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Nov-2025
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Overview
Market Insights Snapshot
Sizzle's performance in the Concentrates category shows varied results across Canadian provinces. In Alberta, Sizzle has maintained a steady presence, consistently ranking within the top 30 brands. The brand moved from 22nd place in August to 20th by November, with sales figures reflecting a positive upward trend, culminating in a notable increase to 56,653 CAD in November. Meanwhile, in Saskatchewan, Sizzle has shown strong performance, consistently ranking in the top 4, with a notable jump back to 3rd position in November after a slight dip in October. This suggests a strong market presence and consumer preference in this province.
The situation in British Columbia presents a more challenging landscape for Sizzle. The brand was not ranked in the top 30 for August and September, indicating a struggle to establish a significant foothold in this market. However, Sizzle managed to enter the rankings in October at 30th place, though it slipped out of the top 30 again in November. This fluctuation highlights the competitive nature of the British Columbia market and suggests potential areas for strategic improvement. The sales figures reflect this volatility, with a decrease from October to November, underscoring the need for targeted marketing strategies to capture a larger share of the market.
Competitive Landscape
In the competitive landscape of the concentrates category in Alberta, Sizzle has shown a steady performance, maintaining a rank within the top 20 brands over the past few months. Notably, Sizzle's rank improved from 22nd in August 2025 to 20th by November 2025, indicating a positive trend in market presence. In contrast, Western Cannabis experienced a significant decline, dropping from 6th to 22nd, which could potentially open up opportunities for Sizzle to capture a larger market share. Meanwhile, Phyto Extractions showed a gradual improvement, climbing from 20th to 18th, suggesting increasing competition. Additionally, GORILLA GARDEN CRAFT CANNABIS & EXTRACTS saw fluctuations, peaking at 6th in September before falling to 19th in November, highlighting volatility in the market. Sizzle's consistent sales growth, despite these competitive shifts, underscores its resilience and potential for further advancement in Alberta's concentrates market.
Notable Products
In November 2025, Indica Shatter (1g) maintained its position as the top-performing product for Sizzle in the Concentrates category, with sales reaching 574 units. Sativa Shatter (1g) followed closely, holding steady in the second rank, showing consistent demand over the past months. Indica Terp Diamonds (1g) made a significant leap to third place, indicating a growing interest in this product. Lime Tree Wax (1g) emerged as a new contender, securing the fourth rank in its debut month. Lavender Haze Shatter (1g) experienced a slight drop to fifth place, suggesting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
