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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Headliners operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, pairing a year-over-year sales change of 5.6% with a month-over-month decline of 8.3%. Average item price rose 12.0% YoY to $8.62 while overall brand sales increased 5.6% YoY, indicating unit volume contraction despite a full-category focus; in contrast, the Pre-Roll category share held at 100.0% and state-category rank sat at position 14 in Massachusetts. The pattern implies price-led growth is dampening recent velocity, and a single-category concentration leaves limited room to offset MoM softness.
Given a 12.0% YoY price lift against a 5.6% YoY sales increase and an 8.3% MoM pullback, Headliners is likely trading mix toward higher-priced Pre-Roll SKUs while losing units at the margin; maintaining rank 14 in Massachusetts Pre-Roll suggests stable relative position but little upward momentum. With 100.0% of revenue in Pre-Roll and no diversification buffer, the brand’s positioning hinges on pricing and pack architecture rather than cross-category gains, implying that further price actions may yield diminishing returns unless unit conversion improves.
Competitive Landscape
Headliners ranks #14 in MA Pre-Roll in May 2026, improving 1 position year over year from #15, while slipping 1 position versus its three-month marker at #15 and sitting 1 spot below its April 2026 peak at #13; in contrast, Jeeter holds #1 with a 22.0% YoY sales increase and Cali-Blaze surged from #58 to #2 alongside a 961.2% YoY sales lift, indicating that Headliners’ incremental rank gain is being outpaced by faster-climbing rivals. This pattern—minor upward mobility (from #15 to #14) amid competitors leaping dozens of ranks (e.g., #58 to #2) and consolidating at the very top (#1)—implies that, without a step-change in velocity, Headliners risks being boxed into the mid-teens as the category’s leaders widen the performance gap.
Notable Products
Pura Vida Pre-Roll (1g) posted the steepest decline at -55.2% month over month while holding rank 6, and Strawberry Guava Pre-Roll (1g) fell -49.1% at rank 8, indicating that single-stick formats within legacy strains lost velocity even as Strawberry Guava Pre-Roll 2-Pack (1g) remained rank 1 despite a -44.6% drop. Garlic Drip Pre-Roll 2-Pack (1g) delivered a +63.9% jump at rank 3 and Crunch Berries Pre-Roll (1g) rose +43.0% at rank 4, with four of the top ten being Crunch Berries or Strawberry Guava variants, signaling a portfolio anchored by a few flavor families rather than broad SKU dispersion. The 2-pack format shows mixed traction, where Garlic Drip’s gain contrasts with the -44.6% decline for Strawberry Guava Pre-Roll 2-Pack (1g) and the +24.4% lift for Crunch Berries Pre-Roll 2-Pack (1g) at rank 5, suggesting format alone is not the growth driver without the right strain halo and price-point alignment. This pattern implies Headliners is pivoting toward fewer, higher-velocity strain families with selective 2-pack bets, prioritizing strain equity over blanket format expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
