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Aug-2025
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Overview
Market Insights Snapshot
Headliners has shown varied performance across different states and product categories in recent months. In the Massachusetts market, the brand's presence in the Pre-Roll category has seen some fluctuations. From May to July 2025, Headliners maintained a stable position, ranking 13th in May and improving slightly to 12th in both June and July. However, August saw a significant drop to 22nd place, indicating a potential challenge in maintaining their competitive edge or an increase in competition. Despite this decline, the brand experienced a notable peak in sales in July, suggesting that while their ranking fell, they might have targeted a specific campaign or benefited from a temporary boost in consumer interest.
It's important to note that Headliners' absence from the top 30 rankings in any other state or category could be a point of concern or a strategic decision to focus efforts elsewhere. The drop in August rankings in Massachusetts might suggest a need for strategic adjustments or an opportunity to explore other markets to diversify their presence. This pattern of performance highlights the dynamic nature of the cannabis market, where brands must continually adapt to shifting consumer preferences and competitive pressures. For a more comprehensive understanding of Headliners' market strategies and performance across other states and categories, further detailed analysis would be necessary.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Headliners experienced a notable fluctuation in rankings from May to August 2025. Initially holding a strong position at 13th in May, Headliners improved to 12th place in both June and July, indicating a positive trend in consumer preference and sales momentum. However, by August, Headliners dropped to 22nd, suggesting a potential challenge in maintaining its competitive edge. In contrast, Kynd Cannabis Company consistently hovered around the mid-teens but fell out of the top 20 by August, while Cheech & Chong's saw a resurgence from 28th in July to 20th in August, potentially capturing some of Headliners' market share. This dynamic shift underscores the competitive pressures in the Massachusetts pre-roll market, highlighting the need for Headliners to strategize effectively to regain and sustain its ranking.
Notable Products
In August 2025, Headliners' top-performing product was the Strawberry Cotton Candy Pre-Roll (1g) in the Pre-Roll category, which rose to the number one spot with sales of $3,108. The LA Kush Cake Pre-Roll 2-Pack (1g) followed closely, moving up to second place from fifth in July. The O Face #7 Pre-Roll (1g) debuted at third place in August, showing strong initial sales. Apples & Bananas Pre-Roll 2-Pack (1g) secured the fourth position, while Black Maple Pre-Roll (1g) rounded out the top five. Notably, both the Strawberry Cotton Candy and LA Kush Cake Pre-Rolls showed an upward trend in rankings from the previous month, indicating increasing consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
