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Market Insights Snapshot
Herbal Wellness Center concentrated 93.69% of July 2026 sales in Flower while Pre-Roll held 5.61% and Topical 0.70%, a mix that tightened around Flower even as its year-over-year sales fell 47.23% and month-over-month sales rose 26.02%. Pre-Roll expanded sharply month-over-month by 172.43% without a reported year-over-year baseline, while Topical slipped 35.22% month-over-month despite a 4.07% year-over-year gain, indicating uneven traction outside the core. With average price up 13.49% year-over-year to one reported price point and Flower’s average price at 29.71, the combination of higher pricing and a 26th rank in Flower in Ohio points to a pricing-led rebound attempt amid a contracting annual base.
The shift—Flower rebounding month-over-month by 26.02% while losing 47.23% year-over-year and Pre-Roll surging 172.43% month-over-month at a 5.61% share—implies that short-term gains are coming from tactical assortment and pricing rather than durable category diversification. With Topical down 35.22% month-over-month but up 4.07% year-over-year at a 0.70% share and a 44.80 average price, secondary categories are too small to offset volatility in the 93.69% Flower base, leaving positioning tied to Flower competitiveness and execution needed to lift the 26th rank in Ohio.
Competitive Landscape
Herbal Wellness Center sits at rank #26 in OH Flower in July 2026, down 10 positions year over year from #16, while improving 8 places versus April 2026 when it was #34; that contrast with RYTHM holding #1 after rising from #6 year over year and Klutch Cannabis advancing to #3 from #21 indicates that leaders are consolidating share as Herbal Wellness Center drifts. With July 2025 as the peak at #16 and a 10-rank decline since then, while Certified (Certified Cultivators) moved to #5 from #14 alongside 92.8% YoY sales growth and Riviera Creek holding #2 despite a 1-position YoY slippage and a 16.0% YoY sales decline, the pattern implies Herbal Wellness Center is losing relative velocity in a tier that is polarizing toward both fast risers and entrenched leaders.
Notable Products
Applebom (14.15g) posted the largest month-over-month surge at +178.8%, jumping to rank 2 while Oh My God (3.5g) fell -31.3% yet held rank 1, indicating mix shift rather than category flight. Ice Cream Cake (2.83g) also climbed +115.8% to rank 3, and Permanent Marker (14.15g) advanced +84.2% at rank 9, while four of the top ten are Flower SKUs, concentrated in larger 14.15g formats moving up the ranks. With Pre-Roll entries debuting at ranks 5–7 without prior month comps and Flower capturing the top four ranks, the pattern implies Herbal Wellness Center is tilting assortment and demand toward higher-quantity Flower bundles while using Pre-Rolls to backfill breadth rather than lead volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
