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Nov-2025
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Overview
Market Insights Snapshot
Fathom Cannabis has shown a varied performance across different product categories and regions, with notable movements in their rankings. In the Massachusetts market, Fathom Cannabis has not appeared in the top 30 brands for the Flower category from August to November 2025, indicating a potential area for growth or a shift in consumer preferences away from their products in this category. The absence of a ranking for these months suggests that the brand may need to reassess its strategy in this segment to enhance visibility and competitiveness.
Conversely, Fathom Cannabis has maintained a more consistent presence in the Pre-Roll category in Massachusetts. The brand experienced a slight dip in September 2025, dropping to 35th place, but quickly rebounded to 25th in October and returned to its August position of 22nd by November. This recovery highlights the brand's resilience and potential consumer loyalty within the Pre-Roll segment. Such trends suggest that while there are challenges in certain areas, Fathom Cannabis has strengths that can be leveraged for future growth.
Competitive Landscape
In the Massachusetts pre-roll category, Fathom Cannabis has shown a dynamic performance from August to November 2025, with its rank fluctuating significantly. While Fathom Cannabis was not in the top 20 in August and September, it made a notable comeback in October, ranking 25th, and maintained its position at 22nd in November. This improvement in rank coincides with an upward trend in sales from September to November, indicating a positive reception in the market. In contrast, Simply Herb experienced a decline, dropping from 15th in August to 20th in November, with a corresponding decrease in sales. Similarly, Native Sun showed a fluctuating but overall stable performance, ranking 23rd in November. Meanwhile, Root & Bloom and Headliners maintained relatively stable rankings, with Headliners consistently outperforming Fathom Cannabis in terms of rank. These insights suggest that while Fathom Cannabis is gaining traction, it faces stiff competition from established brands, highlighting the need for strategic marketing efforts to sustain and improve its market position.
Notable Products
In November 2025, Superboof Orange Pre-Roll (1g) emerged as the top-performing product for Fathom Cannabis, achieving the number one rank with sales reaching 9,773 units. Shoki Pre-Roll (1g) maintained its strong presence, securing the second spot, consistent with its position in October. Glitterbomb Pre-Roll (1g) rose to third place, showing an improvement from its fifth position in October. Deluxe Sugar Cane Pre-Roll (1g) experienced a drop from first in October to fourth in November. Secret Tang Breath Pre-Roll (1g) entered the top five, ranking fifth, despite not being listed in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
