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Dec-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Headliners has shown a consistent presence in the Pre-Roll category. Over the last quarter of 2024, the brand maintained its position within the top 20, showing a slight improvement from 20th place in October to 18th in both November and December. This upward trend indicates a growing consumer preference for Headliners' Pre-Roll offerings, as reflected in their sales figures, which increased steadily from $301,839 in September to $388,513 by December. The ability to remain in the top 20 suggests a stable market position, though there's room for further growth to break into the top 10, which remains an aspirational target for many brands in this competitive category.
It's noteworthy that Headliners' presence in other states and categories is not mentioned, indicating that they may not have reached the top 30 in those segments. This absence could highlight areas where the brand has opportunities for expansion or improvement. Focusing on strengthening its foothold in states where it already has a presence, like Massachusetts, could be a strategic move to leverage existing consumer trust and recognition. Conversely, exploring entry strategies into new markets or categories might offer additional growth avenues, especially if the brand can replicate its Massachusetts success elsewhere.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Headliners has shown a steady presence, maintaining its rank at 18th place in both November and December 2024, despite a slight dip to 20th in October. This consistency in rank is notable given the dynamic shifts among competitors. For instance, Glorious Cannabis Co. experienced fluctuations, peaking at 14th in November before dropping to 19th in December. Meanwhile, Green Gold Group demonstrated resilience, regaining its 16th position in December after a brief fall to 20th in November. Impressed made a remarkable climb from 77th in September to 17th by December, indicating a significant upward trend. These movements suggest that while Headliners has maintained a stable position, the competitive environment is highly volatile, with brands like Impressed making substantial gains that could pose a challenge if Headliners aims to improve its rank and sales further.
Notable Products
In December 2024, Pura Vida Pre-Roll (1g) emerged as the top-performing product for Headliners, reclaiming its number one position after slipping to fourth place in November, with notable sales of 6,488 units. The Pura Vida Pre-Roll 2-Pack (1g) maintained its second-place ranking from November, showcasing consistent popularity. Strawberry Candy Pre-Roll 2-Pack (1g) dropped from the first position in November to third in December, indicating a slight decline in its sales momentum. Meanwhile, Strawberry Candy Pre-Roll (1g) made a significant leap into the top five, securing fourth place after not being ranked in previous months. D O Double OG Pre-Roll 2-Pack (1g) retained its fifth-place ranking from November, demonstrating steady performance despite fluctuating rankings in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
