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Jun-2024
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Overview
Market Insights Snapshot
The performance of Kingsway in the Pre-Roll category has shown significant variation across different provinces. In British Columbia, Kingsway has demonstrated a gradual upward trend, moving from a rank of 87 in March 2024 to 70 by June 2024. This improvement is indicative of growing consumer preference and market penetration in the province. However, it is noteworthy that Kingsway was not in the top 30 brands for the Pre-Roll category in British Columbia during this period, which suggests there is still substantial room for growth and improvement.
On the other hand, Kingsway's performance in Saskatchewan paints a different picture. The brand maintained a relatively strong position, starting at rank 12 in March 2024 and fluctuating slightly before returning to rank 11 in June 2024. This consistent presence in the top 30 indicates a stable market position and a loyal customer base in Saskatchewan. Despite a temporary dip to rank 17 in April, the brand's recovery and subsequent improvement highlight its resilience and potential for continued success in this market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Kingsway has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 12 in March 2024, Kingsway dropped to 17 in April but managed to climb back to 11 by June. This volatility contrasts with the steady performance of MTL Cannabis, which consistently held top positions, ranking between 6 and 8 during the same period. Meanwhile, Color Cannabis and Elevator also showed dynamic movements, with Elevator making a significant leap from rank 59 in March to 12 in June. Another competitor, Space Race Cannabis, surged from rank 18 in March to 10 in June, indicating a strong upward trend. These shifts highlight the competitive pressures Kingsway faces, suggesting that while it has the potential for recovery and growth, it must navigate a highly dynamic market with competitors that are rapidly advancing in rank and sales.
Notable Products
In June 2024, the top-performing product for Kingsway was Split Shift High Pre-Roll 14-Pack (7g), maintaining its first-place ranking for four consecutive months with sales of 2,986 units. Dayshift Pre-Roll 5-Pack (2.5g) rose to the second position, showing a significant increase in sales compared to previous months. Nightshift Pre-Roll 5-Pack (2.5g) dropped to third place, continuing its downward trend in sales. Splitshift Pre-Roll 2-Pack (1g) and Kingsway Pre-Roll 7-Pack (3.5g) held steady at fourth and fifth place, respectively, across all months. Notably, the overall sales figures for these products indicate a growing demand for Kingsway's pre-roll offerings.
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