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Dec-2024
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Overview
Market Insights Snapshot
In the British Columbia market, Herbal Dispatch Craft has shown notable fluctuations in the Concentrates category. Starting from a rank of 18 in September 2024, the brand experienced a dip, reaching 29th place by November, before bouncing back to 19th in December. This rebound is significant, indicating a possible strategic adjustment or seasonal demand impacting sales, which culminated in a December sales figure of $51,085. The ability to recover within a few months suggests resilience and adaptability in a competitive landscape. However, the brand's absence from the top 30 in the Flower category during the last quarter of 2024 might be a point of concern, suggesting challenges in maintaining a foothold across multiple product categories.
The movement within the Concentrates category in British Columbia highlights both opportunities and challenges for Herbal Dispatch Craft. While the downward trend from September to November could be seen as a setback, the recovery in December reflects potential growth strategies or market responses that could be further explored. The brand's performance in the Flower category, however, indicates that there might be an untapped potential or a need to reassess their approach to gain traction in this segment. The absence from the top 30 in this category suggests that Herbal Dispatch Craft may need to innovate or re-evaluate its offerings to capture a larger market share in the future.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Herbal Dispatch Craft has experienced notable fluctuations in its ranking over the last few months. Starting from a rank of 18 in September 2024, the brand saw a decline to 24 in October and further to 29 in November, before rebounding to 19 in December. This volatility contrasts with the steady ascent of Good Buds, which improved its rank from 26 to 20 over the same period, indicating a consistent increase in consumer preference. Meanwhile, Tremblant Cannabis experienced a slight decline, dropping from 17 to 21, suggesting potential challenges in maintaining its market position. Notably, Terra Labs made a significant leap from not being in the top 20 to securing the 17th position by December, highlighting a strong upward trajectory. BLAST also demonstrated impressive growth, climbing from 30 to 18, surpassing Herbal Dispatch Craft in the process. These dynamics suggest that while Herbal Dispatch Craft has managed to recover its rank by December, it faces stiff competition from brands like Good Buds and BLAST, which are rapidly gaining traction in the market.
Notable Products
In December 2024, the top-performing product from Herbal Dispatch Craft was Cake City Hash Rosin (1g) in the Concentrates category, reclaiming its number one position from September after a dip in October. It shared the top rank with Premium Live Hash Rosin RSO (1g), which saw consistent improvement from its fifth-place ranking in September. Notably, the Premium Live Hash Rosin RSO (1g) achieved equal sales of 512 units, highlighting its strong market presence. The Micro Mingler #1 Variety Pack Pre-Roll 6-Pack (3g) entered the rankings at second place, showing significant demand in the Pre-Roll category. However, the Platinum OG Pre-Roll 2-Pack (2g) experienced a decline, dropping to third place after leading in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
