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Jun-2024
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Overview
Market Insights Snapshot
Certified (Certified Cultivators) has shown a consistent performance across various categories in Ohio. Notably, the brand has maintained a strong presence in the Beverage category, holding the second rank from March to May 2024 before slipping to third in June. This consistency is a positive indicator of their market strength in this category. In the Concentrates category, Certified held the second position in March but dropped to third in April and remained there through June. This slight decline suggests some competitive pressure, but their ability to stay within the top three indicates resilience. However, their performance in the Flower category saw a significant drop from second place in May to eighth in June, pointing to potential challenges or increased competition in this segment.
The Edible category has been another strong area for Certified in Ohio, where they improved from third place in March and April to second in May, before dropping to fourth in June. This fluctuation suggests a dynamic market where Certified is still a major player despite the recent dip. The Vapor Pens category mirrors this trend, with the brand holding the third position from March to May before falling to eighth in June. This decline across multiple categories in June could indicate a broader issue or seasonal variation affecting their sales. Nevertheless, Certified's ability to consistently rank within the top three in several categories for most of the observed period highlights their competitive edge and market presence in Ohio.
Competitive Landscape
In the competitive landscape of the Ohio Flower category, Certified (Certified Cultivators) has demonstrated notable fluctuations in rank and sales over recent months. Despite a strong start, holding the 4th rank in March 2024 and climbing to 2nd in May 2024, Certified experienced a drop to 8th place by June 2024. This decline in rank is significant given the competitive pressure from brands like Savvy, which surged from 12th in March to 4th in May before falling back to 10th in June, and Butterfly Effect - Grow Ohio, which consistently performed well, peaking at 5th in April. Additionally, Meigs County Grown showed a steady rise, moving from 16th in March to 7th in June. These shifts highlight the dynamic nature of the market and suggest that while Certified has had strong sales figures, maintaining a top position will require strategic adjustments to counter the competitive advancements of other brands.
Notable Products
In June 2024, the top-performing product from Certified (Certified Cultivators) was Gary Rntz #2 (2.83g) in the Flower category, reclaiming the number one spot with sales of $2,645. Kush Face #1 (2.83g), also in the Flower category, maintained its position at rank two. Jungle Fire (2.83g), another Flower product, ranked third after debuting in the top spot in May. The Blackberry Lemonade Amethysts Gummies 10-Pack (110mg) in the Edible category dropped to fourth place from its previous top positions in March and April. Lastly, the CBN/THC 1:2 Acai Sapphires Gummies 10-Pack (110mg THC, 50mg CBN) rounded out the top five, showing a slight decline in rankings over the months.
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