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Oct-2025
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Overview
Market Insights Snapshot
Redbud Roots has shown varied performance across different categories and states. In Illinois, the brand's presence in the Edible category has not been significant enough to break into the top 30 rankings from July to October 2025. This could indicate a need for strategic adjustments in this segment. However, in the Vapor Pens category, Redbud Roots has maintained a presence, although it slipped slightly from 30th in August and September to 33rd in October. This decline in ranking is accompanied by a decrease in sales, suggesting potential challenges in maintaining market share in a competitive segment.
In Michigan, Redbud Roots has experienced some fluctuations in the Concentrates category, dropping from 40th in July to 87th by October. This significant decline in ranking suggests a possible shift in consumer preferences or increased competition. Conversely, in the Vapor Pens category, the brand has shown resilience, managing to climb back to 31st in October after a dip to 34th in September. This recovery in the Vapor Pens segment indicates that while there are challenges, there are also opportunities for growth if the brand can capitalize on its strengths and address areas needing improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Redbud Roots has experienced notable fluctuations in its market rank from July to October 2025. Starting at 15th place in July, Redbud Roots saw a decline to 19th in August and further dropped out of the top 20 in September, before recovering slightly to 31st in October. This volatility contrasts with brands like North Cannabis Co., which maintained a more stable position around the high 20s throughout the same period. Meanwhile, Humblebee showed a positive trajectory, climbing from 49th in July to 30th by October, indicating a growing market presence. 710 Labs also demonstrated resilience, improving from 38th in July to 32nd in October, despite a dip in September. The competitive dynamics suggest that while Redbud Roots remains a significant player, it faces challenges in maintaining its rank amidst competitors who are either stabilizing or improving their market positions.
Notable Products
In October 2025, Trainwreck HTFSE Cartridge (1g) from Redbud Roots maintained its top position in the Vapor Pens category, with sales reaching 2848 units. The Tangie HTFSE Distillate Cartridge (1g) emerged as the second-best performer, showing a strong entry into the rankings. Mango Trees FSE Distillate Cartridge (1g) secured the third spot, although it dropped from its leading position in August. Granddaddy Purple HTFSE Cartridge (1g) entered the top five for the first time, ranking fourth. Pure THC Distilled Full Spectrum Cartridge (1g) experienced a decline, moving from first in July to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
