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Sep-2025
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Overview
Market Insights Snapshot
Redbud Roots has experienced varied performance across different states and product categories over the past few months. In Illinois, the brand's presence in the Edible category has been less prominent, as evidenced by its absence from the top 30 rankings since July 2025. This suggests a need for strategic adjustments to bolster their position in this segment. Conversely, their performance in the Vapor Pens category in Illinois has shown improvement, maintaining a steady rank of 27 in both August and September 2025, following a slight dip in July. This indicates a strong foothold in the Vapor Pens market, with sales peaking in August before a slight decline in September.
In Michigan, Redbud Roots' performance has been more volatile. The Concentrates category has seen a significant drop, with the brand falling from the 27th position in June to 73rd by September 2025. This decline highlights potential challenges in maintaining competitive advantage in this category. Meanwhile, in the Vapor Pens category, Redbud Roots has experienced fluctuations, starting strong in June at 18th place, then improving to 14th in July, before slipping to 31st by September. This movement suggests a competitive market landscape in Michigan, where maintaining rank requires consistent innovation and marketing efforts. Overall, these trends provide insights into the brand's strategic positioning and areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Redbud Roots has demonstrated a relatively stable performance from June to September 2025, maintaining a consistent rank around the mid-20s. Despite not breaking into the top 20, Redbud Roots has shown resilience with a slight improvement in sales from June to August, though experiencing a slight dip in September. In comparison, Revolution Cannabis has consistently outperformed Redbud Roots, achieving a top 20 rank in August, which correlates with their higher sales figures. Meanwhile, Vapin Ape and Kanha / Sunderstorm have shown fluctuations in rank but have managed to maintain sales figures that are competitive with Redbud Roots. Timeless has shown a positive trajectory, improving its rank and sales, which could pose a potential threat to Redbud Roots if this trend continues. These insights suggest that while Redbud Roots holds a steady position, there is room for strategic improvements to enhance its competitive edge in the Illinois vapor pen market.
Notable Products
In September 2025, Trainwreck HTFSE Cartridge (1g) emerged as the top-performing product for Redbud Roots, securing the number one rank with sales reaching 2982 units. Pure THC Distilled Full Spectrum Cartridge (1g) maintained its strong performance, holding the second position for the second consecutive month, although its sales decreased compared to August. Forbidden Fruit Full Spectrum Cartridge (1g) made a notable entry into the top three, climbing up from its previous absence in the rankings. CultivArt - Snoop Dawg BDT Distillate Cartridge (1g) and CultivArt - San Fernando Valley Distillate Cartridge (1g) debuted in the top five, positioned at fourth and fifth respectively. These shifts indicate a dynamic market with new products gaining traction and established ones maintaining their popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
