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Dec-2024
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Overview
Market Insights Snapshot
Herba Farms has shown notable variations in its performance across different product categories and regions. In the Saskatchewan market, the brand's Flower category experienced a fluctuating trajectory. Starting at the 30th position in September 2024, Herba Farms dipped out of the top 30 in October before recovering to 30th in November and climbing to 27th by December. This upward movement in December could be indicative of strategic adjustments or increased consumer preference during the holiday season. However, the brand's absence from the top 30 in October highlights a potential area of concern or competition pressure that might need addressing.
In contrast, Herba Farms' performance in the Pre-Roll category within Saskatchewan shows a more stable and positive trend. The brand improved its ranking from 19th in September to 11th in October, maintaining a strong position through November and slightly dropping to 15th in December. This consistency suggests a robust market presence and possibly a loyal customer base for their Pre-Roll products. The significant sales jump in October, where sales reached nearly $97,491, further underscores the popularity of Herba Farms' offerings in this category. Such insights can help the brand strategize future marketing and production efforts to capitalize on their strengths and improve in areas where they lag.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Herba Farms has demonstrated notable fluctuations in its market position over the last few months of 2024. Starting from a rank of 19 in September, Herba Farms made a significant leap to rank 11 in October, indicating a strong increase in market presence. However, this momentum slightly waned as the brand settled at ranks 12 and 15 in November and December, respectively. This trajectory suggests that while Herba Farms has been able to capture a larger share of the market, sustaining this growth amidst competition remains challenging. Brands like Claybourne Co., which entered the top 20 in December, and Space Race Cannabis, which fluctuated between ranks 10 and 20, highlight the dynamic nature of this market. Meanwhile, Kingsway and Harts have shown consistent performance, maintaining their presence within the top 20 throughout the period. This competitive environment underscores the need for Herba Farms to innovate and adapt strategies to maintain and improve its standing in the Saskatchewan Pre-Roll market.
Notable Products
In December 2024, Herba Farms' top-performing product was the Orange DrAAAAnk Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from previous months with impressive sales of 4856 units. The Orange DrAAAAnk Pre-Roll 3-Pack (3g) emerged as a strong contender, debuting at the second position. The Orange DrAAAAnk Pre-Roll 3-Pack (1.5g) showed a significant improvement, climbing to the third position from fifth in November. The Frosted Cream Cake Pre-Roll (1g) slipped slightly to fourth place from its second place in November. Frntz Smalls (3.5g) entered the top five, marking its first appearance in the rankings for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
