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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Herba Farms concentrated 45.16% of July 2026 sales in Pre-Roll, where year-over-year declined 33.25% and month-over-month fell 25.86%, while Vapor Pens rose 198.32% YoY to 24.38% share but slid 35.79% MoM. Flower held 22.04% share with a modest 0.95% YoY increase but a sharp 68.65% MoM drop, and Concentrates at 8.42% share declined 66.74% YoY and 77.71% MoM; the average price rose 3.59% YoY to $20.41. In Pre-Roll within Saskatchewan, the brand stood at rank 33, and this mix—heavy in a contracting Pre-Roll base and volatile MoM pullbacks elsewhere—implies a reliance on a softening anchor category that is not offsetting overall brand sales decline of 18.69% YoY.
The shift toward Vapor Pens with a 198.32% YoY gain alongside Pre-Roll’s 33.25% YoY decline suggests the portfolio is rotating into a higher-price segment (Vapor Pens avg price $34.06 versus Pre-Roll $13.26) without sustaining monthly velocity, as seen in the 35.79% MoM drop. With Flower posting a 0.95% YoY increase but a 68.65% MoM decline and Concentrates contracting 66.74% YoY and 77.71% MoM, the pattern implies inventory or promotional timing is amplifying month-to-month swings; given rank 33 in Pre-Roll in Saskatchewan and a 3.59% YoY price lift, the brand’s positioning hinges on stabilizing Vapor Pens contribution while arresting Pre-Roll share erosion to mitigate the 29.64% 24‑month decline.
Competitive Landscape
Herba Farms sits at rank #33 in SK Pre-Roll for July 2026, unchanged YoY from #33, after sliding from #10 in April 2026 and off a peak of #9 in March 2026; that stability YoY contrasts with a sharp quarter-over-quarter drop of 23 positions, indicating a retrenchment rather than category exit. Meanwhile, Back Forty / Back 40 Cannabis held #1 both YoY and in July 2026 with sales up 83.9%, and Doobie Snacks climbed from #8 YoY to #3 with 109.3% sales growth, while Spinach fell from #2 YoY to #5 with sales down 3.2%; this divergence implies Herba Farms’ flat YoY rank paired with a spring peak and early-summer drop points to episodic gains that are not sustaining against fast-advancing rivals.
Notable Products
The OG Churro Infused Pre-Roll (1g) plunged 86.4% month over month to rank 10, while Candy Gas Live Resin Cartridge (1g) fell 35.8% yet still held rank 1, indicating demand is consolidating at the top even as volatility rises. Blueberry Jam Pre-Roll 3-Pack (1.5g) surged 53.2% to rank 3, narrowing the gap with the Ice Cream Sundae Pre-Roll 3-Pack (1.5g) at rank 2 with a 2.8% lift, and five of the top ten are Pre-Roll SKUs, concentrating mix risk in one category. With one SKU collapsing and another jumping over 50% in July 2026 alongside a $15,310 anchor in Vapor Pens, the portfolio points toward a pivot that favors one dominant pen complemented by selective, fast-cycling Pre-Roll bets rather than a broad, even spread.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
