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Apr-2025
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Overview
Market Insights Snapshot
Fathom Cannabis has shown varying performance across different product categories in Massachusetts. In the Flower category, the brand has not managed to break into the top 30 rankings, with its position fluctuating between 54th and 68th from January to April 2025. This indicates a struggle to gain a significant foothold in the competitive Flower market in Massachusetts. On the other hand, the Pre-Roll category paints a more optimistic picture for Fathom Cannabis, as it consistently ranks within the top 20 brands. The brand's rank improved from 16th in January to 14th in February, dipped slightly in March, and regained the 14th position in April. This suggests a strong and stable presence in the Pre-Roll market.
The sales trends for Fathom Cannabis reveal more about its market performance. While the Flower category experienced a decline in sales from February to April, the Pre-Roll category saw a notable increase in sales in April, indicating a potential strategic focus or consumer preference shift towards Pre-Rolls. This upward movement in Pre-Roll sales, despite a slight dip in March, underscores its potential as a key revenue driver for Fathom Cannabis in Massachusetts. The brand's ability to maintain a top 20 rank in Pre-Rolls highlights its competitive edge in this category, contrasting with its challenges in the Flower category where it has yet to make a significant impact.
Competitive Landscape
In the competitive Massachusetts pre-roll market, Fathom Cannabis has experienced notable fluctuations in its ranking over the first four months of 2025. Starting at 16th place in January, Fathom Cannabis improved slightly to 14th in February, dropped to 18th in March, and then recovered to 14th in April. This volatility contrasts with competitors like Dogwalkers, which maintained a more consistent presence in the top 12, and Miss Grass, which surged from outside the top 20 in January and February to 13th by April. Meanwhile, Tower Three and Headliners both demonstrated upward momentum, with Tower Three climbing from 39th in January to 15th in April, and Headliners consistently improving their rank each month. These dynamics suggest that while Fathom Cannabis is holding its ground, it faces stiff competition from brands that are either maintaining strong positions or rapidly ascending the ranks, indicating a need for strategic adjustments to enhance its competitive edge and sales performance in this dynamic market.
Notable Products
In April 2025, Secret Tang Breath Pre-Roll (1g) emerged as the top-performing product for Fathom Cannabis, achieving the number one rank with sales of 4,156 units. Glitterbomb Pre-Roll (1g) maintained its position at second place, despite a decrease in sales from the previous month. Shoki Pre-Roll 2-Pack (1g) entered the rankings newly at third place, indicating a positive reception. Sour Diesel Pre-Roll (1g) secured the fourth position, while Sour London Pound Cake Pre-Roll (1g) dropped from first in March to fifth in April, highlighting a shift in consumer preferences. Overall, the Pre-Roll category demonstrated strong performance, with notable fluctuations in product rankings from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
