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Jun-2024
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Overview
Market Insights Snapshot
Hello has shown notable performance in the Flower category in Michigan. The brand made significant strides from March to June 2024, climbing from a ranking of 40 in March to 21 in June. This upward trajectory suggests a growing consumer preference for Hello's flower products, which is further supported by the increase in sales from $838,200 in March to an impressive $1,549,319 in June. This consistent improvement in both rank and sales indicates that Hello is gaining traction and market share in Michigan's competitive Flower category.
However, it is important to note that Hello did not make it into the top 30 brands in Michigan for the months of March and May, highlighting potential volatility or inconsistency in performance. Despite these fluctuations, the brand's recovery and substantial rise in ranking by June demonstrate resilience and the ability to capture market interest. This mixed performance across months suggests that while Hello is making headway, there are still challenges to overcome in maintaining a stable and leading position in the market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Hello has shown a notable upward trajectory in its rank and sales over the past few months. Starting from a rank of 40 in March 2024, Hello climbed to 31 in April, dipped to 39 in May, and then made a significant leap to 21 in June. This improvement is particularly impressive when compared to competitors such as Skymint, which saw fluctuations and a decline, ending at rank 20 in June, and Common Citizen, which dropped out of the top 20 by June. Additionally, Goldkine and Glorious Cannabis Co. also experienced declines, with Goldkine ending at rank 23 and Glorious Cannabis Co. at rank 19 in June. Hello's sales growth, culminating in a significant increase to $1,549,319 in June, indicates a strong market presence and potential for continued upward movement, making it a brand to watch in the Michigan flower market.
Notable Products
In June 2024, Jillybean (28g) from Hello ranked first in sales, showing a substantial increase with a sales figure of 11,090 units. Apple Tarts (28g) secured the second position, climbing up from the fourth position in May 2024. OG Kush (28g) maintained a strong performance, ranking third, despite a slight drop from its second-place ranking in April 2024. Epic Monkey (28g) saw a decrease in rank from second in May to fourth in June 2024, while Epic Monkey (3.5g) rounded out the top five, dropping from third place in May. Overall, these products demonstrated significant shifts in rankings, reflecting dynamic market preferences.
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