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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Redbud Roots has shown a consistent presence in the Vapor Pens category, maintaining a ranking within the top 30. Despite some fluctuations, such as dropping to the 22nd position in February 2025, the brand managed to regain its position to rank 19th by March. However, their performance in the Edible category has not been as strong, consistently staying outside the top 30, indicating potential areas for growth or strategic reevaluation. The sales figures in the Vapor Pens category suggest a dynamic market, with notable sales peaks, while the Edible category remains a challenge for the brand in Illinois.
In Michigan, Redbud Roots has seen varied performance across different categories. The brand has shown significant improvement in the Concentrates category, moving from the 51st position in January to 34th by April 2025, indicating a positive trend and potential for further growth. In contrast, their performance in the Flower category has been inconsistent, with the brand not ranking within the top 30 in March, which could suggest a need for strategic adjustments. Meanwhile, in the Vapor Pens category, Redbud Roots has maintained a steady presence, with a slight improvement in ranking from 21st to 19th over the four-month period, reflecting a stable demand and potential for further market penetration in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Redbud Roots has shown resilience and a positive trajectory in recent months. After slipping out of the top 20 in February and March 2025, Redbud Roots climbed back to rank 19 in April, indicating a recovery in market positioning. This improvement is underscored by a notable increase in sales, from $455,883 in February to $608,397 in April, suggesting effective marketing strategies or product enhancements. In contrast, competitors like Pro Gro maintained a steady position, consistently ranking at 18, while Dragonfly Cannabis experienced fluctuations, dropping from 12 to 17 between March and April. Meanwhile, North Cannabis Co. showed a significant improvement, moving from 31 in March to 22 in April, although their sales figures remain lower than Redbud Roots. These dynamics highlight Redbud Roots' ability to rebound and compete effectively, despite the competitive pressures from brands like Bossy, which saw a decline from 16 in February to 20 in April.
Notable Products
In April 2025, Redbud Roots' top-performing product was the Pure THC Distilled Full Spectrum Cartridge in the Vapor Pens category, maintaining its position at rank 1 despite a decrease in sales to 6671 units. The CultivArt - Blue Dream BDT Distillate Cartridge climbed to rank 2 from rank 3 in March, showing an increase in demand with sales figures reaching 4510 units. The Blue Dream HTFSE Cartridge entered the rankings at position 3, marking its first appearance. Pineapple Diesel Distillate Cartridge followed closely at rank 4, while the Mango Trees FSE Distillate Cartridge dropped from rank 2 in March to rank 5 in April. Overall, the rankings suggest a dynamic shift in consumer preferences within the Vapor Pens category, with new entries gaining traction and previously top-ranked products experiencing fluctuations in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
