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Dec-2025
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Overview
Market Insights Snapshot
Redbud Roots has shown varying performance across different categories and states in recent months. In Illinois, the brand has maintained a consistent presence in the Vapor Pens category, holding the 30th position in both September and October 2025, before improving slightly to the 29th position in November and December. This steady performance is underscored by a notable increase in sales from October to December, indicating a positive trend in consumer demand for Redbud Roots' vapor pen products in the state. However, the brand's absence from the top 30 in other categories within Illinois suggests areas for potential growth or reevaluation of market strategy.
In Michigan, Redbud Roots exhibits a more fluctuating performance across categories. The brand's Vapor Pens category saw a strong rise from the 37th position in September to a peak at 26th in November, before slipping back to 32nd in December. This volatility could be indicative of a competitive market landscape or varying consumer preferences. In the Concentrates category, the brand was not ranked in the top 30 in October, which highlights a potential challenge or opportunity for Redbud Roots to enhance its market presence. Despite these challenges, the brand's ability to re-enter the rankings in November and maintain a position in December suggests resilience and adaptability in its strategy.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Redbud Roots has maintained a relatively stable position, ranking at 30th in September and October 2025, slightly improving to 29th in November and holding steady in December. This stability contrasts with the fluctuating ranks of competitors such as Dabstract, which moved from 23rd to 27th over the same period, and Realeaf Botanicals, which experienced a notable drop from 20th to 28th. Despite these shifts, Redbud Roots' sales have shown a positive trend, increasing from October to December, suggesting a strengthening market presence. Meanwhile, Nuvata maintained a close competition, with ranks hovering around 28th to 30th, indicating a tight race in this segment. The rise of 93 Boyz from 46th to 31st highlights an emerging competitor, though their sales remain significantly lower than Redbud Roots. These dynamics suggest that while Redbud Roots is holding its ground, the competitive environment remains dynamic, necessitating strategic efforts to capitalize on its upward sales trajectory.
Notable Products
In December 2025, Redbud Roots' top-performing product was the Apple Fritter HTFSE Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from November with sales of 2,680 units. The Mango Trees FSE Distillate Cartridge (1g) also held steady at the second position, although its sales showed a slight decline from the previous month. The Purple Urkle Full Spectrum Cartridge (1g) made a notable entry into the rankings at third place, showing strong sales performance. Trainwreck HTFSE Cartridge (1g) dropped from third to fourth place, continuing its downward trend from September. Meanwhile, the Dosidos HTFSE Cartridge (1g) debuted in the rankings at fifth place, rounding out the top five for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
