferences are evolving rapidly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
