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Nov-2025
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Overview
Market Insights Snapshot
Headliners has shown a consistent presence in the Pre-Roll category within Massachusetts. Over the span from August to November 2025, the brand's ranking improved slightly, moving from 24th to 21st position. This steady climb suggests a strengthening foothold in the Massachusetts market, despite a dip in sales from August to September. The subsequent months, however, saw a recovery in sales, indicating resilience and possibly effective market strategies or product adjustments that resonated well with consumers.
Interestingly, Headliners did not appear in the top 30 brands in any other state or province for the Pre-Roll category during this period. This absence highlights a potential area for growth and expansion beyond Massachusetts. For stakeholders and market analysts, this could signal an opportunity to explore what strategies have been successful in Massachusetts and how they might be adapted for other markets. The brand's performance in Massachusetts could serve as a case study for potential market penetration tactics in other regions.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Headliners has shown a consistent upward trend in its rankings, moving from 24th in August 2025 to 21st by November 2025. This steady climb is indicative of a strengthening market position, even as competitors like Simply Herb and Pioneer Valley experienced fluctuations, with Simply Herb dropping from 15th to 20th and Pioneer Valley slipping from 13th to 19th over the same period. Notably, Fathom Cannabis and Native Sun have not consistently maintained a top 20 presence, highlighting Headliners' relative stability and potential for capturing market share. As sales figures for Headliners have shown resilience and growth, particularly in October and November, it suggests a positive trajectory that could be leveraged for strategic marketing and expansion efforts.
Notable Products
In November 2025, the top-performing product for Headliners was the Strawberry Guava Pre-Roll 2-Pack (1g), which ascended to the number one rank with notable sales of 2700 units. Following closely, the Forza Pre-Roll 2-Pack (1g) maintained its strong position, holding steady at rank two from the previous month. The Strawberry Guava Pre-Roll (1g) made its debut in the rankings at position three, indicating a strong market entry. Pura Vida Pre-Roll (1g) improved its standing, climbing from rank five in October to rank four in November. The Rainbow Guava Pre-Roll 2-Pack (1g) entered the rankings at position five, showcasing a diverse range of successful products for Headliners.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
