.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fathom Cannabis has shown a notable presence in the Massachusetts market, particularly in the Pre-Roll category. Throughout the months from July to October 2025, Fathom Cannabis maintained a relatively stable position within the top 30, with rankings fluctuating between 22nd and 34th. This indicates a consistent demand for their Pre-Roll products, despite a dip in September. In contrast, their performance in the Flower category did not make it into the top 30, suggesting challenges in capturing a significant market share or possibly a strategic focus on other product lines. The absence from the top 30 in the Flower category could be seen as an area for potential growth or re-evaluation of market strategy.
While Fathom Cannabis has demonstrated a strong foothold in the Pre-Roll category in Massachusetts, it's important to note the fluctuations in sales figures, with a peak in August followed by a decline in September, before rebounding in October. This volatility might reflect seasonal trends, consumer preferences, or competitive pressures. The brand's ability to recover its ranking in October suggests resilience and adaptability in a competitive landscape. However, the lack of presence in the top 30 for the Flower category across the months highlights a potential gap in their product portfolio or market strategy that could be addressed to enhance overall brand performance in the state.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Fathom Cannabis has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In July 2025, Fathom Cannabis was ranked 25th, improving slightly to 22nd in August, but then dropping to 34th in September before recovering to 25th in October. This volatility contrasts with the performance of competitors like Dogwalkers, which maintained a more stable presence, ranking 14th in both August and September before dropping out of the top 20 in October. Meanwhile, Valorem showed significant improvement, climbing from 54th in August to 23rd in October, surpassing Fathom Cannabis. Root & Bloom and Gators also demonstrated steadier rankings, with Root & Bloom consistently hovering around the mid-20s and Gators showing a gradual improvement. These trends suggest that while Fathom Cannabis has potential for growth, it faces strong competition and must strategize to stabilize and enhance its market position in Massachusetts.
Notable Products
In October 2025, the top-performing product for Fathom Cannabis was the Deluxe Sugar Cane Pre-Roll (1g) in the Pre-Roll category, climbing to the number one rank with notable sales of $5411. The Shoki Pre-Roll (1g) slipped to the second position, maintaining strong sales figures from previous months. The Papaya Runtz Pre-Roll (1g) remained consistent at the third rank, while Deep Space Pre-Roll (1g) improved its position from fifth in September to fourth in October. Glitterbomb Pre-Roll (1g) rounded out the top five, showing resilience by retaining its spot from previous months despite fluctuations in rankings. These shifts highlight the dynamic nature of product performance within Fathom Cannabis's Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
