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Aug-2025
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Overview
Market Insights Snapshot
Fathom Cannabis has shown varied performance across different product categories and states. In the Massachusetts market, their Flower category experienced a decline in rankings, dropping from 70th in May 2025 to not being in the top 30 by August 2025. This suggests a significant decrease in their market share within this category. However, the sales figures for Flower indicate a consistent downward trend, with a notable drop from May to June. This could imply increasing competition or a shift in consumer preference within the state.
On the other hand, Fathom Cannabis's performance in the Pre-Roll category in Massachusetts is more promising. Despite a slight dip in ranking in June and July 2025, they improved to 19th place by August 2025. The sales figures support this upward trend, with a significant increase from July to August, suggesting a potential strengthening in their brand presence or an effective marketing strategy. This divergence between categories highlights the importance of focusing on specific product lines to capitalize on market opportunities within different states.
Competitive Landscape
In the competitive landscape of the Massachusetts Pre-Roll market, Fathom Cannabis has shown a dynamic shift in its rankings and sales from May to August 2025. Starting at the 20th position in May, Fathom Cannabis experienced a dip in June and July, falling out of the top 20, before rebounding to 19th place in August. This resurgence is notable as it coincides with a significant increase in sales, suggesting a positive reception to potential strategic changes or product launches. In contrast, Good Chemistry Nurseries maintained a higher rank, although it saw a downward trend from 6th to 17th place, indicating a decline in sales momentum. Meanwhile, Fernway and Cheech & Chong's also faced fluctuating ranks, with Fernway dropping from 9th to 18th and Cheech & Chong's experiencing a rollercoaster from 17th to 20th. These shifts highlight the competitive volatility in the market, where Fathom Cannabis's recent upward trajectory could position it for further growth if the trend continues.
Notable Products
In August 2025, the top-performing product for Fathom Cannabis was Shoki Pre-Roll (1g), which climbed to the number one spot with sales reaching 10,799 units. This marks a significant rise from its consistent second-place ranking in the previous months. Sour London Pound Cake Pre-Roll (1g) followed closely, moving up to second place from fourth in July, with sales of 6,725 units. Glitterbomb Pre-Roll (1g) also improved its standing, advancing from fifth to third place, while Tongue Splasher Pre-Roll (1g) debuted at fourth place. Lastly, Grape Gas Pre-Roll (1g) entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
