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Nov-2025
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Overview
Market Insights Snapshot
Redbud Roots has shown a mixed performance across different states and categories in recent months. In Illinois, the brand has been on the edge of the top 30 in the Vapor Pens category, slipping slightly from the 30th position in August 2025 to 33rd in November 2025. This indicates a slight decline in their market presence within this category, which could be a point of concern if the trend continues. Meanwhile, in Michigan, the brand's performance in the Vapor Pens category has seen some fluctuations, with an impressive rebound from 32nd in October to 23rd in November 2025, suggesting a potential recovery or improved market strategy in this category.
In the Concentrates category within Michigan, Redbud Roots has struggled to maintain a strong foothold, with rankings outside the top 30 throughout the observed months. The brand's position fell from 46th in August to 89th in November 2025, which highlights a significant decline in their competitiveness in this segment. This downward trend in the Concentrates category could suggest challenges in product differentiation or market saturation. Despite these challenges, the brand's ability to bounce back in the Vapor Pens category in Michigan could be a positive indicator of their adaptability and potential for strategic improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Redbud Roots has experienced notable fluctuations in its market position over recent months. Starting from a rank of 19th in August 2025, Redbud Roots dropped significantly to 35th in September, before making a recovery to 23rd by November. This volatility in ranking is mirrored in its sales performance, which saw a sharp decline from August to September, followed by a gradual recovery through November. In contrast, Batch Extracts and Sauce Essentials have maintained relatively stable positions, with Jungle Juice even improving its rank from 23rd to 18th by October before settling at 22nd in November. This suggests that while Redbud Roots is capable of regaining ground, it faces stiff competition from brands like Jungle Juice and Sauce Essentials, which have demonstrated more consistent performance in the Michigan vapor pen market.
Notable Products
In November 2025, the top-performing product from Redbud Roots was the Apple Fritter HTFSE Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 3455 units. This product made a significant leap as it was not ranked in the previous months. Following closely, the Mango Trees FSE Distillate Cartridge (1g) improved its position from third in October to second in November, showing a consistent upward trend since September. The Trainwreck HTFSE Cartridge (1g) slipped from its top spot in October to third place in November, indicating a slight decline in its sales momentum. The Granddaddy Purple HTFSE Cartridge (1g) maintained its fourth position from October to November, while the Lemon Kush HTFSE Cartridge (1g) entered the rankings at fifth place, showcasing a new entrant in the top five for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
