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Apr-2025
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Overview
Market Insights Snapshot
Herba Farms has shown fluctuating performance across different product categories and regions. In the Saskatchewan market, their Flower category did not make it into the top 30 rankings for January, February, or March 2025 but reappeared at rank 36 in April 2025, indicating a struggle to maintain competitive positioning in this category. The sales figures for Flower in April were notably lower than those in January, suggesting a downward trend in consumer demand or market penetration challenges. This lack of consistent top-tier presence in the Flower category could be a concern for the brand's overall market strategy in Saskatchewan.
Conversely, Herba Farms' performance in the Pre-Roll category in Saskatchewan paints a more positive picture. Starting January 2025 at rank 14, the brand experienced a dip in February and March, landing at ranks 25 and 30, respectively. However, a rebound to rank 16 in April 2025 suggests a recovery in market share and possibly successful adjustments in marketing or distribution strategies. The sales in this category showed a positive trend from March to April, with the latter month's sales even surpassing those in January, indicating renewed consumer interest or effective promotional efforts. This dynamic suggests that while Herba Farms faces challenges, particularly in the Flower category, its resilience in Pre-Rolls could provide a foundation for future growth.
Competitive Landscape
In the Saskatchewan Pre-Roll category, Herba Farms has experienced notable fluctuations in its market position over the first four months of 2025. Starting at rank 14 in January, Herba Farms saw a decline to rank 30 by March, before recovering to rank 16 in April. This trajectory suggests a volatile market presence, potentially influenced by competitive dynamics. For instance, Encore Supply Co consistently outperformed Herba Farms, maintaining a top 20 position throughout, despite a dip from rank 6 in January to 19 in March. Meanwhile, Tasty's (CAN) emerged as a strong competitor, climbing from outside the top 20 in January to rank 13 by April. Additionally, Rizzlers showed a more stable performance with ranks between 13 and 18. These shifts highlight the competitive pressure Herba Farms faces, emphasizing the need for strategic adjustments to maintain and improve its market standing in Saskatchewan's Pre-Roll sector.
Notable Products
In April 2025, Orange DrAAAAnk Pre-Roll 1g emerged as the top-performing product for Herba Farms, climbing from third place in March to first, with an impressive sales figure of 2861 units. The Orange DrAAAAnk Pre-Roll 3-Pack 1.5g also showed strong performance, rising from fifth to second place, highlighting a significant recovery in sales. The Orange DrAAAAnk 3.5g made its debut in the rankings this month, securing the third position. Frosted Cream Cake Pre-Roll 1g maintained its fourth-place ranking from March, showing consistent demand. Meanwhile, the Frosted Cream Cake Pre-Roll 3-Pack 1.5g entered the rankings at fifth place, indicating a growing interest in multi-pack options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
