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Jun-2024
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Overview
Market Insights Snapshot
Redbud Roots has shown a mixed performance across different categories and states in recent months. In Illinois, the brand has maintained a steady presence in the Vapor Pens category, improving its rank from 23rd in March 2024 to 18th by June 2024. This upward trend is indicative of growing consumer preference for their vapor pen products. However, their performance in the Edibles category has been less impressive, as they have not been able to break into the top 30 rankings consistently, fluctuating around the 37th to 40th positions. This suggests that while their vapor pens are gaining traction, their edibles may need strategic adjustments to compete more effectively in the Illinois market.
In contrast, Redbud Roots' performance in Michigan reflects both opportunities and challenges. The brand has seen a notable drop in its Flower category ranking, plummeting from 32nd in April 2024 to 73rd in May 2024, before slightly recovering to 51st in June 2024. This volatility indicates potential issues in maintaining consistent quality or market presence. Additionally, their Concentrates and Edibles categories did not make the top 30 rankings in recent months, highlighting areas needing improvement. On a positive note, their Vapor Pens category has shown relative stability, maintaining a rank around the 18th to 22nd positions. This consistency in vapor pens suggests a loyal customer base and a strong product offering in that segment.
Competitive Landscape
In the Illinois Vapor Pens category, Redbud Roots has shown a notable upward trend in rankings over the past few months, moving from 23rd in March 2024 to 18th in June 2024. This positive shift indicates a growing market presence and increased consumer preference. In contrast, competitors like Bloom and High Supply / Supply have experienced a decline in their rankings, with Bloom dropping from 12th to 17th and High Supply / Supply falling from 13th to 19th during the same period. Meanwhile, Crystal Clear has maintained a relatively stable position, improving slightly from 19th to 16th. These shifts suggest that Redbud Roots is gaining traction in a competitive market, potentially at the expense of its rivals. The consistent rise in Redbud Roots' rank and sales highlights its growing popularity and effectiveness in capturing market share within the Illinois Vapor Pens category.
Notable Products
In June 2024, the top-performing product for Redbud Roots was CultivArt - Tropicana Cookies BDT Distillate Cartridge (1g) in the Vapor Pens category, which generated $6,310 in sales and climbed to the number one rank from the second position in May 2024. Pure THC Distilled Full Spectrum Cartridge (1g) also showed a strong performance, moving up two spots to secure the second rank with sales just one dollar shy of the top product. CultivArt - Snoop Dawg BDT Distillate Cartridge (1g) dropped to the third position despite a slight increase in sales. CultivArt - Ultra Blue Dream BDT Distillate Cartridge (1g) fell from third to fourth place, maintaining a consistent sales figure. The Citrus Punch High Terpene Full Spectrum Cartridge (1g) entered the rankings for the first time in the fifth position, indicating a promising new addition to the product lineup.
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