Market Insights Snapshot
Over the past few months, Certified (Certified Cultivators) has shown consistent growth in the Ohio market. Particularly in the Beverage, Concentrates, and Edible categories, the brand has consistently held a top 3 ranking from July to October 2023. In the Beverage category, they moved from 4th to 2nd place, while in Concentrates, they climbed from the 7th to the 2nd spot. In the Edibles category, the brand maintained a steady 3rd place ranking until October, where they moved up to the 2nd spot. This upward trend indicates a positive consumer response and a growing market presence.
However, the performance in the Flower and Vapor Pens categories presents a slightly different picture. In the Flower category, Certified (Certified Cultivators) showed a promising upward trend, moving from the 4th to the 1st spot in September, but slipped back to the 2nd spot in October. While still a top contender, this fluctuation may indicate a more competitive market. In the Vapor Pens category, the brand's ranking fluctuated between the 3rd and 6th spots. Despite this, they managed to maintain their position within the top 6 brands, which is still a commendable achievement in a competitive market like Ohio.
In the Flower category within the Ohio market, Certified (Certified Cultivators) has shown a significant upward trend in rank, moving from 4th place in July 2023 to securing the top spot in September 2023. However, it slipped to the 2nd position in October 2023. This is in contrast to Klutch Cannabis which started strong at 1st place in July and August but fell to 4th and 3rd rank in September and October respectively. Buckeye Relief has shown a steady rise, moving from 3rd to 1st place from July to October. Riviera Creek, on the other hand, has maintained a consistent performance, ranking 2nd or 3rd throughout the period. In terms of sales, while exact figures are not disclosed, Certified (Certified Cultivators) has seen a consistent increase over the period, while its competitors have experienced fluctuations.
In October 2023, Certified (Certified Cultivators) saw Dark Rainbow (2.83g) maintain its top position in sales, with 4284 units sold. The second highest performer was Larry's Breath #7 Smalls (2.83g), followed closely by Black Cherry Soda Flex Live Resin Disposable Pen (1g) at third place. Notably, Blackberry Lemonade Amethysts Gummies 10-Pack (110mg) dropped from first place in July to fourth place in October. Dark Rainbow Smalls (2.83g) also made it to the top five, securing the fifth spot in sales for the month.