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Aug-2024
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Overview
Market Insights Snapshot
Certified (Certified Cultivators) has shown a consistent presence across several categories in Ohio, with notable movements in rankings. In the Beverage category, the brand maintained strong positions, ranking 2nd in both May and August 2024, with a brief dip to 3rd place in June and July. This consistency suggests a solid consumer base and effective product offerings in this segment. In the Concentrates category, however, the brand experienced a slight decline, moving from 3rd place in May, June, and July to 5th in August. This drop indicates potential competitive pressures or shifting consumer preferences that may need addressing.
In the Edible category, Certified (Certified Cultivators) held steady at 3rd place from May to August 2024, reflecting stable performance and likely customer satisfaction with their edible products. The Flower category saw more fluctuation, with the brand dropping from 2nd place in May to 6th in July, before recovering to 4th place in August. This volatility could point to market dynamics or seasonal trends affecting sales. Lastly, in the Vapor Pens category, the brand maintained a consistent 4th place ranking in May, July, and August, with a slight dip to 5th place in June. This trend suggests a reliable performance, though there might be opportunities to climb higher with strategic adjustments.
Competitive Landscape
In the highly competitive Ohio flower market, Certified (Certified Cultivators) has experienced notable fluctuations in its ranking over the past few months, which is indicative of the dynamic nature of this sector. In May 2024, Certified held a strong position at rank 2, but saw a decline to rank 5 in June and further down to rank 6 in July, before recovering slightly to rank 4 in August. This volatility can be attributed to the aggressive performance of competitors such as Grassroots, which rose from rank 7 in May to an impressive rank 2 in July, and Seed & Strain Cannabis Co., which peaked at rank 1 in June. Additionally, Klutch Cannabis and Riviera Creek have shown strong and consistent performances, with Riviera Creek maintaining top positions throughout the period. The sales trends reflect these ranking changes, with Certified's sales peaking in August, suggesting a potential rebound. Understanding these competitive dynamics is crucial for stakeholders looking to navigate and succeed in the Ohio flower market.
Notable Products
In August 2024, Gary Rntz #2 (2.83g) from Certified (Certified Cultivators) retained its position as the top-performing product, with notable sales of 6150 units. Select - Jungle Fire (2.83g) rose to the second spot, showing a significant increase from previous months' sales. Strawberry Lemonade (2.83g) maintained its third position, continuing its strong performance since July. The Tangerine Citrines Gummies 10-Pack (100mg) debuted at fourth place, indicating a successful introduction to the market. The Cream (2.83g) reappeared in the rankings at fifth place, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
