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May-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sizzle concentrated 93.50% of its sales in Concentrates, where year-over-year growth was 10.50% but month-over-month decline was 13.64%, while Vapor Pens held 6.50% share with a 22.13% month-over-month increase and no prior-year baseline. Average price edged down 1.74% year over year to $26.48, with Concentrates averaging $26.37 and Vapor Pens at $28.15; within Concentrates the brand ranked 5th in Saskatchewan, indicating category depth despite the monthly pullback. The combined pattern implies the May 2026 dip was mix-driven within Concentrates rather than cross-category weakness, while the smaller Vapor Pens line provided a partial month-over-month offset that did not meaningfully shift the overall mix.
The category shifts suggest Sizzle’s positioning remains anchored to Concentrates, where a 10.50% year-over-year rise alongside a 13.64% month-over-month step-down points to demand that is firmer on an annual horizon than on the latest monthly cohort, and a 5th-place rank in Saskatchewan indicates competitive viability without broad diversification. With Vapor Pens growing 22.13% month over month but representing only 6.50% share, the current mix limits risk hedging and leaves brand outcomes tightly coupled to Concentrates price and velocity, implying near-term stability will depend on recapturing monthly throughput in Concentrates rather than pursuing outsized expansion in the smaller category.
Competitive Landscape
Sizzle ranks #41 in Ontario Concentrates in May 2026, with a year-over-year rank change unavailable (null) and a peak rank of #41 also in May 2026, implying no prior higher placement; by contrast, Vortex Cannabis Inc. held #1 and maintained a year-over-year rank of #1 while growing sales by 7.9%, and Pura Vida moved directionally from #4 to #2 with a 30.8% sales increase, while Endgame slid from #2 to #5 alongside a 49.7% sales decline; the pattern—Sizzle entering or remaining at a lower-tier #41 as leaders consolidate top-5 positions—implies Sizzle’s current trajectory is one of recent entry or stalled movement that requires a step-change to break into the competitive set currently dominated by #1–#4 incumbents.
Notable Products
Boosted Vanilla Flavoured Liquid Diamond Shatter (1g) posted the steepest movement in May 2026 with a -59.8% MoM drop while sitting at rank 6, contrasting with Lavender Haze Shatter (1g) at rank 2 falling -22.6% as Pink Kush Shatter (1g) held rank 1 with +39.4% MoM. Concentrates occupied 9 of the top 10 positions, and within that cluster Sativa Terp Diamonds (1g) rose +26.1% at rank 8 while White Widow Shatter (1g) slipped -7.0% at rank 4. The lone exception category, Jet Fuel Liquid Shatter Cartridge (1g) in Vapor Pens, advanced +22.1% at rank 7 against a concentrates field that mixed sharp declines with moderate gains, with Pink Kush Shatter (1g) contributing $13,597 in May 2026. The skew toward concentrates alongside a single resilient vapor pen suggests Sizzle is concentrating demand in shatter and diamond formats while testing adjacent form factors for incremental growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
