Market Insights Snapshot
Redbud Roots has seen mixed performance across different states and categories. In the Illinois market, the brand has maintained a steady rank in the Edible category, hovering around the 30th position from August to November 2023. However, it's notable that the brand has made significant strides in the Vapor Pens category, improving from the 29th rank in August to 13th by November. This suggests a growing preference for Redbud Roots' Vapor Pens among Illinois consumers. Sales trends also appear to support this, with a significant uptick observed in the later months.
In the Michigan market, Redbud Roots has seen varied performance across categories. The brand has demonstrated impressive growth in the Flower category, improving from the 31st rank in August to 15th by November. However, in the Concentrates and Pre-Roll categories, the brand's performance has been less stellar, with a significant drop in ranking observed, particularly in the Concentrates category where it fell from 34th to 68th. Interestingly, Redbud Roots has maintained a consistent performance in the Topical category, remaining within the top 15 brands from August to November. This suggests a solid consumer base for the brand's Topical products in Michigan.
In the Michigan Flower category, Redbud Roots has shown a significant improvement in its ranking from August to November 2023, moving from outside the top 20 to the 15th position. This indicates a positive trend in its market performance. However, it is still trailing behind its competitors. Pleasantrees has consistently maintained a higher rank, staying within the top 15 throughout the same period. Similarly, Sapphire Farms and Glorious Cannabis Co. have also held higher ranks, despite some fluctuations. Interestingly, Everyday Cannabis which started at a lower rank than Redbud Roots, managed to surpass it by November. While Redbud Roots is showing promising progress, it's clear that the competition in the Michigan Flower market is intense and dynamic.
In November 2023, Redbud Roots' top-performing product was the Space Guavaz Pre-Roll (1g) with a remarkable sales figure of 12,566 units. Following closely in second place was Gorilla Skittlez (Bulk) from the Flower category. The third highest selling product was Jokerz (Bulk), also from the Flower category. The fourth and fifth positions were occupied by CultivArt - Ultra Blue Dream BDT Distillate Cartridge (0.5g) from the Vapor Pens category and London Pound Cake Pre-Roll (1g) respectively. It's noteworthy that these rankings represent a significant shift from the previous months, indicating a dynamic sales performance across different product categories.