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Feb-2026
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Overview
Market Insights Snapshot
Headliners has shown a consistent performance in the Pre-Roll category in Massachusetts. Over the span from November 2025 to February 2026, the brand has experienced a steady improvement in its rankings, moving from 21st position in November and December 2025 to 17th in January 2026, and further advancing to 16th in February 2026. This upward trend suggests a growing popularity and acceptance of Headliners' products among consumers in Massachusetts, despite the highly competitive nature of the Pre-Roll category. The brand's ability to maintain and improve its position in the top 30 is indicative of effective market strategies and possibly a strong customer base. However, the absence of ranking in other states or categories could imply areas where Headliners might need to strengthen its presence or explore new opportunities.
The Pre-Roll category in Massachusetts has been a focal point for Headliners, with sales figures reflecting a relatively stable performance. Although there was a slight decrease in sales from January to February 2026, the overall trajectory over the four-month period remains positive. This consistency in sales, coupled with the improvement in rankings, highlights the brand's resilience and adaptability in the market. It is noteworthy that Headliners has not appeared in the top 30 for other states or categories, which could be seen as a limitation in their market reach or a strategic focus on Massachusetts. This concentrated presence might suggest a targeted approach, but it also leaves room for expansion and diversification in the future.
Competitive Landscape
In the competitive Massachusetts Pre-Roll market, Headliners has shown a steady improvement in rank over the months, moving from 21st in November 2025 to 16th by February 2026. This upward trend indicates a positive reception and growing consumer preference. Notably, Good Chemistry Nurseries experienced a significant jump from 23rd to 10th place in January 2026, though it settled at 14th by February. This suggests a volatile but potentially strong competitor. Meanwhile, Simply Herb maintained a relatively stable position, consistently ranking around 13th to 15th, indicating steady sales performance. In contrast, Glorious Cannabis Co. and Green Gold Group have shown fluctuations, with Glorious Cannabis Co. dropping to 21st in January before recovering to 17th, and Green Gold Group moving from 24th to 18th by February. These dynamics highlight Headliners' potential to capitalize on its improving rank amidst a competitive landscape with fluctuating performances from peers.
Notable Products
In February 2026, Rainbow Guava Pre-Roll (1g) emerged as the top-performing product for Headliners, climbing to the number one rank from second place in January. Pura Vida Pre-Roll 2-Pack (1g) made a significant entry into the rankings, securing the second spot with sales of 2,350 units. Alaskan Unicorn Pre-Roll (1g) experienced a drop to third place, having previously held the top position in both December and January. Rainbow Guava Pre-Roll 2-Pack (1g) re-entered the rankings at fourth place, maintaining the same position it held in November 2025. Strawberry Chocolate Pre-Roll (1g) also appeared in the rankings for the first time, tying for fourth place with sales matching those of the Rainbow Guava Pre-Roll 2-Pack (1g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
