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Aug-2025
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Overview
Market Insights Snapshot
Redbud Roots has demonstrated varied performance across different categories and states. In Illinois, the brand's presence in the edible category has not been strong enough to secure a top 30 ranking from May to August 2025, indicating a potential area for growth or reevaluation. In contrast, their vapor pen category shows a more robust performance, maintaining a consistent presence within the top 30, even improving from a rank of 30 in July to 27 in August. This upward trend in the vapor pen category suggests a successful strategy or product offering that resonates with consumers in Illinois.
In Michigan, Redbud Roots' performance in concentrates has seen a decline, slipping from rank 36 in May to 53 by August. This downward trend might signal increased competition or shifting consumer preferences within the state. On the other hand, the vapor pen category in Michigan tells a more fluctuating story with Redbud Roots peaking at rank 14 in July before dropping to 20 in August. Despite the dip, the vapor pen category remains a stronghold for the brand, as evidenced by its ability to remain within the top 20 for most of the observed period. This suggests that while there are challenges, there are also opportunities for Redbud Roots to capitalize on its existing strengths in Michigan's vapor pen market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Redbud Roots has experienced fluctuating rankings from May to August 2025, indicating a dynamic market presence. Redbud Roots started at rank 17 in May, dropped to 19 in June, improved to 14 in July, but then fell to 20 in August. This volatility contrasts with competitors like Levitate, which maintained a more stable ranking, hovering around 14 and 18 during the same period. Meanwhile, North Cannabis Co. and Giggles showed upward trends, with North Cannabis Co. climbing from rank 29 to 21 and Giggles improving from 38 to 22. Notably, Voodoo Cannabis made a significant leap from 66 in May to 19 in August, surpassing Redbud Roots in the final month. These shifts suggest that while Redbud Roots has a strong presence, it faces intense competition and must strategize to maintain or improve its market position amidst rising competitors.
Notable Products
In August 2025, the top-performing product for Redbud Roots was the Pure THC Distilled Full Spectrum Cartridge (1g) in the Vapor Pens category, maintaining its first-place position from previous months with a notable sales figure of 5,245 units. The Ekto Cooler Distillate Cartridge (1g) secured the second spot, showing an impressive entry into the rankings. Space Guavas Live Resin Cartridge (0.5g) followed closely in third place, indicating a strong demand in the market. CultivArt - Snoop Dawg BDT Distillate Cartridge (1g) and CultivArt - Blue Dream BDT Distillate Cartridge (1g) completed the top five, both demonstrating consistent performance since their introduction. Compared to previous months, the Pure THC Distilled Full Spectrum Cartridge remained dominant, while the new entries suggest a growing interest in diverse product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
