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Aug-2024
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Overview
Market Insights Snapshot
Redbud Roots has demonstrated varied performance across different categories and states, showcasing both strengths and areas for improvement. In Illinois, the brand's ranking in the Edible category has consistently hovered outside the top 30, with minor fluctuations from 44th in May to 41st in August. Conversely, their performance in the Vapor Pens category has been relatively stable, maintaining a position within the top 30, peaking at 19th in July. This indicates a stronger presence and perhaps a more dedicated consumer base for their vapor products in Illinois compared to edibles.
In Michigan, Redbud Roots has shown significant upward momentum, particularly in the Flower and Concentrates categories. The Flower category saw a remarkable rise from 68th in May to 20th in August, reflecting a growing consumer preference for their products. Similarly, in the Concentrates category, the brand improved its ranking from 59th in May to 38th in August. However, their performance in the Vapor Pens category has declined, dropping from 21st in May to 35th in August, suggesting potential challenges in maintaining market share in this segment. Notably, Redbud Roots was not ranked in the Edible category until August, where they entered at 50th, indicating a late but significant entry into this market segment.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Redbud Roots has demonstrated significant upward momentum over the past few months. Starting from a rank of 68 in May 2024, Redbud Roots climbed to rank 20 by August 2024, indicating a strong positive trend. This rise is notable when compared to competitors such as OG Farms, which also showed improvement but at a slower pace, moving from rank 32 to 18 in the same period. Meanwhile, Glorious Cannabis Co. experienced a slight decline, dropping from rank 16 in May to 21 by August. Similarly, Play Cannabis saw a more pronounced drop from rank 8 to 22. The upward trajectory of Redbud Roots, coupled with the declining ranks of some of its competitors, suggests a growing market presence and potentially increasing consumer preference for its products. This trend positions Redbud Roots favorably in the competitive Michigan Flower market, making it a brand to watch closely.
Notable Products
In August 2024, the top-performing product from Redbud Roots was Pure THC Distilled Full Spectrum Cartridge (1g) in the Vapor Pens category, maintaining its top rank from July with sales of 7248 units. Following closely was CultivArt - Ultra Blue Dream BDT Distillate Cartridge (1g), which held the second position, showing a consistent improvement in sales figures from previous months. The third spot was taken by CultivArt - Tropicana Cookies BDT Distillate Cartridge (1g), which climbed from fourth place in July. CultivArt - Snoop Dawg BDT Distillate Cartridge (1g) ranked fourth, showing a slight decline in its position over the months. Notably, Wuuberry (28g) in the Flower category debuted at the fifth position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
