Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Kingsway's performance in the Pre-Roll category has shown notable improvements across several Canadian provinces over recent months. In British Columbia, Kingsway has made a significant climb from a rank of 78 in June 2024 to 48 by September 2024. This upward trajectory is supported by a steady increase in sales, indicating a growing consumer preference. Meanwhile, in Saskatchewan, Kingsway has maintained a strong presence, ranking consistently within the top 20, peaking at 12 in June and stabilizing at 13 by September. This suggests a solid foothold in the market with a slight variation in monthly rankings.
In contrast, Kingsway's presence in Ontario appears to be less prominent, as the brand did not make it into the top 30 rankings from June to August 2024, only appearing in September at rank 99. This indicates potential challenges or a more competitive landscape in Ontario's Pre-Roll category. Despite this, the sales figures in Ontario for September show a positive sign, hinting at possible future growth. The varying performance across these provinces highlights Kingsway's strengths in certain regions while also pointing to areas for potential improvement and strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Kingsway has demonstrated a resilient performance amidst fluctuating market dynamics from June to September 2024. Notably, Kingsway improved its rank from 19th in July to 13th by September, indicating a positive trajectory in market positioning. This improvement is underscored by a steady increase in sales, contrasting with brands like Tweed, which experienced a significant drop, disappearing from the top 20 in July and only re-emerging at 11th in September. Meanwhile, Bold has shown a consistent upward trend, surpassing Kingsway in September by securing the 12th rank. OHJA also maintained a strong presence, although it slipped slightly to 15th in September. These dynamics suggest that while Kingsway is gaining momentum, it faces stiff competition from brands that are also vying for higher market shares, highlighting the importance of strategic positioning and brand differentiation in this evolving market.
Notable Products
In September 2024, the top-performing product for Kingsway was Split Shift High Pre-Roll 14-Pack (7g) in the Pre-Roll category, maintaining its first-place ranking from previous months with notable sales of 4,364 units. Nightshift Pre-Roll 5-Pack (2.5g) secured the second position, consistent with its performance in August, while Dayshift Pre-Roll 5-Pack (2.5g) held the third rank, showing a decline from its second-place standing in June and July. Kingsway Pre-Roll 7-Pack (3.5g) improved its rank from fifth to fourth, indicating a positive trend in sales. Splitshift Pre-Roll 2-Pack (1g) maintained its fifth position, showing a consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.