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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Certified (Certified Cultivators) leaned into a Vapor Pens-led mix, with Vapor Pens at 55.05% share on 51.88% YoY growth and 16.72% MoM, while Flower rose to 23.77% share with 69.40% YoY and a sharp 90.81% MoM surge. Edible contracted on a YoY basis at -9.11% but ticked up 3.76% MoM to 9.43% share, as Concentrates reached 5.16% share with 22.56% YoY and 23.60% MoM growth, and Beverage expanded to 3.71% share with 138.29% YoY and 22.12% MoM. Pre-Roll remained small at 2.88% share with a -1.98% MoM dip and no YoY read, while the brand’s average price declined 15.22% YoY alongside overall brand sales up 50.56% YoY; together these shifts imply volume-led expansion concentrated in Vapor Pens and a rediscovery of Flower momentum.
The skew toward Vapor Pens at 55.05% share combined with a 90.81% MoM spike in Flower suggests basket diversification that can buffer category cyclicality, while a 15.22% YoY average price decline indicates price elasticity is unlocking unit gains that fueled 50.56% YoY sales growth. Beverage’s 138.29% YoY climb from a 3.71% share base and Concentrates’ 23.60% MoM lift point to emerging trial categories that can serve as entry points without cannibalizing the 23.77% Flower base, whereas Edible’s -9.11% YoY performance despite a 3.76% MoM uptick flags a stabilization rather than recovery. With Vapor Pens holding the top-category anchor and rank 1 in Vapor Pens in Ohio, the pattern implies a price-forward, pen-first positioning augmented by opportunistic Flower expansion to defend share while seeding future growth in smaller formats.
Competitive Landscape
Certified (Certified Cultivators) holds rank #1 in OH Vapor Pens in May 2026 after rising from #2 year over year, while its 3-month position stayed at #1 and its peak rank is also #1 in May 2026, indicating a consolidation at the top; in contrast, Klutch Cannabis slipped from #1 to #2 alongside a -19.3% YoY sales change, and &Shine moved up from #4 to #3 with +39.0% YoY sales growth, signaling that Certified’s ascent occurred amid mixed competitor momentum where one incumbent declined and another gained. With Rove climbing from #12 to #4 on +106.5% YoY sales and Butterfly Effect - Grow Ohio holding #5 with +3.0% YoY sales, the spread of gains below #1 suggests intensifying pressure from faster risers and stagnation among prior leaders, implying Certified’s rank trajectory points to short-term stability at #1 but a need to defend share against accelerating mid-pack challengers.
Notable Products
Dark Rainbow (3.5g) delivered the standout movement in May 2026 with an 81% month-over-month gain, propelling it to rank 2 while Select - Glitter Bomb (3.5g) rose 50% and held rank 5, indicating momentum concentrated in select Flower SKUs. With Select - Miracle Mints (3.5g) steady at rank 1 and five of the top ten anchored in Flower, the portfolio’s center of gravity sits in eighths despite Vapor Pens placing at rank 8 and a Concentrates entry at rank 6. The single highest ticket was $222,640 for Select - Miracle Mints (3.5g), and the rank spread from 1 to 10 features three Select-branded Flower SKUs, pointing to brand architecture leverage within a narrow format band. Together these shifts imply Certified (Certified Cultivators) is consolidating share around premium eighths while testing breadth through a few high-velocity non-Flower placements.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
