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Oct-2025
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Overview
Market Insights Snapshot
Headliners has shown a varied performance across different categories and states, with notable fluctuations in rankings. In the Pre-Roll category within Massachusetts, Headliners experienced a slight decline in their rankings from July to September 2025, dropping from 16th to 24th position. However, there was a modest recovery in October 2025, climbing back to the 22nd spot. This movement indicates a potential stabilization or an upcoming positive trend, despite facing challenges in maintaining a consistent top-tier position. The decline in rankings during the summer months could be attributed to increased competition or seasonal market dynamics, which may have impacted their sales volume.
Interestingly, Headliners did not appear in the top 30 brands in other states or provinces, which could be seen as a limitation in their geographic market presence. This absence from the top rankings in other regions might suggest a focus on specific markets or a need for strategic expansion to enhance brand visibility and competitiveness. The sales data from Massachusetts reflects a downward trend from July to September, followed by an uptick in October, hinting at potential recovery efforts or market adjustments. Understanding these dynamics can provide insights into Headliners' market strategy and adaptation to evolving consumer preferences.
Competitive Landscape
In the Massachusetts Pre-Roll category, Headliners experienced fluctuating rankings from July to October 2025, indicating a dynamic competitive landscape. In July, Headliners held a strong position at rank 16, but by August, it slipped to rank 24, maintaining this position into September. However, in October, Headliners improved slightly to rank 22. This movement suggests a competitive struggle, particularly against brands like Dogwalkers, which saw a significant drop from rank 14 in September to 24 in October, and Tower Three, which consistently hovered around the 18-20 rank range. Notably, Native Sun showed a positive trend, climbing from outside the top 20 in July to rank 21 by September and maintaining that position in October, potentially posing a rising threat. Meanwhile, Valorem also demonstrated volatility, with a notable leap from rank 54 in August to 23 in October. These shifts highlight the competitive pressures faced by Headliners, emphasizing the need for strategic adjustments to regain and sustain higher rankings in this evolving market.
Notable Products
In October 2025, the top-performing product from Headliners was the Strawberry Chocolate Pre-Roll (1g) in the Pre-Roll category, maintaining its position at rank 1 with a notable sales figure of 1904 units. The O Face Pre-Roll 2-Pack (1g) improved its ranking from 3rd in September to 2nd in October. Rainbow Guava Pre-Roll (1g) climbed two places from 5th to 3rd, indicating a significant increase in demand. Strawberry Guava Pre-Roll 2-Pack (1g) dropped from 2nd to 4th place, showing a decrease in sales compared to the previous month. Pura Vida Pre-Roll (1g) entered the top five for the first time, securing the 4th position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
