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Jul-2025
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Overview
Market Insights Snapshot
In the Massachusetts pre-roll category, Headliners has shown a consistent upward trajectory in its rankings over the months of April through July 2025. Starting at rank 15 in April, the brand improved to rank 13 in May, then climbed further to rank 11 in June, before experiencing a slight dip to rank 12 in July. This fluctuation in rankings coincides with a steady increase in sales, indicating a positive reception of their products in the market. It's noteworthy that Headliners maintained a position within the top 15 throughout this period, which underscores their competitive presence in the Massachusetts pre-roll market. This consistent performance suggests a strong brand loyalty and a growing consumer base in the state.
While Headliners has maintained a notable presence in Massachusetts, their absence from the top 30 rankings in other states or categories could be seen as a potential area for growth or a challenge to overcome. The lack of ranking data in other regions indicates that Headliners may not yet have a significant foothold outside Massachusetts or in other product categories. This presents both a challenge and an opportunity for the brand to expand its reach and diversify its product offerings. Observing how Headliners strategizes to enter and compete in these untapped markets could provide valuable insights into their growth trajectory and market adaptability.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Headliners has demonstrated a steady climb in the rankings, moving from 15th place in April 2025 to 12th place by July 2025. This upward trajectory is indicative of a positive trend in sales performance, with Headliners experiencing consistent sales growth over the months. However, competition remains fierce, particularly from brands like Miss Grass, which jumped from 19th to 10th place, showcasing a significant surge in sales. Meanwhile, Simply Herb saw a decline in rank from 7th to 14th, suggesting a potential opportunity for Headliners to capture more market share. Additionally, Northern Grown made a remarkable leap from 38th to 11th, indicating a rapidly growing presence in the market. These dynamics highlight the importance for Headliners to continue its strategic efforts to maintain and enhance its market position amidst evolving competitive pressures.
Notable Products
In July 2025, the top-performing product for Headliners was the Strawberry Guava Pre-Roll 1g, maintaining its number one rank from May and achieving a notable sales figure of 5544. The Strawberry Cotton Candy Pre-Roll 1g entered the rankings for the first time, securing the second position. Strawberry Candy Pre-Roll 1g, which was previously ranked third in May, regained its third position with improved sales. Pura Vida Pre-Roll 2-Pack 1g remained consistently in the fourth position, replicating its rank from June. Champagne Cookies Pre-Roll 1g debuted in the rankings at fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
