Market Insights Snapshot
Hexies, a cannabis brand known for its edibles, has shown a consistent performance in the Massachusetts market. Over the period from July to October 2023, Hexies has consistently ranked within the top 20 brands in the state, specifically within the edibles category. This consistency in ranking is an indication of the brand's steady demand among consumers in this market. However, it's noticeable that the brand's ranking slightly dipped from 14th place in July to 16th place in August, before stabilizing back at 14th place in September and October. While this minor fluctuation may seem insignificant, it could be indicative of competitive movements or changing consumer preferences within the Massachusetts market.
The sales trend for Hexies in Massachusetts also provides interesting insights. There has been a slight downward trend in sales from July to October 2023. In July, the brand recorded sales of approximately $238,984, which gradually decreased to around $207,910 by October. While this might be a cause for concern, it's important to remember that these are raw sales numbers and don't necessarily reflect profitability or market share. Furthermore, the sales decrease is relatively small and the brand has managed to maintain its ranking in the top 20, indicating that it's still a strong player in the Massachusetts edibles market.
In the Massachusetts edible market, Hexies has maintained a relatively stable position, fluctuating slightly between the 14th and 16th ranks from July to October 2023. While Hexies' rank remained consistent, its competitor Choice saw a significant increase in rank, moving from outside the top 20 in July to 13th place by October. Another competitor, Mr. Moxey's, also held a steady position similar to Hexies, but dropped in rank slightly by October. Freshly Baked showed a slight improvement in rank, while Cannatini maintained a steady 12th place rank throughout the period. In terms of sales, all brands, including Hexies, showed a general downward trend over the four months, with Choice being the only brand to experience a significant increase in sales from July to August before also following the downward trend.
In October 2023, the top-performing product from Hexies was the Strawberry Kiwi Fruit Chews 10-Pack (50mg), having sold 2067 units. This product experienced an increase in rank, moving from 4th place in September 2023 to 1st place. Following closely behind was the Blue Razz Gummies 20-Pack (100mg) which sold 2061 units, dropping to 2nd place after consistently holding the top spot in prior months. The third highest selling product was the Green Apple Fruit Gummies 10-Pack (50mg), maintaining its 3rd rank from the previous month. The Mango Fruit Chews 10-Pack (50mg) and Blue Razz Gummies 10-Pack (50mg) rounded out the top 5, showing a notable shift in consumer preference for Hexies' edibles.