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Mar-2025
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Overview
Market Insights Snapshot
Fathom Cannabis has shown a dynamic performance across categories and states, with notable movements in rankings and sales figures. In the Flower category in Massachusetts, the brand has been fluctuating around the mid-50s in terms of rank, with a peak at 54 in February 2025. Despite not breaking into the top 30, the brand's sales figures show a positive trend, particularly in February, where sales increased significantly compared to the previous month. This suggests a potential for growth if the brand can maintain or improve its market strategies.
In contrast, Fathom Cannabis has maintained a stronger presence in the Pre-Roll category within Massachusetts. The brand has consistently ranked within the top 20, peaking at 14 in February 2025, indicating a solid foothold in this segment. However, despite the relatively high ranking, there is a slight downward trend in sales from December 2024 to March 2025. This could suggest increasing competition or a need for the brand to innovate or adjust its offerings to sustain its position. The absence of top 30 rankings in other states or categories highlights areas where Fathom Cannabis might focus its efforts for expansion or improvement.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Fathom Cannabis has experienced a fluctuating rank, moving from 17th in December 2024 to 19th by March 2025. This shift highlights a competitive environment where brands like Kynd Cannabis Company and Common Buds have shown notable improvements in their standings, with Kynd Cannabis Company climbing from 32nd to 18th and Common Buds advancing from 29th to 17th during the same period. Despite Fathom Cannabis maintaining a relatively stable sales performance, the competition's dynamic movements suggest that Fathom Cannabis may need to strategize to regain its competitive edge. Meanwhile, No.9 Sunflower Collection experienced a decline from 10th to 20th, indicating potential volatility in consumer preferences. These shifts underscore the importance for Fathom Cannabis to closely monitor market trends and competitor strategies to enhance its market position.
Notable Products
In March 2025, the top-performing product from Fathom Cannabis was the Sour London Pound Cake Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with notable sales of 4937 units. Following closely was the Glitterbomb Pre-Roll (1g), which secured the second position. Superboof Orange Pre-Roll (1g) ranked third, while Shoki Pre-Roll (1g), which previously held the top spot in January 2025, dropped to fourth place. Deep Space Pre-Roll (1g) completed the top five for March. Notably, Shoki Pre-Roll (1g) experienced a decline from its peak in January to its current position, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
