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Jan-2026
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Overview
Market Insights Snapshot
Fathom Cannabis has shown a noteworthy performance in the Massachusetts market, particularly within the Pre-Roll category. The brand consistently maintained a position in the top 30, starting at rank 27 in October 2025 and improving to rank 20 by January 2026. This upward trend is indicative of a strong market presence and growing consumer preference in this category. On the other hand, their Flower category performance in Massachusetts was less prominent, as they were not in the top 30 in October 2025. However, they managed to break into the rankings by November, achieving a rank of 94 and further climbing to 74 by January 2026. This progression suggests potential growth and increased competitiveness in the Flower category.
Despite the absence of top 30 rankings in the Flower category initially, Fathom Cannabis's sales figures reveal a significant increase from November to December 2025, hinting at a potential strategy shift or product enhancement that resonated with consumers. The Pre-Roll category's consistent rankings and sales growth from 269,335 units in October to 317,079 units in January underscore its strength and consumer loyalty. This performance pattern might suggest a focused marketing strategy or product quality that appeals to the Massachusetts market. While these insights provide a glimpse into Fathom Cannabis's market dynamics, there are additional layers of performance and strategy that could further illuminate their competitive positioning across different categories and regions.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Fathom Cannabis has shown a notable upward trajectory in rankings from October 2025 to January 2026. Starting at a rank of 27 in October, Fathom Cannabis improved to 20 by January, indicating a positive trend in market presence. This upward movement contrasts with brands like Dogwalkers, which fell from 13 to 22, and Glorious Cannabis Co., which dropped from 16 to 21 over the same period. While Pioneer Valley showed a slight improvement, ending at rank 18, their sales figures remained relatively stable, unlike Fathom Cannabis, which experienced a significant sales increase from October to January. Meanwhile, Root & Bloom also saw an improvement in rank, ending at 19, closely competing with Fathom Cannabis. This competitive environment highlights Fathom Cannabis's growing influence in the Massachusetts pre-roll market, driven by strategic positioning and possibly an increase in consumer preference.
Notable Products
In January 2026, Shoki Pre-Roll (1g) maintained its position as the top-performing product for Fathom Cannabis, with sales reaching 8,186 units. Ghost OG Pre-Roll (1g) emerged as a strong contender, securing the second spot despite not being ranked in previous months. Superboof Orange Pre-Roll (1g) climbed to third place from fourth in December 2025, indicating a resurgence in popularity. Sour London Pound Cake Pre-Roll (1g) slipped slightly to fourth place, while Glitterbomb Pre-Roll (1g) rounded out the top five, dropping from its second position in December. These shifts highlight dynamic changes in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
